{"id":4175,"date":"2020-01-03T10:00:00","date_gmt":"2020-01-03T10:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4175"},"modified":"2021-04-05T14:53:38","modified_gmt":"2021-04-05T14:53:38","slug":"retargeting-guide","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/retargeting-guide\/","title":{"rendered":"Tudo o que voc\u00ea precisa saber sobre como fazer retargeting"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da41921dead\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da41921dead\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/retargeting-guide\/#An_Introduction_to_Retargeting\" >Uma introdu\u00e7\u00e3o ao retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/retargeting-guide\/#The_Benefits_of_Retargeting\" >Os benef\u00edcios do retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/retargeting-guide\/#4_Tips_for_Using_Retargeting_Effectively\" >4 dicas para usar o redirecionamento de forma eficaz<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/retargeting-guide\/#1_Get_to_Know_Your_Audience_and_Segment_into_Groups\" >1. Conhe\u00e7a seu p\u00fablico e segmente-o em grupos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/retargeting-guide\/#2_Create_Retargeting_Ad_Campaigns_on_Social_Media\" >2. Crie campanhas de an\u00fancios de retargeting nas m\u00eddias sociais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/retargeting-guide\/#3_Optimize_Your_Ads_and_Landing_Pages_to_Boost_Conversions\" >3. Otimize seus an\u00fancios e p\u00e1ginas de destino para aumentar as convers\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/retargeting-guide\/#4_Use_Link_Retargeting_in_Your_Marketing_Content\" >4. Use o redirecionamento de links em seu conte\u00fado de marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/retargeting-guide\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>O ideal \u00e9 que muitos dos visitantes de seu site acabem se convertendo. Infelizmente, esse nem sempre \u00e9 o caso. \u00c0s vezes, as pessoas acabam saindo do seu site porque se distraem ou simplesmente n\u00e3o est\u00e3o prontas para concluir uma compra. Ent\u00e3o, o que voc\u00ea pode fazer para trazer os consumidores de volta quando eles estiverem prontos para comprar? Os an\u00fancios de retargeting podem ajudar a fazer isso.<\/p>\n\n\n\n<p>O retargeting \u00e9 um <a aria-label=\"estrat\u00e9gia de marketing eficaz (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-marketing-strategies\/\" target=\"_blank\">estrat\u00e9gia de marketing eficaz<\/a> para aumentar a visibilidade da marca e direcionar os compradores que j\u00e1 demonstraram interesse em seus produtos ou servi\u00e7os. \u00c9 uma excelente maneira de promover seus an\u00fancios para o p\u00fablico certo no momento certo.<\/p>\n\n\n\n<p>Nesta postagem, discutiremos o que \u00e9 retargeting e como ele pode beneficiar sua empresa. Em seguida, forneceremos quatro dicas sobre como usar essa ferramenta de marketing de forma eficaz. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Retargeting\"><\/span>Uma introdu\u00e7\u00e3o ao retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O retargeting \u00e9 uma t\u00e9cnica de marketing que permite usar as informa\u00e7\u00f5es do visitante para posicionar estrategicamente seus an\u00fancios em toda a jornada on-line. Isso permitir\u00e1 que sua marca permane\u00e7a vis\u00edvel e mantenha a aten\u00e7\u00e3o do p\u00fablico, mesmo depois de ele ter clicado fora do seu site.<\/p>\n\n\n\n<p>Digamos que voc\u00ea envie uma campanha de e-mail oferecendo uma promo\u00e7\u00e3o especial. Um assinante l\u00ea o e-mail e, em seguida, acessa o link para o seu site. Infelizmente, ele recebe uma liga\u00e7\u00e3o telef\u00f4nica ou qualquer outra coisa que o afasta da sua p\u00e1gina.<\/p>\n\n\n\n<p>Mais tarde naquele dia, seu assinante volta a ficar on-line e abre sua conta no Instagram. L\u00e1, ele v\u00ea um an\u00fancio de sua marca, que o lembra de sua promo\u00e7\u00e3o:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/instagram-targeted-ad.jpg\" alt=\"An\u00fancio de retargeting da tjmaxx no Instagram.\" class=\"wp-image-4183\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/instagram-targeted-ad.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/instagram-targeted-ad-300x225.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/instagram-targeted-ad-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>O simples fato de ver seu an\u00fancio pode incentiv\u00e1-los a clicar novamente em seu site e concluir o checkout inicial. Dessa forma, o redirecionamento permite que voc\u00ea \"siga os visitantes\" com an\u00fancios relevantes.