{"id":4034,"date":"2019-09-27T09:45:28","date_gmt":"2019-09-27T09:45:28","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4034"},"modified":"2022-07-18T13:27:36","modified_gmt":"2022-07-18T13:27:36","slug":"social-media-linking-best-practices","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/social-media-linking-best-practices\/","title":{"rendered":"5 pr\u00e1ticas poderosas para criar links eficazes nas m\u00eddias sociais"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef2116aa29a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef2116aa29a\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-linking-best-practices\/#The_Importance_of_Having_an_Effective_Social_Media_Linking_Strategy\" >A import\u00e2ncia de ter uma estrat\u00e9gia eficaz de links de m\u00eddia social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-linking-best-practices\/#5_Powerful_Practices_for_Social_Media_Linking\" >5 pr\u00e1ticas poderosas para links de m\u00eddia social<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-linking-best-practices\/#1_Use_Shortened_and_Branded_URLs_to_Boost_Social_Media_Engagement\" >1. Use URLs encurtados e de marca para aumentar o envolvimento com a m\u00eddia social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-linking-best-practices\/#2_Cross-Link_Your_Social_Media_Profiles_to_Grow_Your_Audience\" >2. Fa\u00e7a links cruzados entre seus perfis de m\u00eddia social para aumentar seu p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-linking-best-practices\/#3_Add_Deep_Links_to_Your_Website_to_Improve_Rankings\" >3. Adicione links diretos ao seu site para melhorar as classifica\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-linking-best-practices\/#4_Use_High-Quality_Engaging_Images_Alongside_Your_Social_Media_Linking\" >4. Use imagens envolventes e de alta qualidade junto com seus links de m\u00eddia social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-linking-best-practices\/#5_Incorporate_Links_in_Your_Social_Media_Profile_Bios_as_Calls_to_Action_CTAs\" >5. Incorpore links em suas biografias de perfil de m\u00eddia social como chamadas para a\u00e7\u00e3o (CTAs)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-linking-best-practices\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A m\u00eddia social \u00e9 uma parte importante de uma estrat\u00e9gia de marketing s\u00f3lida.  A forma como voc\u00ea incorpora os links de m\u00eddia social em suas plataformas pode aumentar ou diminuir a efic\u00e1cia de suas campanhas. <\/p>\n\n\n\n<p>A vincula\u00e7\u00e3o de m\u00eddias sociais pode aumentar o engajamento, expandir seu alcance, melhorar a otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) e aprimorar os esfor\u00e7os de marketing da sua marca. A cria\u00e7\u00e3o de uma estrat\u00e9gia clara de links ajuda a obter o m\u00e1ximo do marketing de m\u00eddia social. Ela ajusta o foco do conte\u00fado que voc\u00ea cria e compartilha.<\/p>\n\n\n\n<p>Nesta postagem, explicaremos a import\u00e2ncia de ter uma estrat\u00e9gia eficaz de vincula\u00e7\u00e3o social nas m\u00eddias sociais. Em seguida, discutiremos cinco pr\u00e1ticas poderosas de vincula\u00e7\u00e3o em m\u00eddias sociais.  Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-importance-of-having-an-effective-social-media-linking-strategy\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Having_an_Effective_Social_Media_Linking_Strategy\"><\/span>A import\u00e2ncia de ter uma estrat\u00e9gia eficaz de links de m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A maneira como voc\u00ea usa os links dentro e fora do seu site influencia seu SEO. \u00c9 por isso que muitas empresas estabelecem uma estrat\u00e9gia de link building.