{"id":4047,"date":"2019-10-04T09:45:32","date_gmt":"2019-10-04T09:45:32","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4047"},"modified":"2020-01-13T21:12:38","modified_gmt":"2020-01-13T21:12:38","slug":"video-marketing-strategy","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/video-marketing-strategy\/","title":{"rendered":"Por que voc\u00ea deve incluir o v\u00eddeo em sua estrat\u00e9gia de marketing (e como come\u00e7ar)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ae5371d1a9dd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ae5371d1a9dd\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/video-marketing-strategy\/#An_Introduction_to_Video_Marketing\" >Uma introdu\u00e7\u00e3o ao marketing de v\u00eddeo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/video-marketing-strategy\/#How_to_Get_Started_with_Video_Marketing_3_Easy_Tips\" >Como come\u00e7ar a usar o marketing de v\u00eddeo (3 dicas f\u00e1ceis)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/video-marketing-strategy\/#1_Create_Educational_and_Informative_Videos\" >1. Crie v\u00eddeos educativos e informativos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/video-marketing-strategy\/#2_Use_Shortened_Links\" >2. Use links encurtados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/video-marketing-strategy\/#3_Share_Videos_on_Social_Media\" >3. Compartilhe v\u00eddeos nas m\u00eddias sociais<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/video-marketing-strategy\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea n\u00e3o estiver incorporando o conte\u00fado de v\u00eddeo \u00e0 sua estrat\u00e9gia de marketing, estar\u00e1 perdendo uma oportunidade importante de envolver seu p\u00fablico-alvo e expandir sua marca. Ao usar o v\u00eddeo, voc\u00ea n\u00e3o est\u00e1 apenas <em>revelador<\/em> seu p\u00fablico sobre sua marca; voc\u00ea est\u00e1 <em>mostrando<\/em> Eles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com a pesquisa, <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.vidyard.com\/resources\/impact-video-marketing\/\" target=\"_blank\">66 por cento<\/a> dos profissionais de marketing de v\u00eddeo obt\u00eam mais leads qualificados por ano do que aqueles que se concentram em outros m\u00e9todos. E mais, <a rel=\"noreferrer noopener\" aria-label=\"Oitenta e oito por cento (abre em uma nova guia)\" href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\/\" target=\"_blank\">oitenta e oito por cento<\/a> dos visitantes passam mais tempo em um site se ele tiver um v\u00eddeo. Um n\u00famero cada vez maior de consumidores est\u00e1 interessado em ver o conte\u00fado de v\u00eddeo das marcas, e isso \u00e9 algo que pode afetar diretamente o seu sucesso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, discutiremos como a tend\u00eancia crescente do marketing de v\u00eddeo pode ajudar as empresas on-line <a rel=\"noreferrer noopener\" aria-label=\"aumentar as convers\u00f5es e o envolvimento (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/\" target=\"_blank\">aumentar as convers\u00f5es e o engajamento<\/a>. Em seguida, daremos algumas dicas para come\u00e7ar. Vamos come\u00e7ar logo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Video_Marketing\"><\/span>Uma introdu\u00e7\u00e3o ao marketing de v\u00eddeo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de v\u00eddeo tornou-se um meio cada vez mais popular para comunica\u00e7\u00f5es de marketing. <a rel=\"noreferrer noopener\" aria-label=\"87% dos profissionais de marketing (abre em uma nova guia)\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2019\/\" target=\"_blank\">87% dos profissionais de marketing<\/a> agora usam v\u00eddeo como ferramenta de marketing, em compara\u00e7\u00e3o com 63% em 2017, e h\u00e1 bons motivos para essa tend\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incorporar v\u00eddeos \u00e0 sua