{"id":4403,"date":"2020-03-06T10:00:00","date_gmt":"2020-03-06T10:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4403"},"modified":"2020-07-24T16:25:34","modified_gmt":"2020-07-24T16:25:34","slug":"customer-reviews-benefits","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/customer-reviews-benefits\/","title":{"rendered":"Como as avalia\u00e7\u00f5es dos clientes podem beneficiar sua empresa"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d0d168ae716\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0d168ae716\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/customer-reviews-benefits\/#Why_Customer_Reviews_Matter_And_How_They_Can_Affect_Your_Search_Rankings\" >Por que as avalia\u00e7\u00f5es dos clientes s\u00e3o importantes (e como elas podem afetar suas classifica\u00e7\u00f5es de pesquisa)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/customer-reviews-benefits\/#3_Ways_to_Encourage_More_Positive_Reviews\" >3 maneiras de incentivar mais avalia\u00e7\u00f5es positivas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/customer-reviews-benefits\/#1_Use_Multiple_Review_Platforms\" >1. Use v\u00e1rias plataformas de revis\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/customer-reviews-benefits\/#2_Include_a_Strong_Call_to_Action_CTA\" >2. Inclua uma forte chamada para a\u00e7\u00e3o (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/customer-reviews-benefits\/#3_Always_Respond_to_Both_Good_and_Bad_Reviews\" >3. Responda sempre \u00e0s cr\u00edticas boas e ruins<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/customer-reviews-benefits\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A cria\u00e7\u00e3o de um site de neg\u00f3cios bem-sucedido depende muito da confian\u00e7a. Sem ela, voc\u00ea pode n\u00e3o ter credibilidade e perder tr\u00e1fego em potencial. Isso pode at\u00e9 come\u00e7ar a afetar negativamente a classifica\u00e7\u00e3o do seu site nos mecanismos de pesquisa.<\/p>\n\n\n\n<p>Felizmente, voc\u00ea pode aumentar a confian\u00e7a dos visitantes com as avalia\u00e7\u00f5es dos clientes. Elas s\u00e3o uma \u00f3tima maneira de exibir sua empresa e podem melhorar o desempenho de seu website nas classifica\u00e7\u00f5es de pesquisa. Melhor ainda, as avalia\u00e7\u00f5es positivas podem influenciar novos consumidores a comprarem com voc\u00ea.<\/p>\n\n\n\n<p>Neste artigo, veremos por que as avalia\u00e7\u00f5es dos clientes s\u00e3o importantes para a sua empresa e para as classifica\u00e7\u00f5es do seu website. Em seguida, ofereceremos algumas dicas sobre como atrair mais avalia\u00e7\u00f5es positivas. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Customer_Reviews_Matter_And_How_They_Can_Affect_Your_Search_Rankings\"><\/span>Por que as avalia\u00e7\u00f5es dos clientes s\u00e3o importantes (e como elas podem afetar suas classifica\u00e7\u00f5es de pesquisa)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As avalia\u00e7\u00f5es dos clientes desempenham um papel importante em muitas empresas bem-sucedidas. Elas s\u00e3o uma forma de prova social e uma maneira vital de incentivar o conte\u00fado gerado pelo usu\u00e1rio.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/whatis.techtarget.com\/definition\/social-proof\" target=\"_blank\">Prova social<\/a> \u00e9 uma forma de conquistar a confian\u00e7a de clientes em potencial. Quando um cliente endossa publicamente o seu produto, ele est\u00e1 agindo como um defensor do consumidor. As avalia\u00e7\u00f5es positivas podem ser uma for\u00e7a motriz para convencer outros consumidores a confiar e patrocinar sua empresa.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Amazon-Review-Example-1024x528.jpg\" alt=\"Uma avalia\u00e7\u00e3o do cliente com imagens geradas pelo usu\u00e1rio.