<\/p>\n\n\n\n<p>Simplificando, <a aria-label=\"link building (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-techniques\/\" target=\"_blank\">cria\u00e7\u00e3o de links<\/a> \u00e9 um conjunto de t\u00e9cnicas para obter mais links para seu site em sites externos. Eles tamb\u00e9m s\u00e3o conhecidos como backlinks. O Google considera que os sites com muitos backlinks de origem de qualidade s\u00e3o confi\u00e1veis e valiosos. <\/p>\n\n\n\n<p>A m\u00eddia social \u00e9 uma ferramenta econ\u00f4mica que pode ajudar a direcionar o tr\u00e1fego para o seu site, aumentar o reconhecimento da marca e melhorar seu SEO. Portanto, \u00e9 inteligente incorporar a m\u00eddia social \u00e0s suas campanhas de link building. Para criar efetivamente um <a rel=\"noreferrer noopener\" aria-label=\"estrat\u00e9gia de vincula\u00e7\u00e3o nas m\u00eddias sociais (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-linking-on-social-media\/\" target=\"_blank\">estrat\u00e9gia de vincula\u00e7\u00e3o nas m\u00eddias sociais<\/a>Se voc\u00ea n\u00e3o tiver uma plataforma de negocia\u00e7\u00e3o, \u00e9 \u00fatil ter em mente que cada plataforma oferece recursos e op\u00e7\u00f5es diferentes. <\/p>\n\n\n\n<p>Por exemplo, o Instagram permite que voc\u00ea use o recurso \"Swipe Up\" para criar links para suas p\u00e1ginas de destino. No Facebook, voc\u00ea pode criar uma descri\u00e7\u00e3o de cada link em uma publica\u00e7\u00e3o. Compreender as plataformas individuais que voc\u00ea est\u00e1 segmentando permite que voc\u00ea adapte melhor sua abordagem para maximizar a efic\u00e1cia dos seus links.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-powerful-practices-for-social-media-linking\"><span class=\"ez-toc-section\" id=\"5_Powerful_Practices_for_Social_Media_Linking\"><\/span>5 pr\u00e1ticas poderosas para links de m\u00eddia social  <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora que voc\u00ea entende a import\u00e2ncia de uma estrat\u00e9gia s\u00f3lida de vincula\u00e7\u00e3o, vamos falar sobre como cri\u00e1-la. Aqui est\u00e3o cinco pr\u00e1ticas poderosas de m\u00eddia social para a cria\u00e7\u00e3o de links.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-use-shortened-and-branded-urls-to-boost-social-media-engagement\"><span class=\"ez-toc-section\" id=\"1_Use_Shortened_and_Branded_URLs_to_Boost_Social_Media_Engagement\"><\/span>1. Use URLs encurtados e de marca para aumentar o envolvimento com a m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os URLs encurtados s\u00e3o mais limpos e mais atraentes do que os links longos e desajeitados. Eles s\u00e3o eficazes para a m\u00eddia social porque ocupam menos espa\u00e7o e s\u00e3o f\u00e1ceis de compartilhar.<\/p>\n\n\n\n<p>Digamos que voc\u00ea queira compartilhar uma publica\u00e7\u00e3o de blog em uma plataforma social. Considere qual link ficaria melhor:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>www.yourdomainname.com\/09\/08\/2019\/blog\/category\/post-name<\/em><\/li><li><em>nome-do-dom\u00ednio.blog\/nome-do-post <\/em><\/li><\/ul>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Encurtando links (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/more-link-shortening-mistakes\/\" target=\"_blank\">Encurtando links<\/a> permite que voc\u00ea condense URLs que, de outra forma, estariam desordenados para ajudar a aumentar as convers\u00f5es.<\/p>\n\n\n\n<p>Para aumentar ainda mais esse efeito, voc\u00ea tamb\u00e9m pode considerar o uso de links de marca. Esses s\u00e3o URLs encurtados que incorporam o nome de sua marca. Usar links encurtados <em>e<\/em> Os links de marca nas m\u00eddias sociais ajudam a promover o reconhecimento da marca. Eles tamb\u00e9m parecem mais autorizados e confi\u00e1veis. <\/p>\n\n\n\n<p>Um exemplo dessa t\u00e9cnica em a\u00e7\u00e3o pode ser visto em <a href=\"https:\/\/twitter.com\/TheEconomist\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Economist's<\/a> Conta no Twitter:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"227\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/economist-twitter.png\" alt=\"Um tweet da conta da The Economist no Twitter que inclui um URL abreviado de link de m\u00eddia social.