{"id":4913,"date":"2020-06-25T19:51:40","date_gmt":"2020-06-25T19:51:40","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4913"},"modified":"2021-05-10T19:28:33","modified_gmt":"2021-05-10T19:28:33","slug":"4-free-google-services-to-empower-your-seo-strategy","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/4-free-google-services-to-empower-your-seo-strategy\/","title":{"rendered":"4 servi\u00e7os do Google que melhorar\u00e3o seu SEO gratuitamente"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dec33479632\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dec33479632\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#First_What_Makes_a_Successful_SEO-strategy\" >Primeiro, o que torna uma estrat\u00e9gia de SEO bem-sucedida?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#1_Google_Page_Speed_Insights_Improve_Your_Site_Speeds\" >#1 Google Page Speed Insights Melhore a velocidade de seu site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#2_Google_Mobile-Friendly_Test_Improve_Your_Mobile_Site\" >#2 Teste de compatibilidade com dispositivos m\u00f3veis do Google Melhore seu site para dispositivos m\u00f3veis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#3_Google_Keyword_Planner_Improve_Your_Overall_Ranking_and_Relevancy\" >#3 Planejador de palavras-chave do Google Melhore sua classifica\u00e7\u00e3o geral e relev\u00e2ncia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#4_Google_Analytics_See_What_Youre_Doing_Right_and_Wrong\" >#4 Google Analytics Veja o que voc\u00ea est\u00e1 fazendo certo (e errado)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#Conclusion\" >Conclus\u00e3o&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Independentemente de sua opini\u00e3o sobre o Google, \u00e9 f\u00e1cil perceber que ele domina o mercado de pesquisa. O Google consegue esse dom\u00ednio de alto n\u00edvel indo al\u00e9m para fornecer excelentes resultados de SERP aos seus usu\u00e1rios. Isso significa que o conte\u00fado relevante baseado em palavras-chave aparece no topo com mais frequ\u00eancia no Google do que em outros mecanismos de pesquisa.<\/p>\n\n\n\n<p>N\u00e3o \u00e9 t\u00e3o simples quanto lan\u00e7ar produtos e ver o que pega. O Google existe em um estado permanente de tentativa e erro, e leva tempo para ver o que funciona para seus usu\u00e1rios e se ajustar de acordo. Essa abordagem funciona em seu benef\u00edcio como propriet\u00e1rio de um site de marketing de afiliados que depende da otimiza\u00e7\u00e3o org\u00e2nica de mecanismos de busca (SEO) para causar impacto!&nbsp;<\/p>\n\n\n\n<p>Onde h\u00e1 um espa\u00e7o para melhorias, h\u00e1 um funcion\u00e1rio do Google testando maneiras de torn\u00e1-lo melhor. Quando h\u00e1 um problema, h\u00e1 uma solu\u00e7\u00e3o do Google a caminho para tentar corrigi-lo. Nem sempre d\u00e1 certo, e a empresa tem muitos experimentos abandonados que os usu\u00e1rios n\u00e3o acharam pr\u00e1ticos.&nbsp;<\/p>\n\n\n\n<p>Em toda essa experimenta\u00e7\u00e3o, surge algo maravilhoso: Os servi\u00e7os do Google que ajudam voc\u00ea a melhorar seu SEO gratuitamente. Isso inclui coisas como acelerar seu site, otimizar seu site para celular e muito mais.&nbsp;<\/p>\n\n\n\n<p>Aqui, destacaremos quatro desses servi\u00e7os gratuitos para voc\u00ea come\u00e7ar sua jornada de SEO. Vamos nos aprofundar em cada ferramenta em futuras postagens independentes no blog, mas esta postagem foi criada para fornecer a voc\u00ea o resumo necess\u00e1rio para come\u00e7ar.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_What_Makes_a_Successful_SEO-strategy\"><\/span><strong>Primeiro, o que torna uma estrat\u00e9gia de SEO bem-sucedida?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Antes de falarmos sobre as ferramentas do Google que ajudar\u00e3o a melhorar seu SEO gratuitamente, devemos falar um pouco sobre o SEO em si.&nbsp;<\/p>\n\n\n\n<p>O SEO \u00e9 dedicado a classificar seu site em uma posi\u00e7\u00e3o mais alta nos mecanismos de pesquisa. Isso nem sempre significa o Google. H\u00e1 muitos outros mecanismos de pesquisa, incluindo Bing, Yahoo, Duck Duck Go e outros. No entanto, o Google domina a pesquisa e, por isso, normalmente est\u00e1 na vanguarda dos aprimoramentos de SEO.&nbsp;<\/p>\n\n\n\n<p>Em suma, SEO \u00e9 jogar junto com os mecanismos de pesquisa para tornar seu site e sua empresa mais atraentes para os algoritmos atuais. Nunca sabemos exatamente do que um algoritmo gosta, mas muitos especialistas gostam de <a href=\"https:\/\/moz.com\/\">Moz <\/a>e <a href=\"https:\/\/neilpatel.com\/\">Neil Patel <\/a>ajudam a detalhar alguns dos componentes que comp\u00f5em as pr\u00e1ticas recomendadas para obter uma classifica\u00e7\u00e3o mais elevada.