<\/p>\n\n\n\n<p>Existem alguns tipos diferentes de redirecionamento, incluindo no local, baseado em m\u00eddia social e <a aria-label=\"Google Display (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/2404191?hl=en&ref_topic=3121944\" target=\"_blank\">Exibi\u00e7\u00e3o do Google<\/a>. Seja qual for a fonte, o redirecionamento normalmente envolve a adi\u00e7\u00e3o de um pixel ou trecho de c\u00f3digo ao seu site. Isso coleta dados sobre seus visitantes para que os an\u00fancios certos possam ser exibidos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Retargeting\"><\/span>Os benef\u00edcios do retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A principal vantagem do retargeting \u00e9 trazer os compradores de volta ao seu site depois que eles j\u00e1 o visitaram uma vez. Isso \u00e9 importante, considerando que <a aria-label=\"98% dos consumidores (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.inc.com\/peter-roesler\/why-its-necessary-to-get-consumers-to-visit-your-brands-site-more-than-once.html\" target=\"_blank\">98% dos consumidores<\/a> n\u00e3o concluem uma compra em sua primeira visita ao site. <\/p>\n\n\n\n<p>A exposi\u00e7\u00e3o repetida \u00e0 sua marca pode ajudar a estimular mais decis\u00f5es de compra. Isso mant\u00e9m voc\u00ea na mente dos visitantes e facilita a lembran\u00e7a de suas ofertas.<\/p>\n\n\n\n<p>Essa abordagem de marketing entre canais \u00e9 uma maneira eficaz de aumentar as taxas de convers\u00e3o e evitar que os consumidores escapem. Al\u00e9m disso, voc\u00ea pode automatizar esses an\u00fancios para aumentar sua efici\u00eancia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tips_for_Using_Retargeting_Effectively\"><\/span>4 dicas para usar o redirecionamento de forma eficaz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>J\u00e1 vimos o que \u00e9 retargeting e seus benef\u00edcios. Em seguida, \u00e9 hora de aprender como fazer o retargeting. Vamos explorar quatro dicas que voc\u00ea pode usar para otimizar sua efic\u00e1cia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Get_to_Know_Your_Audience_and_Segment_into_Groups\"><\/span>1. Conhe\u00e7a seu p\u00fablico e segmente-o em grupos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Primeiro, voc\u00ea precisa <a rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/\" target=\"_blank\">Conhe\u00e7a seu p\u00fablico<\/a>. Esse \u00e9 o caso da maioria das estrat\u00e9gias de marketing. Quanto mais informa\u00e7\u00f5es voc\u00ea tiver, maior ser\u00e1 o sucesso do retargeting.<\/p>\n\n\n\n<p>A realiza\u00e7\u00e3o de uma an\u00e1lise do mercado-alvo permite que voc\u00ea re\u00fana dados sobre a demografia e o comportamento do seu p\u00fablico. Voc\u00ea pode us\u00e1-la para procurar caracter\u00edsticas comuns, incluindo: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Faixa et\u00e1ria<\/li><li>Localiza\u00e7\u00e3o\/fuso hor\u00e1rio<\/li><li>N\u00edvel de renda\/poder de gasto<\/li><li>Interesses<\/li><\/ul>\n\n\n\n<p>Um m\u00e9todo de coleta dessas informa\u00e7\u00f5es \u00e9 usar <a aria-label=\"Google Analytics (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/blog\/integrate-google-analytics-with-pretty-link-pro\/\" target=\"_blank\">Google Analytics<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/google-analytics-1024x552.png\" alt=\"Site do Google Analytics.\" class=\"wp-image-4176\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/google-analytics-1024x552.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/google-analytics-300x162.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/google-analytics-768x414.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/google-analytics.png 1294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Essa ferramenta oferece informa\u00e7\u00f5es essenciais sobre seu p\u00fablico, incluindo seus interesses, comportamentos e dados demogr\u00e1ficos. Voc\u00ea tamb\u00e9m pode usar o <a aria-label=\"Recurso entre dispositivos (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/cross-device-capabilities\/\" target=\"_blank\">Recurso entre dispositivos<\/a> para entender melhor como os visitantes interagem com seu site em diferentes dispositivos.<\/p>\n\n\n\n<p>Essa \u00e9 apenas uma das muitas ferramentas de pesquisa de marketing que voc\u00ea pode usar para saber mais sobre seu p\u00fablico. Voc\u00ea tamb\u00e9m pode usar solu\u00e7\u00f5es de an\u00e1lise social, como <a aria-label=\"Insights do Instagram (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/help.instagram.com\/1533933820244654\" target=\"_blank\">Insights do Instagram<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Retargeting_Ad_Campaigns_on_Social_Media\"><\/span>2. Crie campanhas de an\u00fancios de retargeting nas m\u00eddias sociais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sem d\u00favida, as pessoas gastam <em>muito<\/em> de tempo nas m\u00eddias sociais. Portanto, faz sentido fazer marketing para eles nas redes que eles mais usam.  <\/p>\n\n\n\n<p>Voc\u00ea pode reintroduzir os consumidores aos seus produtos configurando campanhas de an\u00fancios de redirecionamento de m\u00eddia social. Incentive ainda mais as a\u00e7\u00f5es do cliente oferecendo descontos. <\/p>\n\n\n\n<p>O Facebook e o Instagram s\u00e3o duas plataformas poderosas que voc\u00ea pode usar para campanhas de redirecionamento. Primeiro, voc\u00ea precisar\u00e1 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/help\/314143995668266?id=1205376682832142\" target=\"_blank\">criar um pixel do Facebook<\/a> em sua conta do Business Manager.<\/p>\n\n\n\n<p>Depois de criar e adicionar o pixel ao seu site, voc\u00ea poder\u00e1 <a aria-label=\"criar um p\u00fablico personalizado (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227?id=2469097953376494\" target=\"_blank\">configurar um p\u00fablico personalizado<\/a>. V\u00e1 para as configura\u00e7\u00f5es do Business Manager e acesse <em>Audience &gt; Create Audience &gt; Custom Audience<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/create-custom-audience.png\" alt=\"Configura\u00e7\u00f5es de p\u00fablico-alvo personalizado do Facebook.\" class=\"wp-image-4187\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/create-custom-audience.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/create-custom-audience-300x177.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/create-custom-audience-768x453.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Uma op\u00e7\u00e3o \u00e9 criar um p\u00fablico personalizado com base nos visitantes de seu site nos \u00faltimos sete dias. Voc\u00ea tamb\u00e9m pode segmentar os visitantes que visitaram p\u00e1ginas espec\u00edficas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"404\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/custom-audience.png\" alt=\"Configura\u00e7\u00f5es de p\u00fablico-alvo personalizado no Facebook.\" class=\"wp-image-4186\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/custom-audience.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/custom-audience-300x152.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/custom-audience-768x388.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Por fim, voc\u00ea pode <a aria-label=\"crie sua campanha publicit\u00e1ria (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar sua campanha publicit\u00e1ria<\/a> e come\u00e7ar a atrair mais visitantes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimize_Your_Ads_and_Landing_Pages_to_Boost_Conversions\"><\/span>3. Otimize seus an\u00fancios e p\u00e1ginas de destino para aumentar as convers\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para obter o m\u00e1ximo de suas campanhas de retargeting, \u00e9 importante otimizar seus an\u00fancios e p\u00e1ginas de destino. Por exemplo, voc\u00ea deve se certificar de que o texto e as imagens do an\u00fancio sejam relevantes e acion\u00e1veis. <\/p>\n\n\n\n<p>Al\u00e9m disso, recomendamos alternar entre diferentes vers\u00f5es de seus an\u00fancios. Isso pode ajudar a evitar a \"fadiga de an\u00fancios\", que \u00e9 quando o p\u00fablico v\u00ea um an\u00fancio com tanta frequ\u00eancia que come\u00e7a a n\u00e3o prestar aten\u00e7\u00e3o nele. <a aria-label=\"Defini\u00e7\u00e3o de um limite de frequ\u00eancia (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/smallbusiness.yahoo.com\/advisor\/post\/124774429677\/if-you-manage-retargeting-frequency-caps-are\" target=\"_blank\">Defini\u00e7\u00e3o de um limite de frequ\u00eancia<\/a> pode ajudar com isso.<\/p>\n\n\n\n<p>Talvez voc\u00ea tamb\u00e9m queira considerar <a aria-label=\"usando uma p\u00e1gina de destino p\u00f3s-clique (abre em uma nova guia)\" href=\"https:\/\/instapage.com\/what-is-a-landing-page\" target=\"_blank\" rel=\"noreferrer noopener\">usando uma p\u00e1gina de destino p\u00f3s-clique<\/a> para an\u00fancios redirecionados:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/post-click-landing-1024x469.png\" alt=\"Uma p\u00e1gina de destino p\u00f3s-clique do Marketo.\" class=\"wp-image-4188\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/post-click-landing-1024x469.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/post-click-landing-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/post-click-landing-768x351.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/post-click-landing.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u00c9 sempre uma boa ideia criar uma p\u00e1gina de destino exclusiva para cada promo\u00e7\u00e3o. As p\u00e1ginas de destino p\u00f3s-clique ajudam a combinar seu conte\u00fado com as expectativas dos visitantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_Link_Retargeting_in_Your_Marketing_Content\"><\/span>4. Use o redirecionamento de links em seu conte\u00fado de marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>J\u00e1 discutimos como segmentar pessoas que visitaram seu site. No entanto, voc\u00ea pode dar um passo adiante com a segmenta\u00e7\u00e3o por links.