estrat\u00e9gia de marketing est\u00e1 mais f\u00e1cil do que nunca, por exemplo, em grande parte gra\u00e7as \u00e0s redes sociais. H\u00e1 diversas maneiras de incorporar conte\u00fado em v\u00eddeo \u00e0 sua estrat\u00e9gia de marketing. As empresas podem criar v\u00eddeos de promo\u00e7\u00e3o de produtos, tutoriais, sess\u00f5es de perguntas e respostas e assim por diante:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"DVEQGeu8q2cWgnw6OaUyFkXh0MCPor5StIsLlmzvp7JAKjY\"><iframe loading=\"lazy\" title=\"Pretty links - Tutorial do plug-in encurtador de URLs de afiliados do WordPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xyp_N69HWm0?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tutoriais e v\u00eddeos de instru\u00e7\u00f5es podem ser particularmente \u00fateis para sua empresa. Al\u00e9m de fornecer ao seu p\u00fablico conte\u00fado relevante e valioso, voc\u00ea tamb\u00e9m pode incluir links e outros elementos de marca nas descri\u00e7\u00f5es dos seus v\u00eddeos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As plataformas de m\u00eddia social tamb\u00e9m est\u00e3o come\u00e7ando a migrar para o conte\u00fado centrado em v\u00eddeo. Isso \u00e9 verdade mesmo para sites que tradicionalmente se concentravam mais em texto ou imagens est\u00e1ticas. O Instagram, por exemplo, oferece v\u00e1rias maneiras de <a href=\"https:\/\/later.com\/blog\/instagram-video\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">publicar conte\u00fado de v\u00eddeo<\/a> em sua plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A variedade de formatos de conte\u00fado de v\u00eddeo e as muitas plataformas dispon\u00edveis para publica\u00e7\u00e3o fazem com que essa seja uma maneira pr\u00e1tica e vers\u00e1til de aprimorar sua estrat\u00e9gia de marketing. Ele tamb\u00e9m oferece um tipo de consumo de conte\u00fado diferente das longas postagens em blogs ou e-books, que podem atingir p\u00fablicos totalmente novos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Video_Marketing_3_Easy_Tips\"><\/span>Como come\u00e7ar a usar o marketing de v\u00eddeo (3 dicas f\u00e1ceis)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o h\u00e1 d\u00favida de que o marketing de v\u00eddeo pode ser uma ferramenta valiosa, independentemente do seu nicho ou p\u00fablico-alvo. Agora, vamos dar uma olhada em tr\u00eas dicas importantes para come\u00e7ar a usar esse tipo de conte\u00fado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_Educational_and_Informative_Videos\"><\/span>1. Crie v\u00eddeos educativos e informativos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como em qualquer tipo de marketing, \u00e9 essencial fornecer ao seu p\u00fablico conte\u00fado de v\u00eddeo relevante e valioso. Isso pode ajudar a aumentar as convers\u00f5es, melhorar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) (abre em uma nova guia)\">Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a>e criar reconhecimento da marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cria\u00e7\u00e3o de v\u00eddeos informativos oferece ao seu p\u00fablico um conte\u00fado significativo. Para fazer isso, voc\u00ea pode come\u00e7ar escolhendo um t\u00f3pico que seja relevante para o seu mercado e que possa ajudar a resolver um problema do seu p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, uma empresa de tecnologia que deseja atrair consumidores que usam produtos da Apple pode criar um v\u00eddeo relacionado a uma das ofertas recentes dessa empresa:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"kLvXuo0zgGlKt4dy83NierwJAHmBxfTZ\"><iframe loading=\"lazy\" title=\"Guia do usu\u00e1rio e tutorial do Apple AirPod!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pPnODBy9ZMw?