{"id":4011,"date":"2019-09-20T10:00:48","date_gmt":"2019-09-20T10:00:48","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4011"},"modified":"2019-09-20T16:04:36","modified_gmt":"2019-09-20T16:04:36","slug":"creating-branded-links","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/creating-branded-links\/","title":{"rendered":"Seu guia completo para criar links de marca (em 4 etapas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e75c0a24197\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e75c0a24197\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-branded-links\/#An_Introduction_to_Branded_Links\" >Uma introdu\u00e7\u00e3o aos links de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-branded-links\/#The_Benefits_of_Using_Branded_Links\" >Os benef\u00edcios de usar links de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-branded-links\/#How_to_Create_Branded_Links_Using_PrettyLinks_Shortlink_URL_Feature_In_4_Steps\" >Como criar links de marca usando o recurso de URL de link curto do PrettyLinks (em 4 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-branded-links\/#Step_1_Pick_and_Purchase_a_Domain_for_Your_Vanity_URL\" >Etapa 1 Escolha e compre um dom\u00ednio para sua URL intuitiva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-branded-links\/#Step_2_Install_the_PrettyLinks_Plugin_and_Upgrade_It\" >Etapa 2 Instalar o plug-in PrettyLinks e atualiz\u00e1-lo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-branded-links\/#Step_3_Locate_the_Shortlink_URL_Option\" >Etapa 3 Localize a op\u00e7\u00e3o Shortlink URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-branded-links\/#Step_4_Optional_Add_a_New_Link_for_an_Existing_Domain\" >Etapa 4 (opcional) Adicionar um novo link para um dom\u00ednio existente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-branded-links\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Os URLs encurtados ganharam muita popularidade ao longo dos anos. No entanto, algumas empresas n\u00e3o percebem a oportunidade de levar seus links encurtados para o pr\u00f3ximo n\u00edvel, marcando-os. <\/p>\n\n\n\n<p>Os URLs da maioria das ferramentas de encurtamento de links usam nomes de dom\u00ednio gen\u00e9ricos e slugs aleat\u00f3rios. Por outro lado, os links de marca incorporam o nome de sua empresa diretamente no URL. Portanto, eles oferecem uma estrat\u00e9gia pr\u00e1tica e \u00fatil para otimizar os links de uma forma que beneficie sua marca.<\/p>\n\n\n\n<p>Nesta postagem, discutiremos o que s\u00e3o links de marca e os benef\u00edcios de us\u00e1-los. Em seguida, mostraremos a voc\u00ea como criar links de marca em apenas quatro etapas, usando nosso <a rel=\"noreferrer noopener\" aria-label=\"Plug-in do Pretty Link (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">Plug-in PrettyLinks<\/a>. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Branded_Links\"><\/span>Uma introdu\u00e7\u00e3o aos links de marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os links de marca s\u00e3o URLs encurtados espec\u00edficos de sua empresa. H\u00e1 v\u00e1rias maneiras de criar esses tipos de links. Voc\u00ea pode encurtar o nome de dom\u00ednio existente do seu site, por exemplo, ou pode usar o que \u00e9 conhecido como \"URLs de vaidade\".<\/p>\n\n\n\n<p>Um URL personalizado \u00e9 um dom\u00ednio que voc\u00ea pode comprar e que reflete sua marca ou nome comercial. Em seguida, voc\u00ea pode usar esse link de marca como um disfarce para outros URLs sem marca. Cada URL personalizado redirecionar\u00e1 os visitantes para uma p\u00e1gina da Web de destino, seja ela uma p\u00e1gina de destino, uma postagem de blog, a p\u00e1gina inicial do site etc. <\/p>\n\n\n\n<p>Voc\u00ea pode ter visto links de marca usados nas m\u00eddias sociais por grandes empresas. Por exemplo, d\u00ea uma olhada neste tweet de <a rel=\"noreferrer noopener\" aria-label=\"National Geographic (abre em uma nova guia)\" href=\"https:\/\/twitter.com\/ngadventure\/status\/1166047830194176000\" target=\"_blank\">National Geographic<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"217\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/nat-geo-tweet.png\" alt=\"Um tweet da National Geographic Adventure com um link de marca.