{"id":5061,"date":"2020-09-14T08:00:00","date_gmt":"2020-09-14T08:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5061"},"modified":"2020-09-10T15:02:19","modified_gmt":"2020-09-10T15:02:19","slug":"the-power-of-backlink-audits-and-how-to-do-one","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/","title":{"rendered":"O poder das auditorias de backlinks (e como faz\u00ea-las)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ed09061868c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ed09061868c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#What_are_Backlinks\" >O que s\u00e3o backlinks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#What_Does_a_Backlink_Audit_Do\" >O que faz uma auditoria de backlinks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#Should_I_do_a_Backlink_Audit\" >Devo fazer uma auditoria de backlinks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#How_do_I_Perform_a_Backlink_Audit\" >Como fa\u00e7o para realizar uma auditoria de backlinks?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#Manual_Audit\" >Auditoria manual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#Auditing_Software\" >Software de auditoria<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#Screaming_Frog\" >R\u00e3 gritadora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#SEMRush\" >SEMRush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/pt\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#Ahrefs\" >Ahrefs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/pt\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#PrettyLinks\" >PrettyLinks<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/prettylinks.com\/pt\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Uma jornada de SEO \u00e9 uma jornada de repeti\u00e7\u00e3o. Ela envolve a implementa\u00e7\u00e3o de estrat\u00e9gias, deixando-as fermentar e, em seguida, revisando essas estrat\u00e9gias com um pente fino v\u00e1rias vezes. Essa \u00e9 a natureza da otimiza\u00e7\u00e3o. O que sobe deve ser auditado a cada poucas semanas ou meses.<\/p>\n\n\n\n<p>Mesmo que voc\u00ea n\u00e3o tenha um especialista em SEO \u00e0 m\u00e3o, administrar um neg\u00f3cio on-line exige uma vis\u00e3o geral constante. As auditorias s\u00e3o suas melhores amigas agora, SEOer! Considere que todos os aspectos de sua estrat\u00e9gia de marketing s\u00e3o pass\u00edveis de uma boa revis\u00e3o.<\/p>\n\n\n\n<p>Isso inclui coisas como blogs, p\u00e1ginas no site, sites, palavras-chave e (o assunto de nossa postagem de hoje) backlinks. Tudo isso \u00e9 uma manuten\u00e7\u00e3o essencial em um mundo em constante mudan\u00e7a e orientado por algoritmos.<\/p>\n\n\n\n<p>As auditorias de backlinks s\u00e3o uma manuten\u00e7\u00e3o essencial, e um guia r\u00e1pido para realiz\u00e1-las s\u00f3 pode ajudar sua empresa. Nesta publica\u00e7\u00e3o, abordaremos os efeitos poderosos das auditorias de backlinks de rotina e mostraremos como realiz\u00e1-las. Ent\u00e3o, vamos come\u00e7ar!<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Backlinks\"><\/span><strong>O que s\u00e3o backlinks?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-939841584-1024x683.jpg\" alt=\"SEO Conceito de otimiza\u00e7\u00e3o de mecanismo de busca, dardo apontando para um globo, lupa e palavra do alfabeto SEO em vermelho, azul e verde sobre fundo de quadro-negro de cimento escuro\" class=\"wp-image-5089\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-939841584-1024x683.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-939841584-300x200.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-939841584-768x512.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-939841584.jpg 1254w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Em termos simples, um backlink \u00e9 um link que leva de um site a outro. Quando voc\u00ea cria um link para um artigo ou v\u00eddeo que viu, por exemplo, voc\u00ea criou um backlink. Por mais simples que isso seja, navegar pelos backlinks para melhorar o SEO \u00e9 uma arte.&nbsp;<\/p>\n\n\n\n<p>Para SEO, os backlinks ajudam a decidir se sua p\u00e1gina da Web vale a pena. O link de algu\u00e9m para voc\u00ea s\u00f3 tem significado se essa pessoa tiver uma reputa\u00e7\u00e3o boa o suficiente. Na verdade, os sites com spam atrapalham seus esfor\u00e7os de backlining mais do que ajudam.