\" class=\"wp-image-4405\" width=\"768\" height=\"396\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Amazon-Review-Example-1024x528.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Amazon-Review-Example-300x155.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Amazon-Review-Example-768x396.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Amazon-Review-Example.jpg 1406w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Al\u00e9m disso, as avalia\u00e7\u00f5es podem motivar sua equipe a ir al\u00e9m para garantir a satisfa\u00e7\u00e3o do cliente. Isso, por sua vez, pode se refletir nas pr\u00f3prias avalia\u00e7\u00f5es, bem como nas intera\u00e7\u00f5es entre sua empresa e os clientes.<\/p>\n\n\n\n<p>As avalia\u00e7\u00f5es dos clientes tamb\u00e9m podem afetar positivamente o desempenho do seu site. <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.chatmeter.com\/blog\/google-confirms-responding-to-reviews-improves-your-local-seo\/\" target=\"_blank\">otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a>. As avalia\u00e7\u00f5es e suas respostas a elas representam pe\u00e7as-chave de conte\u00fado que <a aria-label=\"contribuir para o posicionamento de seu website (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/business\/answer\/7091\" target=\"_blank\">contribuem para o posicionamento de seu site<\/a> nas p\u00e1ginas de resultados de mecanismos de pesquisa (SERPs).<\/p>\n\n\n\n<p>At\u00e9 mesmo as avalia\u00e7\u00f5es negativas podem ser uma oportunidade. Se um cliente insatisfeito n\u00e3o tiver como entrar em contato com a sua empresa, \u00e9 prov\u00e1vel que ele simplesmente n\u00e3o volte a us\u00e1-lo. Por outro lado, uma avalia\u00e7\u00e3o permite que voc\u00ea saiba o que est\u00e1 errado e quem est\u00e1 chateado, o que lhe d\u00e1 uma vantagem inicial para resolver o problema.<\/p>\n\n\n\n<p>Al\u00e9m disso, suas respostas a essas avalia\u00e7\u00f5es negativas ser\u00e3o p\u00fablicas, o que significa que elas podem afetar outros clientes em potencial. Voc\u00ea n\u00e3o apenas melhorar\u00e1 a experi\u00eancia de um cliente espec\u00edfico, mas tamb\u00e9m mostrar\u00e1 a outros que se preocupa com o atendimento ao cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Encourage_More_Positive_Reviews\"><\/span>3 maneiras de incentivar mais avalia\u00e7\u00f5es positivas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c9 claro que \u00e9 natural querer que a maioria das avalia\u00e7\u00f5es de sua empresa seja positiva. Felizmente, existem algumas medidas que voc\u00ea pode tomar para ajudar a incentivar os clientes a deixar essas avalia\u00e7\u00f5es cinco estrelas. Vamos dar uma olhada em tr\u00eas das melhores estrat\u00e9gias!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Multiple_Review_Platforms\"><\/span>1. Use v\u00e1rias plataformas de revis\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de mais nada, \u00e9 importante estar dispon\u00edvel em v\u00e1rias plataformas. Com uma presen\u00e7a on-line mais ampla, \u00e9 mais prov\u00e1vel que voc\u00ea receba avalia\u00e7\u00f5es em primeiro lugar. <\/p>\n\n\n\n<p>Afinal, os clientes em potencial provavelmente t\u00eam v\u00e1rios sites de avalia\u00e7\u00e3o que visitam para obter recomenda\u00e7\u00f5es. Quanto mais plataformas voc\u00ea usar, maiores ser\u00e3o suas chances de ser visto e incentivar o feedback.