{"id":4162,"date":"2019-12-27T10:00:00","date_gmt":"2019-12-27T10:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4162"},"modified":"2021-05-10T19:17:17","modified_gmt":"2021-05-10T19:17:17","slug":"create-memorable-content","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/create-memorable-content\/","title":{"rendered":"Como criar conte\u00fado memor\u00e1vel (4 dicas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da664a9e047\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da664a9e047\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/create-memorable-content\/#The_Importance_of_Creating_Content_That_Stands_Out\" >A import\u00e2ncia de criar conte\u00fado que se destaque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/create-memorable-content\/#4_Tips_for_Creating_Memorable_Content\" >4 dicas para criar conte\u00fado memor\u00e1vel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/create-memorable-content\/#1_Establish_an_Authentic_Brand_Voice\" >1. Estabele\u00e7a uma voz aut\u00eantica para a marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/create-memorable-content\/#2_Write_Engaging_Headlines_That_Capture_Audiences_Attention\" >2. Escreva t\u00edtulos envolventes que prendam a aten\u00e7\u00e3o do p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/create-memorable-content\/#3_Choose_Unique_High-Quality_Images\" >3. Escolha imagens exclusivas e de alta qualidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/create-memorable-content\/#4_Use_Short_Branded_Links\" >4. Use links curtos e com a marca<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/create-memorable-content\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u00c9 prov\u00e1vel que o conte\u00fado seja uma parte importante de sua estrat\u00e9gia de marketing. Ele ajuda a aumentar o reconhecimento da marca, a envolver o p\u00fablico e a gerar convers\u00f5es. No entanto, produzir conte\u00fado de qualidade que os usu\u00e1rios considerem valioso pode ser um desafio, especialmente quando voc\u00ea precisa fazer isso de forma consistente.<\/p>\n\n\n\n<p>Para que seu conte\u00fado seja significativo, ele precisa ser memor\u00e1vel. Os consumidores de hoje passam por centenas, se n\u00e3o milhares, de an\u00fancios, artigos e v\u00eddeos em um dia, portanto, agora n\u00e3o \u00e9 hora de se misturar. Se quiser que seus esfor\u00e7os realmente gerem resultados, voc\u00ea precisar\u00e1 criar algo que tenha resson\u00e2ncia com seu p\u00fablico.<\/p>\n\n\n\n<p>Neste artigo, discutiremos a import\u00e2ncia de garantir que seu conte\u00fado se destaque. Em seguida, forneceremos quatro dicas para criar um conte\u00fado mais memor\u00e1vel. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Creating_Content_That_Stands_Out\"><\/span>A import\u00e2ncia de criar conte\u00fado que se destaque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Atualmente, a maioria dos profissionais de marketing entende a no\u00e7\u00e3o de que \"o conte\u00fado \u00e9 rei\". A cria\u00e7\u00e3o e a publica\u00e7\u00e3o de conte\u00fado relevante e valioso permitem que voc\u00ea atraia p\u00fablicos e impulsione a\u00e7\u00f5es. <\/p>\n\n\n\n<p>No entanto, o que \u00e9 menos compreendido \u00e9 como criar um conte\u00fado memor\u00e1vel que realmente se destaque e tenha repercuss\u00e3o entre os consumidores. O cen\u00e1rio digital de hoje permite que <em>qualquer um<\/em> para distribuir conte\u00fado. Infelizmente, isso cria um ambiente mais concorrido e, por sua vez, mais competitivo.<\/p>\n\n\n\n<p>H\u00e1 muitos tipos de marketing de conte\u00fado para escolher, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Blogs<\/li><li>Livros eletr\u00f4nicos<\/li><li>Infogr\u00e1ficos<\/li><li>Estudos de caso<\/li><li>V\u00eddeos<\/li><\/ul>\n\n\n\n<p>Independentemente do m\u00e9todo utilizado, o objetivo deve ser criar um conte\u00fado atraente que seja percept\u00edvel e memor\u00e1vel. Uma maneira de fazer isso \u00e9 se concentrar em como voc\u00ea pode ajudar seus consumidores.  Ao fazer isso, voc\u00ea pode criar uma conex\u00e3o mais forte com seu p\u00fablico-alvo, o que ajuda a criar confian\u00e7a e fidelidade:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/optinmonster-ebook.png\" alt=\"Download do livro eletr\u00f4nico do OptinMonster.\" class=\"wp-image-4163\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/optinmonster-ebook.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/optinmonster-ebook-300x215.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/optinmonster-ebook-768x550.