{"id":4326,"date":"2020-02-12T09:00:00","date_gmt":"2020-02-12T09:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4326"},"modified":"2020-12-11T16:34:20","modified_gmt":"2020-12-11T16:34:20","slug":"structure-urls-boost-seo","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/structure-urls-boost-seo\/","title":{"rendered":"Como estruturar seus URLs para impulsionar o SEO (4 dicas importantes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dcaec67f9ca\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dcaec67f9ca\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/structure-urls-boost-seo\/#Why_Structuring_URLs_Is_Important_to_SEO\" >Por que a estrutura\u00e7\u00e3o de URLs \u00e9 importante para o SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/structure-urls-boost-seo\/#How_to_Structure_Your_URLs_to_Boost_SEO_4_Key_Tips\" >Como estruturar seus URLs para impulsionar o SEO (4 dicas importantes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/structure-urls-boost-seo\/#1_Use_Long-Tail_Keywords\" >1. Use palavras-chave de cauda longa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/structure-urls-boost-seo\/#2_Keep_Your_URLs_Concise\" >2. Mantenha seus URLs concisos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/structure-urls-boost-seo\/#3_Make_Use_of_Hyphens\" >3. Fa\u00e7a uso de h\u00edfens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/structure-urls-boost-seo\/#4_Minimize_or_Avoid_Stop_Words\" >4. Minimizar ou evitar palavras de parada<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/structure-urls-boost-seo\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><a aria-label=\"Otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">Otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO)<\/a> desempenha um papel importante no aumento das convers\u00f5es de p\u00e1ginas. H\u00e1 muitos elementos de SEO, e \u00e9 prov\u00e1vel que voc\u00ea j\u00e1 esteja usando muitos deles. Entretanto, um aspecto frequentemente negligenciado da pr\u00e1tica inteligente de SEO \u00e9 a estrutura\u00e7\u00e3o cuidadosa dos URLs.<\/p>\n\n\n\n<p>Ao estruturar seus URLs de maneiras espec\u00edficas, voc\u00ea pode impulsionar as taxas de convers\u00e3o e aumentar o tr\u00e1fego. Melhor ainda, voc\u00ea pode usar um encurtador de URL, como o nosso <a aria-label=\"Plug-in PrettyLinks (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">Plug-in PrettyLinks<\/a> para melhorar os efeitos de seus URLs no SEO.<\/p>\n\n\n\n<p>Neste artigo, daremos uma olhada em quatro <a href=\"https:\/\/memberpress.com\/go\/seobuddy\" target=\"_blank\" rel=\"noreferrer noopener\">maneiras de fazer os URLs trabalharem para voc\u00ea<\/a> - desde mant\u00ea-los concisos at\u00e9 o uso de palavras-chave de cauda longa. Com isso em mente, vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Structuring_URLs_Is_Important_to_SEO\"><\/span>Por que a estrutura\u00e7\u00e3o de URLs \u00e9 importante para o SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Um URL fornece o <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/moz.com\/learn\/seo\/url\" target=\"_blank\">localiza\u00e7\u00e3o de uma p\u00e1gina da Web<\/a> on-line, ao mesmo tempo em que permite que o navegador do usu\u00e1rio saiba como acessar essa p\u00e1gina. Quando seus URLs fazem sentido e refletem o conte\u00fado das p\u00e1ginas para as quais levam, voc\u00ea facilita a visita dos usu\u00e1rios ao seu conte\u00fado e aumenta seu SEO.<\/p>\n\n\n\n<p>Tanto a inclus\u00e3o de palavras-chave quanto a legibilidade dos URLs podem melhorar as classifica\u00e7\u00f5es nas p\u00e1ginas de resultados dos mecanismos de pesquisa (SERP). Entretanto, dos dois, a legibilidade \u00e9 o mais importante. Um URL simples e direto quase sempre ser\u00e1 prefer\u00edvel a um longo e desajeitado carregado de palavras-chave.<\/p>\n\n\n\n<p>Em outras palavras, a maneira como voc\u00ea estrutura seus URLs pode afetar a exibi\u00e7\u00e3o do seu conte\u00fado nos mecanismos de pesquisa <em>e<\/em> se os usu\u00e1rios clicam nele. Com isso em mente, vamos dar uma olhada em como voc\u00ea pode estruturar seus URLs para obter o m\u00e1ximo de impulso de SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Structure_Your_URLs_to_Boost_SEO_4_Key_Tips\"><\/span>Como estruturar seus URLs para impulsionar o SEO (4 dicas importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea n\u00e3o tiver certeza de como estruturar seus URLs da maneira mais eficaz, n\u00e3o se preocupe. Aqui est\u00e3o quatro estrat\u00e9gias principais que s\u00e3o simples de implementar e intuitivas de seguir.