<\/p>\n\n\n\n<p>Existem <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/blog.hubspot.com\/service\/customer-review-sites\" target=\"_blank\">muitas plataformas<\/a> para escolher. Cada um tem suas pr\u00f3prias vantagens e desvantagens, mas \u00e9 uma boa ideia conectar-se ao maior n\u00famero poss\u00edvel de grandes nomes. Isso inclui sites como <a rel=\"noreferrer noopener\" href=\"http:\/\/www.amazon.com\/\" target=\"_blank\">Amazon<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.trustpilot.com\/\" target=\"_blank\">Trustpilot<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.reviews.io\/\" target=\"_blank\">Avalia\u00e7\u00f5es.io<\/a>e at\u00e9 mesmo o <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bbb.org\/\" target=\"_blank\">Better Business Bureau (BBB)<\/a>.<\/p>\n\n\n\n<p>Muitas vezes, esses sites de avalia\u00e7\u00e3o tamb\u00e9m oferecem aos usu\u00e1rios a oportunidade de publicar imagens relevantes e listar detalhes relacionados \u00e0 empresa. Igualmente importante, voc\u00ea pode criar um link para essas avalia\u00e7\u00f5es diretamente de seu pr\u00f3prio site <a aria-label=\"como depoimentos (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" target=\"_blank\">como depoimentos<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Include_a_Strong_Call_to_Action_CTA\"><\/span>2. Inclua uma forte chamada para a\u00e7\u00e3o (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma chamada para a\u00e7\u00e3o (CTA) \u00e9 uma declara\u00e7\u00e3o que voc\u00ea faz aos seus clientes, solicitando que eles tomem uma a\u00e7\u00e3o espec\u00edfica. Isso pode incluir bot\u00f5es \"Compre agora!\", solicita\u00e7\u00f5es para \"Deixe uma avalia\u00e7\u00e3o!\" e assim por diante.\u00a0<\/p>\n\n\n\n<p><a aria-label=\"CTAs fortes (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">CTAs fortes<\/a> pode gerar convers\u00f5es e aumentar as taxas de cliques (CTRs). Por outro lado, se algu\u00e9m chegar \u00e0 sua p\u00e1gina e n\u00e3o souber o que fazer em seguida, \u00e9 mais prov\u00e1vel que abandone a p\u00e1gina.\u00a0<\/p>\n\n\n\n<p>Se voc\u00ea quiser influenciar os clientes a deixarem coment\u00e1rios, CTAs bem escritas podem fazer o trabalho. Voc\u00ea pode incentivar os usu\u00e1rios a deixar um pequeno feedback e, ao mesmo tempo, garantir-lhes que isso ser\u00e1 r\u00e1pido e indolor.<\/p>\n\n\n\n<p>Ao desenvolver suas CTAs, lembre-se de que elas devem ser claras, convincentes e concisas. O objetivo deve ser vender aos clientes a ideia de deixar uma avalia\u00e7\u00e3o sem que eles se sintam pressionados a fazer isso. Muitas vezes, um simples \"Diga-nos como nos sa\u00edmos!\" ou \"Avalie sua compra!\" \u00e9 suficiente.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m quer que suas CTAs se destaquem do restante do site. Para fazer isso, tente colocar seus <a rel=\"noreferrer noopener\" aria-label=\"CTA acima da dobra (abre em uma nova guia)\" href=\"https:\/\/www.getresponse.com\/blog\/putting-landing-page-ctas-right-place\" target=\"_blank\">CTA acima da dobra<\/a>O CTA deve estar no centro da p\u00e1gina, de prefer\u00eancia em algum lugar no centro da p\u00e1gina e com bastante espa\u00e7o em branco ao redor. Quanto mais f\u00e1cil for ver e clicar na sua CTA, maior ser\u00e1 a probabilidade de obter essas avalia\u00e7\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Always_Respond_to_Both_Good_and_Bad_Reviews\"><\/span>3. Responda sempre \u00e0s cr\u00edticas boas e ruins<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Responder \u00e0s avalia\u00e7\u00f5es pode ser um excelente meio de obter mais avalia\u00e7\u00f5es no futuro. Afinal, ao dedicar tempo para resolver problemas ou reconhecer e agradecer \u00e0queles que s\u00e3o positivos, voc\u00ea est\u00e1 demonstrando que sua empresa se preocupa com o atendimento ao cliente.<\/p>\n\n\n\n<p>Isso pode ter um <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.chekkit.io\/blog-posts\/how-to-respond-to-reviews-with-examples\" target=\"_blank\">efeito indireto<\/a> Isso pode incentivar outras pessoas a deixar avalia\u00e7\u00f5es no futuro, pois elas sabem que podem esperar receber respostas. Um cliente pode perceber que, mesmo que deixe uma avalia\u00e7\u00e3o negativa, ainda poder\u00e1 receber a resposta que est\u00e1 buscando.