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Outra chave para um marketing de conte\u00fado eficaz \u00e9 perceber que voc\u00ea n\u00e3o precisa atingir todo mundo - apenas aqueles que t\u00eam maior probabilidade de achar seu conte\u00fado \u00fatil. Quanto mais voc\u00ea souber sobre seu p\u00fablico-alvo, mais bem posicionado estar\u00e1 para criar conte\u00fado que informe, eduque, conven\u00e7a e converta. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tips_for_Creating_Memorable_Content\"><\/span>4 dicas para criar conte\u00fado memor\u00e1vel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e1 v\u00e1rias estrat\u00e9gias que voc\u00ea pode usar para aumentar a probabilidade de seu conte\u00fado repercutir entre os consumidores. Vamos dar uma olhada em quatro dicas que podem ser aplicadas sem grandes problemas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Establish_an_Authentic_Brand_Voice\"><\/span>1. Estabele\u00e7a uma voz aut\u00eantica para a marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Seu <a rel=\"noreferrer noopener\" aria-label=\"identidade da marca (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\">identidade da marca<\/a> \u00e9 essencialmente a personalidade de sua empresa. Ela influencia a percep\u00e7\u00e3o dos consumidores sobre sua empresa e pode afetar suas decis\u00f5es de compra.<\/p>\n\n\n\n<p>Uma voz de marca distinta pode diferenci\u00e1-lo dos concorrentes e fazer com que o p\u00fablico se lembre mais facilmente de voc\u00ea. N\u00e3o h\u00e1 voz e estilo certos ou errados. A sua pode ser autorit\u00e1ria e sofisticada, espirituosa e sarc\u00e1stica ou divertida e bem-humorada.<\/p>\n\n\n\n<p>A Skittles \u00e9 um exemplo de uma empresa que usa um <a rel=\"noreferrer noopener\" aria-label=\"voz peculiar da marca (abre em uma nova guia)\" href=\"https:\/\/twitter.com\/Skittles\" target=\"_blank\">voz peculiar da marca<\/a> que se destaca:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"692\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/skittles-tweet.png\" alt=\"Um tu\u00edte da Skittles.\" class=\"wp-image-4164\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/skittles-tweet.png 898w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/skittles-tweet-300x231.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/skittles-tweet-768x592.png 768w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/figure><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"A Dove \u00e9 outra empresa (abre em uma nova guia)\" href=\"https:\/\/www.dove.com\/us\/en\/dermaseries\/more-from-dermaseries\/campaigns.html\" target=\"_blank\">A Dove \u00e9 outra empresa<\/a> com uma voz de marca distinta. O tom de seu conte\u00fado usa positividade e confian\u00e7a (em vez de humor peculiar) para inspirar os consumidores:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"451\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/dove-content.png\" alt=\"Blogs da Dove.\" class=\"wp-image-4165\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/dove-content.png 886w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/dove-content-300x153.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/dove-content-768x391.png 768w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><\/figure><\/div>\n\n\n\n<p>Esses dois exemplos demonstram como voc\u00ea pode usar a voz da sua marca para humanizar seu conte\u00fado. Eles tamb\u00e9m demonstram como \u00e9 poss\u00edvel usar as emo\u00e7\u00f5es humanas comuns para tornar o conte\u00fado criativo e memor\u00e1vel. <\/p>\n\n\n\n<p>Para que a voz de sua marca seja eficaz, ela precisa ser aut\u00eantica. Estabelecer uma voz que reflita com precis\u00e3o sua empresa facilita a manuten\u00e7\u00e3o da consist\u00eancia. Se voc\u00ea quiser <a rel=\"noreferrer noopener\" aria-label=\"descubra a voz de sua marca (abre em uma nova guia)\" href=\"https:\/\/www.semrush.com\/blog\/how-to-define-your-tone-of-voice\/\" target=\"_blank\">descubra a voz de sua marca<\/a>Voc\u00ea pode considerar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fazer uma lista de tr\u00eas a cinco palavras que melhor descrevam sua empresa e seus valores.<\/li><li>Reunir uma amostra de pe\u00e7as de seu conte\u00fado com bom desempenho e procurar semelhan\u00e7as na linguagem e no estilo usados.<\/li><li>Documentando o <a rel=\"noreferrer noopener\" aria-label=\"voz da marca em um guia de estilo (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/create-brand-style-guide\/\" target=\"_blank\">voz da marca em um guia de estilo<\/a>A empresa deve ter um sistema de controle de qualidade, para que todos na empresa estejam na mesma p\u00e1gina.