<\/p>\n\n\n\n<p>Mecanismos de pesquisa como o Google usam backlinks como um sinal de classifica\u00e7\u00e3o porque, quando um site \u00e9 vinculado a outro, isso significa que o gerente do site acredita que o conte\u00fado \u00e9 digno de nota. \u00c9 por isso que os backlinks de sites de alta qualidade podem aumentar a posi\u00e7\u00e3o de classifica\u00e7\u00e3o e a visibilidade de um site nas p\u00e1ginas de resultados dos mecanismos de pesquisa (SERP).<\/p>\n\n\n\n<p>Veja como <a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener\">SEMrush<\/a> define auditorias de backlinks:<\/p>\n\n\n\n<p><em>Um completo <\/em><strong><em>auditoria de backlinks<\/em><\/strong><em> \u00e9 uma etapa essencial para verificar a integridade do seu site. Ela permite que voc\u00ea detecte se o seu site corre o risco de ser penalizado e identifique links fracos e valiosos. Embora possa parecer demorado, um link adequado <\/em><strong><em>auditoria<\/em><\/strong><em> requer uma revis\u00e3o manual.<\/em><\/p>\n\n\n\n<p>Ao adicionar backlinks ao seu site para SEO, voc\u00ea deve criar links para os melhores sites poss\u00edveis que comprovem seus pontos de vista e enfatizem suas ideias. Seja exigente!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_a_Backlink_Audit_Do\"><\/span>O que faz uma auditoria de backlinks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1010176520-1024x690.jpg\" alt=\"O elo fraco da corrente\" class=\"wp-image-5088\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1010176520-1024x690.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1010176520-300x202.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1010176520-768x518.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1010176520.jpg 1248w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Em sua jornada de SEO, voc\u00ea travar\u00e1 muitas batalhas. O link building \u00e9 uma delas. Uma auditoria de backlinks examina todas as p\u00e1ginas e publica\u00e7\u00f5es do seu site e informa alguns aspectos importantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Algum de seus links est\u00e1 quebrado?<\/li><li>Seus links est\u00e3o obsoletos?<\/li><li>Algum de seus links prejudica seu SEO?<\/li><li>H\u00e1 algum site ou coment\u00e1rio com spam vinculado ao seu site?<\/li><\/ul>\n\n\n\n<p>Entenda que voc\u00ea ter\u00e1 de encontrar todos os links do seu site (da melhor forma poss\u00edvel) e verificar a qualidade, a relev\u00e2ncia e a funcionalidade deles. Se voc\u00ea fizer seu trabalho corretamente e configurar as ferramentas certas, cada auditoria ser\u00e1 cada vez mais f\u00e1cil.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_I_do_a_Backlink_Audit\"><\/span>Devo fazer uma auditoria de backlinks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"814\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1194334041-1024x814.jpg\" alt=\"Mulher de neg\u00f3cios olhando atrav\u00e9s de uma grande lupa\" class=\"wp-image-5086\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1194334041-1024x814.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1194334041-300x238.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1194334041-768x610.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1194334041.jpg 1149w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sejamos claros: a primeira etapa de sua estrat\u00e9gia de vincula\u00e7\u00e3o deve <em>sempre <\/em>ser uma auditoria de backlinks. Isso vale para profissionais de SEO, propriet\u00e1rios de pequenas empresas com uma equipe ou para quem trabalha sozinho.&nbsp;<\/p>\n\n\n\n<p>Ent\u00e3o, voc\u00ea deve fazer uma auditoria de backlinks? A resposta curta \u00e9 <em>sim<\/em>e aqui est\u00e1 o motivo:<\/p>\n\n\n\n<p>A cria\u00e7\u00e3o de links \u00e9 uma pr\u00e1tica fr\u00e1gil. Os links se quebram, as estruturas de permalink mudam ou evoluem e os backlinks podem se tornar obsoletos. Com o passar dos anos, seus links cuidadosamente elaborados e obtidos ficam desatualizados.&nbsp;<\/p>\n\n\n\n<p>Isso n\u00e3o s\u00f3 \u00e9 ruim para seu SEO, como tamb\u00e9m \u00e9 ruim para seus visitantes. Se voc\u00ea tiver feito bem o seu trabalho, o conte\u00fado do seu pilar aparecer\u00e1 por muitos anos, e os visitantes ter\u00e3o um choque se voc\u00ea n\u00e3o ficar de olho na validade dos seus links. Fornecer informa\u00e7\u00f5es ruins ou erradas n\u00e3o \u00e9 bom para sua reputa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Uma auditoria de backlinks ajudar\u00e1 voc\u00ea a manter o suco de SEO que acumulou com seus esfor\u00e7os, mas esse n\u00e3o \u00e9 o \u00fanico motivo pelo qual voc\u00ea deve fazer uma. Voc\u00ea tamb\u00e9m precisa ter certeza de que n\u00e3o est\u00e1 sendo vinculado a sites com spam ou de m\u00e1 reputa\u00e7\u00e3o. Isso tamb\u00e9m ajuda a identificar e eliminar <a href=\"https:\/\/ahrefs.com\/blog\/negative-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO negativo <\/a>ataques dos quais voc\u00ea pode ter sido v\u00edtima sem perceber.