{"id":3830,"date":"2019-08-16T06:00:33","date_gmt":"2019-08-16T06:00:33","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3830"},"modified":"2021-05-10T16:55:49","modified_gmt":"2021-05-10T16:55:49","slug":"quality-content","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/quality-content\/","title":{"rendered":"Como escrever conte\u00fado de qualidade para seu site (5 dicas importantes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69edf98378aeb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69edf98378aeb\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/quality-content\/#The_Importance_of_Quality_Content_as_a_Part_of_Your_Marketing_Strategy\" >A import\u00e2ncia do conte\u00fado de qualidade como parte de sua estrat\u00e9gia de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/quality-content\/#How_to_Write_Quality_Content_for_Your_Website_5_Key_Tips\" >Como escrever conte\u00fado de qualidade para seu site (5 dicas importantes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/quality-content\/#1_Be_Original\" >1. Seja original<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/quality-content\/#2_Provide_Real-World_Solutions\" >2. Fornecer solu\u00e7\u00f5es do mundo real<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/quality-content\/#3_Meet_Audience_Expectations\" >3. Atender \u00e0s expectativas do p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/quality-content\/#4_Make_It_Easy_to_Read\" >4. Facilite a leitura<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/quality-content\/#5_Link_to_Other_Sources_of_Information\" >5. Link para outras fontes de informa\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/quality-content\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>O marketing de conte\u00fado \u00e9 um grande neg\u00f3cio nos dias de hoje. Parece que toda empresa com um site tamb\u00e9m tem um blog, e por um bom motivo. Publica\u00e7\u00f5es de qualidade podem ajud\u00e1-lo a aumentar o engajamento e impulsionar a otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO). No entanto, criar conte\u00fado original e instigante pode ser uma tarefa dif\u00edcil.&nbsp;<\/p>\n\n\n\n<p>Com isso em mente, compilamos algumas dicas importantes para ajud\u00e1-lo a garantir que seu conte\u00fado atenda a um padr\u00e3o mais elevado. Escrever postagens aut\u00eanticas e f\u00e1ceis de ler que ofere\u00e7am valor real ao seu p\u00fablico-alvo pode ser uma estrat\u00e9gia poderosa para ajudar seu site (e sua marca) a ter sucesso.&nbsp;<\/p>\n\n\n\n<p>Neste artigo, discutiremos a import\u00e2ncia de fornecer conte\u00fado de qualidade como parte de sua estrat\u00e9gia de marketing. Em seguida, exploraremos v\u00e1rias estrat\u00e9gias para criar conte\u00fado excelente que atenda ao seu p\u00fablico. Vamos ao que interessa!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Quality_Content_as_a_Part_of_Your_Marketing_Strategy\"><\/span>A import\u00e2ncia do conte\u00fado de qualidade como parte de sua estrat\u00e9gia de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O marketing de conte\u00fado envolve a cria\u00e7\u00e3o e o compartilhamento de material on-line, como blogs, v\u00eddeos e publica\u00e7\u00f5es em m\u00eddias sociais. O ideal \u00e9 que esse conte\u00fado forne\u00e7a valor ao seu p\u00fablico-alvo e, muitas vezes, seja de natureza instrutiva. Em outras palavras, ele responde a perguntas que seus leitores geralmente t\u00eam. <\/p>\n\n\n\n<p>Essa forma de marketing \u00e9 uma <a rel=\"noreferrer noopener\" aria-label=\"abordagem centrada no cliente (abre em uma nova guia)\" href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/why-content-marketing-is-important\/\" target=\"_blank\">abordagem centrada no cliente<\/a> que podem ser muito eficazes para criar uma base para sua empresa. Quando voc\u00ea fornece informa\u00e7\u00f5es que seus usu\u00e1rios querem saber, \u00e9 poss\u00edvel gerar aprecia\u00e7\u00e3o que se torna fidelidade do cliente. <\/p>\n\n\n\n<p>O conte\u00fado de qualidade tamb\u00e9m pode criar confian\u00e7a e gerar mais leads. Ele ajuda a criar um ecossistema de informa\u00e7\u00f5es, orienta\u00e7\u00e3o e conex\u00e3o humana, al\u00e9m de estabelecer sua marca como uma autoridade confi\u00e1vel. Em outras palavras, pode ser a maneira de elevar sua presen\u00e7a on-line a um novo patamar. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Write_Quality_Content_for_Your_Website_5_Key_Tips\"><\/span>Como escrever conte\u00fado de qualidade para seu site (5 dicas importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Criar conte\u00fado que agrade seu p\u00fablico pode ser complicado. A Internet est\u00e1 repleta de blogs e publica\u00e7\u00f5es em m\u00eddias sociais competindo pela aten\u00e7\u00e3o deles. As dicas a seguir o ajudar\u00e3o a se conectar com seus clientes e a formar relacionamentos duradouros com seu p\u00fablico-alvo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Be_Original\"><\/span>1. Seja original<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O conte\u00fado que \u00e9 muito parecido com outro conte\u00fado pr\u00e9-existente geralmente n\u00e3o \u00e9 <a rel=\"noreferrer noopener\" aria-label=\"ter uma boa classifica\u00e7\u00e3o nos mecanismos de pesquisa (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-wordpress-seo\/\" target=\"_blank\">ter uma boa classifica\u00e7\u00e3o nos mecanismos de pesquisa<\/a>. Se suas ideias n\u00e3o forem novas, ser\u00e1 menos prov\u00e1vel que as pessoas compartilhem e criem links para elas. <\/p>\n\n\n\n<p>Isso n\u00e3o significa que voc\u00ea precise reinventar a roda toda vez que escrever um post de blog. No entanto, isso significa que voc\u00ea precisa ter algo um pouco diferente para dizer ou uma maneira de dar um novo toque a um t\u00f3pico antigo.<\/p>\n\n\n\n<p>Se n\u00e3o tiver certeza de como fazer isso, voc\u00ea pode considerar <a href=\"https:\/\/backlinko.com\/skyscraper-technique\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"come\u00e7ando com a t\u00e9cnica Skyscraper (abre em uma nova guia)\">come\u00e7ando com a t\u00e9cnica Skyscraper<\/a>. Esse m\u00e9todo envolve encontrar um conte\u00fado bem classificado para uma palavra-chave que voc\u00ea deseja segmentar e criar algo sobre o mesmo t\u00f3pico que o supere.<\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode criar uma postagem mais longa, mais abrangente e assim por diante. Isso significa que voc\u00ea n\u00e3o precisa criar um t\u00f3pico totalmente novo, mas pode criar algo que ofere\u00e7a mais valor do que qualquer outra coisa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Provide_Real-World_Solutions\"><\/span>2. Fornecer solu\u00e7\u00f5es do mundo real<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na maioria das vezes, as pessoas encontram conte\u00fado porque est\u00e3o procurando uma solu\u00e7\u00e3o para um problema. Pense nos tipos de consultas que voc\u00ea digita em um mecanismo de busca. Muitas vezes, s\u00e3o perguntas para as quais voc\u00ea est\u00e1 procurando respostas. <\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode ir ao Google e pesquisar \"Como fa\u00e7o para criar conte\u00fado de qualidade?\":<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-search-question-1024x204.png\" alt=\"Pesquise no Google por: &quot;Como fa\u00e7o para criar conte\u00fado de qualidade?&quot;\" class=\"wp-image-3832\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-search-question-1024x204.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-search-question-300x60.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-search-question-768x153.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-search-question-1536x306.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-search-question.png 1614w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Quando voc\u00ea atinge <em>Entrar<\/em>Se o pesquisador estiver procurando por um conte\u00fado relacionado \u00e0 pesquisa, ele estar\u00e1 esperando uma listagem de publica\u00e7\u00f5es que responder\u00e3o a essa pergunta. Se uma de suas pr\u00f3prias p\u00e1ginas tiver o conte\u00fado mais bem classificado relacionado a essa pesquisa, o pesquisador poder\u00e1 clicar nela e ser direcionado ao seu site, onde poder\u00e1 se tornar um lead para sua empresa. <\/p>\n\n\n\n<p>As pessoas geralmente est\u00e3o on-line porque querem respostas, e querem-nas rapidamente. Tenha isso em mente ao escrever suas postagens e n\u00e3o se esque\u00e7a de respaldar suas solu\u00e7\u00f5es e afirma\u00e7\u00f5es com informa\u00e7\u00f5es de apoio. Isso o ajudar\u00e1 muito a criar conte\u00fado de alto n\u00edvel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Meet_Audience_Expectations\"><\/span>3. Atender \u00e0s expectativas do p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para criar conte\u00fado que repercuta no seu p\u00fablico-alvo, voc\u00ea precisa saber quem ele \u00e9. Talvez voc\u00ea j\u00e1 tenha uma boa ideia de quem pode estar interessado em seus produtos e servi\u00e7os. Tudo o que resta \u00e9 pensar em quais tipos de conte\u00fado eles estariam interessados e fornec\u00ea-los a eles.<\/p>\n\n\n\n<p>Mesmo que voc\u00ea tenha uma ideia geral sobre seu p\u00fablico-alvo, pode ser \u00fatil <a rel=\"noreferrer noopener\" aria-label=\"fa\u00e7a uma pesquisa (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/\" target=\"_blank\">fa\u00e7a uma pesquisa<\/a> nesta etapa. Considere as seguintes perguntas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Para quem estou escrevendo esse conte\u00fado?