{"id":4556,"date":"2020-05-21T07:00:00","date_gmt":"2020-05-21T07:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4556"},"modified":"2020-07-14T20:33:19","modified_gmt":"2020-07-14T20:33:19","slug":"use-branded-links-effectively","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/use-branded-links-effectively\/","title":{"rendered":"3 maneiras de usar links de marca de forma eficaz"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ee1e2918966\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ee1e2918966\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-branded-links-effectively\/#An_Introduction_to_Branded_Links\" >Uma introdu\u00e7\u00e3o aos links de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-branded-links-effectively\/#3_Ways_You_Can_Use_Branded_Links_Effectively\" >3 maneiras de usar links de marca de forma eficaz<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-branded-links-effectively\/#1_Incorporate_Branded_Links_on_Social_Media\" >1. Incorporar links de marca nas m\u00eddias sociais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-branded-links-effectively\/#2_Nurture_a_Consistent_Brand_Identity\" >2. Cultivar uma identidade de marca consistente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-branded-links-effectively\/#3_Make_Affiliate_Links_More_Visually_Appealing\" >3. Torne os links de afiliados mais atraentes visualmente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-branded-links-effectively\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Um n\u00famero cada vez maior de propriet\u00e1rios de sites est\u00e1 aderindo \u00e0 ideia de usar links de marca. Entretanto, para alguns, entender como obter o m\u00e1ximo dos URLs encurtados e como eles se encaixam nos planos de marketing existentes pode ser uma tarefa dif\u00edcil.<\/p>\n\n\n\n<p>Felizmente, existem algumas t\u00e1ticas comprovadas que voc\u00ea pode usar para integrar facilmente os links de marca em suas atividades de marketing. Essas t\u00e9cnicas maximizar\u00e3o o valor dos seus links de marca e garantir\u00e3o que voc\u00ea os esteja usando de forma eficaz.<\/p>\n\n\n\n<p>Neste artigo, explicaremos o que s\u00e3o links de marca. Em seguida, veremos estrat\u00e9gias espec\u00edficas para us\u00e1-los, juntamente com as etapas para coloc\u00e1-los em a\u00e7\u00e3o. Vamos come\u00e7ar!<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Branded_Links\"><\/span>Uma introdu\u00e7\u00e3o aos links de marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Links de marca s\u00e3o URLs encurtados que cont\u00eam o nome de sua marca ou produtos e servi\u00e7os de marca. Eles s\u00e3o uma alternativa aos links curtos gen\u00e9ricos e podem ajud\u00e1-los a se destacar dos de seus concorrentes.<\/p>\n\n\n\n<p>Para usar links de marca, voc\u00ea pode registrar uma vers\u00e3o abreviada do seu dom\u00ednio existente, tamb\u00e9m conhecida como \"URL de vaidade\". Esses endere\u00e7os tornam seus links mais curtos, descritivos e mais atraentes.<\/p>\n\n\n\n<p>Os links de marca podem direcionar os visitantes para sua p\u00e1gina inicial ou para uma p\u00e1gina de destino espec\u00edfica em seu site. Por exemplo, o link de marca da Tesla para seu produto de painel solar \u00e9 <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"http:\/\/ts.la\/Solarglass\" target=\"_blank\">ts.la\/Solarglass<\/a>que aponta para <em>https:\/\/www.tesla.com\/solarroof\/design<\/em> enquanto <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"http:\/\/www.ts.la.com\" target=\"_blank\">ts.la<\/a> aponta para sua p\u00e1gina inicial em <em>https:\/\/www.tesla.com<\/em>.<\/p>\n\n\n\n<p>Os links de marca s\u00e3o mais comumente vistos nas m\u00eddias sociais, mas tamb\u00e9m podem ser usados na maioria das atividades de marketing. Por exemplo, voc\u00ea pode inclu\u00ed-los diretamente no conte\u00fado do seu site ou em promo\u00e7\u00f5es por e-mail. Como s\u00e3o mais f\u00e1ceis de lembrar, voc\u00ea pode at\u00e9 mesmo us\u00e1-los para marketing off-line, em eventos ao vivo ou em podcasts.