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_Perform_a_Backlink_Audit\"><\/span>Como fa\u00e7o para realizar uma auditoria de backlinks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1189450591-1024x683.jpg\" alt=\"Mulher de neg\u00f3cios trabalhando em um escrit\u00f3rio.\" class=\"wp-image-5087\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1189450591-1024x683.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1189450591-300x200.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1189450591-768x512.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1189450591.jpg 1253w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ao fazer uma auditoria de backlinks, veja o que voc\u00ea est\u00e1 procurando:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Verifique se todos os links est\u00e3o funcionando<\/li><li>Certifique-se de que todos os links levem ao lugar certo<\/li><li>Atualize os links que levam a informa\u00e7\u00f5es desatualizadas<\/li><li>Atualizar links de afiliados desatualizados (se estiver fazendo marketing de afiliados)<\/li><li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/2648487?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Desautorizar links<\/a> de sites de spam<\/li><\/ul>\n\n\n\n<p>Voc\u00ea tem op\u00e7\u00f5es! Tudo o que voc\u00ea precisa para uma auditoria \u00e9 o seu c\u00e9rebro, uma boa planilha e tempo para examinar cada cent\u00edmetro do seu site. No entanto, se voc\u00ea n\u00e3o quiser passar horas e horas examinando cada link, h\u00e1 muitas ferramentas para ajudar.<\/p>\n\n\n\n<p>Primeiro, examinaremos brevemente uma auditoria manual e, em seguida, falaremos sobre algumas das ferramentas \u00fateis que voc\u00ea pode usar.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manual_Audit\"><\/span>Auditoria manual<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apenas um aviso: uma auditoria manual de backlinks consumir\u00e1 muito de seu tempo. Uma auditoria manual de links \u00e9 boa se voc\u00ea tiver um site pequeno, mas ser\u00e1 uma grande prova\u00e7\u00e3o se o seu site tiver mais de dez p\u00e1ginas. Voc\u00ea precisar\u00e1 rastrear todas as p\u00e1ginas e testar todos os seus links por conta pr\u00f3pria. Essa tamb\u00e9m \u00e9 uma solu\u00e7\u00e3o impratic\u00e1vel se voc\u00ea planeja descobrir quais sites apontam para o seu como parte de sua estrat\u00e9gia.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Prepare uma planilha ou documento&nbsp;<\/li><li>Compreender as diretrizes atuais por <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Webmaster<\/a><\/li><li>Examine todas as p\u00e1ginas de seu site (cada uma delas)<\/li><li>Teste todos os links&nbsp;<\/li><li>Coloque todos os links em uma planilha (para facilitar sua vida na pr\u00f3xima vez)<\/li><\/ol>\n\n\n\n<p>A melhor maneira de lidar com sua auditoria de backlinks \u00e9 usar uma das muitas ferramentas dispon\u00edveis para gerenciar a tarefa.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Auditing_Software\"><\/span>Software de auditoria<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para descobrir quais sites est\u00e3o apontando para voc\u00ea, ser\u00e1 necess\u00e1rio contar com a ajuda de softwares e ferramentas de auditoria de backlinks.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Screaming_Frog\"><\/span><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e3 gritadora<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>O Screaming Frog \u00e9 um poderoso rastreador de sites que testar\u00e1 todos os links do seu site em quest\u00e3o de minutos. Ele pode informar se est\u00e3o faltando meta descri\u00e7\u00f5es e tags, quais links est\u00e3o quebrados ou desatualizados e muito mais. \u00c9 um queridinho do SEO.&nbsp;<\/p>\n\n\n\n<p>A vers\u00e3o gratuita pode rastrear at\u00e9 500 p\u00e1ginas, o que deve ser mais do que suficiente para uma pequena empresa. Digite seu dom\u00ednio e deixe que ele fa\u00e7a o resto! Embora ele n\u00e3o corrija links para voc\u00ea, pode ajudar a facilitar o gerenciamento da sua auditoria.<\/p>\n\n\n\n<p>De acordo com o Screaming Frog, voc\u00ea pode exportar em massa os erros e os URLs de origem para corrigir ou enviar a um desenvolvedor.