\" class=\"wp-image-4035\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/economist-twitter.png 743w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/economist-twitter-300x92.png 300w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" \/><\/figure>\n\n\n\n<p>Esse link \u00e9 uma vers\u00e3o abreviada do URL da p\u00e1gina para a qual ele est\u00e1 apontando. Ele tamb\u00e9m incorpora uma vers\u00e3o condensada do nome da marca para que os leitores saibam para qual site o link aponta.<\/p>\n\n\n\n<p>Para encurtar links de forma r\u00e1pida e f\u00e1cil, voc\u00ea pode usar uma ferramenta como a nossa <a rel=\"noreferrer noopener\" aria-label=\"PrettyLinks (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/pretty-link\/\" target=\"_blank\">PrettyLinks<\/a> Plug-in do WordPress:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/pretty-links-e1568010917918-1024x540.png\" alt=\"O plug-in PrettyLinks.\" class=\"wp-image-4036\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/pretty-links-e1568010917918-1024x540.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/pretty-links-e1568010917918-300x158.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/pretty-links-e1568010917918-768x405.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/pretty-links-e1568010917918.png 1212w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A instala\u00e7\u00e3o do plug-in gratuito permite que voc\u00ea encurte os links do seu site. Se tamb\u00e9m quiser criar links de marca, voc\u00ea pode <a aria-label=\"atualizar para a vers\u00e3o pro (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/docs\/upgrading-from-pretty-link-lite\/\" target=\"_blank\">atualizar para a vers\u00e3o pro<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-cross-link-your-social-media-profiles-to-grow-your-audience\"><span class=\"ez-toc-section\" id=\"2_Cross-Link_Your_Social_Media_Profiles_to_Grow_Your_Audience\"><\/span>2. Fa\u00e7a links cruzados entre seus perfis de m\u00eddia social para aumentar seu p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se algu\u00e9m est\u00e1 seguindo voc\u00ea em um canal, provavelmente est\u00e1 interessado em seus produtos ou servi\u00e7os. Para manter a aten\u00e7\u00e3o dessa pessoa, voc\u00ea deve facilitar o processo de segui-lo em outros canais.<\/p>\n\n\n\n<p>Uma maneira de fazer isso \u00e9 criar links cruzados para seus perfis de m\u00eddia social. Por exemplo, voc\u00ea pode incluir um link para o seu perfil do Instagram na biografia da sua conta do Twitter. A vincula\u00e7\u00e3o cruzada ajuda voc\u00ea a aumentar seu p\u00fablico e a criar uma identidade de marca consistente em v\u00e1rias plataformas. <\/p>\n\n\n\n<p>Integrando seu <a rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/blog\/integrate-social-media-with-wordpress\/\" target=\"_blank\">Site WordPress com perfis sociais<\/a> facilita o compartilhamento de conte\u00fado e permite que seu p\u00fablico o siga em suas plataformas preferidas. Para ajudar com isso, o PrettyLinks tamb\u00e9m oferece <a aria-label=\"bot\u00f5es de compartilhamento social (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-best-practices-for-using-pretty-links-social-buttons-bar\/\" target=\"_blank\">bot\u00f5es de compartilhamento social<\/a> para seu site WordPress:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"392\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/social-buttons.png\" alt=\"Op\u00e7\u00f5es de bot\u00f5es sociais do PrettyLinks&#039; no WordPress.\" class=\"wp-image-4037\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/social-buttons.png 798w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/social-buttons-300x147.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/social-buttons-768x377.png 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/figure>\n\n\n\n<p>Esses bot\u00f5es podem ser colocados na parte superior ou inferior de suas p\u00e1ginas. Isso facilita para os visitantes compartilharem seu conte\u00fado nas m\u00eddias sociais e exporem sua marca a novos p\u00fablicos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-add-deep-links-to-your-website-to-improve-rankings\"><span class=\"ez-toc-section\" id=\"3_Add_Deep_Links_to_Your_Website_to_Improve_Rankings\"><\/span>3. Adicione links diretos ao seu site para melhorar as classifica\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um deep link \u00e9 um hiperlink que direciona os usu\u00e1rios para uma p\u00e1gina espec\u00edfica do seu website, em vez da p\u00e1gina inicial. Se voc\u00ea usar palavras-chave relevantes como texto \u00e2ncora, esses links poder\u00e3o ajudar <a rel=\"noreferrer noopener\" aria-label=\"melhorar o SEO de seu site (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-wordpress-seo\/\" target=\"_blank\">melhorar o SEO de seu site<\/a>.