{"id":3853,"date":"2019-08-23T16:04:41","date_gmt":"2019-08-23T16:04:41","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3853"},"modified":"2020-01-13T21:05:22","modified_gmt":"2020-01-13T21:05:22","slug":"online-marketing-strategies","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/online-marketing-strategies\/","title":{"rendered":"5 estrat\u00e9gias de marketing on-line que toda empresa deve experimentar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e2c7bfe4ec5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e2c7bfe4ec5\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/online-marketing-strategies\/#1_Search_Engine_Optimization_SEO\" >1. Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/online-marketing-strategies\/#2_Email_Marketing\" >2. Marketing por e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/online-marketing-strategies\/#3_Social_Media_Marketing\" >3. Marketing de m\u00eddia social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/online-marketing-strategies\/#4_Blogging\" >4. Blogging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/online-marketing-strategies\/#5_Affiliate_Program_Marketing\" >5. Marketing do programa de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/online-marketing-strategies\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Para ter sucesso, toda empresa precisa de uma estrat\u00e9gia de marketing s\u00f3lida. No entanto, encontrar a combina\u00e7\u00e3o certa de t\u00e1ticas de marketing requer tentativa e erro, especialmente nesta era digital. Muitas vezes, as empresas ficam confusas sobre a melhor forma de se posicionar e comercializar.<\/p>\n\n\n\n<p>A boa not\u00edcia \u00e9 que, embora expandir um neg\u00f3cio e se destacar entre seus concorrentes seja um desafio, n\u00e3o \u00e9 imposs\u00edvel. O segredo \u00e9 identificar quais estrat\u00e9gias de marketing on-line oferecem \u00e0 sua organiza\u00e7\u00e3o o melhor retorno sobre o investimento (ROI).<\/p>\n\n\n\n<p>Neste artigo, mostraremos cinco das melhores t\u00e9cnicas de marketing on-line que sua empresa pode usar. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Search_Engine_Optimization_SEO\"><\/span>1. Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voc\u00ea pode ter o site mais bem projetado do mundo e produtos e servi\u00e7os de alta qualidade. No entanto, a menos que fa\u00e7a da otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) uma prioridade, \u00e9 prov\u00e1vel que ningu\u00e9m encontre seu site. <\/p>\n\n\n\n<p>SEO refere-se \u00e0s t\u00e9cnicas usadas para que seu site tenha uma classifica\u00e7\u00e3o elevada nos resultados dos mecanismos de pesquisa. Ele \u00e9 necess\u00e1rio para o crescimento de seus neg\u00f3cios on-line e para atingir seu p\u00fablico-alvo. Afinal de contas, uma classifica\u00e7\u00e3o ruim nos mecanismos de pesquisa significa oportunidades perdidas para visitantes em potencial. <\/p>\n\n\n\n<p>Estudos descobriram que <a rel=\"noreferrer noopener\" aria-label=\"93% de experi\u00eancias on-line (abre em uma nova guia)\" href=\"https:\/\/www.bluecorona.com\/blog\/2017-seo-statistics\/\" target=\"_blank\">93% de experi\u00eancias on-line<\/a> come\u00e7am com um mecanismo de pesquisa. Al\u00e9m disso, 75% dos usu\u00e1rios n\u00e3o passam da primeira p\u00e1gina dos resultados de pesquisa. Claramente, \u00e9 essencial garantir que seu site esteja bem classificado para frases de pesquisa e palavras-chave relevantes. <\/p>\n\n\n\n<p>H\u00e1 etapas simples que voc\u00ea pode adotar para melhorar a otimiza\u00e7\u00e3o do seu site e do seu conte\u00fado. Entre elas est\u00e3o <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-wordpress-seo\/\" target=\"_blank\">Adicionar palavras-chave aos permalinks<\/a>, anexando <a href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-metadata\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"S (abre em uma nova guia)\">S<\/a><a href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-metadata\/\">Metadados de EO<\/a> para suas publica\u00e7\u00f5es e compartilhando conte\u00fado original, relevante e \u00fatil. <\/p>\n\n\n\n<p>Grande parte do SEO tamb\u00e9m tem a ver com a estrutura t\u00e9cnica de seu site. Para se tornar mais vis\u00edvel nos mecanismos de busca e incorporar o SEO \u00e0 sua estrat\u00e9gia de marketing on-line dessa forma, voc\u00ea pode come\u00e7ar criando <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/what-is-a-wordpress-sitemap-how-to-create-a-sitemap-in-wordpress\/\" target=\"_blank\">um mapa do site em XML<\/a>.