<\/li><\/ul>\n\n\n\n<p>Para <a rel=\"noreferrer noopener\" aria-label=\"conte\u00fado de qualidade artesanal (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/quality-content\/\" target=\"_blank\">criar conte\u00fado de qualidade<\/a>Al\u00e9m disso, \u00e9 \u00fatil considerar n\u00e3o apenas quem voc\u00ea \u00e9, mas tamb\u00e9m com quem est\u00e1 falando. Que tipo de linguagem eles usam e quais s\u00e3o seus interesses? Concentrar-se na cria\u00e7\u00e3o de uma voz de marca distinta, exclusiva e aut\u00eantica \u00e9 uma maneira eficaz de eliminar o ru\u00eddo do conte\u00fado e alcan\u00e7ar seu p\u00fablico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Write_Engaging_Headlines_That_Capture_Audiences_Attention\"><\/span>2. Escreva t\u00edtulos envolventes que prendam a aten\u00e7\u00e3o do p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sem engajamento e <a rel=\"noreferrer noopener\" aria-label=\"manchetes fortes (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/create-attention-grabbing-headlines\/\" target=\"_blank\">t\u00edtulos fortes<\/a>Se o t\u00edtulo n\u00e3o for o suficiente para despertar o interesse, seu p\u00fablico ter\u00e1 pouco incentivo para clicar em seu conte\u00fado. Se o t\u00edtulo n\u00e3o for suficiente para despertar o interesse, por que eles presumiriam que o restante do conte\u00fado \u00e9 diferente?<\/p>\n\n\n\n<p>A cria\u00e7\u00e3o de t\u00edtulos exclusivos \u00e9 o primeiro passo para motivar os usu\u00e1rios a ler e compartilhar seu conte\u00fado. Existem algumas pr\u00e1ticas recomendadas de t\u00edtulos que voc\u00ea pode seguir para criar t\u00edtulos que valham mais cliques, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Usar n\u00fameros e listas (<em>X maneiras de aumentar seus seguidores<\/em>)<\/li><li>Incorporar palavras de a\u00e7\u00e3o (<em>Fa\u00e7a o download deste guia e saiba como melhorar instantaneamente suas finan\u00e7as<\/em>)<\/li><li>Explicar qual ser\u00e1 o resultado (<em>Como se tornar uma pessoa matinal em X passos) <\/em><\/li><\/ul>\n\n\n\n<p>H\u00e1 tamb\u00e9m ferramentas que podem ajudar a gerar ideias para t\u00edtulos criativos. Por exemplo, voc\u00ea pode usar um site como o <a rel=\"noreferrer noopener\" aria-label=\"Title-Generator.com (abre em uma nova guia)\" href=\"http:\/\/title-generator.com\" target=\"_blank\"><em>title-generator.com<\/em><\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/title-generator-1024x472.png\" alt=\"P\u00e1gina inicial do title-generator.com.\" class=\"wp-image-4166\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/title-generator-1024x472.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/title-generator-300x138.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/title-generator-768x354.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/title-generator.png 1255w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Depois de inserir as palavras-chave que voc\u00ea deseja incorporar ao t\u00edtulo, essa ferramenta produzir\u00e1 uma lista de exemplos de t\u00edtulos para voc\u00ea considerar. Isso pode lhe dar um ponto de partida \u00fatil para o brainstorming de t\u00edtulos atraentes e que chamem a aten\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Choose_Unique_High-Quality_Images\"><\/span>3. Escolha imagens exclusivas e de alta qualidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outra maneira de captar a aten\u00e7\u00e3o de seu p\u00fablico \u00e9 <a rel=\"noreferrer noopener\" aria-label=\"usando imagens de alta qualidade (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/using-images-effectively\/\" target=\"_blank\">usando imagens de alta qualidade<\/a>. As pessoas tendem a perceber e interpretar o conte\u00fado visual mais rapidamente do que o texto, portanto, as imagens s\u00e3o especialmente boas para despertar o interesse delas. <\/p>\n\n\n\n<p>Al\u00e9m de captar a aten\u00e7\u00e3o, as imagens tamb\u00e9m podem ajudar a tornar seu conte\u00fado mais memor\u00e1vel. Pesquisas mostram que as pessoas podem <a rel=\"noreferrer noopener\" aria-label=\"ret\u00eam 65% das informa\u00e7\u00f5es (abre em uma nova guia)\" href=\"http:\/\/www.brainrules.net\/vision\" target=\"_blank\">ret\u00eam 65% das informa\u00e7\u00f5es<\/a> tr\u00eas dias depois, quando \u00e9 acompanhada de uma imagem relevante. Sem uma imagem, eles ret\u00eam apenas cerca de 10%.<\/p>\n\n\n\n<p>Ao incorporar imagens em seu conte\u00fado, \u00e9 melhor evitar aquelas que pare\u00e7am excessivamente gen\u00e9ricas. Em vez disso, voc\u00ea pode considerar <a rel=\"noreferrer noopener\" aria-label=\"usando ferramentas Pexels (abre em uma nova guia)\" href=\"https:\/\/www.pexels.com\/\" target=\"_blank\">usando um recurso como o Pexels<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pexels-website-1024x399.png\" alt=\"P\u00e1gina inicial do site da Pexels.\" class=\"wp-image-4167\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pexels-website-1024x399.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pexels-website-300x117.