{"id":3541,"date":"2019-07-19T15:52:32","date_gmt":"2019-07-19T15:52:32","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3541"},"modified":"2023-03-04T00:13:45","modified_gmt":"2023-03-04T00:13:45","slug":"seo-metadata","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/seo-metadata\/","title":{"rendered":"O que s\u00e3o metadados de SEO (e como voc\u00ea pode adicion\u00e1-los aos seus posts)?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dbd8a719205\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dbd8a719205\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-metadata\/#An_Introduction_to_Metadata_as_It_Relates_to_SEO\" >Uma introdu\u00e7\u00e3o aos metadados relacionados a SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-metadata\/#How_Metadata_Affects_Your_Search_Engine_Rankings\" >Como os metadados afetam suas classifica\u00e7\u00f5es nos mecanismos de pesquisa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-metadata\/#How_to_Optimize_Metadata_for_Your_WordPress_Posts_Using_AIOSEO\" >Como otimizar os metadados de seus posts do WordPress (usando o AIOSEO)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-metadata\/#Step_1_Optimize_Your_Posts_Permalink\" >Etapa 1 Otimize o link permanente do seu post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-metadata\/#Step_2_Create_a_Meta_Description\" >Etapa 2 Criar uma descri\u00e7\u00e3o meta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-metadata\/#Step_3_Choose_a_Focus_Keyword\" >Etapa 3 Escolha uma palavra-chave de foco<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-metadata\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Para a maioria dos sites, o Google \u00e9 a fonte mais importante de visitantes. N\u00e3o importa qu\u00e3o forte seja sua presen\u00e7a na m\u00eddia social, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) (abre em uma nova guia)\">Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a> \u00e9 fundamental para o crescimento de seu site. Portanto, todo site precisa de uma maneira de gerenciar seus metadados de SEO.<\/p>\n\n\n\n<p>Talvez a maneira mais f\u00e1cil de gerenciar seus metadados seja usando o <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Plug-in AIOSEO<\/a>. O AIOSEO permite que voc\u00ea crie t\u00edtulos personalizados e meta descri\u00e7\u00f5es para suas postagens, al\u00e9m de oferecer an\u00e1lise de conte\u00fado e legibilidade para ajud\u00e1-lo a otimizar sua reda\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<p>Neste artigo, explicaremos o que s\u00e3o metadados no que se refere a SEO e como eles podem afetar suas classifica\u00e7\u00f5es nos mecanismos de pesquisa. Em seguida, discutiremos como otimizar os metadados de suas publica\u00e7\u00f5es no WordPress usando o AIOSEO. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Metadata_as_It_Relates_to_SEO\"><\/span>Uma introdu\u00e7\u00e3o aos metadados relacionados a SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Metadados s\u00e3o informa\u00e7\u00f5es sobre uma p\u00e1gina da Web que n\u00e3o s\u00e3o necessariamente vis\u00edveis na pr\u00f3pria p\u00e1gina. Os mecanismos de pesquisa usam esses dados para classificar a relev\u00e2ncia dos sites para v\u00e1rios termos de pesquisa.<\/p>\n\n\n\n<p>Alguns dos <a href=\"https:\/\/prettylinks.com\/pt\/blog\/open-graph-meta-tags\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Metadados mais importantes<\/a>No entanto, elas podem ser vistas nos resultados de pesquisa, como t\u00edtulos e meta descri\u00e7\u00f5es:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ihEe-v4m7bTIGp6R1yKKewUdGQI_ki0kq9KtH2ivI0hViMHacKHpsA7YL4rzq7Ayirwt4qaIDiwrWOvLqNTHnBp5uy1Mbgk7h43vCo7qS9MiRsvajVUjWThiIIj0YNpTZk6Yz1YD\" alt=\"Exemplo de metadados no resultado de pesquisa do Google.\" width=\"800\"\/><\/figure>\n\n\n\n<p>Cada resultado de pesquisa no Google apresentar\u00e1 um t\u00edtulo e um breve resumo do conte\u00fado da p\u00e1gina. Esse resumo \u00e9 a meta descri\u00e7\u00e3o. Aprender a escrever meta descri\u00e7\u00f5es eficazes ajudar\u00e1 muito a melhorar seu SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Metadata_Affects_Your_Search_Engine_Rankings\"><\/span>Como os metadados afetam suas classifica\u00e7\u00f5es nos mecanismos de pesquisa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O Google classifica palavras-chave e frases-chave de acordo com a frequ\u00eancia com que s\u00e3o pesquisadas. Voc\u00ea pode ver os termos de pesquisa mais populares por meio do recurso de sugest\u00e3o autom\u00e1tica, quando come\u00e7a a digitar uma pesquisa. Na verdade, essa \u00e9 uma das maneiras de encontrar frases de palavras-chave populares para usar em suas postagens.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/AYOIZMHrl3HBbevcOCuMIS10VvDP7uMbXhbZnN_NJnqdpFHln4RXqGrTKbtQIzYieTVCAMh7KjccT2WPnB_2Gez-GuDofPMb2oEFduk2_R9XvqHFBJydTIGpUgtfcNxPZIrP4n2m\" alt=\"Exemplo de palavra-chave de pesquisa no Google.\" width=\"600\"\/><\/figure>\n\n\n\n<p>As postagens s\u00e3o ent\u00e3o classificadas de acordo com sua \"relev\u00e2ncia\" para essas frases de palavras-chave. O Google faz isso de v\u00e1rias maneiras, inclusive analisando a relev\u00e2ncia do t\u00edtulo da postagem para a palavra-chave de pesquisa e a correspond\u00eancia desse t\u00edtulo com o conte\u00fado da postagem.