{"id":4263,"date":"2020-01-10T09:50:00","date_gmt":"2020-01-10T09:50:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4263"},"modified":"2020-08-07T20:51:24","modified_gmt":"2020-08-07T20:51:24","slug":"reasons-people-dont-click-links","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/reasons-people-dont-click-links\/","title":{"rendered":"3 motivos pelos quais as pessoas podem n\u00e3o clicar em seus links"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da41921d891\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da41921d891\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/reasons-people-dont-click-links\/#Why_Links_Are_Crucial_to_Your_Online_Marketing\" >Por que os links s\u00e3o cruciais para seu marketing on-line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/reasons-people-dont-click-links\/#3_Reasons_People_May_Not_Click_On_Your_Links\" >3 raz\u00f5es pelas quais as pessoas podem n\u00e3o clicar em seus links<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/reasons-people-dont-click-links\/#1_The_Link_Length_Makes_It_Look_Spammy\" >1. O comprimento do link faz com que pare\u00e7a spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/reasons-people-dont-click-links\/#2_Your_Links_Dont_Stand_Out\" >2. Seus links n\u00e3o se destacam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/reasons-people-dont-click-links\/#3_Users_Dont_Know_Where_the_Link_Is_Going\" >3. Os usu\u00e1rios n\u00e3o sabem para onde o link est\u00e1 indo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/reasons-people-dont-click-links\/#How_to_Make_Your_Looks_Look_More_Trustworthy\" >Como fazer com que sua apar\u00eancia pare\u00e7a mais confi\u00e1vel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/reasons-people-dont-click-links\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Imagine passar um tempo consider\u00e1vel elaborando um conte\u00fado exclusivo e valioso. Voc\u00ea pode at\u00e9 ter trabalhado com uma d\u00fazia de t\u00edtulos antes de chegar ao t\u00edtulo perfeito. Entretanto, depois de compartilhar o conte\u00fado, voc\u00ea descobre que ele n\u00e3o est\u00e1 gerando tantos cliques quanto voc\u00ea esperava.<\/p>\n\n\n\n<p>Quando se trata de marketing digital, os cliques se traduzem em dinheiro. Portanto, desenvolver uma estrat\u00e9gia para <a rel=\"noreferrer noopener\" aria-label=\"otimizar e melhorar seus links (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/anatomy-of-a-pretty-link\/\" target=\"_blank\">otimizar e melhorar seus links<\/a> pode ajudar muito a impulsionar seus esfor\u00e7os de marketing. Muitas empresas n\u00e3o pensam duas vezes em seus links. No entanto, h\u00e1 t\u00e9cnicas que voc\u00ea pode usar para ajudar seus links a lhe dar uma vantagem competitiva.<\/p>\n\n\n\n<p>Nesta postagem, discutiremos alguns dos erros comuns que as empresas cometem com seus links. Em seguida, explicaremos tr\u00eas motivos pelos quais as pessoas podem n\u00e3o estar clicando em seus links e como voc\u00ea pode fazer com que eles pare\u00e7am mais confi\u00e1veis. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Links_Are_Crucial_to_Your_Online_Marketing\"><\/span>Por que os links s\u00e3o cruciais para seu marketing on-line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como profissional de marketing, voc\u00ea j\u00e1 sabe que o conte\u00fado \u00e9 rei. Infelizmente, a express\u00e3o popular \"construa-o e eles vir\u00e3o\" n\u00e3o se aplica ao marketing on-line. Se quiser que seu conte\u00fado chame a aten\u00e7\u00e3o e gere convers\u00f5es no ambiente digital lotado de hoje em dia, voc\u00ea precisa construir uma ponte que conecte seu p\u00fablico \u00e0s suas ofertas. <\/p>\n\n\n\n<p>Os links s\u00e3o os ve\u00edculos que transportam os clientes em potencial para seus produtos. Eles podem influenciar tudo. <a aria-label=\"Otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-seo-through-permalinks\/\" target=\"_blank\">otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a>tr\u00e1fego do site, <a aria-label=\"taxas de engajamento e convers\u00e3o (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/\" target=\"_blank\">taxas de engajamento e convers\u00e3o<\/a>e muito mais. Simplificando, eles s\u00e3o um elemento extremamente importante do marketing on-line eficaz. <\/p>\n\n\n\n<p>Backlinks, permalinks e links internos desempenham um papel importante na cadeia de marketing de conte\u00fado. A forma como eles s\u00e3o formatados e onde s\u00e3o colocados pode fazer a diferen\u00e7a entre um cliente fiel e um cliente perdido. