{"id":5060,"date":"2020-09-07T13:34:05","date_gmt":"2020-09-07T13:34:05","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5060"},"modified":"2024-09-10T13:51:38","modified_gmt":"2024-09-10T17:51:38","slug":"3-simple-steps-to-construct-marketing-plans-from-analytics","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/","title":{"rendered":"Como construir um plano de marketing a partir da an\u00e1lise (3 etapas simples)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e627949d749\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e627949d749\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#Why_Consider_Analytics_When_Marketing\" >Por que considerar o Analytics no marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#How_Can_You_Track_Analytics\" >Como voc\u00ea pode rastrear o Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#What_Are_You_Looking_To_Achieve\" >O que voc\u00ea deseja alcan\u00e7ar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#Construct_a_Marketing_Plan_Based_on_Analytics_in_3_Steps\" >Construa um plano de marketing baseado em an\u00e1lises em 3 etapas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#1_Track_Everything_and_Download_Analytics_Reports_Measure\" >1. Rastreie tudo e baixe relat\u00f3rios de an\u00e1lise (Measure)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#2_Highlight_Successes_and_Failures\" >2. Destaque os sucessos e os fracassos&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#3_Adjust_Your_Strategy_Based_on_Actual_Data\" >3. Ajuste sua estrat\u00e9gia com base nos dados reais<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/#CONCLUSION\" >CONCLUS\u00c3O<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A crometofobia est\u00e1 forte e em alta no momento, e voc\u00ea provavelmente j\u00e1 passou por isso, especialmente quando se trata do seu dinheiro para marketing. \u00c9 o medo de gastar dinheiro (e de tocar no dinheiro, sentir o cheiro do dinheiro etc., mas, para nossos prop\u00f3sitos, concentre-se no medo de gastar dinheiro). <\/p>\n\n\n\n<p>Esse medo provavelmente est\u00e1 no auge para a maioria das empresas no momento, especialmente para as empresas de menor porte.<\/p>\n\n\n\n<p>O ROI \u00e9 dif\u00edcil de produzir quando se tem uma equipe pequena, mas voc\u00ea n\u00e3o est\u00e1 sozinho. Com tanta incerteza no ar, at\u00e9 mesmo as grandes empresas est\u00e3o se esfor\u00e7ando para descobrir seus pr\u00f3ximos passos.&nbsp;<\/p>\n\n\n\n<p>Imagine uma sala de reuni\u00f5es cheia de analistas e profissionais de marketing bem pagos. Eles passaram por anos de treinamento, comem e respiram m\u00e9tricas e dizem a voc\u00ea o que \u00e9 um benchmark sem piscar os olhos. Esses profissionais t\u00eam o luxo de contar com ferramentas e softwares caros, equipes bem treinadas e or\u00e7amentos para apoi\u00e1-los.&nbsp;<\/p>\n\n\n\n<p>Ent\u00e3o, h\u00e1 voc\u00ea, e talvez sua equipe de pequenas empresas, sentados diante de um plano de marketing em branco e imaginando o que escrever em seguida. \u00c9 prov\u00e1vel que voc\u00ea esteja usando muitos chap\u00e9us, economizando dinheiro e mal entenda os acr\u00f4nimos de marketing. Com t\u00e3o poucos recursos, como voc\u00ea pode criar o mesmo crescimento eficiente que as grandes empresas veem?<\/p>\n\n\n\n<p>Voc\u00ea pega a arma secreta deles: comece e termine com dados. Os n\u00fameros e as m\u00e9tricas n\u00e3o mentem, e se voc\u00ea os tiver, estar\u00e1 mais do que alguns passos \u00e0 frente da maioria das empresas.&nbsp;<\/p>\n\n\n\n<p>Nesta postagem, detalharemos tr\u00eas etapas simples para criar um plano de marketing que proporcione o crescimento de que voc\u00ea precisa em qualquer situa\u00e7\u00e3o financeira, tudo isso considerando suas an\u00e1lises anteriores.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-very-dark-gray-color has-very-light-gray-background-color has-text-color has-background\"><em>O PrettyLinks oferece excelente rastreamento anal\u00edtico para seus links! <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saiba mais<\/a> e obtenha as m\u00e9tricas de que voc\u00ea precisa para criar a estrat\u00e9gia de links perfeita.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Consider_Analytics_When_Marketing\"><\/span><strong>Por que considerar o Analytics no marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1176080337-1024x656.jpg\" alt=\"\" class=\"wp-image-5069\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1176080337-1024x656.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1176080337-300x192.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1176080337-768x492.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1176080337-1536x984.