<\/p>\n\n\n\n<p>H\u00e1 tamb\u00e9m muitos recursos \u00fateis (e gratuitos) <a href=\"https:\/\/torquemag.io\/2017\/03\/best-cms-for-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Ferramentas e plug-ins de SEO para seu site WordPress<\/a> que ajudam a facilitar a otimiza\u00e7\u00e3o, como o <a rel=\"noreferrer noopener\" aria-label=\"Plug-in Yoast SEO (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Plugin Yoast SEO<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/WordPress-Yoast-SEO-screenshot-1024x700.png\" alt=\"O plug-in Yoast SEO.\" class=\"wp-image-3854\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p>Essa ferramenta ajuda a garantir que seu conte\u00fado seja compat\u00edvel com SEO e permite que voc\u00ea visualize como ele aparecer\u00e1 nos resultados dos mecanismos de pesquisa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Email_Marketing\"><\/span>2. Marketing por e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Marketing por e-mail<\/a> \u00e9 uma das maneiras mais econ\u00f4micas de aumentar seu p\u00fablico e o tr\u00e1fego para seu site. 73% dos Millennials querem receber <a rel=\"noreferrer noopener\" aria-label=\"comunica\u00e7\u00f5es comerciais por e-mail (abre em uma nova guia)\" href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\">comunica\u00e7\u00f5es comerciais por e-mail<\/a>e a maioria dos usu\u00e1rios de Internet dos EUA verifica seus e-mails mais de 10 vezes por dia. Al\u00e9m disso, quase 60% dos consumidores concordam que os e-mails influenciam suas decis\u00f5es de compra.<\/p>\n\n\n\n<p>As campanhas de e-mail oferecem uma oportunidade de personalizar seu conte\u00fado para que ele corresponda ao seu p\u00fablico. Incorporar <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a> em seu funil de vendas permite que voc\u00ea distribua mensagens automatizadas aos assinantes e crie um relacionamento com eles. Voc\u00ea tamb\u00e9m pode monitorar o envolvimento com suas campanhas de e-mail para criar listas segmentadas de membros do seu p\u00fablico.<\/p>\n\n\n\n<p>Para <a rel=\"noreferrer noopener\" aria-label=\"comece a usar o marketing por e-mail (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/get-started-with-email-marketing\/\" target=\"_blank\">Comece a usar o marketing por e-mail<\/a>Em primeiro lugar, determine suas metas usando a abordagem SMART (certificando-se de que sejam espec\u00edficas, mensur\u00e1veis, ating\u00edveis, relevantes e com prazo determinado). Depois de criar uma lista inicial de contatos, voc\u00ea pode escolher um <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a> plataforma:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/WordPress-MailChimp-plugin-screenshot.png\" alt=\"O plug-in WordPress MailChimp.\" class=\"wp-image-3855\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p>Uma das op\u00e7\u00f5es mais f\u00e1ceis e eficazes \u00e9 <a rel=\"noreferrer noopener\" aria-label=\"MailChimp (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/\" target=\"_blank\">o plug-in do MailChimp<\/a>. Essa solu\u00e7\u00e3o permite que voc\u00ea use formul\u00e1rios pop-up para atrair assinantes de e-mail diretamente no seu site WordPress. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Social_Media_Marketing\"><\/span>3. Marketing de m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A m\u00eddia social tornou-se uma forma cada vez mais popular para as empresas interagirem com seus clientes e aumentarem o reconhecimento da marca. Uma das primeiras etapas mais importantes \u00e9 determinar quais canais s\u00e3o adequados para sua empresa.