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Use_Branded_Links_Effectively\"><\/span>3 maneiras de usar links de marca de forma eficaz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u00e3o faltam maneiras de incorporar links de marca para aprimorar sua presen\u00e7a on-line. Para poupar seu tempo, elaboramos uma lista de tr\u00eas dos casos de uso mais eficazes, bem como as etapas para implement\u00e1-los.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Incorporate_Branded_Links_on_Social_Media\"><\/span>1. Incorporar links de marca nas m\u00eddias sociais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00c9 comum ver links de marca em publica\u00e7\u00f5es de m\u00eddia social de marcas corporativas e comunidades on-line:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"128\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Tesla-on-Twitter-Roofs-never-looked-so-good-https-t-co-kC0NQAuklW-https-t-co-tPW7rJtNHQ-Twitter-2.png\" alt=\"Um tweet da Tesla contendo um link de marca.\" class=\"wp-image-4559\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Tesla-on-Twitter-Roofs-never-looked-so-good-https-t-co-kC0NQAuklW-https-t-co-tPW7rJtNHQ-Twitter-2.png 656w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Tesla-on-Twitter-Roofs-never-looked-so-good-https-t-co-kC0NQAuklW-https-t-co-tPW7rJtNHQ-Twitter-2-300x59.png 300w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><\/figure><\/div>\n\n\n\n<p>Os links de marca podem incentivar os cliques nas m\u00eddias sociais. Eles n\u00e3o s\u00e3o apenas altamente descritivos, mas podem parecer mais confi\u00e1veis para seus seguidores. De fato, eles recebem at\u00e9 <a href=\"https:\/\/www.business2community.com\/social-media\/5-ways-can-use-branded-links-get-click-throughs-01606907\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">34% mais cliques<\/a> do que links sem marca.<\/p>\n\n\n\n<p>Por sua vez, os links de marca podem melhorar a taxa de convers\u00e3o de seu site. Voc\u00ea pode configurar links de marca ultracurtos com o recurso Shortlink URL em nosso <a aria-label=\"PrettyLinks (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">PrettyLinks<\/a> plugin.<\/p>\n\n\n\n<p>Para isso, voc\u00ea precisa de dois dom\u00ednios registrados: um que ser\u00e1 usado como URL de vaidade e o dom\u00ednio original no qual o seu site WordPress est\u00e1 instalado. O URL de vaidade tamb\u00e9m deve ser apontado para o dom\u00ednio original por meio de seu <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/docs\/shortlink-url\/\" target=\"_blank\" rel=\"noreferrer noopener\">host da web<\/a>.<\/p>\n\n\n\n<p>Depois disso, usar o recurso Shortlink URL no PrettyLinks \u00e9 bastante simples. Para acess\u00e1-lo, clique em <em>PrettyLinks &gt; Options &gt; General.<\/em> Em seguida, selecione o <em>Usar URL de link curto <\/em>e insira seu dom\u00ednio encurtado na caixa de sele\u00e7\u00e3o <em>URL do link curto<\/em> campo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Pretty-Links-Options-\u2039-Frontier-Tech-News-\u2014-WordPress-1024x468.png\" alt=\"A configura\u00e7\u00e3o Usar URL de link curto no PrettyLinks.\" class=\"wp-image-4560\" width=\"768\" height=\"351\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Pretty-Links-Options-\u2039-Frontier-Tech-News-\u2014-WordPress-1024x468.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Pretty-Links-Options-\u2039-Frontier-Tech-News-\u2014-WordPress-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Pretty-Links-Options-\u2039-Frontier-Tech-News-\u2014-WordPress-768x351.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Pretty-Links-Options-\u2039-Frontier-Tech-News-\u2014-WordPress.png 1165w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Clique em <em>Atualiza\u00e7\u00e3o<\/em> para salvar suas altera\u00e7\u00f5es. Depois que esse processo for conclu\u00eddo, os links que voc\u00ea criar no PrettyLinks (como os que descreveremos mais adiante neste post) usar\u00e3o automaticamente seu URL de vaidade em vez de seu dom\u00ednio. Por exemplo, se seu endere\u00e7o da Web for <em>website.com<\/em> e sua vanity URL \u00e9 <em>short.com<\/em>todos os seus links criados com nosso plug-in usar\u00e3o <em>short.com<\/em>.