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1176080337-2048x1312.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>H\u00e1 dois motivos principais para considerar a an\u00e1lise de marketing:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cada d\u00f3lar gasto precisa ser contabilizado; a \u00fanica maneira de fazer isso \u00e9 saber o que est\u00e1 funcionando.<\/li>\n\n\n\n<li>A incerteza \u00e9 suficiente para matar uma empresa neste momento, especialmente uma pequena. Para combater a incerteza, voc\u00ea precisa de fatos, e h\u00e1 apenas algumas maneiras de declarar um fato. Saber por que voc\u00ea deve sempre analisar suas an\u00e1lises ao planejar pode facilitar esse processo, ent\u00e3o vamos l\u00e1:\u00a0<\/li>\n<\/ol>\n\n\n\n<p>A an\u00e1lise de marketing informa o que voc\u00ea tem feito de certo e errado e onde pode melhorar. N\u00e3o h\u00e1 plataforma melhor para construir um plano de marketing do que entender a jornada do cliente.\u00a0<\/p>\n\n\n\n<p>As tend\u00eancias e expectativas dos clientes o orientar\u00e3o na dire\u00e7\u00e3o certa. Como \u00e9 a sua jornada de vendas para o cliente? O que seus clientes precisam para converter e o que eles precisam para permanecer com voc\u00ea depois desse ponto?<\/p>\n\n\n\n<p>Isso \u00e9 especialmente importante para neg\u00f3cios on-line, servi\u00e7os de assinatura e treinamento on-line. N\u00e3o basta saber o que trouxe um cliente at\u00e9 voc\u00ea (embora esse seja um conhecimento essencial). Voc\u00ea tamb\u00e9m precisa entender o que os levou a se converterem e o que os far\u00e1 permanecer.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Track_Analytics\"><\/span><strong>Como voc\u00ea pode rastrear o Analytics?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1164885370-1024x683.jpg\" alt=\"Construir um plano de marketing usando an\u00e1lises\" class=\"wp-image-5070\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1164885370-1024x683.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1164885370-300x200.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1164885370-768x512.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1164885370-1536x1025.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/iStock-1164885370-2048x1367.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Atualmente, o rastreamento do Analytics \u00e9 um padr\u00e3o na maioria dos canais e plataformas de marketing e, portanto, as op\u00e7\u00f5es s\u00e3o infinitas. O que voc\u00ea procura depender\u00e1 de suas pr\u00f3prias metas, KPIs e benchmarks, mas falaremos sobre isso um pouco mais tarde.<\/p>\n\n\n\n<p>Os esfor\u00e7os de marketing podem ser intimidadores, especialmente para pequenas empresas on-line. Talvez voc\u00ea n\u00e3o entenda o que \u00e9 um KPI (indicador-chave de desempenho) ou nunca tenha usado o termo <em>atribui\u00e7\u00e3o de marketing<\/em>. Tente se familiarizar com pelo menos alguns deles, especialmente os seguintes.<\/p>\n\n\n\n<p><strong>Acr\u00f4nimos importantes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>KPI - um indicador-chave de desempenho ajuda voc\u00ea a medir o desempenho de diferentes iniciativas.<\/li>\n\n\n\n<li>CPC - entender o custo por clique ajuda a monitorar o que voc\u00ea est\u00e1 gastando por cada clique em um an\u00fancio.<\/li>\n\n\n\n<li>CTR - a taxa de cliques ajuda voc\u00ea a ver quantas pessoas est\u00e3o realmente clicando em seus an\u00fancios.<\/li>\n<\/ul>\n\n\n\n<p><strong>Termos importantes:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Taxa de convers\u00e3o <\/strong>- A porcentagem de pessoas que realizam a a\u00e7\u00e3o desejada em sua p\u00e1gina. Isso pode ser a compra de um produto, o preenchimento de um formul\u00e1rio, o download de um documento ou qualquer outra coisa que voc\u00ea esteja monitorando.<\/li>\n\n\n\n<li><strong>Rotatividade<\/strong> - O n\u00famero de pessoas que cancelam ou cancelam a assinatura do seu servi\u00e7o em um per\u00edodo de tempo espec\u00edfico (isso \u00e9 especialmente importante para modelos de neg\u00f3cios baseados em assinatura).<\/li>\n\n\n\n<li><strong>Taxa de rejei\u00e7\u00e3o<\/strong> - A porcentagem de pessoas que visitam uma p\u00e1gina em seu site, mas saem sem clicar em nada.<\/li>\n\n\n\n<li><strong>Testes A\/B<\/strong> - Uma pr\u00e1tica \u00fatil que envolve a cria\u00e7\u00e3o de duas vers\u00f5es da mesma p\u00e1gina de destino com design ou c\u00f3pia ligeiramente alterados e, em seguida, a publica\u00e7\u00e3o de ambas para testar e comparar sua efic\u00e1cia. <a href=\"http:\/\/How to Construct a Marketing Plan From Analytics (3 Simple Steps)\" target=\"_blank\" rel=\"noreferrer noopener\">O PrettyLinks inclui um recurso integrado de teste de divis\u00e3o<\/a> que permite que voc\u00ea fa\u00e7a isso.