<\/p>\n\n\n\n<p>Com o dinheiro se tornando escasso para muitas empresas, as abordagens de marketing org\u00e2nico s\u00e3o mais importantes do que nunca. Aproveite todas as ferramentas de SEO que puder, especialmente se elas aumentarem suas chances de convers\u00f5es.&nbsp;<\/p>\n\n\n\n<p>Se voc\u00ea quiser impressionar os deuses do algoritmo, o Google \u00e9 o lugar para come\u00e7ar (e n\u00e3o h\u00e1 melhor maneira de sair na frente do que usar suas ferramentas e programas). A seguir, apresentamos uma lista r\u00e1pida de quatro servi\u00e7os gratuitos do Google que podem ajud\u00e1-lo a lidar e dominar seu SEO.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Google_Page_Speed_Insights_Improve_Your_Site_Speeds\"><\/span>#1 Google Page Speed Insights: Melhore a velocidade de seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-1024x576.png\" alt=\"insights sobre a velocidade da p\u00e1gina do Google\" class=\"wp-image-4917\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-1024x576.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-300x169.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-768x432.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-1536x864.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed.png 1561w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Depois de ter um site de marketing de afiliados, voc\u00ea deve verificar como ele est\u00e1 funcionando. Um dos primeiros aspectos de seu site que os visitantes experimentar\u00e3o \u00e9 a velocidade de carregamento da p\u00e1gina. Quando eles digitam seu URL na barra de pesquisa, quanto tempo leva para o site aparecer?<\/p>\n\n\n\n<p>Qual deve ser a velocidade de carregamento de sua p\u00e1gina? Uma \u00f3tima regra geral \u00e9 manter a velocidade de carregamento da p\u00e1gina abaixo de 4 segundos, mas muitos sites ultrapassam muito os 8 segundos (um estudo do Google mostrou que a maioria dos sites tem cerca de 22 segundos).&nbsp;<\/p>\n\n\n\n<p>Desde<a target=\"_blank\" href=\"https:\/\/neilpatel.com\/blog\/google-pagespeed-insights\/\" rel=\"noreferrer noopener\">&nbsp;O Google d\u00e1 tratamento preferencial a sites r\u00e1pidos<\/a>Se voc\u00ea n\u00e3o tem um bom desempenho, precisa ficar atento ao que o est\u00e1 deixando lento.<\/p>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Informa\u00e7\u00f5es sobre a velocidade da p\u00e1gina do Google<\/a> oferece uma vis\u00e3o geral detalhada exatamente sobre isso. Alguns aspectos do servi\u00e7o podem ser bastante t\u00e9cnicos, especialmente se voc\u00ea n\u00e3o for um desenvolvedor da Web. Mas as informa\u00e7\u00f5es est\u00e3o l\u00e1, se voc\u00ea quiser e entender.&nbsp;<\/p>\n\n\n\n<p>A ferramenta fornece uma pontua\u00e7\u00e3o e uma lista de maneiras de otimizar a velocidade da p\u00e1gina. Nas palavras do pr\u00f3prio Google:<\/p>\n\n\n\n<p><em>\"A pontua\u00e7\u00e3o do PageSpeed Insights varia de 0 a 100 pontos. Uma pontua\u00e7\u00e3o mais alta \u00e9 melhor e uma pontua\u00e7\u00e3o de 85 ou mais indica que a p\u00e1gina est\u00e1 funcionando bem.\"<\/em><\/p>\n\n\n\n<p>Recursos do Google Page Speed Insights:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pontua\u00e7\u00e3o de desempenho de 0 a 100<\/li><li>Orienta\u00e7\u00e3o detalhada sobre o que otimizar<\/li><li>Insights sobre o que j\u00e1 est\u00e1 funcionando&nbsp;<\/li><\/ul>\n\n\n\n<p>Use esta ferramenta do Google para melhorar sua velocidade e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/conversion-rate-optimization-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxas de convers\u00e3o<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Google_Mobile-Friendly_Test_Improve_Your_Mobile_Site\"><\/span>#2 Teste de compatibilidade com dispositivos m\u00f3veis do Google: aprimore seu site para dispositivos m\u00f3veis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-1024x503.png\" alt=\"teste de compatibilidade com dispositivos m\u00f3veis do Google\" class=\"wp-image-4920\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-1024x503.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-300x147.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-768x377.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-1536x754.