\" class=\"wp-image-4012\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/nat-geo-tweet.png 740w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/nat-geo-tweet-300x88.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure><\/div>\n\n\n\n<p>Esse tweet inclui um link encurtado com a marca. Quando voc\u00ea clica no link, ele o direciona para uma postagem de blog no site da empresa que, como voc\u00ea pode ver abaixo, na verdade tem um URL muito mais longo e complicado: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"741\" height=\"142\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/national-geographic-url.png\" alt=\"Um URL longo para um artigo da National Geographic.\" class=\"wp-image-4013\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/national-geographic-url.png 741w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/national-geographic-url-300x57.png 300w\" sizes=\"auto, (max-width: 741px) 100vw, 741px\" \/><\/figure><\/div>\n\n\n\n<p>Os URLs de vaidade s\u00e3o usados para fins de marketing, pois oferecem links concisos que s\u00e3o mais apresent\u00e1veis e memor\u00e1veis. Os links de marca podem ser usados em m\u00eddias sociais, em <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a>e at\u00e9 mesmo em canais de marketing off-line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Using_Branded_Links\"><\/span>Os benef\u00edcios de usar links de marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Juntamente com os benef\u00edcios que j\u00e1 discutimos, os links de marca oferecem v\u00e1rias vantagens est\u00e9ticas e funcionais. Os links encurtados e de marca s\u00e3o \u00fateis para sua empresa por causa de como eles:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Faz com que voc\u00ea pare\u00e7a mais confi\u00e1vel.<\/strong> Ao incluir o nome de sua marca, esses links ajudam a estabelecer confian\u00e7a e a promover o reconhecimento da marca. Al\u00e9m disso, eles permitem que voc\u00ea crie uma identidade de marca coesa em v\u00e1rias plataformas.<\/li><li><strong>Ajuda com a otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO)<\/strong>. A cria\u00e7\u00e3o de URLs personalizados com base em sua marca ou em palavras-chave de destino fornece um texto \u00e2ncora seguro <a rel=\"noreferrer noopener\" aria-label=\"que voc\u00ea pode usar para backlinks (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/build-backlinks-to-your-site\/\" target=\"_blank\">que voc\u00ea pode usar para backlinks<\/a>. Eles tamb\u00e9m apresentam uma oportunidade de associar seu(s) URL(s) a palavras-chave relevantes.<\/li><li><strong>S\u00e3o compat\u00edveis com a m\u00eddia social.  <\/strong>Os links de marca s\u00e3o mais curtos e mais bonitos, o que torna o compartilhamento social mais amig\u00e1vel. Al\u00e9m disso, eles s\u00e3o pr\u00e1ticos em dispositivos m\u00f3veis, onde o espa\u00e7o visual \u00e9 limitado. <\/li><li><strong>Pode aumentar as taxas de cliques (CTRs) e as convers\u00f5es. <\/strong>Os links de marca parecem mais profissionais, o que pode aumentar a chance de os membros do p\u00fablico clicarem neles.<\/li><\/ul>\n\n\n\n<p>Milhares de <a rel=\"noreferrer noopener\" aria-label=\"os links s\u00e3o compartilhados a cada minuto (abre em uma nova guia)\" href=\"https:\/\/www.smartinsights.com\/internet-marketing-statistics\/happens-online-60-seconds\/\" target=\"_blank\">links s\u00e3o compartilhados a cada minuto<\/a> somente no Facebook. Portanto, \u00e9 fundamental garantir que as suas sejam apresent\u00e1veis, memor\u00e1veis e, talvez o mais importante, compartilh\u00e1veis. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Branded_Links_Using_PrettyLinks_Shortlink_URL_Feature_In_4_Steps\"><\/span>Como criar links de marca usando o recurso de URL de link curto do PrettyLinks (em 4 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora que voc\u00ea entende os benef\u00edcios dos links de marca, provavelmente est\u00e1 pronto para come\u00e7ar a us\u00e1-los! Uma das maneiras mais f\u00e1ceis de criar links de marca \u00e9 usar nosso pr\u00f3prio <a rel=\"noreferrer noopener\" aria-label=\"Plug-in WordPress de links curtos do Pretty Link (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/pretty-link\/\" target=\"_blank\">Plugin PrettyLinks para WordPress<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"293\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/pretty-links.png\" alt=\"Plug-in PrettyLinks no WordPress.