\u00a0<\/li>\n\n\n\n<li><strong>ROI<\/strong> - Um n\u00famero que informa quanto dinheiro sua a\u00e7\u00e3o custou e quanto dinheiro ela lhe rendeu em troca.<\/li>\n<\/ul>\n\n\n\n<p>Nas m\u00eddias sociais, \u00e9 poss\u00edvel rastrear tudo, desde respostas a men\u00e7\u00f5es de palavras-chave at\u00e9 men\u00e7\u00f5es \u00e0 sua empresa. Em <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a>Voc\u00ea pode rastrear aberturas. Voc\u00ea pode acompanhar as convers\u00f5es por meio de cliques em bot\u00f5es e links. Voc\u00ea pode acompanhar os cancelamentos de assinatura e entender qual conte\u00fado n\u00e3o repercute e at\u00e9 mesmo acompanhar os motivos.<\/p>\n\n\n\n<p>E, \u00e9 claro, voc\u00ea tem os grandes c\u00e3es como <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> que rastreiam as m\u00e9tricas da Web e fornecem insights profundos sobre o que est\u00e1 funcionando em seu site. Voc\u00ea pode rastrear o que as pessoas clicam, quanto tempo elas permanecem em p\u00e1ginas individuais e at\u00e9 mesmo quanto tempo permanecem no site como um todo. O rastreamento \u00e9 um grande passo para entender a jornada do comprador que suas campanhas de marketing produzem.<\/p>\n\n\n\n<p>O Google Analytics \u00e9 o padr\u00e3o para o rastreamento de sites, mas voc\u00ea tamb\u00e9m tem <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noreferrer noopener\">Pixel do Facebook<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_You_Looking_To_Achieve\"><\/span><strong>O que voc\u00ea deseja alcan\u00e7ar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"812\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/iStock-1127921799-1-1024x812.jpg\" alt=\"construir um conte\u00fado de plano de marketing\" class=\"wp-image-4674\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/iStock-1127921799-1-1024x812.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/iStock-1127921799-1-300x238.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/iStock-1127921799-1-768x609.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/iStock-1127921799-1-1536x1218.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/iStock-1127921799-1.jpg 1944w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Depois de saber o que est\u00e1 monitorando, voc\u00ea precisa saber por que est\u00e1 monitorando alguma coisa. Que metas voc\u00ea est\u00e1 medindo? Um erro colossal em marketing \u00e9 a falta de objetivo. Voc\u00ea est\u00e1 gastando dinheiro suado, portanto, certifique-se de que cada d\u00f3lar conta!<\/p>\n\n\n\n<p>Aqui est\u00e3o apenas algumas perguntas que voc\u00ea pode fazer e responder para chegar a metas de refer\u00eancia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quais a\u00e7\u00f5es impulsionaram meus neg\u00f3cios?<\/li>\n\n\n\n<li>Quais palavras-chave foram mais pesquisadas?\u00a0<\/li>\n\n\n\n<li>Quais palavras-chave produziram o maior n\u00famero de convers\u00f5es?<\/li>\n\n\n\n<li>Qual conte\u00fado teve o melhor desempenho? Quais foram as a\u00e7\u00f5es realizadas com esse conte\u00fado?<\/li>\n\n\n\n<li>Nossos an\u00fancios PPC t\u00eam bom desempenho? Quais textos e criativos obtiveram a melhor CTR?<\/li>\n\n\n\n<li>Tive mais sucesso com o marketing pago ou org\u00e2nico?<\/li>\n\n\n\n<li>Qual foi o crescimento dos meus seguidores nas m\u00eddias sociais? Quais publica\u00e7\u00f5es ou eventos geraram o maior n\u00famero de curtidas, seguidores ou compartilhamentos?<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 aqui que seus KPIs entram em a\u00e7\u00e3o, e \u00e9 melhor ter uma estrutura. Voc\u00ea \u00e9 o \u00fanico que pode decidir o que conta como informa\u00e7\u00e3o importante, portanto, sente-se e prepare-se para examinar suas anota\u00e7\u00f5es!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Construct_a_Marketing_Plan_Based_on_Analytics_in_3_Steps\"><\/span><strong>Construa um plano de marketing baseado em an\u00e1lise em 3 etapas:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Track_Everything_and_Download_Analytics_Reports_Measure\"><\/span>1. Rastreie tudo e baixe relat\u00f3rios de an\u00e1lise (Measure)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"292\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Metrics-1024x292.png\" alt=\"an\u00e1lise de m\u00eddia social\" class=\"wp-image-5071\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Metrics-1024x292.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Metrics-300x85.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Metrics-768x219.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Metrics-1536x438.