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Long-Tail_Keywords\"><\/span>1. Use palavras-chave de cauda longa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As palavras-chave de cauda longa s\u00e3o fundamentais para a forma como as pessoas pesquisam on-line. Geralmente, procuramos informa\u00e7\u00f5es espec\u00edficas, e nossas consultas refletem isso. De fato, <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/neilpatel.com\/blog\/long-tail-keywords-seo\/\" target=\"_blank\">70% de todos os resultados da pesquisa<\/a> use palavras-chave de cauda longa.<\/p>\n\n\n\n<p>Em poucas palavras, as palavras-chave de cauda longa s\u00e3o consultas de pesquisa que envolvem uma linguagem mais natural e org\u00e2nica. Geralmente, elas t\u00eam entre tr\u00eas e seis palavras. Por exemplo, uma palavra-chave tradicional pode ser \"criar um site\", mas uma variante de palavra-chave de cauda longa seria \"como criar um novo site\".<\/p>\n\n\n\n<p>As palavras-chave mais curtas geralmente t\u00eam concorr\u00eancia muito alta e s\u00e3o dif\u00edceis de serem classificadas com conte\u00fado novo. As palavras-chave de cauda longa t\u00eam um p\u00fablico potencial menor, mas \u00e9 muito mais f\u00e1cil chamar a aten\u00e7\u00e3o desse p\u00fablico, pois h\u00e1 menos sites competindo pelas mesmas frases de pesquisa.<\/p>\n\n\n\n<p>Para obter o m\u00e1ximo de suas palavras-chave de cauda longa, \u00e9 importante fazer uma pesquisa de palavras-chave usando uma ferramenta como <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Planejador de palavras-chave do Google<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/google-keyword-planner-1024x495.png\" alt=\"P\u00e1gina inicial do Planejador de palavras-chave do Google.\" class=\"wp-image-4332\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/google-keyword-planner-1024x495.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/google-keyword-planner-300x145.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/google-keyword-planner-768x371.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/google-keyword-planner.png 1256w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Essa ferramenta ajuda voc\u00ea a identificar frases que t\u00eam baixa concorr\u00eancia e alto tr\u00e1fego. Em seguida, voc\u00ea pode incorporar essas palavras-chave no conte\u00fado de sua p\u00e1gina e em seus URLs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Keep_Your_URLs_Concise\"><\/span>2. Mantenha seus URLs concisos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando recomendamos que voc\u00ea mantenha seus URLs concisos, estamos falando de <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\">encurtamento de links<\/a>. Isso pode ser feito pegando um URL longo e usando um encurtador de links para facilitar a leitura.<\/p>\n\n\n\n<p>Quando voc\u00ea remove conte\u00fado desnecess\u00e1rio ou confuso, seus links n\u00e3o apenas ter\u00e3o uma apar\u00eancia melhor, mas tamb\u00e9m <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-shortening-seo\/\" target=\"_blank\">melhorar o SEO de seu conte\u00fado<\/a>. Al\u00e9m disso, voc\u00ea simplificar\u00e1 o compartilhamento de seus links pelos visitantes e afiliados e poder\u00e1 acompanhar e medir os resultados com mais facilidade.<\/p>\n\n\n\n<p>Nosso <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/features\/\" target=\"_blank\">PrettyLinks<\/a> O plugin pode fazer o trabalho pesado, criando links encurtados para voc\u00ea de forma r\u00e1pida e f\u00e1cil:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlinks-url-1024x469.png\" alt=\"O plug-in PrettyLinks em a\u00e7\u00e3o.\" class=\"wp-image-4017\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlinks-url-1024x469.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlinks-url-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlinks-url-768x352.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlinks-url.png 1063w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Quando <a aria-label=\"criando seus links &quot;bonitos&quot; (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\">criando seus links \"bonitos<\/a>Se o URL for curto, considere mant\u00ea-lo curto e incorporar palavras-chave. Um URL de qualidade ser\u00e1 curto e descritivo e fornecer\u00e1 aos poss\u00edveis visitantes informa\u00e7\u00f5es sobre o tipo de conte\u00fado que eles ver\u00e3o do outro lado do link.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Make_Use_of_Hyphens\"><\/span>3. Fa\u00e7a uso de h\u00edfens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O uso de h\u00edfens ou sublinhados em seus URLs pode parecer uma preocupa\u00e7\u00e3o menor. No entanto, isso pode ter um impacto significativo em suas classifica\u00e7\u00f5es de SERP.