\" class=\"wp-image-4014\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/pretty-links.png 791w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/pretty-links-300x111.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/pretty-links-768x284.png 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n\n\n\n<p>O <a rel=\"noreferrer noopener\" aria-label=\"Recurso de URL de link curto (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/docs\/shortlink-url\/\" target=\"_blank\">Recurso de URL de link curto<\/a> dispon\u00edvel na vers\u00e3o premium do PrettyLinks permite encurtar URLs <em>e<\/em> transform\u00e1-los em links de marca. Para come\u00e7ar, tudo o que voc\u00ea precisa fazer \u00e9 seguir estas quatro etapas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Pick_and_Purchase_a_Domain_for_Your_Vanity_URL\"><\/span>Etapa 1: Escolha e compre um dom\u00ednio para sua URL intuitiva<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Primeiro, voc\u00ea precisa ter o dom\u00ednio personalizado que pretende usar para seus URLs de marca. Felizmente, h\u00e1 muitos lugares on-line onde voc\u00ea pode comprar nomes de dom\u00ednio por pre\u00e7os baixos.<\/p>\n\n\n\n<p>Uma ferramenta que voc\u00ea pode usar para encontrar nomes de dom\u00ednio dispon\u00edveis para sua marca existente \u00e9 <a rel=\"noreferrer noopener\" aria-label=\"Domainr (abre em uma nova guia)\" href=\"https:\/\/domainr.com\/\" target=\"_blank\">Dom\u00ednios<\/a>. Por exemplo, digamos que estamos tentando encontrar um dom\u00ednio personalizado para a empresa (inventada) Toddler Training With Tricia:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"479\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/domainr-search.png\" alt=\"Resultados de pesquisa do Domainr para dom\u00ednios personalizados.\" class=\"wp-image-4015\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/domainr-search.png 1014w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/domainr-search-300x142.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/domainr-search-768x363.png 768w\" sizes=\"auto, (max-width: 1014px) 100vw, 1014px\" \/><\/figure><\/div>\n\n\n\n<p>Voc\u00ea pode digitar o nome da sua empresa ou termos relevantes para obter uma lista de poss\u00edveis resultados, como voc\u00ea pode ver acima. Em seguida, tudo o que voc\u00ea precisa fazer \u00e9 encontrar um que reflita sua marca de forma concisa e precisa. Nesse caso, \"toddler.training\" provavelmente seria a melhor op\u00e7\u00e3o.<\/p>\n\n\n\n<p>Depois de comprar um dom\u00ednio, a pr\u00f3xima etapa \u00e9 <a href=\"https:\/\/premium.wpmudev.org\/blog\/domain-mapping-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">mape\u00e1-lo em seu site WordPress<\/a>. As instru\u00e7\u00f5es para fazer isso dependem de sua <a href=\"https:\/\/prettylinks.com\/go\/wpe\/pricing\/\" title=\"Link de afiliado do WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">host da web<\/a>. Portanto, verifique a documenta\u00e7\u00e3o do seu provedor ou entre em contato com o suporte para obter orienta\u00e7\u00e3o sobre como conectar seu novo dom\u00ednio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Install_the_PrettyLinks_Plugin_and_Upgrade_It\"><\/span>Etapa 2: Instale o plug-in PrettyLinks e atualize-o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois que seu dom\u00ednio for mapeado para seu site WordPress, a pr\u00f3xima etapa \u00e9 <a rel=\"noreferrer noopener\" aria-label=\"Instalando o plug-in PrettyLinks (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/pretty-link\/#installation\" target=\"_blank\">Instalando o plug-in PrettyLinks<\/a>. O m\u00e9todo mais simples de fazer isso \u00e9 acessar o painel do WordPress e visitar <em>Plugins<\/em> &gt; <em>Adicionar novo<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"917\" height=\"384\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/prettylink-plugin.png\" alt=\"Shortlinks pelo plugin PrettyLinks no WordPress.