{"id":3600,"date":"2019-08-09T15:43:11","date_gmt":"2019-08-09T15:43:11","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3600"},"modified":"2021-07-14T18:12:53","modified_gmt":"2021-07-14T18:12:53","slug":"increase-engagement-conversions","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/","title":{"rendered":"7 maneiras de aumentar o envolvimento e as convers\u00f5es em seu site"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d75f8ccbc79\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d75f8ccbc79\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/#An_Introduction_to_User_Engagement_And_Why_It_Matters\" >Uma introdu\u00e7\u00e3o ao envolvimento do usu\u00e1rio (e por que ele \u00e9 importante)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/#7_Ways_to_Increase_Engagement_and_Conversions_on_Your_Website\" >7 maneiras de aumentar o envolvimento e as convers\u00f5es em seu site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/#1_Create_Useful_Content\" >1. Crie conte\u00fado \u00fatil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/#2_Improve_Your_Sites_Performance\" >2. Melhore o desempenho de seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/#3_Remove_Clutter_and_Streamline_Navigation\" >3. Remova a desordem e simplifique a navega\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/#4_Keep_Content_Readable_and_Interesting\" >4. Mantenha o conte\u00fado leg\u00edvel e interessante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/#5_Incorporate_Images_and_Videos\" >5. Incorporar imagens e v\u00eddeos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/#6_Display_Customer_Reviews\" >6. Exibir avalia\u00e7\u00f5es de clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/#7_Analyze_Your_Data\" >7. Analise seus dados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Quando voc\u00ea se prop\u00f5e a criar um site de sucesso, o envolvimento do usu\u00e1rio \u00e9 uma das principais preocupa\u00e7\u00f5es. Sempre que os visitantes chegam ao seu site, voc\u00ea quer que eles passem algum tempo com o conte\u00fado e cliquem nas chamadas para a\u00e7\u00e3o (CTAs). No entanto, pode ser dif\u00edcil saber como incentivar esses comportamentos.<\/p>\n\n\n\n<p>Felizmente, h\u00e1 v\u00e1rias coisas que voc\u00ea pode fazer para manter o interesse dos clientes em potencial, como criar conte\u00fado \u00fatil e otimizar a navega\u00e7\u00e3o do seu site. Ter um site mais envolvente tamb\u00e9m contribuir\u00e1 muito para aumentar as convers\u00f5es.&nbsp;<\/p>\n\n\n\n<p>Neste artigo, daremos uma olhada na rela\u00e7\u00e3o entre engajamento e convers\u00f5es. Em seguida, abordaremos v\u00e1rias t\u00e9cnicas para aumentar o envolvimento em seu website. Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User_Engagement_And_Why_It_Matters\"><\/span>Uma introdu\u00e7\u00e3o ao envolvimento do usu\u00e1rio (e por que ele \u00e9 importante)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O envolvimento do usu\u00e1rio \u00e9 uma avalia\u00e7\u00e3o do grau de interesse dos visitantes no seu site e no conte\u00fado dele. Ele se baseia em v\u00e1rias m\u00e9tricas relacionadas aos usu\u00e1rios do seu site e ao comportamento deles.<\/p>\n\n\n\n<p>Isso inclui o n\u00famero de visitantes \u00fanicos que seu site recebe por dia, quantas p\u00e1ginas eles visualizam por sess\u00e3o e quais a\u00e7\u00f5es realizam. Sua taxa de rejei\u00e7\u00e3o, que \u00e9 determinada pelo n\u00famero de usu\u00e1rios que visitam uma p\u00e1gina e saem sem realizar nenhuma a\u00e7\u00e3o adicional, tamb\u00e9m \u00e9 um fator importante.<\/p>\n\n\n\n<p>Muitos sites usam blogs repletos de informa\u00e7\u00f5es valiosas para envolver seus visitantes. No entanto, voc\u00ea tamb\u00e9m pode usar question\u00e1rios, formul\u00e1rios e f\u00f3runs sociais. Ter uma se\u00e7\u00e3o de coment\u00e1rios ativa no seu site tamb\u00e9m \u00e9 um sinal de alto envolvimento. <\/p>\n\n\n\n<p>H\u00e1 algumas maneiras pelas quais tudo isso pode beneficiar seu site. Por exemplo, uma taxa de engajamento s\u00f3lida indica que voc\u00ea provavelmente est\u00e1 criando um p\u00fablico fiel de usu\u00e1rios. Isso, por sua vez, pode <a rel=\"noreferrer noopener\" aria-label=\"levam a convers\u00f5es mais altas (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\">levam a convers\u00f5es mais altas<\/a>. <\/p>\n\n\n\n<p>Al\u00e9m disso, os usu\u00e1rios engajados geralmente passam mais tempo no seu site, aumentando as chances de convers\u00e3o. Quanto mais oportunidades voc\u00ea oferecer aos usu\u00e1rios para que se envolvam, maior ser\u00e1 a probabilidade de que eles o fa\u00e7am.