<\/p>\n\n\n\n<p>Em poucas palavras, a segmenta\u00e7\u00e3o por link \u00e9 o processo de colocar o c\u00f3digo do pixel de redirecionamento do Facebook ou do Google em um <a aria-label=\"&#039;link curto&#039; (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/blog\/choosing-best-link-shortener\/\" target=\"_blank\">link curto<\/a>. Como resultado, qualquer pessoa que clicar no link (n\u00e3o apenas as pessoas que visitaram seu site) ser\u00e1 adicionada ao seu pixel de retargeting. <\/p>\n\n\n\n<p>Voc\u00ea pode usar o redirecionamento de links em praticamente todo o seu conte\u00fado de marketing. Ele amplia seu alcance e escopo ao incorporar consumidores que interagiram com seus links, mas talvez n\u00e3o com seu site (ainda). <\/p>\n\n\n\n<p>Voc\u00ea pode fazer isso usando o <a aria-label=\"PrettyLinks (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">PrettyLinks<\/a> plugin. Quando voc\u00ea <a aria-label=\"instalar e ativar (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/docs\/manual-installation\/\" target=\"_blank\">instalar e ativar<\/a>, voc\u00ea pode <a aria-label=\"adicionar scripts de rastreamento (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/docs\/adding-tracking-scripts\/\" target=\"_blank\">adicionar scripts de rastreamento<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"349\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/global-head-scripts.png\" alt=\"Configura\u00e7\u00f5es do script de rastreamento PrettyLinks.\" class=\"wp-image-4189\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/global-head-scripts.png 798w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/global-head-scripts-300x131.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/global-head-scripts-768x336.png 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/figure><\/div>\n\n\n\n<p>Abaixo de <em>Op\u00e7\u00f5es de link padr\u00e3o<\/em>voc\u00ea pode ativar o rastreamento e o Google Analytics. Em seguida, na se\u00e7\u00e3o <em>Scripts de Cabe\u00e7a Global<\/em> texto <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>Se voc\u00ea quiser usar o c\u00f3digo de pixel do Google ou do Facebook, poder\u00e1 col\u00e1-lo. Isso \u00e9 tudo o que voc\u00ea precisa para come\u00e7ar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No ambiente on-line lotado de hoje em dia, pode ser dif\u00edcil capturar (e manter) a aten\u00e7\u00e3o dos consumidores. Voc\u00ea n\u00e3o s\u00f3 precisa motivar os compradores a visitarem seu site, mas tamb\u00e9m precisa de uma maneira de traz\u00ea-los de volta depois que sa\u00edrem. <\/p>\n\n\n\n<p>Felizmente, saber como fazer retargeting facilita o engajamento. Para um retargeting mais eficaz, voc\u00ea pode:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Conhe\u00e7a seu p\u00fablico-alvo e segmente-o em grupos.<\/li><li>Crie campanhas publicit\u00e1rias em canais de m\u00eddia social.<\/li><li>Otimize seus an\u00fancios e p\u00e1ginas de destino para aumentar as convers\u00f5es.<\/li><li>Uso <a rel=\"noreferrer noopener\" aria-label=\"redirecionamento de links (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">redirecionamento de links<\/a> em seu conte\u00fado de marketing.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como fazer retargeting? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/em><\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <\/strong><a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a><strong>e <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a><strong>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>O ideal \u00e9 que muitos dos visitantes de seu site acabem se convertendo. Infelizmente, esse nem sempre \u00e9 o caso. \u00c0s vezes, as pessoas acabam saindo do seu site porque se distraem ou simplesmente n\u00e3o est\u00e3o prontas para concluir uma compra. Ent\u00e3o, o que voc\u00ea pode fazer para trazer os consumidores de volta quando eles estiverem prontos para comprar? Os an\u00fancios de retargeting podem ajudar a...<\/p>","protected":false},"author":11450,"featured_media":4359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[343,344,192,342,60],"class_list":["post-4175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ad-campaigns","tag-audience-targeting","tag-marketing-strategies","tag-retargeting","tag-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Sometimes your site&#039;s visitors end up leaving because they&#039;re not ready to convert. 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