\" class=\"wp-image-4021\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/prettylink-plugin.png 917w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/prettylink-plugin-300x126.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/prettylink-plugin-768x322.png 768w\" sizes=\"auto, (max-width: 917px) 100vw, 917px\" \/><\/figure><\/div>\n\n\n\n<p>Digite \"PrettyLinks\" na barra de pesquisa, e o plug-in PrettyLinks dever\u00e1 ser a primeira op\u00e7\u00e3o a ser exibida. Em seguida, clique em <em>Instalar agora<\/em> e <em>Ativar<\/em> por sua vez.<\/p>\n\n\n\n<p>Depois que o plug-in for ativado, voc\u00ea precisar\u00e1 atualiz\u00e1-lo para a vers\u00e3o premium. Embora a vers\u00e3o gratuita permita que voc\u00ea crie links encurtados de um dom\u00ednio existente, a cria\u00e7\u00e3o de links de marca com seu URL personalizado exige a camada premium.<\/p>\n\n\n\n<p>Para fazer isso, navegue at\u00e9 <em>PrettyLinks<\/em> em seu painel do WordPress e selecione a op\u00e7\u00e3o <em>Atualiza\u00e7\u00e3o<\/em> op\u00e7\u00e3o:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"514\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/upgrade-prettylinks.png\" alt=\"Op\u00e7\u00f5es do menu Pretty Link no painel do WordPress.\" class=\"wp-image-4023\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/upgrade-prettylinks.png 748w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/upgrade-prettylinks-300x206.png 300w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" \/><\/figure><\/div>\n\n\n\n<p>Isso o levar\u00e1 a uma tela solicitando a ativa\u00e7\u00e3o da chave de licen\u00e7a do PrettyLinks Pro. Para obter uma, voc\u00ea pode visitar <a rel=\"noreferrer noopener\" aria-label=\"PrettyLinks (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\" target=\"_blank\">nosso site<\/a> e escolha seu plano preferido:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/prettylink-pricing-1024x757.png\" alt=\"Op\u00e7\u00f5es do plano de pre\u00e7os PrettyLinks.\" class=\"wp-image-4024\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/prettylink-pricing-1024x757.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/prettylink-pricing-300x222.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/prettylink-pricing-768x568.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/prettylink-pricing.png 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Depois de inserir a chave de licen\u00e7a no WordPress, voc\u00ea precisar\u00e1 ativ\u00e1-la acessando <em>PrettyLinks<\/em> &gt; <em>Ativar<\/em>. Ent\u00e3o, voc\u00ea estar\u00e1 pronto para come\u00e7ar a usar todos os recursos do PrettyLinks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Locate_the_Shortlink_URL_Option\"><\/span>Etapa 3: Localize a op\u00e7\u00e3o Shortlink URL (URL de link curto)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois de configurar a vers\u00e3o premium do PrettyLinks, voc\u00ea estar\u00e1 pronto para come\u00e7ar a criar seus links de marca. A pr\u00f3xima etapa \u00e9 localizar e ativar o campo \"Shortlink URL\". Para fazer isso, navegue at\u00e9 <em>PrettyLinks<\/em> novamente e selecione <em>Op\u00e7\u00f5es<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"380\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlink-options.png\" alt=\"P\u00e1gina de configura\u00e7\u00f5es do plug-in PrettyLinks no painel do WordPress.\" class=\"wp-image-4020\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlink-options.png 795w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlink-options-300x143.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlink-options-768x367.png 768w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n\n<p>Abaixo de <em>Geral<\/em>, verifique o <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> pr\u00f3ximo a <em>Usar URL de link curto<\/em>. O campo que aparece logo abaixo \u00e9 onde voc\u00ea digitar\u00e1 seu URL personalizado. Certifique-se de que <em>Atualiza\u00e7\u00e3o<\/em> suas altera\u00e7\u00f5es quando terminar.