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Os v\u00eddeos \"como fazer\" ensinam algo ao espectador, fornecendo valor real em vez de marketing. Quase <a rel=\"noreferrer noopener\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2019\/\" target=\"_blank\">70 por cento<\/a> dos consumidores afirmam que preferem aprender sobre um novo produto em um v\u00eddeo curto do que por outros meios. Portanto, usar o v\u00eddeo para destacar um produto, analis\u00e1-lo ou dar instru\u00e7\u00f5es sobre como us\u00e1-lo pode ajudar a atrair espectadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de gravar o v\u00eddeo, considere a possibilidade de escrever um plano claro sobre o que ele incluir\u00e1 e a quem se destina. Pergunte a si mesmo: Que tipo de problema esse v\u00eddeo ajudar\u00e1 a resolver? Que dicas exclusivas n\u00e3o est\u00e3o sendo abordadas pelos concorrentes? Em seguida, use as respostas a essas perguntas para moldar seu v\u00eddeo em algo interessante e compartilh\u00e1vel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_Shortened_Links\"><\/span>2. Use links encurtados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para tornar seus v\u00eddeos ainda mais compartilh\u00e1veis, considere a possibilidade de usar links encurtados para eles. Os URLs encurtados n\u00e3o s\u00e3o apenas mais memor\u00e1veis, mas tamb\u00e9m mais f\u00e1ceis de compartilhar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitas maneiras de usar <a rel=\"noreferrer noopener\" aria-label=\"links encurtados em conte\u00fado de v\u00eddeo (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/shortened-links-in-video-content\/\" target=\"_blank\">links encurtados em conte\u00fado de v\u00eddeo<\/a>. Eles podem ser adicionados \u00e0s descri\u00e7\u00f5es de v\u00eddeos, como nos v\u00eddeos do YouTube. Tamb\u00e9m s\u00e3o eficazes para compartilhamento em plataformas de m\u00eddia social. <a rel=\"noreferrer noopener\" aria-label=\"Instagram (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-links-on-instagram\/\" target=\"_blank\">Instagram<\/a>por exemplo, oferece espa\u00e7o limitado para links. Os links encurtados podem ajudar a aproveitar ao m\u00e1ximo os URLs que voc\u00ea tem permiss\u00e3o para incluir em sua biografia, hist\u00f3rias e postagens de v\u00eddeo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma ferramenta eficaz que voc\u00ea pode usar para fazer isso acontecer \u00e9 o nosso <a rel=\"noreferrer noopener\" aria-label=\"PrettyLinks WordPress plugin (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/pretty-link\/\" target=\"_blank\">Plugin PrettyLinks para WordPress<\/a>. Com o plug-in instalado em seu site, voc\u00ea pode navegar at\u00e9 <em>PrettyLinks &gt; Adicionar novo<\/em> em seu painel:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/prettylinks-plugin.png\" alt=\"O plug-in PrettyLinks Shortlinks para WordPress.\" class=\"wp-image-4049\" width=\"800\" height=\"315\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A partir da\u00ed, basta colar o URL do seu v\u00eddeo no campo <em>URL de destino<\/em> campo. Voc\u00ea tamb\u00e9m pode personalizar o slug que aparece no campo <em>Link bonito<\/em> se voc\u00ea quiser. Esse m\u00e9todo resultar\u00e1 em um link atraente e conciso que facilitar\u00e1 o compartilhamento do v\u00eddeo com os amigos do seu p\u00fablico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Share_Videos_on_Social_Media\"><\/span>3. Compartilhe v\u00eddeos nas m\u00eddias sociais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os canais de m\u00eddia social s\u00e3o uma plataforma eficaz para se conectar e envolver o seu p\u00fablico. Por exemplo, considere que <a rel=\"noreferrer noopener\" aria-label=\"93% dos profissionais de marketing (abre em uma nova guia)\" href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\/\" target=\"_blank\">93% dos profissionais de marketing<\/a> ganharam novos neg\u00f3cios com v\u00eddeos de m\u00eddia social. Atualmente, os consumidores querem ver o conte\u00fado de v\u00eddeo das marcas e muitos seguem as empresas nas m\u00eddias sociais especificamente para saber mais sobre seus produtos e\/ou promo\u00e7\u00f5es. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00eddia social tamb\u00e9m \u00e9 \u00fatil para criar <a rel=\"noreferrer noopener\" aria-label=\"v\u00eddeos mais curtos (abre em uma nova guia)\" href=\"https:\/\/wistia.com\/learn\/marketing\/optimal-video-length\" target=\"_blank\">v\u00eddeos mais curtos<\/a>que, segundo pesquisas, ajuda a aumentar o engajamento. Voc\u00ea tamb\u00e9m pode usar essas plataformas para criar v\u00eddeos que contem uma hist\u00f3ria, a fim de se conectar com seu p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um exemplo dessa estrat\u00e9gia em a\u00e7\u00e3o seria a cria\u00e7\u00e3o de um v\u00eddeo com lapso de tempo para mostrar como um de seus produtos foi feito:<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram aligncenter wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B1NOIVQHlKZ\/?utm_source=ig_web_copy_link\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitas ferramentas diferentes que voc\u00ea pode usar para criar v\u00eddeos de lapso de tempo, como <a rel=\"noreferrer noopener\" aria-label=\"Hyperlapse do Instagram (abre em uma nova guia)\" href=\"https:\/\/apps.apple.com\/us\/app\/hyperlapse-from-instagram\/id740146917\" target=\"_blank\">Hyperlapse do Instagram<\/a> ou <a rel=\"noreferrer noopener\" aria-label=\"Movavi (abre em uma nova guia)\" href=\"https:\/\/www.movavi.com\/support\/how-to\/how-to-make-time-lapse-video.html\" target=\"_blank\">Movavi<\/a>. Na verdade, \u00e9 simples encontrar solu\u00e7\u00f5es para criar todos os tipos de estilos e efeitos de v\u00eddeo interessantes, que n\u00e3o exigem muito conhecimento t\u00e9cnico de sua parte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea come\u00e7ar a compartilhar mais v\u00eddeos nas m\u00eddias sociais, tamb\u00e9m ser\u00e1 \u00fatil acompanhar o desempenho deles em cada plataforma. Isso pode ajud\u00e1-lo a determinar quais t\u00e1ticas est\u00e3o funcionando, bem como quais tipos de v\u00eddeos obt\u00eam mais engajamento. Se voc\u00ea n\u00e3o tem experi\u00eancia em monitorar m\u00e9tricas, <a rel=\"noreferrer noopener\" aria-label=\"Google Analytics (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/integrate-google-analytics-with-pretty-link-pro\/\" target=\"_blank\">Google Analytics<\/a> \u00e9 uma maneira gratuita e amig\u00e1vel para iniciantes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A cada ano, o consumo de conte\u00fado de v\u00eddeo on-line cresce. Negligenciar a incorpora\u00e7\u00e3o de v\u00eddeos em sua estrat\u00e9gia de marketing \u00e9 uma oportunidade perdida de aumentar significativamente as convers\u00f5es e o envolvimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, discutimos tr\u00eas dicas que voc\u00ea pode usar para come\u00e7ar a usar o marketing de v\u00eddeo:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Cria\u00e7\u00e3o de v\u00eddeos educacionais e informativos.<\/li><li>Usando <a rel=\"noreferrer noopener\" aria-label=\"PrettyLinks (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">PrettyLinks<\/a> para criar URLs de v\u00eddeo com melhor apar\u00eancia.<\/li><li>Compartilhar seus v\u00eddeos em v\u00e1rias plataformas de m\u00eddia social.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre marketing de v\u00eddeo? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea n\u00e3o estiver incorporando o conte\u00fado de v\u00eddeo \u00e0 sua estrat\u00e9gia de marketing, estar\u00e1 perdendo uma oportunidade importante de envolver seu p\u00fablico e desenvolver sua marca. Ao usar o v\u00eddeo, voc\u00ea n\u00e3o est\u00e1 apenas falando ao seu p\u00fablico sobre a sua marca; voc\u00ea est\u00e1 mostrando a ele. 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