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Nurture_a_Consistent_Brand_Identity\"><\/span>2. Cultivar uma identidade de marca consistente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>O uso de links de marca em suas comunica\u00e7\u00f5es pode ajud\u00e1-lo a criar uma identidade de marca consistente. Quando seus URLs incorporam os nomes de sua empresa ou de seus produtos, cada um deles pode aumentar o reconhecimento da marca entre seu p\u00fablico-alvo.<\/p>\n\n\n\n<p>O reconhecimento aprimorado da marca pode <a rel=\"noreferrer noopener\" aria-label=\"inspirar confian\u00e7a (abre em uma nova guia)\" href=\"https:\/\/merlinone.com\/what-is-brand-consistency\/\" target=\"_blank\">inspirar confian\u00e7a<\/a> e confian\u00e7a entre seu p\u00fablico. Ele tamb\u00e9m pode diferenciar sua empresa das demais, o que \u00e9 crucial em mercados competitivos.<\/p>\n\n\n\n<p>Al\u00e9m de incorporar URLs personalizados \u00e0 sua presen\u00e7a on-line, o PrettyLinks pode ajud\u00e1-lo a gerar links de marca para contribuir com a identidade da sua empresa em todas as plataformas.  Basta clicar em <em>PrettyLinks &gt; Adicionar novo<\/em> para come\u00e7ar.<\/p>\n\n\n\n<p>Em seguida, clique em <em>B\u00e1sico<\/em> no <em>Configura\u00e7\u00f5es de links bonitos<\/em> menu. Em seguida, d\u00ea um t\u00edtulo ao seu novo Pretty Link e gerencie suas op\u00e7\u00f5es de redirecionamento. Por fim, especifique o URL de destino, bem como o slug abreviado que o acompanhar\u00e1: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"439\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Add-New-Pretty-Link-\u2039-Frontier-Tech-News-\u2014-WordPress.png\" alt=\"Adi\u00e7\u00e3o de um novo Pretty Link.\" class=\"wp-image-4561\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Add-New-Pretty-Link-\u2039-Frontier-Tech-News-\u2014-WordPress.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Add-New-Pretty-Link-\u2039-Frontier-Tech-News-\u2014-WordPress-300x165.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Add-New-Pretty-Link-\u2039-Frontier-Tech-News-\u2014-WordPress-768x421.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Quando terminar, lembre-se de clicar em <em>Atualizar.<\/em><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Make_Affiliate_Links_More_Visually_Appealing\"><\/span>3. Torne os links de afiliados mais atraentes visualmente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Os links de marca tamb\u00e9m s\u00e3o particularmente \u00fateis para fazer <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/affiliateroyal.wpengine.com\/2016\/06\/what-is-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">links de afiliados<\/a> mais atraentes e clic\u00e1veis. Sem personaliza\u00e7\u00e3o, eles normalmente cont\u00eam longas sequ\u00eancias de n\u00fameros e letras confusos devido aos par\u00e2metros de rastreamento usados para conceder suas comiss\u00f5es.<\/p>\n\n\n\n<p>Os links de afiliados tamb\u00e9m podem conter detalhes confidenciais, como o nome da sua conta ou o ID de afiliado, que talvez voc\u00ea n\u00e3o queira tornar de conhecimento p\u00fablico. Com o PrettyLinks, voc\u00ea pode encurtar e renomear esses URLs para criar alternativas mais amig\u00e1veis e seguras. <\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode renomear todos os seus links de afiliados para algo como <em>website.com\/recommends<\/em>. Voc\u00ea tamb\u00e9m pode gerar links de afiliados espec\u00edficos de um nicho, como <em>website.com\/gaming<\/em>.<\/p>\n\n\n\n<p>Para ativar esse recurso, primeiro navegue at\u00e9 <em>PrettyLinks &gt; Op\u00e7\u00f5es<\/em> e clique em <em>Substitui\u00e7\u00f5es<\/em>. Na tela seguinte, marque a caixa de sele\u00e7\u00e3o ao lado de <em>Ativar substitui\u00e7\u00f5es<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"96\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Pretty-Links-Options-\u2039-Frontier-Tech-News-\u2014-WordPress-1.png\" alt=\"A configura\u00e7\u00e3o Enable Replacements (Ativar substitui\u00e7\u00f5es) no PrettyLinks.\" class=\"wp-image-4562\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Pretty-Links-Options-\u2039-Frontier-Tech-News-\u2014-WordPress-1.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Pretty-Links-Options-\u2039-Frontier-Tech-News-\u2014-WordPress-1-300x36.