<\/p>\n\n\n\n<p>\u00c9 isso a\u00ed! O PrettyLinks agora usar\u00e1 o URL personalizado para links de marca, em vez de seu nome de dom\u00ednio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Optional_Add_a_New_Link_for_an_Existing_Domain\"><\/span>Etapa 4 (opcional): Adicionar um novo link para um dom\u00ednio existente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em alguns casos, talvez voc\u00ea queira manter seu nome de dom\u00ednio atual. Por exemplo, se seu URL for curto, conciso e j\u00e1 refletir sua marca, talvez voc\u00ea n\u00e3o sinta a necessidade de criar um URL personalizado.<\/p>\n\n\n\n<p>Se esse for o caso, ainda \u00e9 uma boa ideia encurtar seus URLs com o plug-in PrettyLinks. Para encurtar links com seu nome de dom\u00ednio existente, navegue at\u00e9 <em>PrettyLinks<\/em> &gt; <em>Adicionar novo<\/em>. Nessa p\u00e1gina, cole o link que voc\u00ea deseja encurtar no campo <em>URL de destino<\/em> campo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"370\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/add-new-prettylink.png\" alt=\"P\u00e1gina Pretty Link Settings no WordPress.\" class=\"wp-image-4019\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/add-new-prettylink.png 787w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/add-new-prettylink-300x141.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/add-new-prettylink-768x361.png 768w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/figure><\/div>\n\n\n\n<p>O pr\u00f3ximo campo, <em>Link bonito<\/em>mostra como seu link encurtado ou de marca aparecer\u00e1. Voc\u00ea pode alterar o slug como achar melhor. Lembre-se de que voc\u00ea n\u00e3o pode usar o mesmo slug mais de uma vez, portanto, escolha com sabedoria. Voc\u00ea tamb\u00e9m pode <a href=\"https:\/\/prettylinks.com\/pt\/docs\/understanding-redirect-types\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"alterar o m\u00e9todo de redirecionamento do link (abre em uma nova guia)\">alterar o <\/a><em><a href=\"https:\/\/prettylinks.com\/pt\/docs\/understanding-redirect-types\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"alterar o m\u00e9todo de redirecionamento do link (abre em uma nova guia)\">Redirecionamento<\/a><\/em><a href=\"https:\/\/prettylinks.com\/pt\/docs\/understanding-redirect-types\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"alterar o m\u00e9todo de redirecionamento do link (abre em uma nova guia)\"> m\u00e9todo<\/a> conforme necess\u00e1rio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os links encurtados e de marca oferecem uma grande variedade de benef\u00edcios. Eles podem ajud\u00e1-lo a aumentar os cliques e as convers\u00f5es, melhorar as classifica\u00e7\u00f5es de pesquisa, estimular a confian\u00e7a do seu p\u00fablico e muito mais.<\/p>\n\n\n\n<p>Seguindo essas etapas simples, voc\u00ea pode usar <a rel=\"noreferrer noopener\" aria-label=\"Plug-in Shortlink do Pretty Link (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">PrettyLinks<\/a> para marcar e encurtar facilmente seus URLs:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Escolha e compre um dom\u00ednio para seu URL personalizado.<\/li><li>Instale o plug-in PrettyLinks e atualize-o.<\/li><li>Localize o recurso URL de link curto.<\/li><li>Opcionalmente, adicione um novo link para um dom\u00ednio existente.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre a cria\u00e7\u00e3o de links de marca? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Os URLs encurtados ganharam muita popularidade ao longo dos anos. No entanto, algumas empresas n\u00e3o percebem a oportunidade de levar seus links encurtados para o pr\u00f3ximo n\u00edvel, marcando-os. Os URLs da maioria das ferramentas de encurtamento de links usam nomes de dom\u00ednio gen\u00e9ricos e slugs aleat\u00f3rios. Por outro lado, os links com marca incorporam o nome de sua empresa no URL...<\/p>","protected":false},"author":11450,"featured_media":4060,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-4011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Shortened, branded links can help your business appear more credible, perform better in search rankings, and more. 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