<\/p>\n\n\n\n<p>Para o Google, um sublinhado funciona <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.woorank.com\/en\/blog\/underscores-in-urls-why-are-they-not-recommended\" target=\"_blank\">como um \"juntador de palavras\".<\/a> transformando \"my_page\" no menos leg\u00edvel \"mypage\". Infelizmente, isso tamb\u00e9m torna mais dif\u00edcil para o Google interpretar seus URLs e determinar a relev\u00e2ncia deles para consultas espec\u00edficas.<\/p>\n\n\n\n<p>Por outro lado, os h\u00edfens funcionam como \"separadores de palavras\". Eles permitem que seus URLs se assemelhem mais naturalmente a consultas de pesquisa t\u00edpicas e facilitam a an\u00e1lise dos bots do Google e dos usu\u00e1rios humanos. Os URLs com h\u00edfen tamb\u00e9m oferecem melhor legibilidade, o que pode evitar que os visitantes em potencial digitem seus URLs incorretamente.  <\/p>\n\n\n\n<p>Embora os h\u00edfens n\u00e3o sejam um fator direto de classifica\u00e7\u00e3o, pode ser vantajoso evitar completamente os sublinhados. Isso ajuda a criar estruturas de URL otimizadas para mecanismos de pesquisa como o Google. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Minimize_or_Avoid_Stop_Words\"><\/span>4. Minimizar ou evitar palavras de parada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stop words s\u00e3o palavras que os mecanismos de pesquisa est\u00e3o programados para ignorar. N\u00e3o h\u00e1 uma lista definitiva, mas algumas <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.link-assistant.com\/seo-stop-words.html\" target=\"_blank\" rel=\"noreferrer noopener\">palavras de parada comuns<\/a> incluem \"to be\", a maioria das preposi\u00e7\u00f5es, adv\u00e9rbios como \"what\" e \"how\" e artigos como \"the\" e \"that\".<\/p>\n\n\n\n<p>Mecanismos de pesquisa como o Google omitir\u00e3o automaticamente essas palavras como desnecess\u00e1rias, portanto, \u00e9 melhor n\u00e3o inclu\u00ed-las em seus URLs. Elas n\u00e3o apenas aumentam o tamanho que voc\u00ea n\u00e3o precisa, mas tamb\u00e9m n\u00e3o afetam os resultados da pesquisa. <\/p>\n\n\n\n<p>Por exemplo, vamos dar uma olhada em um de nossos pr\u00f3prios artigos: <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-shortening-seo\/\" target=\"_blank\"><em>A verdade (positiva) sobre encurtamento de links e SEO<\/em><\/a>. Aqui est\u00e1 o URL dessa postagem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>https:\/\/prettylinks.com\/blog\/link-shortening-seo\/<\/em><\/li><\/ul>\n\n\n\n<p>Esse URL inclui as palavras-chave do t\u00edtulo do artigo e deixa claro do que se trata o conte\u00fado. Ao mesmo tempo, ele deixa de fora palavras desnecess\u00e1rias, como \"the\" e \"about\", resultando em um link mais curto e mais limpo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pode parecer que a estrutura\u00e7\u00e3o eficaz de URLs exige muita reflex\u00e3o. No entanto, o esfor\u00e7o que voc\u00ea dedica a essa tarefa pode compensar com o aumento do tr\u00e1fego e o aprimoramento do SEO. Melhor ainda, um plug-in como o <a aria-label=\"PrettyLinks (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">PrettyLinks<\/a> pode reduzir pela metade o trabalho necess\u00e1rio e tornar muito mais f\u00e1cil a formata\u00e7\u00e3o de seus URLs.<\/p>\n\n\n\n<p>Vamos recapitular as quatro principais maneiras de estruturar seus links com o SEO em mente:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li> Mantenha seus URLs concisos. <\/li><li> Use palavras-chave de cauda longa. <\/li><li> Adicione h\u00edfens quando necess\u00e1rio e evite sublinhados. <\/li><li> Minimize ou evite palavras de parada. <\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como criar URLs encurtados e eficazes? Pergunte na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A otimiza\u00e7\u00e3o de mecanismos de busca (SEO) desempenha um papel importante no aumento das convers\u00f5es de p\u00e1ginas. H\u00e1 muitos elementos para SEO, e \u00e9 prov\u00e1vel que voc\u00ea j\u00e1 esteja usando muitos deles. Entretanto, um aspecto frequentemente negligenciado da pr\u00e1tica inteligente de SEO \u00e9 a estrutura\u00e7\u00e3o cuidadosa dos URLs. Ao estruturar seus URLs de maneiras espec\u00edficas, voc\u00ea pode impulsionar as taxas de convers\u00e3o e aumentar o tr\u00e1fego. Melhor...<\/p>","protected":false},"author":11450,"featured_media":4448,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[66],"tags":[],"class_list":["post-4326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"All sites benefit from SEO, but structuring URLs is one practice that&#039;s often overlooked. 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