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pexels-website-768x299.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pexels-website-1536x599.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pexels-website.png 1647w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>O Pexels e outros sites semelhantes oferecem uma ampla sele\u00e7\u00e3o de imagens criativas e de alta qualidade. Al\u00e9m disso, elas s\u00e3o gratuitas para uso e t\u00eam licen\u00e7a CC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_Short_Branded_Links\"><\/span>4. Use links curtos e com a marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u00e3o s\u00e3o apenas o texto e as imagens que voc\u00ea usa que podem influenciar a memoriza\u00e7\u00e3o do seu conte\u00fado, mas tamb\u00e9m os links que voc\u00ea usa para compartilh\u00e1-lo. A maioria das plataformas gera URLs longos e desagrad\u00e1veis que cont\u00eam caracteres e s\u00edmbolos desnecess\u00e1rios. <\/p>\n\n\n\n<p>No entanto, voc\u00ea pode otimizar seus links para que sejam mais f\u00e1ceis de lembrar e compartilhar. Os links encurtados transformam URLs longos em URLs concisos e de apar\u00eancia mais limpa. <a rel=\"noreferrer noopener\" aria-label=\"Links de marca (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-branded-links\/\" target=\"_blank\">Links de marca<\/a> incorpore o nome de sua marca nos links tamb\u00e9m, para aumentar o conhecimento da marca e estabelecer confian\u00e7a. <\/p>\n\n\n\n<p>Uma maneira simples de encurtar e marcar links \u00e9 usar uma ferramenta como a nossa <a rel=\"noreferrer noopener\" aria-label=\"Plug-in PrettyLinks (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">Plug-in PrettyLinks<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"478\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard.png\" alt=\"Op\u00e7\u00f5es de configura\u00e7\u00f5es do PrettyLinks no painel do WordPress.\" class=\"wp-image-4168\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard.png 796w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard-300x180.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard-768x461.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure><\/div>\n\n\n\n<p>Voc\u00ea pode fazer o download gratuito do <a rel=\"noreferrer noopener\" aria-label=\"Shortlinks por PrettyLinks (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/pretty-link\/\" target=\"_blank\">Shortlinks por PrettyLinks<\/a> do diret\u00f3rio de plug-ins do WordPress. Depois de ativar o plug-in, voc\u00ea poder\u00e1 us\u00e1-lo para encurtar URLs para uso em toda a Web. Se voc\u00ea <a rel=\"noreferrer noopener\" aria-label=\"atualizar para a vers\u00e3o premium (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/docs\/upgrading-from-pretty-link-lite\/\" target=\"_blank\">atualizar para a vers\u00e3o premium<\/a>Al\u00e9m disso, voc\u00ea tamb\u00e9m pode redirecionar seus links para um URL personalizado da marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voc\u00ea pode publicar a quantidade de conte\u00fado que quiser, mas a frequ\u00eancia n\u00e3o se traduz automaticamente em qualidade. Se quiser que seu conte\u00fado repercuta no seu p\u00fablico, estimule o engajamento e aumente o reconhecimento e a fidelidade \u00e0 marca, ele precisa ser criativo.<\/p>\n\n\n\n<p>Conforme discutimos neste artigo, h\u00e1 v\u00e1rias maneiras de criar conte\u00fado mais memor\u00e1vel:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Estabele\u00e7a uma voz aut\u00eantica para a marca.<\/li><li>Escreva t\u00edtulos atraentes que chamem a aten\u00e7\u00e3o de seu p\u00fablico.<\/li><li>Escolha imagens exclusivas e de alta qualidade.<\/li><li>Uso <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"links curtos e de marca (abre em uma nova guia)\">links curtos e de marca<\/a>.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como criar conte\u00fado memor\u00e1vel?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c9 prov\u00e1vel que o conte\u00fado seja uma parte importante de sua estrat\u00e9gia de marketing. Ele ajuda a aumentar o reconhecimento da marca, a envolver o p\u00fablico e a gerar convers\u00f5es. No entanto, produzir conte\u00fado de qualidade que os usu\u00e1rios considerem valioso pode ser um desafio, especialmente quando voc\u00ea precisa fazer isso de forma consistente. Para que seu conte\u00fado seja significativo, ele precisa...<\/p>","protected":false},"author":11450,"featured_media":4348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-4162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Content is an important part of your marketing strategy, but producing quality content can be channeling. 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