{"id":4586,"date":"2020-04-16T09:00:00","date_gmt":"2020-04-16T09:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4586"},"modified":"2020-07-22T20:25:39","modified_gmt":"2020-07-22T20:25:39","slug":"optimize-url-slug","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/optimize-url-slug\/","title":{"rendered":"Como otimizar seu URL Slug ao usar um encurtador de links"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69edcc7b536f8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69edcc7b536f8\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-url-slug\/#Why_Optimizing_Your_URL_Slug_Matters\" >Por que \u00e9 importante otimizar seu URL Slug?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-url-slug\/#How_to_Optimize_Your_URL_Slug_When_Using_a_Link_Shortener_3_Key_Tips\" >Como otimizar seu URL Slug ao usar um encurtador de links (3 dicas importantes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-url-slug\/#1_Avoid_Keyword_Stuffing\" >1. Evite o preenchimento de palavras-chave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-url-slug\/#2_Keep_Your_Slugs_Short\" >2. Mantenha suas lesmas curtas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-url-slug\/#3_Include_Relevant_and_Important_Keywords\" >3. Inclua palavras-chave relevantes e importantes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-url-slug\/#Conclusion\" >Conclus\u00e3o&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Ao usar um encurtador de links, entender como otimizar o slug do URL pode ser uma tarefa confusa. H\u00e1 estrat\u00e9gias espec\u00edficas envolvidas que podem ser dif\u00edceis de serem lembradas e implementadas por propriet\u00e1rios de sites novatos e experientes.<\/p>\n\n\n\n<p>No entanto, seguindo algumas etapas simples, voc\u00ea pode garantir que est\u00e1 otimizando seus slugs de URL encurtados de forma eficaz. Por sua vez, isso pode melhorar o desempenho de seus links nas atividades de marketing.<\/p>\n\n\n\n<p>Neste artigo, abordaremos primeiro por que \u00e9 importante otimizar o slug do seu URL. Em seguida, discutiremos v\u00e1rios aspectos desse processo, como evitar o excesso de palavras-chave, manter os slugs curtos e identificar os termos mais importantes e relevantes a serem inclu\u00eddos. Vamos ao que interessa!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Optimizing_Your_URL_Slug_Matters\"><\/span>Por que \u00e9 importante otimizar seu URL Slug?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de apresentar a import\u00e2ncia dos slugs de URL, vamos primeiro explicar o que eles s\u00e3o. O slug \u00e9 simplesmente parte do URL que vem depois do seu dom\u00ednio e identifica uma p\u00e1gina espec\u00edfica em seu site. Por exemplo, no endere\u00e7o <em>prettylinks.com\/blog<\/em>o slug \u00e9 \"blog\".<\/p>\n\n\n\n<p>H\u00e1 tr\u00eas motivos pelos quais a otimiza\u00e7\u00e3o de seus slugs \u00e9 vital, e voc\u00ea pode facilmente tirar proveito disso com a ajuda de um encurtador de links, como <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">PrettyLinks<\/a>. Primeiro, ele pode melhorar a experi\u00eancia do usu\u00e1rio (UX), aprimorando a navega\u00e7\u00e3o. Os slugs curtos e descritivos podem ajudar os visitantes a se movimentarem com confian\u00e7a pelo site.<\/p>\n\n\n\n<p>Em segundo lugar, os slugs otimizados podem aumentar as convers\u00f5es, fazendo com que seus links pare\u00e7am mais confi\u00e1veis. Como o endere\u00e7o indica claramente para onde est\u00e3o sendo direcionados, as pessoas que veem seus URLs nas m\u00eddias sociais ou em outras plataformas que voc\u00ea usa para marketing podem se sentir mais \u00e0 vontade para clicar no seu site. <\/p>\n\n\n\n<p>Ao postar um <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/affiliateroyale.com\/2018\/01\/pretty-links-with-affiliate-royale\/\" target=\"_blank\">link de afiliado<\/a> Na m\u00eddia social, por exemplo, otimizar o slug do seu URL para que ele descreva de forma clara e sucinta o objetivo da p\u00e1gina pode aumentar o n\u00famero de cliques que ela recebe. Da mesma forma, voc\u00ea pode usar essa estrat\u00e9gia para gerar convers\u00f5es em outros canais de marketing, como e-mails, podcasts e at\u00e9 mesmo durante eventos ao vivo.