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test.png 1804w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A essa altura, a maioria das pessoas j\u00e1 sabe que um site compat\u00edvel com dispositivos m\u00f3veis \u00e9 essencial para o SEO. Pode ser um desafio ajustar seu site para telas, especialmente se voc\u00ea n\u00e3o souber onde melhorar. Uma \u00f3tima ferramenta para ajudar a otimizar a experi\u00eancia do usu\u00e1rio \u00e9 o <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener\">Teste de compatibilidade com dispositivos m\u00f3veis do Google<\/a>. <\/p>\n\n\n\n<p>A ferramenta \u00e9 simples: digite o endere\u00e7o da Web, aguarde um segundo e, em seguida, o Google informar\u00e1 se o site \u00e9 adequado para dispositivos m\u00f3veis ou se \u00e9 incontrol\u00e1vel fora da tela do computador.&nbsp;<\/p>\n\n\n\n<p>N\u00e3o deixe de lado esse servi\u00e7o! A facilidade de uso em dispositivos m\u00f3veis tem um enorme impacto sobre o SEO, especialmente para os algoritmos do Google. Embora os detalhes exatos do que o Google verifica sejam sigilosos,&nbsp;<a href=\"https:\/\/moz.com\/ugc\/cracking-the-google-mobile-friendly-test-how-to-score-100\" target=\"_blank\" rel=\"noreferrer noopener\">A Moz explica alguns detalhes do hist\u00f3rico<\/a> e o que voc\u00ea deve observar para obter os melhores resultados.&nbsp;<\/p>\n\n\n\n<p>De acordo com a Moz, o teste de compatibilidade com dispositivos m\u00f3veis do Google informa a voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pontua\u00e7\u00e3o\/porcentagem de compatibilidade com dispositivos m\u00f3veis<\/li><li>Pontua\u00e7\u00e3o de impacto da regra para cada uma das \u00e1reas que afetam a pontua\u00e7\u00e3o\/percentagem de compatibilidade com dispositivos m\u00f3veis<\/li><li>N\u00famero de recursos \"buscados\", incluindo os respectivos URLs<\/li><li>N\u00famero de falhas na busca de recursos<\/li><\/ul>\n\n\n\n<p>Use esse servi\u00e7o para reformular a experi\u00eancia m\u00f3vel do seu site.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Google_Keyword_Planner_Improve_Your_Overall_Ranking_and_Relevancy\"><\/span>#3 Google <strong>Planejador de palavras-chave: Melhore sua classifica\u00e7\u00e3o geral e relev\u00e2ncia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-1024x384.png\" alt=\"Planejador de palavras-chave do Google\" class=\"wp-image-5453\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-1024x384.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-300x113.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-768x288.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-1536x577.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM.png 1897w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00c9 um equ\u00edvoco comum pensar que o <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planejador de palavras-chave do Google<\/a> n\u00e3o \u00e9 de uso gratuito. <strong>Mas \u00e9 gratuito, de fato!<\/strong> Voc\u00ea s\u00f3 precisa ter uma conta do Google e saber como acessar a ferramenta. <\/p>\n\n\n\n<p>Veja como acessar o Planejador de palavras-chave do Google sem uma conta do AdWords:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Ir para o <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u00e1gina inicial da ferramenta<\/a>.<\/li><li>Clique no bot\u00e3o \"Go to Keyword Planner\" (Ir para o planejador de palavras-chave).<\/li><li>Aparecer\u00e1 uma tela perguntando: \"Qual \u00e9 o seu principal objetivo de publicidade?\"<\/li><li>Em vez de clicar em uma das metas listadas, clique no pequeno link \"Experienced with Google Ads?\" (Experi\u00eancia com o Google Ads?) na parte inferior da lista. (Observa\u00e7\u00e3o: se voc\u00ea n\u00e3o vir esse link, tente ajustar o tamanho da janela do navegador).<\/li><li>A pr\u00f3xima tela ser\u00e1 intitulada \"New Campaign\" (Nova campanha) e ter\u00e1 um conjunto de op\u00e7\u00f5es. N\u00e3o clique nessas op\u00e7\u00f5es. Em vez disso, clique no pequeno link \"Create an account without a campaign\" (Criar uma conta sem uma campanha) na parte inferior.<\/li><li>Clique no bot\u00e3o \"submit\" (enviar) na pr\u00f3xima p\u00e1gina.<\/li><li>Clique no bot\u00e3o \"Explore Your Account\" (Explorar sua conta) na pr\u00f3xima p\u00e1gina.<\/li><li>Na p\u00e1gina seguinte, clique em \"Ferramentas\" e escolha \"Alternar para o modo especialista\" no menu suspenso. Em seguida, siga as instru\u00e7\u00f5es, que confirmar\u00e3o a mudan\u00e7a.<\/li><li>Por \u00faltimo, clique novamente em \"Tools\" (Ferramentas). Em \"Planning\" (Planejamento), voc\u00ea ver\u00e1 o link \"Keyword Planner\" (Planejador de palavras-chave).<\/li><li>Voc\u00ea est\u00e1 dentro!