<\/p>\n\n\n\n<p>H\u00e1 muitas maneiras de criar links diretos, como postar em f\u00f3runs relevantes para o t\u00f3pico de uma determinada p\u00e1gina. Naturalmente, voc\u00ea tamb\u00e9m pode usar links diretos nas m\u00eddias sociais.<\/p>\n\n\n\n<p>Por exemplo, o Instagram limita as contas de usu\u00e1rio a uma biografia de 150 caracteres e a um link de site. Em vez de usar essa oportunidade para criar um link para sua p\u00e1gina inicial, voc\u00ea poderia criar um link para uma p\u00e1gina de destino de um produto espec\u00edfico que esteja promovendo no momento:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/diffeyewear-instagram.png\" alt=\"Uma publica\u00e7\u00e3o no Instagram da DIFF Eyewear.\" class=\"wp-image-4038\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/diffeyewear-instagram.png 801w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/diffeyewear-instagram-300x107.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/diffeyewear-instagram-768x275.png 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<p>Criar backlinks nas m\u00eddias sociais \u00e0s vezes pode ser dif\u00edcil. A maioria das plataformas adiciona automaticamente a tag nofollow aos links, o que significa que eles n\u00e3o contam para os backlinks.<\/p>\n\n\n\n<p>No entanto, os URLs criados com o PrettyLinks incluem o seguinte atributo por padr\u00e3o. Esse \u00e9 apenas mais um motivo para considerar a cria\u00e7\u00e3o de links encurtados e de marca com nosso plug-in!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-use-high-quality-engaging-images-alongside-your-social-media-linking\"><span class=\"ez-toc-section\" id=\"4_Use_High-Quality_Engaging_Images_Alongside_Your_Social_Media_Linking\"><\/span>4. Use imagens envolventes e de alta qualidade junto com seus links de m\u00eddia social <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se voc\u00ea deseja gerar mais cliques, seus links n\u00e3o s\u00e3o a \u00fanica coisa que deve ter uma apar\u00eancia bonita. Usando <a rel=\"noreferrer noopener\" aria-label=\"imagens de alta qualidade (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/using-images-effectively\/\" target=\"_blank\">imagens de alta qualidade<\/a> em publica\u00e7\u00f5es de m\u00eddia social tamb\u00e9m podem ajudar a aumentar o engajamento.<\/p>\n\n\n\n<p>De acordo com a pesquisa:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>As postagens do Facebook que incluem imagens recebem <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/buzzsumo.com\/blog\/how-to-massively-boost-your-blog-traffic-with-these-5-awesome-image-stats\/\" target=\"_blank\">mais do que o dobro do engajamento<\/a> do que aqueles sem.<\/li><li>Os tweets que incluem um resumo e uma imagem t\u00eam uma probabilidade quase 80% maior de serem compartilhados.<\/li><\/ul>\n\n\n\n<p>Em termos simples, o uso de imagens aumenta as chances de suas publica\u00e7\u00f5es serem vistas, clicadas e compartilhadas. Ao publicar um link no Twitter ou no Facebook, a imagem de visualiza\u00e7\u00e3o da publica\u00e7\u00e3o \u00e9 automaticamente extra\u00edda da p\u00e1gina vinculada:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"543\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/huffpost-tweet.png\" alt=\"Um tweet do Huffington Post sobre batatas fritas.