<\/p>\n\n\n\n<p>Por fim, o uso de palavras-chave relevantes em seu slug pode ajudar a melhorar a otimiza\u00e7\u00e3o do mecanismo de busca (SEO). Embora <a aria-label=\"n\u00e3o \u00e9 um fator de classifica\u00e7\u00e3o principal (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/moz.com\/learn\/seo\/url\" target=\"_blank\">n\u00e3o \u00e9 um fator prim\u00e1rio de classifica\u00e7\u00e3o<\/a>Se o seu site e o seu conte\u00fado tamb\u00e9m estiverem otimizados, ter determinados termos relacionados ao t\u00f3pico da sua postagem ou p\u00e1gina no URL pode ajudar a melhorar a visibilidade e atrair mais tr\u00e1fego org\u00e2nico para voc\u00ea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_URL_Slug_When_Using_a_Link_Shortener_3_Key_Tips\"><\/span>Como otimizar seu URL Slug ao usar um encurtador de links (3 dicas importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se a otimiza\u00e7\u00e3o de seu slug de URL parecer uma tarefa dif\u00edcil, n\u00e3o se preocupe. Aqui est\u00e3o tr\u00eas dicas importantes que podem ser facilmente colocadas em pr\u00e1tica para ajudar seus endere\u00e7os de p\u00e1gina a se destacarem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Avoid_Keyword_Stuffing\"><\/span>1. Evite o preenchimento de palavras-chave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Primeiro, \u00e9 importante evitar a pr\u00e1tica de \"keyword stuffing\" em seus slugs. Isso envolve o uso de um n\u00famero excessivo de termos semelhantes na tentativa de melhorar suas classifica\u00e7\u00f5es nos mecanismos de pesquisa. No entanto, isso tende a fazer com que seus URLs n\u00e3o pare\u00e7am naturais:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"46\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/Dashboard-\u2039-Frontier-Tech-News-\u2014-WordPress.png\" alt=\"Painel de controle &#039; Frontier Tech News - WordPress\" class=\"wp-image-10811\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/Dashboard-\u2039-Frontier-Tech-News-\u2014-WordPress.png 559w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/04\/Dashboard-\u2039-Frontier-Tech-News-\u2014-WordPress-300x25.png 300w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>O preenchimento de palavras-chave pode prejudicar seu site, prejudicando sua credibilidade e reduzindo a quantidade de tr\u00e1fego que ele recebe. Isso pode at\u00e9 mesmo levar a <a rel=\"noreferrer noopener\" href=\"https:\/\/neilpatel.com\/blog\/how-google-search-engine-really-works\/\" target=\"_blank\">Penalidades do Google<\/a> devido \u00e0 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/rankbrain\/\" target=\"_blank\">RankBrain<\/a> que entrou em vigor em 2015.<\/p>\n\n\n\n<p>Al\u00e9m disso, o excesso de palavras-chave em seu slug pode causar desconfian\u00e7a entre os poss\u00edveis visitantes do site ao visualizarem seus links nas m\u00eddias sociais e em outros canais de marketing. Em \u00faltima an\u00e1lise, isso pode reduzir as convers\u00f5es.<\/p>\n\n\n\n<p>Felizmente, \u00e9 f\u00e1cil evitar o excesso de palavras-chave usando um encurtador de links. Basta usar a palavra-chave alvo principal de seu post ou p\u00e1gina ao adicionar um<em> <\/em>novo Pretty Link:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/add-new-link-1024x481.png\" alt=\"Adi\u00e7\u00e3o de um novo link para o PrettyLinks.\" class=\"wp-image-4617\" width=\"768\" height=\"361\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/add-new-link-1024x481.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/add-new-link-300x141.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/add-new-link-768x361.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/add-new-link.png 1045w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>A escolha de um \u00fanico termo como alvo o ajudar\u00e1 a aproveitar os benef\u00edcios de SEO que um slug otimizado pode oferecer, em vez de enfrentar penalidades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Keep_Your_Slugs_Short\"><\/span>2. Mantenha suas lesmas curtas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c9 importante manter seus slugs o mais curtos poss\u00edvel, usando o m\u00ednimo de palavras para descrever sua p\u00e1gina. URLs curtos s\u00e3o mais f\u00e1ceis de ler e lembrar, o que torna seus links mais atraentes para os visitantes em potencial.<\/p>\n\n\n\n<p>Al\u00e9m disso, um URL curto \u00e9 \u00fatil ao compartilhar links em sites de m\u00eddia social, como o Twitter, que t\u00eam um limite fixo de 280 caracteres. Quando n\u00e3o \u00e9 necess\u00e1rio desperdi\u00e7ar espa\u00e7o em um endere\u00e7o de p\u00e1gina, voc\u00ea tem mais espa\u00e7o para conte\u00fado significativo e hashtags.