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Reasons_People_May_Not_Click_On_Your_Links\"><\/span>3 raz\u00f5es pelas quais as pessoas podem n\u00e3o clicar em seus links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A primeira etapa para descobrir como usar os links a seu favor \u00e9 descobrir os m\u00e9todos atuais que podem estar prejudicando voc\u00ea. Vamos dar uma olhada em tr\u00eas motivos pelos quais as pessoas podem n\u00e3o clicar nos seus links.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_The_Link_Length_Makes_It_Look_Spammy\"><\/span>1. O comprimento do link faz com que pare\u00e7a spam <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Conquistar a confian\u00e7a dos consumidores \u00e9 essencial quando se trata de marketing. Infelizmente, os links gerados automaticamente geralmente incluem caracteres sup\u00e9rfluos. <\/p>\n\n\n\n<p>Al\u00e9m de parecerem longos e feios, eles podem parecer n\u00e3o confi\u00e1veis. Atualmente, a maioria dos consumidores on-line est\u00e1, pelo menos, um pouco ciente dos perigos da Internet. Ningu\u00e9m quer ser v\u00edtima de um ataque de malware ou de um comportamento criminoso cibern\u00e9tico semelhante. Portanto, para muitas pessoas, os links que parecem minimamente suspeitos n\u00e3o valem o risco.<\/p>\n\n\n\n<p>Para evitar que os consumidores descartem prematuramente seus links como spam, \u00e9 \u00fatil <a rel=\"noreferrer noopener\" aria-label=\"encurtar seus permalinks (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-seo-through-permalinks\/\" target=\"_blank\">encurtar seus permalinks<\/a>. Isso \u00e9 f\u00e1cil de fazer no WordPress. Basta clicar no t\u00edtulo <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> de seu post ou p\u00e1gina e, em seguida, clique em <em>Editar<\/em> ao lado do <em>Link permanente<\/em> campo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"370\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/wordpress-permalink.png\" alt=\"A caixa de edi\u00e7\u00e3o Permalink no post do WordPress.\" class=\"wp-image-4264\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/wordpress-permalink.png 795w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/wordpress-permalink-300x140.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/wordpress-permalink-768x357.png 768w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n\n<p>A pr\u00e1tica recomendada com permalinks \u00e9 incluir apenas o necess\u00e1rio. Por exemplo, reduza-o \u00e0s principais palavras-chave que indicam o assunto da postagem. Na verdade, voc\u00ea pode at\u00e9 usar simplesmente a palavra-chave de foco da sua postagem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Your_Links_Dont_Stand_Out\"><\/span>2. Seus links n\u00e3o se destacam <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Semelhante a <a aria-label=\"Bot\u00f5es de chamada para a\u00e7\u00e3o (CTA) (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">bot\u00f5es de chamada para a\u00e7\u00e3o (CTA)<\/a>Por isso, \u00e9 importante garantir que seus links estejam posicionados corretamente e vis\u00edveis. As pessoas n\u00e3o clicar\u00e3o em um link ou bot\u00e3o se n\u00e3o perceberem que ele est\u00e1 l\u00e1. <\/p>\n\n\n\n<p>Na maioria das plataformas, a configura\u00e7\u00e3o padr\u00e3o dos hiperlinks \u00e9 azul. Isso ajuda as pessoas a reconhecerem um link que, com sorte, as levar\u00e1 a um conte\u00fado relevante. <\/p>\n\n\n\n<p>Para fazer com que seus links se destaquem, considere o uso de cores em negrito que contrastem fortemente com os outros elementos da p\u00e1gina. Para escolher cores que contrastem de forma complementar, voc\u00ea pode usar um <a aria-label=\"como o Color Safe (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"http:\/\/colorsafe.co\/\" target=\"_blank\">como o Color Safe<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"475\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/color-safe.png\" alt=\"O site da Color Safe.\" class=\"wp-image-4265\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/color-safe.png 798w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/color-safe-300x179.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/color-safe-768x457.png 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/figure><\/div>\n\n\n\n<p>O Color Safe facilita a gera\u00e7\u00e3o de uma paleta de cores com base nas cores de sua marca. Ele tamb\u00e9m ajuda recomendando cores que n\u00e3o prejudicam a acessibilidade do conte\u00fado. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Users_Dont_Know_Where_the_Link_Is_Going\"><\/span>3. Os usu\u00e1rios n\u00e3o sabem para onde o link est\u00e1 indo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se voc\u00ea quiser convencer algu\u00e9m a atravessar uma ponte, ser\u00e1 muito mais f\u00e1cil se essa pessoa souber aonde ela vai dar. O problema com muitos links gerados automaticamente \u00e9 que eles n\u00e3o oferecem transpar\u00eancia. At\u00e9 mesmo algumas ferramentas gen\u00e9ricas de encurtamento de links s\u00e3o culpadas por isso.  <\/p>\n\n\n\n<p>Para evitar confus\u00e3o ou desconfian\u00e7a, \u00e9 fundamental dar ao leitor pelo menos uma ideia de para onde ele est\u00e1 indo. \u00c9 mais prov\u00e1vel que as pessoas cliquem em um link se souberem para qual site ele est\u00e1 apontando ou sobre o que se trata o t\u00f3pico. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"259\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/linked-in-branded.png\" alt=\"Um link com a marca na conta do LinkedIn no Twitter.\" class=\"wp-image-4266\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/linked-in-branded.png 792w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/linked-in-branded-300x98.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/linked-in-branded-768x251.png 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure><\/div>\n\n\n\n<p>Incorporar sua marca ao URL (tamb\u00e9m conhecido como <a rel=\"noreferrer noopener\" aria-label=\"link branding (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-branded-links\/\" target=\"_blank\">marca do link<\/a>) n\u00e3o apenas inspira confian\u00e7a e transpar\u00eancia. Ela tamb\u00e9m pode ajudar a aumentar o reconhecimento da marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_Your_Looks_Look_More_Trustworthy\"><\/span>Como fazer com que sua apar\u00eancia pare\u00e7a mais confi\u00e1vel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Links encurtados (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/memorable-links\/\" target=\"_blank\">Links encurtados<\/a> s\u00e3o exatamente o que parecem: vers\u00f5es reduzidas de URLs que, de outra forma, seriam longos. Da mesma forma, os links de marca incluem uma vers\u00e3o do nome da marca. <\/p>\n\n\n\n<p>Para fazer com que seus links pare\u00e7am mais confi\u00e1veis (e aumentar a capacidade de serem clicados), \u00e9 uma boa ideia usar URLs curtos e com marca. Al\u00e9m de terem melhor apar\u00eancia, eles tamb\u00e9m s\u00e3o mais f\u00e1ceis de memorizar.<\/p>\n\n\n\n<p>Voc\u00ea pode fazer isso com nosso <a rel=\"noreferrer noopener\" aria-label=\"PrettyLinks (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">PrettyLinks<\/a> plugin:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"478\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard-1.png\" alt=\"Plug-in PrettyLinks. \" class=\"wp-image-4267\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard-1.png 796w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard-1-300x180.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard-1-768x461.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure><\/div>\n\n\n\n<p>A vers\u00e3o gratuita de shortlinks do plug-in PrettyLinks permite que voc\u00ea crie links limpos diretamente do painel do WordPress. Por <a aria-label=\"upgrade para o plano premium (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\" target=\"_blank\">upgrade para o plano premium<\/a>\u00c9 igualmente f\u00e1cil marcar seus links. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nem todos os links s\u00e3o iguais. Se voc\u00ea n\u00e3o estiver satisfeito com o n\u00famero de cliques que seu conte\u00fado est\u00e1 obtendo, pode ser porque seus links s\u00e3o problem\u00e1ticos. Se quiser que seu conte\u00fado gere mais cliques, \u00e9 importante garantir que seus links sejam confi\u00e1veis.<\/p>\n\n\n\n<p>Como discutimos neste artigo, h\u00e1 tr\u00eas motivos pelos quais as pessoas podem n\u00e3o clicar em seus links (que <a aria-label=\"nosso plug-in PrettyLinks (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">nosso plug-in PrettyLinks<\/a> podem ajud\u00e1-lo a prevenir) s\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>O comprimento dos links faz com que eles pare\u00e7am spam.<\/li><li>Seus links n\u00e3o se destacam.<\/li><li>Os usu\u00e1rios n\u00e3o sabem para onde o link est\u00e1 indo.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como tornar seus links mais confi\u00e1veis? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Imagine passar um tempo consider\u00e1vel elaborando um conte\u00fado exclusivo e valioso. Voc\u00ea pode at\u00e9 ter trabalhado com uma d\u00fazia de t\u00edtulos antes de chegar ao t\u00edtulo perfeito. Entretanto, depois de compartilhar o conte\u00fado, voc\u00ea descobre que ele n\u00e3o est\u00e1 gerando tantos cliques quanto voc\u00ea esperava. Quando se trata de marketing digital, os cliques se traduzem em...<\/p>","protected":false},"author":11450,"featured_media":4372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-4263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"In online marketing, clicks translate to currency. 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