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m deve ser o mais r\u00e1pido poss\u00edvel ao responder \u00e0s avalia\u00e7\u00f5es. Se voc\u00ea esperar uma semana, seus clientes podem facilmente ter a impress\u00e3o de que suas opini\u00f5es n\u00e3o s\u00e3o valorizadas. Al\u00e9m disso, quando voc\u00ea responder, \u00e9 importante ser genu\u00edno e agrad\u00e1vel. Um tom profissional pode ser ben\u00e9fico, mas voc\u00ea n\u00e3o quer passar a impress\u00e3o de que est\u00e1 usando respostas enlatadas.&nbsp;<\/p>\n\n\n\n<p>Isso \u00e9 particularmente importante quando se trata de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/rizereviews.com\/how-to-respond-to-negative-reviews\/\" target=\"_blank\">cr\u00edticas negativas<\/a>. Embora voc\u00ea possa estar chateado, uma resposta irada pode deixar uma m\u00e1 impress\u00e3o. Em vez disso, \u00e9 aconselh\u00e1vel pedir desculpas, reconhecer o que o cliente passou e oferecer uma solu\u00e7\u00e3o. Dessa forma, voc\u00ea pode fazer tudo o que estiver ao seu alcance para recuperar a situa\u00e7\u00e3o e manter o cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As avalia\u00e7\u00f5es dos clientes s\u00e3o uma parte cada vez mais importante da presen\u00e7a on-line de qualquer empresa. Se voc\u00ea puder incentivar muitas avalia\u00e7\u00f5es positivas, ver\u00e1 com frequ\u00eancia um aumento nas classifica\u00e7\u00f5es de pesquisa e na confian\u00e7a dos clientes.<\/p>\n\n\n\n<p>Vamos recapitular como voc\u00ea pode incentivar os clientes a deixar mais avalia\u00e7\u00f5es positivas no futuro:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Estar dispon\u00edvel em v\u00e1rios sites para oferecer mais op\u00e7\u00f5es aos clientes.<\/li><li>Inclua uma forte chamada para a\u00e7\u00e3o (CTA) para inspirar os clientes a escreverem uma avalia\u00e7\u00e3o.<\/li><li>Responda \u00e0s avalia\u00e7\u00f5es positivas e negativas para incentivar futuros coment\u00e1rios.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como as avalia\u00e7\u00f5es dos clientes podem beneficiar sua empresa? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A cria\u00e7\u00e3o de um site de neg\u00f3cios bem-sucedido depende muito da confian\u00e7a. Sem ela, voc\u00ea pode n\u00e3o ter credibilidade e perder tr\u00e1fego em potencial. Isso pode at\u00e9 come\u00e7ar a afetar negativamente a classifica\u00e7\u00e3o do seu site nos mecanismos de pesquisa. Felizmente, voc\u00ea pode aumentar a confian\u00e7a dos visitantes com as avalia\u00e7\u00f5es dos clientes. Elas s\u00e3o uma \u00f3tima maneira de mostrar sua...<\/p>","protected":false},"author":11450,"featured_media":4531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[186,83,67,185,74],"class_list":["post-4403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-customer-reviews","tag-search-engine-rankings","tag-seo","tag-social-proof","tag-traffic"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer trust is vital to any business. Fortunately, customer reviews can be an excellent way to demonstrate trustworthiness. Let&#039;s explore why that is!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/pt\/blog\/customer-reviews-benefits\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How Customer Reviews Can Benefit Your Business\" \/>\n\t\t<meta property=\"og:description\" content=\"Customer trust is vital to any business. Fortunately, customer reviews can be an excellent way to demonstrate trustworthiness. 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