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEMRush\"><\/span><a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener\">SEMRush<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/go\/semrush\/\" title=\"Link de afiliado da Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">SEMRush<\/a> \u00e9 l\u00edder em tudo o que se refere a SEO, e isso inclui backlinks. Sua ferramenta de auditoria de backlinks abrange tudo o que voc\u00ea precisa em um verificador de backlinks, incluindo a verifica\u00e7\u00e3o de sites mal-intencionados com links para VOC\u00ca.&nbsp;<\/p>\n\n\n\n<p>Eles tamb\u00e9m t\u00eam um recurso que verifica se os seus links s\u00e3o bons ou ruins para a sua classifica\u00e7\u00e3o no Google e oferece orienta\u00e7\u00e3o sobre como corrigir qualquer problema.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ahrefs\"><\/span><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Outra pot\u00eancia de SEO, a Ahrefs oferece um <a href=\"https:\/\/ahrefs.com\/backlink-checker\">verificador de backlinks gratuito <\/a>que supera seu backlink manual em todos os n\u00edveis. Ele tamb\u00e9m permite que voc\u00ea fa\u00e7a uma auditoria de backlinks competitivos, mostrando os insights e as classifica\u00e7\u00f5es de qualquer dom\u00ednio que voc\u00ea digitar na ferramenta.&nbsp;<\/p>\n\n\n\n<p>D\u00ea uma boa olhada no que a concorr\u00eancia est\u00e1 classificando (e fa\u00e7a um plano competitivo s\u00f3lido para acompanhar sua auditoria) rapidamente.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PrettyLinks\"><\/span><a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Se voc\u00ea \u00e9 usu\u00e1rio do WordPress, uma das melhores maneiras de controlar seus links \u00e9 com um gerenciador de links de afiliados. Um plug-in como o PrettyLinks oferece maior controle sobre seus backlinks, uma maneira r\u00e1pida de limpar e corrigir links quebrados e acesso a dados anal\u00edticos essenciais.&nbsp;<\/p>\n\n\n\n<p>O PrettyLinks oferece controle sobre:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gerenciamento de links de afiliados<\/li><li>Redirecionamentos (301, 302, 307)<\/li><li>Cria\u00e7\u00e3o e manuten\u00e7\u00e3o de links curtos<\/li><\/ul>\n\n\n\n<p>O plug-in \u00e9 uma ferramenta essencial para qualquer usu\u00e1rio do WordPress e torna uma auditoria de backlinks t\u00e3o f\u00e1cil quanto visitar uma p\u00e1gina da Web! Combine-o com qualquer software de backlinks e tenha uma vis\u00e3o completa (e melhor controle) da sua estrat\u00e9gia de links.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De vez em quando, seu perfil de backlinks precisa ser atualizado, assim como todas as outras partes do seu site. Independentemente de a sua equipe ser formada por uma \u00fanica pessoa, \u00e9 poss\u00edvel fazer uma atualiza\u00e7\u00e3o completa do seu site com apenas algumas coisas em mente. Lembre-se de que voc\u00ea est\u00e1 procurando:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Verifique se todos os links est\u00e3o funcionando<\/li><li>Certifique-se de que todos os links levem ao lugar certo<\/li><li>Atualize os links que levam a informa\u00e7\u00f5es desatualizadas<\/li><li>Atualizar links de afiliados desatualizados (se estiver fazendo marketing de afiliados)<\/li><li>Desautorizar links de sites de spam<\/li><\/ul>\n\n\n\n<p>Boa sorte em sua jornada de auditoria!<\/p>\n\n\n\n<p><em>Voc\u00ea realiza auditorias regulares de backlinks? Se sim, o que voc\u00ea usa para manter tudo organizado e atualizado? Conte-nos nos coment\u00e1rios!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Uma jornada de SEO \u00e9 uma jornada de repeti\u00e7\u00e3o. Ela envolve a implementa\u00e7\u00e3o de estrat\u00e9gias, deixando-as fermentar e, em seguida, revisando essas estrat\u00e9gias com um pente fino v\u00e1rias vezes. Essa \u00e9 a natureza da otimiza\u00e7\u00e3o. O que \u00e9 lan\u00e7ado deve ser auditado a cada poucas semanas ou meses. Mesmo que voc\u00ea n\u00e3o tenha um especialista em SEO \u00e0 m\u00e3o, a execu\u00e7\u00e3o de um...<\/p>","protected":false},"author":23642,"featured_media":5090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[193,195,71],"class_list":["post-5061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","tag-back-links","tag-backlinks","tag-link-building"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Backlink audits are essential maintenance! 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