<\/p>\n\n\n\n<p>N\u00e3o basta simplesmente criar v\u00e1rios perfis de m\u00eddia social e esperar ganhar seguidores constantes em cada um deles. Em vez disso, h\u00e1 determinadas plataformas que tendem a ser mais ben\u00e9ficas para o marketing empresarial. O Facebook ainda \u00e9 o gigante do mundo da m\u00eddia social, embora valha a pena dar uma olhada em plataformas mais recentes, como o Snapchat e o Instagram.<\/p>\n\n\n\n<p>Se voc\u00ea est\u00e1 apenas come\u00e7ando, \u00e9 melhor escolher algumas plataformas para se concentrar e <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\">criar estrat\u00e9gias<\/a> para cada um deles. Se estiver dentro de seu or\u00e7amento, tamb\u00e9m \u00e9 uma boa ideia <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/hire-social-media-manager\/\" target=\"_blank\">contratar um gerente de m\u00eddia social<\/a> para lidar com seu agendamento de postagens e campanhas. Por fim, voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/pt\/blog\/integrate-social-media-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">integrar suas contas de m\u00eddia social<\/a> com seu site WordPress para aumentar ainda mais o engajamento e compartilhar automaticamente novos conte\u00fados. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Blogging\"><\/span>4. Blogging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u00e3o \u00e9 segredo que o conte\u00fado \u00e9 rei on-line. Felizmente, come\u00e7ar um blog \u00e9 a maneira perfeita de compartilhar conte\u00fado significativo com seu p\u00fablico. Fazer isso n\u00e3o apenas o estabelece como uma autoridade confi\u00e1vel em seu setor, mas tamb\u00e9m ajuda seu website a se classificar melhor nos mecanismos de pesquisa. De fato, <a rel=\"noreferrer noopener\" aria-label=\"adicionar um blog (abre em uma nova guia)\" href=\"https:\/\/expresswriters.com\/blogging-statistics\/\" target=\"_blank\">adicionar um blog<\/a> em seu site pode aumentar a probabilidade de uma boa classifica\u00e7\u00e3o nos mecanismos de pesquisa em 434%!<\/p>\n\n\n\n<p>O WordPress oferece muitos recursos que tornam a cria\u00e7\u00e3o de blogs r\u00e1pida e f\u00e1cil.  Seguindo os tutoriais corretos, voc\u00ea pode <a rel=\"noreferrer noopener\" aria-label=\"criar um blog WordPress (abre em uma nova guia)\" href=\"https:\/\/www.wpbeginner.com\/start-a-wordpress-blog\/\" target=\"_blank\">criar um blog WordPress<\/a> em menos de 30 minutos. H\u00e1 tamb\u00e9m uma tonelada de ferramentas, temas e plug-ins gratuitos para ajud\u00e1-lo a melhorar o SEO do seu conte\u00fado e maneiras de automatizar a integra\u00e7\u00e3o de m\u00eddia social.<\/p>\n\n\n\n<p>Quando <a href=\"https:\/\/prettylinks.com\/pt\/blog\/optimal-length-for-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">criar conte\u00fado para seu blog<\/a>Sempre tenha o leitor em mente. Para quais perguntas ele precisa de respostas que voc\u00ea pode fornecer? Al\u00e9m disso, voc\u00ea deve se certificar de que cada publica\u00e7\u00e3o seja relevante e significativa. Isso n\u00e3o s\u00f3 atrai clientes, mas tamb\u00e9m ajuda os mecanismos de pesquisa. Voc\u00ea pode usar ferramentas on-line, como <a rel=\"noreferrer noopener\" aria-label=\"Quora (abre em uma nova guia)\" href=\"https:\/\/www.quora.com\/\" target=\"_blank\">Quora<\/a> para descobrir quais perguntas seu p\u00fablico-alvo est\u00e1 fazendo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"440\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/Screenshot-of-Quora-Example.png\" alt=\"Uma pesquisa no Quora.\" class=\"wp-image-3856\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/Screenshot-of-Quora-Example.png 798w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/Screenshot-of-Quora-Example-300x165.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/Screenshot-of-Quora-Example-768x423.png 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/figure><\/div>\n\n\n\n<p>  Depois, voc\u00ea pode usar os resultados como um trampolim para ter novas ideias de posts para o blog. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Affiliate_Program_Marketing\"><\/span>5. Marketing do programa de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Marketing de afiliados (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/affiliate-marketing\/\" target=\"_blank\">Marketing de afiliados<\/a> \u00e9 uma excelente maneira de as empresas obterem renda passiva, aumentarem a visibilidade da marca e monetizarem seus blogs. A participa\u00e7\u00e3o em uma parceria de programa de afiliados permite que as pessoas que valorizam seu produto ou servi\u00e7o ajudem a divulg\u00e1-lo e a aumentar sua base de seguidores ou clientes por meio de uma plataforma baseada em comiss\u00f5es. <\/p>\n\n\n\n<p>Para que seu programa de marketing de afiliados seja um sucesso, voc\u00ea precisar\u00e1 se concentrar na otimiza\u00e7\u00e3o das p\u00e1ginas de destino e dos links. Uma das maneiras mais eficazes de fazer isso \u00e9 por meio de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-improve-your-affiliate-links-using-link-rotation\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">rota\u00e7\u00e3o de links<\/a>. A rota\u00e7\u00e3o de links \u00e9 uma forma de direcionar um \u00fanico link para v\u00e1rias p\u00e1ginas de destino. Isso permite que voc\u00ea divida o tr\u00e1fego de v\u00e1rios programas de afiliados por meio de um \u00fanico link, o que \u00e9 especialmente \u00fatil para afiliados que comercializam produtos semelhantes. <\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode acompanhar o desempenho de p\u00e1ginas individuais, incluindo convers\u00f5es e leads:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"393\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pretty-links-rotation-768x393.png\" alt=\"O site do PrettyLinks.\" class=\"wp-image-3858\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pretty-links-rotation-768x393.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pretty-links-rotation-768x393-300x154.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Se voc\u00ea for participar de um programa de marketing de afiliados, recomendamos que fa\u00e7a o download de nosso pr\u00f3prio <a href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Plug-in PrettyLinks<\/a>. Ele vem com um recurso de rota\u00e7\u00e3o de links que facilita a automatiza\u00e7\u00e3o da coloca\u00e7\u00e3o de links, o gerenciamento de links de afiliados e o controle de seus resultados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Identificar as melhores estrat\u00e9gias de marketing para sua empresa pode ser dif\u00edcil. No entanto, \u00e9 importante se adaptar ao ambiente digital atual e evoluir com as inova\u00e7\u00f5es e tecnologias.<\/p>\n\n\n\n<p>Como vimos, os cinco tipos de estrat\u00e9gias de marketing on-line que toda empresa deve experimentar incluem:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/li><li>Marketing por e-mail<\/li><li>Marketing de m\u00eddia social<\/li><li>Blogging<\/li><li>Marketing de programas de afiliados<\/li><\/ol>\n\n\n\n<p>Quais s\u00e3o algumas das melhores estrat\u00e9gias de marketing on-line que voc\u00ea j\u00e1 experimentou? Compartilhe suas experi\u00eancias na se\u00e7\u00e3o de coment\u00e1rios abaixo!<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Para ter sucesso, toda empresa precisa de uma estrat\u00e9gia de marketing s\u00f3lida. No entanto, encontrar a combina\u00e7\u00e3o certa de t\u00e1ticas de marketing requer tentativa e erro, especialmente nesta era digital. Muitas vezes, as empresas ficam confusas sobre a melhor forma de se posicionar e comercializar. A boa not\u00edcia \u00e9 que, embora o crescimento de uma empresa e o destaque entre seus concorrentes sejam desafiadores, \u00e9...<\/p>","protected":false},"author":11450,"featured_media":4007,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58,11],"tags":[],"class_list":["post-3853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Having a strong marketing strategy is vital for business success in today&#039;s digital-first environment. 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