<\/p>\n\n\n\n<p>Com o PrettyLinks, voc\u00ea pode criar slugs com apenas um caractere: <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"311\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/quick-add.png\" alt=\"A ferramenta de adi\u00e7\u00e3o r\u00e1pida PrettyLinks.\" class=\"wp-image-4616\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/quick-add.png 573w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/quick-add-300x163.png 300w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><\/figure>\n\n\n\n<p>Para criar esses links curtos com facilidade, voc\u00ea pode usar o <em>Ferramenta de adi\u00e7\u00e3o r\u00e1pida PrettyLinks<\/em> no painel do WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Include_Relevant_and_Important_Keywords\"><\/span>3. Inclua palavras-chave relevantes e importantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Descobrir os melhores termos para usar em seu slug \u00e9 poss\u00edvel por meio de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/optimizing-your-blog-posts\/\" target=\"_blank\">pesquisa de palavras-chave<\/a>. Esse processo permite que voc\u00ea veja m\u00e9tricas como o volume de pesquisa de palavras e frases nos principais mecanismos de pesquisa. <\/p>\n\n\n\n<p>Como resultado, voc\u00ea saber\u00e1 quais palavras-chave s\u00e3o as mais populares e relevantes para seu p\u00fablico-alvo. Em seguida, poder\u00e1 incorpor\u00e1-las facilmente em seus slugs usando o PrettyLinks.<\/p>\n\n\n\n<p>\u00c9 importante usar as palavras-chave corretas em seus URLs encurtados, pois isso chamar\u00e1 a aten\u00e7\u00e3o de seu p\u00fablico-alvo e o inspirar\u00e1 a clicar. Por outro lado, o uso de termos obscuros, irrelevantes ou vagos pode prejudicar as convers\u00f5es.<\/p>\n\n\n\n<p>H\u00e1 v\u00e1rias ferramentas gratuitas que voc\u00ea pode usar para identificar as palavras-chave certas para suas postagens e p\u00e1ginas, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/moz.com\/explorer\" target=\"_blank\">Moz Keyword Explorer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/features\/keyword-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ferramenta Keyword Magic da SEMrush (abre em uma nova guia)\">Ferramenta Keyword Magic da SEMrush<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Planejador de palavras-chave do Google Adwords<\/a><\/li>\n<\/ul>\n\n\n\n<p>Qualquer uma dessas ferramentas mostrar\u00e1 o n\u00famero de pesquisas mensais para cada palavra-chave e fornecer\u00e1 sugest\u00f5es de alternativas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Saber como otimizar seu slug de URL ao usar <a rel=\"noreferrer noopener\" aria-label=\"um encurtador de links (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">um encurtador de links<\/a> pode ser complicado. H\u00e1 v\u00e1rios fatores a serem considerados ao decidir o que incluir depois do seu nome de dom\u00ednio em um link de destaque.<\/p>\n\n\n\n<p>Nesta publica\u00e7\u00e3o, abordamos tr\u00eas maneiras simples de otimizar seu slug de URL:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Evite a pr\u00e1tica de preenchimento de palavras-chave.<\/li>\n\n\n\n<li>Mantenha suas lesmas curtas.<\/li>\n\n\n\n<li>Inclua as palavras-chave mais relevantes e importantes.<\/li>\n<\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre a otimiza\u00e7\u00e3o de slugs de URL ao usar um encurtador de links? Deixe-as para n\u00f3s na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ao usar um encurtador de links, entender como otimizar o slug do URL pode ser uma tarefa confusa. H\u00e1 estrat\u00e9gias espec\u00edficas envolvidas que podem ser dif\u00edceis de serem lembradas e implementadas por propriet\u00e1rios de sites novatos e experientes. No entanto, seguindo algumas etapas simples, voc\u00ea pode garantir que est\u00e1 otimizando seus slugs de URL encurtados...<\/p>","protected":false},"author":11450,"featured_media":4634,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[66],"tags":[],"class_list":["post-4586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimizing your URL slug when using a link shortener can be a tricky task. 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