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Ways_to_Increase_Engagement_and_Conversions_on_Your_Website\"><\/span>7 maneiras de aumentar o envolvimento e as convers\u00f5es em seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aumentar o engajamento pode ser uma tarefa \u00e1rdua. Felizmente, estas sete dicas importantes podem ajud\u00e1-lo a dar o pontap\u00e9 inicial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_Useful_Content\"><\/span>1. Crie conte\u00fado \u00fatil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fornecer conte\u00fado \u00fatil e informativo na forma de postagens em blogs, postagens em m\u00eddias sociais ou at\u00e9 mesmo em seu boletim informativo por e-mail pode ajudar a aumentar sua credibilidade no setor:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-1024x474.png\" alt=\"A p\u00e1gina do boletim informativo por e-mail de Neil Patel, que promete conte\u00fado valioso aos assinantes. \" class=\"wp-image-3601\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-1024x474.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-768x356.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-1536x711.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-2048x948.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Foi demonstrado que as pequenas empresas que t\u00eam blogs <a href=\"https:\/\/contentmarketinginstitute.com\/2017\/10\/stats-invest-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">receber 126% mais leads<\/a>. A promessa de informa\u00e7\u00f5es \u00fateis \u00e9 o que leva os usu\u00e1rios ao seu site, onde eles podem interagir com seu conte\u00fado e, por fim, converter.<\/p>\n\n\n\n<p>Quando<a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Criando seu conte\u00fado<\/a>, <a href=\"https:\/\/prettylinks.com\/go\/strive\/\" title=\"Link de afiliado do Strive\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">lutar<\/a> para ser original, preciso e instigante. As publica\u00e7\u00f5es relevantes para seus usu\u00e1rios e que atendem a uma necessidade deles t\u00eam maior probabilidade de atra\u00ed-los e incentiv\u00e1-los a se envolver.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Improve_Your_Sites_Performance\"><\/span>2. Melhore o desempenho de seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A <a rel=\"noreferrer noopener\" aria-label=\"queda de um segundo nas velocidades de carregamento (abre em uma nova guia)\" href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\" target=\"_blank\">redu\u00e7\u00e3o de um segundo no tempo de carregamento<\/a> pode fazer com que os usu\u00e1rios cliquem fora devido ao t\u00e9dio ou \u00e0 frustra\u00e7\u00e3o. Se poss\u00edvel, o ideal \u00e9 manter o tempo de carregamento da p\u00e1gina n\u00e3o superior a dois segundos. <\/p>\n\n\n\n<p>Executar testes como <a rel=\"noreferrer noopener\" aria-label=\"Google PageSpeed Insights (abre em uma nova guia)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> e <a rel=\"noreferrer noopener\" aria-label=\"Pingdom (abre em uma nova guia)\" href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\">Pingdom<\/a> deve lhe dar uma ideia de como est\u00e1 a velocidade do seu site:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-1024x389.png\" alt=\"O teste de velocidade de p\u00e1gina do Pingdom.\" class=\"wp-image-3838\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-1024x389.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-300x114.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-768x292.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-1536x583.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-2048x778.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Se o seu site estiver um pouco lento, h\u00e1 algumas coisas que voc\u00ea pode fazer para corrigir o problema. Primeiro, talvez seja necess\u00e1rio atualizar seu plano de hospedagem para lidar com o aumento do tr\u00e1fego em seu site. <\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode querer ter certeza de que todas as suas imagens est\u00e3o otimizadas. T\u00e9cnicas adicionais, como '<a rel=\"noreferrer noopener\" aria-label=\"carregamento lento (abre em uma nova guia)\" href=\"https:\/\/www.geeksforgeeks.org\/what-is-lazy-loading\/\" target=\"_blank\">carregamento pregui\u00e7oso<\/a>' pode dar aos seus usu\u00e1rios algo com que se envolver enquanto o restante da p\u00e1gina \u00e9 carregado. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Remove_Clutter_and_Streamline_Navigation\"><\/span>3. Remova a desordem e simplifique a navega\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um site excessivamente complexo pode gerar confus\u00e3o entre os usu\u00e1rios. Por sua vez, isso pode levar a uma taxa de rejei\u00e7\u00e3o mais alta, pois os usu\u00e1rios abandonam o site quando n\u00e3o conseguem encontrar o que precisam.<\/p>\n\n\n\n<p>Para evitar isso, considere simplificar a navega\u00e7\u00e3o e organizar o site. Mudar para um design mais simples, usar bastante espa\u00e7o em branco e rotular claramente o menu de navega\u00e7\u00e3o pode ajudar a facilitar a navega\u00e7\u00e3o dos usu\u00e1rios:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-1024x544.png\" alt=\"O site da Apple, que apresenta amplo espa\u00e7o em branco e navega\u00e7\u00e3o claramente definida. \" class=\"wp-image-3603\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-1024x544.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-300x159.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-768x408.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-1536x816.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-2048x1088.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Isso pode melhorar o seu envolvimento, pois os visitantes poder\u00e3o encontrar recursos como formul\u00e1rios, se\u00e7\u00f5es de coment\u00e1rios e outras oportunidades de interagir com o seu conte\u00fado. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Keep_Content_Readable_and_Interesting\"><\/span>4. Mantenha o conte\u00fado leg\u00edvel e interessante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se os visitantes n\u00e3o conseguirem ler seu conte\u00fado com facilidade, \u00e9 prov\u00e1vel que n\u00e3o se envolvam mais com seu site por meio de coment\u00e1rios ou da leitura de outras publica\u00e7\u00f5es. \u00c9 importante usar fontes e tamanhos de texto leg\u00edveis.<\/p>\n\n\n\n<p>Tamb\u00e9m ajuda a tornar seu texto digitaliz\u00e1vel e a n\u00e3o usar linguagem excessivamente complexa: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt-1024x475.png\" alt=\"Uma postagem de blog escrita em um estilo de conversa\u00e7\u00e3o. \" class=\"wp-image-3837\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt-1024x475.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt-768x356.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Por fim, estudos mostram que p\u00e1ginas com <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.ezoic.com\/way-improve-website-engagement-visitors-happy\/\" target=\"_blank\">1.000-2.500 palavras ver mais engajamento<\/a>. Tenha isso em mente ao criar conte\u00fado e <a href=\"https:\/\/prettylinks.com\/go\/strive\/\" title=\"Link de afiliado do Strive\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">lutar<\/a> para postagens longas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Incorporate_Images_and_Videos\"><\/span>5. Incorporar imagens e v\u00eddeos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As imagens podem ser uma ferramenta poderosa. Elas atraem a aten\u00e7\u00e3o imediata e podem levar os visitantes ao conte\u00fado do texto. \u00c9 por isso que \u00e9 aconselh\u00e1vel incluir imagens em destaque para dar in\u00edcio \u00e0s suas postagens:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-1024x253.png\" alt=\"Uma postagem de blog com uma imagem em destaque.\" class=\"wp-image-3836\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-1024x253.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-300x74.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-768x190.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-1536x379.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-2048x506.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Al\u00e9m disso, se estiver vendendo produtos em seu site, imagens de alta qualidade de sua mercadoria s\u00e3o essenciais. A exibi\u00e7\u00e3o dos principais detalhes e recursos pode indicar algo ao visitante que o conven\u00e7a a adicionar um produto ao carrinho. <\/p>\n\n\n\n<p>Criar demonstra\u00e7\u00f5es ou v\u00eddeos educacionais pode ser ainda mais poderoso. Assim como o conte\u00fado escrito, eles podem ajudar a estabelecer sua autoridade em assuntos relacionados ao seu site e envolver os usu\u00e1rios por meio de coment\u00e1rios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Display_Customer_Reviews\"><\/span>6. Exibir avalia\u00e7\u00f5es de clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Muitos usu\u00e1rios acham que <a rel=\"noreferrer noopener\" aria-label=\"Avalia\u00e7\u00f5es de clientes (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/what-people-are-saying\/\" target=\"_blank\">coment\u00e1rios de clientes<\/a> \u00fateis ao tentar decidir se deve ou n\u00e3o fazer uma compra. Inclu\u00ed-los em seu site pode ajudar a manter os visitantes envolvidos: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-1024x359.png\" alt=\"Coment\u00e1rios de clientes da Amazon.com. \" class=\"wp-image-3605\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-1024x359.