<\/li><li>Quem pode se identificar com meu conte\u00fado?<\/li><li>Onde est\u00e1 localizado meu p\u00fablico-alvo?<\/li><li>Qual faixa et\u00e1ria achar\u00e1 meu conte\u00fado interessante?<\/li><li>Quais plataformas de m\u00eddia social eles usam?<\/li><\/ul>\n\n\n\n<p>Escrever o tipo de conte\u00fado que seu p\u00fablico-alvo deseja ler nem sempre \u00e9 f\u00e1cil. No entanto, quanto mais voc\u00ea aprender sobre eles, maiores ser\u00e3o suas chances de atrair a aten\u00e7\u00e3o deles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Make_It_Easy_to_Read\"><\/span>4. Facilite a leitura<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As pessoas esperam que o conte\u00fado da Web seja f\u00e1cil de ler. De fato, estudos mostraram que as pessoas <a rel=\"noreferrer noopener\" aria-label=\"raramente leio algo on-line palavra por palavra (abre em uma nova guia)\" href=\"https:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/\" target=\"_blank\">raramente leio algo on-line palavra por palavra<\/a>Por isso, \u00e9 t\u00e3o importante tornar seu conte\u00fado digitaliz\u00e1vel. <\/p>\n\n\n\n<p>Muitos blogs usam linguagem simples para que suas informa\u00e7\u00f5es possam ser compreendidas na primeira vez em que forem lidas. \u00c9 uma boa ideia tornar seu conte\u00fado \"coloquial\", com um tom mais informal que atraia o leitor e n\u00e3o o fa\u00e7a se esfor\u00e7ar demais para entender seus pontos principais.<\/p>\n\n\n\n<p>Outras maneiras de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/why-readability-is-important\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"tornar suas postagens mais leg\u00edveis (abre em uma nova guia)\">tornar suas postagens mais leg\u00edveis<\/a> incluem o uso de par\u00e1grafos curtos e linguagem amig\u00e1vel. Al\u00e9m disso, n\u00e3o se esque\u00e7a de usar muitos subt\u00edtulos para ajudar a tornar seu conte\u00fado mais f\u00e1cil de ler e fornecer uma estrutura clara.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Link_to_Other_Sources_of_Information\"><\/span>5. Link para outras fontes de informa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por \u00faltimo, mas n\u00e3o menos importante, outra coisa que voc\u00ea pode fazer para melhorar a qualidade do seu conte\u00fado \u00e9 criar links para fontes externas. Essa \u00e9 uma maneira simples de fornecer valor adicional ao seu p\u00fablico.<\/p>\n\n\n\n<p>Ao escrever um post, voc\u00ea pode encontrar outros artigos \u00fateis com mais conselhos e informa\u00e7\u00f5es relacionadas ao t\u00f3pico em que est\u00e1 se concentrando. Ao criar links para essas publica\u00e7\u00f5es no corpo do texto, voc\u00ea pode aumentar a credibilidade do seu conte\u00fado e evitar a necessidade de explicar conceitos que s\u00e3o abordados em profundidade em outros lugares.<\/p>\n\n\n\n<p>Para tirar o m\u00e1ximo proveito dessa estrat\u00e9gia, \u00e9 fundamental criar links somente para conte\u00fado de alta qualidade. Isso significa que voc\u00ea mesmo deve ler cada link em potencial e avaliar se ele \u00e9 bem escrito, atualizado e valioso para o seu p\u00fablico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Criar conte\u00fado que atenda ao seu p\u00fablico-alvo n\u00e3o \u00e9 uma tarefa f\u00e1cil, mas o esfor\u00e7o vale a pena. Um conte\u00fado de qualidade que seja original e ofere\u00e7a solu\u00e7\u00f5es reais pode cultivar a fidelidade do cliente e construir a autoridade da marca.&nbsp;<\/p>\n\n\n\n<p>Aqui est\u00e3o cinco dicas importantes para ajud\u00e1-lo a criar um conte\u00fado de alto n\u00edvel que atenda aos seus leitores:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Crie conte\u00fado original.<\/li><li>Fornecer solu\u00e7\u00f5es do mundo real.<\/li><li>Atender \u00e0s expectativas do p\u00fablico.<\/li><li>Facilite a leitura.<\/li><li>Link para outras fontes de informa\u00e7\u00e3o.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como escrever conte\u00fado de qualidade para seu site?<\/em>? Pergunte na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>O marketing de conte\u00fado \u00e9 um grande neg\u00f3cio nos dias de hoje. Parece que toda empresa com um site tamb\u00e9m tem um blog, e por um bom motivo. Publica\u00e7\u00f5es de qualidade podem ajud\u00e1-lo a aumentar o engajamento e impulsionar a otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO). No entanto, criar conte\u00fado original e instigante pode ser uma tarefa dif\u00edcil.  Com isso em mente, n\u00f3s...<\/p>","protected":false},"author":11450,"featured_media":3968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-3830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Quality content is an important part of your marketing strategy. 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