\" class=\"wp-image-4039\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/huffpost-tweet.png 745w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/huffpost-tweet-300x219.png 300w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><\/figure>\n\n\n\n<p>O tamanho recomendado para imagens compartilhadas com links \u00e9 de 1200 x 628 pixels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-incorporate-links-in-your-social-media-profile-bios-as-calls-to-action-ctas\"><span class=\"ez-toc-section\" id=\"5_Incorporate_Links_in_Your_Social_Media_Profile_Bios_as_Calls_to_Action_CTAs\"><\/span>5. Incorpore links em suas biografias de perfil de m\u00eddia social como chamadas para a\u00e7\u00e3o (CTAs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voc\u00ea pode adicionar links em suas biografias de perfil social para fazer links cruzados entre contas. No entanto, voc\u00ea tamb\u00e9m pode usar esses links como chamadas para a\u00e7\u00e3o <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">(CTAs)<\/a>. <\/p>\n\n\n\n<p>Por exemplo, na p\u00e1gina do seu canal do YouTube, voc\u00ea pode incluir um link para uma p\u00e1gina de destino na biografia de cada v\u00eddeo. Voc\u00ea tamb\u00e9m pode adicionar quantos links quiser na descri\u00e7\u00e3o do v\u00eddeo:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/youtube-tutorial-1024x352.png\" alt=\"V\u00eddeo do Good Morning America no YouTube com links para m\u00eddias sociais na descri\u00e7\u00e3o.\" class=\"wp-image-4040\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/youtube-tutorial-1024x352.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/youtube-tutorial-300x103.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/youtube-tutorial-768x264.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/youtube-tutorial.png 1216w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Para plataformas como o Instagram, lembre-se de que voc\u00ea pode alterar o link em sua biografia com a frequ\u00eancia que desejar. Sempre que postar sobre uma nova promo\u00e7\u00e3o ou produto, voc\u00ea pode mudar o link para que corresponda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nas m\u00eddias sociais, n\u00e3o se trata apenas de <em>o que<\/em> para o qual voc\u00ea est\u00e1 vinculado, mas <em>como<\/em> voc\u00ea faz um link que importa. Estabelecer uma estrat\u00e9gia clara \u00e9 importante para garantir que seus esfor\u00e7os de marketing sejam os mais eficazes poss\u00edveis.<\/p>\n\n\n\n<p>Conforme discutimos neste post, h\u00e1 cinco pr\u00e1ticas poderosas de m\u00eddia social para criar links eficazes que voc\u00ea pode seguir:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Usando <a aria-label=\"PrettyLinks (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">PrettyLinks<\/a> para criar URLs encurtados e de marca que sejam visualmente atraentes e confi\u00e1veis.<\/li><li>Estabelecer links cruzados entre seus perfis de m\u00eddia social para ajudar a aumentar seu p\u00fablico e expandir seu alcance.<\/li><li>Adicionar links diretos ao seu site para melhorar as classifica\u00e7\u00f5es de SEO.<\/li><li>Usar imagens envolventes e de alta qualidade junto com os links para aumentar o engajamento.<\/li><li>Incluir links em suas biografias de perfil social como CTAs para as principais p\u00e1ginas de destino.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre links de m\u00eddia social?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>A m\u00eddia social \u00e9 uma parte importante de uma estrat\u00e9gia de marketing s\u00f3lida. A forma como voc\u00ea incorpora os links de m\u00eddia social em suas plataformas pode aumentar ou diminuir a efic\u00e1cia de suas campanhas. Os links de m\u00eddia social podem aumentar o envolvimento, expandir seu alcance, melhorar a otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) e aprimorar os esfor\u00e7os de marketing da sua marca. A cria\u00e7\u00e3o de um sistema de links claro...<\/p>","protected":false},"author":11450,"featured_media":8164,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[341,61],"class_list":["post-4034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-linking-strategies","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The way you link on social media can hurt or help your business. 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