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Pretty-Links-Options-\u2039-Frontier-Tech-News-\u2014-WordPress-1-768x92.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Em seguida, clique em <em>Adicionar novo<\/em> no menu PrettyLinks e preencha os campos obrigat\u00f3rios conforme descrito acima:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Add-New-Pretty-Link-%E2%80%B9-Frontier-Tech-News-%E2%80%94-WordPress.png\" alt=\"Defini\u00e7\u00e3o do URL de destino e do link principal.\"\/><\/figure><\/div>\n\n\n\n<p>Observe que s\u00f3 \u00e9 poss\u00edvel adicionar um URL de destino nessa se\u00e7\u00e3o. Para substituir v\u00e1rios links, clique em <em>Profissional<\/em> no <em>Configura\u00e7\u00f5es de links bonitos<\/em> (voc\u00ea precisar\u00e1 de um <a href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"licen\u00e7a premium (abre em uma nova guia)\">licen\u00e7a premium<\/a> para concluir essa etapa):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Add-New-Pretty-Link-\u2039-Frontier-Tech-News-\u2014-WordPress-1.png\" alt=\"Adi\u00e7\u00e3o de substitui\u00e7\u00f5es de URL no PrettyLinks.\" class=\"wp-image-4563\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Add-New-Pretty-Link-\u2039-Frontier-Tech-News-\u2014-WordPress-1.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Add-New-Pretty-Link-\u2039-Frontier-Tech-News-\u2014-WordPress-1-300x175.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/03\/Add-New-Pretty-Link-\u2039-Frontier-Tech-News-\u2014-WordPress-1-768x447.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Nessa p\u00e1gina, insira todos os links de afiliados que voc\u00ea deseja alterar no campo <em>Substitui\u00e7\u00f5es de URL<\/em> campo. Cada um deve ser separado por uma v\u00edrgula, sem espa\u00e7os entre eles. Em seguida, clique em <em>Atualizar.<\/em><\/p>\n\n\n\n<p>Se voc\u00ea tiver seguido esse processo com sucesso, todos os seus links de afiliados ser\u00e3o substitu\u00eddos pelo Pretty Link que voc\u00ea atribuiu no <em>B\u00e1sico<\/em> p\u00e1gina de configura\u00e7\u00f5es. <\/p>\n\n\n\n<p>Portanto, se seu Pretty Link for <em>example.com\/product<\/em> e voc\u00ea adicionou substitui\u00e7\u00f5es de URL para <em>example.com\/affiliate1<\/em> e <em>example.com\/affiliate2<\/em>esses endere\u00e7os ser\u00e3o automaticamente substitu\u00eddos por <em>example.com\/product<\/em> em seus posts e p\u00e1ginas.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Saber como usar links de marca pode ser dif\u00edcil at\u00e9 mesmo para propriet\u00e1rios de sites experientes. Embora os links de marca j\u00e1 existam h\u00e1 algum tempo e continuem crescendo em popularidade, muitas pessoas ainda n\u00e3o sabem como maximizar sua utilidade.<\/p>\n\n\n\n<p>Nesta postagem, abordamos tr\u00eas maneiras de usar links de marca de forma eficaz:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Incorpore-os nas m\u00eddias sociais para aumentar sua taxa de convers\u00e3o.<\/li><li>Aplique-os em todo o seu conte\u00fado de marketing para cultivar uma identidade de marca consistente.<\/li><li>Use-os para tornar seus links de afiliados mais atraentes visualmente.<\/li><\/ol>\n\n\n\n<p><em>Se tiver alguma opini\u00e3o ou d\u00favida sobre links de marca, n\u00e3o hesite em deix\u00e1-la na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Um n\u00famero cada vez maior de propriet\u00e1rios de sites est\u00e1 aderindo \u00e0 ideia de usar links de marca. Entretanto, para alguns, entender como obter o m\u00e1ximo dos URLs encurtados e como eles se encaixam nos planos de marketing existentes pode ser uma tarefa dif\u00edcil. Felizmente, existem algumas t\u00e1ticas comprovadas que voc\u00ea pode usar para integrar facilmente os links de marca...<\/p>","protected":false},"author":11450,"featured_media":4761,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[124,71],"class_list":["post-4556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branded-links","tag-link-building"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Branded links can be incredibly useful for a variety of marketing strategies \u2013 if you know how to use them. 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