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-300x105.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-768x269.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-1536x539.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-2048x718.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Al\u00e9m disso, as avalia\u00e7\u00f5es adicionam conte\u00fado ao seu site que n\u00e3o precisa ser escrito por voc\u00ea. Oferecer aos clientes a chance de deixar coment\u00e1rios tamb\u00e9m pode ajud\u00e1-los a se sentirem mais envolvidos com seus produtos ou sua marca.<\/p>\n\n\n\n<p>H\u00e1 v\u00e1rios plugins que voc\u00ea pode usar para incorporar avalia\u00e7\u00f5es em seu site WordPress. Algumas op\u00e7\u00f5es populares incluem <a rel=\"noreferrer noopener\" aria-label=\"Avalia\u00e7\u00e3o do produto WP (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/wp-product-review\/\" target=\"_blank\">An\u00e1lise do produto WP<\/a> e <a rel=\"noreferrer noopener\" aria-label=\"Avalia\u00e7\u00f5es de clientes do WP (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/wp-customer-reviews\/\" target=\"_blank\">Avalia\u00e7\u00f5es de clientes do WP<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Analyze_Your_Data\"><\/span>7. Analise seus dados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por fim, \u00e9 importante capturar e analisar os dados do seu site para determinar o que est\u00e1 funcionando e o que n\u00e3o est\u00e1. Uma das melhores maneiras de avaliar a interatividade e o envolvimento do visitante \u00e9 usar uma ferramenta como a <a href=\"https:\/\/analytics.google.com\/analytics\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Analytics (abre em uma nova guia)\">Google Analytics<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-1024x537.png\" alt=\"A p\u00e1gina Vis\u00e3o geral do Google Analytics. \" class=\"wp-image-3607\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-1024x537.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-300x157.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-768x403.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-1536x805.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-2048x1074.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>As informa\u00e7\u00f5es que essa plataforma e outras semelhantes fornecem podem mostrar de que forma os usu\u00e1rios est\u00e3o interagindo com o seu conte\u00fado. Em seguida, voc\u00ea pode trabalhar para melhorar essas oportunidades de envolvimento para torn\u00e1-las mais atraentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O \"engajamento\" pode parecer um conceito vago e dif\u00edcil de dominar quando se trata de otimizar seu site. No entanto, depois que voc\u00ea pegar o jeito, incentivar os usu\u00e1rios a agir e interagir com seu conte\u00fado requer apenas algumas estrat\u00e9gias bem planejadas. <\/p>\n\n\n\n<p>Aqui est\u00e3o algumas dicas para ajud\u00e1-lo a aumentar o engajamento e as convers\u00f5es em seu site:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Crie conte\u00fado \u00fatil.<\/li><li>Melhore o desempenho de seu site.<\/li><li>Remova a desordem e simplifique a navega\u00e7\u00e3o.<\/li><li>Mantenha o conte\u00fado leg\u00edvel e interessante.<\/li><li>Incorporar imagens e v\u00eddeos.<\/li><li>Exibir avalia\u00e7\u00f5es de clientes.<\/li><li>Analise seus dados.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como melhorar seu website? Pergunte na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Quando voc\u00ea se prop\u00f5e a criar um site de sucesso, o envolvimento do usu\u00e1rio \u00e9 uma das principais preocupa\u00e7\u00f5es. Sempre que os visitantes chegam ao seu site, voc\u00ea quer que eles passem algum tempo com o conte\u00fado e cliquem nas chamadas para a\u00e7\u00e3o (CTAs). No entanto, pode ser dif\u00edcil saber como incentivar esses comportamentos. Felizmente, h\u00e1 uma s\u00e9rie de...<\/p>","protected":false},"author":11450,"featured_media":3963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-3600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Increasing engagement on your website is key to building a loyal audience. 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