<\/li><\/ol>\n\n\n\n<p>Para obter instru\u00e7\u00f5es excelentes e completas sobre como usar o Planejador de palavras-chave do Google, <a href=\"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/#:~:text=Google%20Keyword%20Planner%20is%20100,just%20need%20a%20Google%20account.&text=You%20CAN%20access%20the%20tool%20WITHOUT%20running%20an%20AdWords%20ad.\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00ea uma olhada neste artigo da Ahrefs<\/a>. Entender quais palavras-chave seus visitantes est\u00e3o pesquisando o ajudar\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Crie o conte\u00fado com o qual seu p\u00fablico realmente deseja se envolver<\/li><li>Aumentar as convers\u00f5es<\/li><li>Aumentar a relev\u00e2ncia geral<\/li><\/ul>\n\n\n\n<p>Com insights mais precisos sobre as m\u00e9tricas de pesquisa, voc\u00ea pode criar suas mensagens e o texto do site para converter com facilidade.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Google_Analytics_See_What_Youre_Doing_Right_and_Wrong\"><\/span>#4 Google Analytics: Veja o que voc\u00ea est\u00e1 fazendo certo (e errado)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-1024x480.png\" alt=\"Google Analytics\" class=\"wp-image-4919\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-1024x480.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-300x141.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-768x360.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-1536x720.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics.png 1892w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/#?modal_active=none\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> \u00e9 um recurso importante para a otimiza\u00e7\u00e3o de mecanismos de pesquisa. Se voc\u00ea j\u00e1 realizou uma campanha de SEO, grande ou pequena, j\u00e1 usou ou ouviu falar dessa ferramenta gratuita. Ela se integra ao WordPress por meio de <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MonsterInsights<\/a>e fornece um detalhamento de quase tudo sobre os visitantes do seu site!<\/p>\n\n\n\n<p>Alguns dos melhores recursos, dentre muitos, incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Relat\u00f3rios detalhados e personaliz\u00e1veis sobre v\u00e1rias m\u00e9tricas<\/li><li>Integra\u00e7\u00e3o com o WordPress e muitas outras plataformas<\/li><li>Taxas de rejei\u00e7\u00e3o (incluindo detalhes sobre o que e por qu\u00ea)<\/li><li>Informa\u00e7\u00f5es demogr\u00e1ficas<\/li><li>Ajuda no planejamento geral de neg\u00f3cios e an\u00fancios<\/li><\/ul>\n\n\n\n<p>Um \u00f3timo lugar para aprender a usar o Google Analytics \u00e9 por meio da Google Analytics Academy gratuita. Comece com o v\u00eddeo, <a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/6\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics para iniciantes<\/a>.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Com a natureza dos neg\u00f3cios mudando rapidamente, voc\u00ea quer ter certeza de que tem planos org\u00e2nicos s\u00f3lidos para desenvolver seu neg\u00f3cio sem problemas. Avalie seu sucesso e planeje seus movimentos com essas ferramentas que melhoram:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Velocidades e otimiza\u00e7\u00e3o do site<\/li><li>Funcionalidade m\u00f3vel&nbsp;<\/li><li>Posicionamento e relev\u00e2ncia na SERP<\/li><li>Insights sobre o que voc\u00ea est\u00e1 fazendo certo e errado<\/li><\/ul>\n\n\n\n<p>Comece a trabalhar com essas ferramentas gratuitas do Google e seu site ter\u00e1 uma classifica\u00e7\u00e3o mais alta em pouco tempo!<\/p>\n\n\n\n<p><em>Voc\u00ea tem algum servi\u00e7o do Google, gratuito ou pago, pelo qual voc\u00ea confia? <\/em>Conte-nos nos coment\u00e1rios!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Independentemente de sua opini\u00e3o sobre o Google, \u00e9 f\u00e1cil perceber que ele domina o mercado de pesquisa. O Google alcan\u00e7a esse dom\u00ednio de alto n\u00edvel indo al\u00e9m para fornecer excelentes resultados de SERP aos seus usu\u00e1rios. Isso significa que o conte\u00fado relevante baseado em palavras-chave aparece no topo com mais frequ\u00eancia no Google do que em outros sites de pesquisa...<\/p>","protected":false},"author":23642,"featured_media":4916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11,66],"tags":[65,318,54,67],"class_list":["post-4913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo","tag-google-analytics","tag-google-services","tag-marketing","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google is a dominant figure among search engines. 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