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Metrics.png 1909w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pelo menos tr\u00eas meses de dados devem ser suficientes, mas ter mais dados lhe dar\u00e1 um plano de marketing mais concreto. Examine todos os canais que voc\u00ea tem que produzem an\u00e1lises. Como dissemos anteriormente, n\u00e3o h\u00e1 motivo para que suas ferramentas N\u00c3O venham com dados, portanto, certifique-se de que est\u00e1 usando aquelas que s\u00e3o ben\u00e9ficas para sua empresa.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Highlight_Successes_and_Failures\"><\/span>2. Destaque os sucessos e os fracassos&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Smartsheet-1024x501.png\" alt=\"\" class=\"wp-image-5072\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Smartsheet-1024x501.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Smartsheet-300x147.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Smartsheet-768x376.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Smartsheet-1536x752.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Smartsheet.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pegue todos os dados dos seus canais de marketing (pagos e n\u00e3o pagos) e fa\u00e7a uma planilha. Voc\u00ea pode usar o Excel, o Planilhas Google, o Smartsheets ou qualquer outro programa de planilhas com o qual se sinta confort\u00e1vel e que possa gerenciar. Se n\u00e3o for f\u00e3 de planilhas, destaque e anote todos os dados que respondem \u00e0s suas perguntas anteriores.<\/p>\n\n\n\n<p>Seja minucioso aqui! Voc\u00ea quer ver padr\u00f5es e informa\u00e7\u00f5es importantes que poderiam ter passado despercebidos sem os dados.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Adjust_Your_Strategy_Based_on_Actual_Data\"><\/span>3. Ajuste sua estrat\u00e9gia com base nos dados reais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Agora \u00e9 aqui que a m\u00e1gica acontece. Adicione suas anota\u00e7\u00f5es ao seu plano de marketing e use as informa\u00e7\u00f5es para criar novos KPIs e metas para o pr\u00f3ximo trimestre. Talvez voc\u00ea precise trabalhar um pouco antes de implementar sua estrat\u00e9gia.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se voc\u00ea descobrir que suas palavras-chave n\u00e3o foram bem-sucedidas, descarte-as e fa\u00e7a uma pesquisa de palavras-chave mais aprofundada.\u00a0<\/li>\n\n\n\n<li>Se a sua mensagem n\u00e3o estiver repercutindo (conforme demonstrado pelas convers\u00f5es em formul\u00e1rios, publica\u00e7\u00f5es em m\u00eddias sociais e p\u00e1ginas de destino), \u00e9 hora de reconstruir seu texto.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Pegue todos os dados e crie um novo plano!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CONCLUSION\"><\/span>CONCLUS\u00c3O<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>O marketing parece uma grande prova\u00e7\u00e3o quando se est\u00e1 administrando uma pequena empresa, mas \u00e9 administr\u00e1vel quando abordado corretamente. N\u00e3o tenha pressa e trabalhe com base em m\u00e9tricas comprovadas em vez de correr no escuro. Para criar um plano de marketing claro e poderoso, lembre-se de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acompanhe tudo e baixe seus relat\u00f3rios<\/li>\n\n\n\n<li>Destacar sucessos e fracassos<\/li>\n\n\n\n<li>Ajuste sua estrat\u00e9gia com base em dados reais<\/li>\n<\/ul>\n\n\n\n<p>N\u00e3o ceda \u00e0 crometofobia! Sua pequena empresa ter\u00e1 um caminho mais claro para o sucesso com apenas um pouco de organiza\u00e7\u00e3o, as ferramentas certas e uma mentalidade de crescimento. Colete e use os dados dispon\u00edveis para voc\u00ea nesta era moderna e nunca mais se perguntar\u00e1 qual \u00e9 a sua posi\u00e7\u00e3o!<\/p>\n\n\n\n<p><em>Com que frequ\u00eancia voc\u00ea analisa seu plano de marketing? Voc\u00ea coleta todos os dados dos seus canais de marketing? Deixe-nos saber nos coment\u00e1rios!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A crometofobia est\u00e1 forte e em alta no momento, e voc\u00ea provavelmente j\u00e1 passou por isso, especialmente quando se trata do seu dinheiro para marketing. \u00c9 o medo de gastar dinheiro (e de tocar no dinheiro, sentir o cheiro do dinheiro etc., mas, para nossos prop\u00f3sitos, concentre-se no medo de gastar dinheiro). Esse medo provavelmente est\u00e1 em alta para a maioria das empresas neste momento,...<\/p>","protected":false},"author":23642,"featured_media":5063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[],"class_list":["post-5060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s not impossible to keep up with the big companies when it comes to marketing. 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