<\/p>\n\n\n\n<p>Esse \u00e9 um dos motivos pelos quais os t\u00edtulos e as meta descri\u00e7\u00f5es s\u00e3o t\u00e3o importantes. <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-wordpress-seo\/\" target=\"_blank\">importante para SEO<\/a>. Al\u00e9m disso, essas informa\u00e7\u00f5es tamb\u00e9m podem ajudar a motivar os pesquisadores a clicar em seus links. Uma descri\u00e7\u00e3o bem escrita pode fazer a diferen\u00e7a entre um usu\u00e1rio visitar o seu site ou o de outra pessoa.<\/p>\n\n\n\n<p>Em resumo, os metadados informam aos mecanismos de pesquisa sobre o que \u00e9 o seu artigo e como ele se relaciona com os principais termos de pesquisa. Al\u00e9m disso, eles ajudam a atrair pesquisadores relevantes e os incentivam a visitar suas p\u00e1ginas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Metadata_for_Your_WordPress_Posts_Using_AIOSEO\"><\/span>Como otimizar os metadados de seus posts do WordPress (usando o AIOSEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea estiver usando o WordPress para gerenciar suas postagens, <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a> \u00e9 uma maneira f\u00e1cil de come\u00e7ar a trabalhar com SEO:<\/p>\n\n\n\n<p>Essa ferramenta oferece muitos recursos, inclusive campos incorporados para inserir seus metadados. Al\u00e9m disso, ela oferece uma an\u00e1lise de conte\u00fado e legibilidade para ajud\u00e1-lo a escrever posts melhores para SEO.&nbsp;<\/p>\n\n\n\n<p>A primeira coisa que voc\u00ea precisa fazer \u00e9 <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">instalar e ativar o plug-in AIOSEO<\/a>. Quando a instala\u00e7\u00e3o estiver conclu\u00edda, voc\u00ea poder\u00e1 come\u00e7ar a inserir metadados para suas postagens por meio das etapas a seguir.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Optimize_Your_Posts_Permalink\"><\/span>Etapa 1: otimize o link permanente de sua postagem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O permalink de sua postagem no WordPress \u00e9 o URL completo. Os links permanentes s\u00e3o um dos fatores que o Google analisa ao classificar seu site. Portanto, o permalink deve indicar aos mecanismos de pesquisa a relev\u00e2ncia e a confiabilidade da sua p\u00e1gina:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-2-1-1024x363.png\" alt=\"Captura de tela do Snippet Preview.\" class=\"wp-image-3550\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-2-1-1024x363.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-2-1-300x106.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-2-1-768x272.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-2-1.png 1474w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Com o AIOSEO instalado, agora voc\u00ea tem uma ferramenta para ajud\u00e1-lo a editar seus metadados, inclusive os permalinks. Se voc\u00ea abrir o editor de uma de suas postagens, encontrar\u00e1 o widget do AIOSEO na parte inferior.<\/p>\n\n\n\n<p>V\u00e1 em frente e expanda o <em>Visualiza\u00e7\u00e3o de snippets<\/em> se\u00e7\u00e3o. Isso exibe um exemplo de como sua postagem aparecer\u00e1 nos resultados de pesquisa. Clique em <em>Editar snippet<\/em>que abrir\u00e1 um campo mostrando como ser\u00e1 o link da sua postagem e lhe dar\u00e1 a op\u00e7\u00e3o de modific\u00e1-lo:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-default-permalink-1024x761.png\" alt=\"Captura de tela do Snippet Preview com o campo Slug.\" class=\"wp-image-3544\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-default-permalink-1024x761.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-default-permalink-300x223.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-default-permalink-768x571.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-default-permalink.png 1488w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Sob o <em>Lesma<\/em> voc\u00ea ver\u00e1 o permalink padr\u00e3o da sua postagem, que pode ser editado. Para fins de SEO, seu permalink deve incluir palavras-chave diretamente relacionadas ao conte\u00fado da sua postagem, eliminando pequenas \"palavras de parada\" como \"o\" e \"a\":<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/pQn5oo_anRM5UGnjo7w8umBhy5vmRf7tIimvrSxw6A3M9vT-LMgWcagGON-wly78isrrgq5i6YNEde5lh6OCDCUm1i168y_2i-uCRccYaHHbH-G_woKS9Y3IOCDCSAwcw-NJfTsT\" alt=\"Captura de tela do campo Slug.\" width=\"800\"\/><\/figure>\n\n\n\n<p>A altera\u00e7\u00e3o de seu link nesse campo alterar\u00e1 a forma como o URL aparece no <em>Visualiza\u00e7\u00e3o de snippets<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-1-1-1024x333.png\" alt=\"Captura de tela do Snippet Preview com link encurtado.\" class=\"wp-image-3546\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-1-1-1024x333.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-1-1-300x97.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-1-1-768x250.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-1-1.png 1262w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Quanto mais curto for o seu permalink, melhor, mas ele tamb\u00e9m deve corresponder ao conte\u00fado da sua postagem o mais pr\u00f3ximo poss\u00edvel. Nesse caso, queremos que nossa postagem seja bem classificada sempre que algu\u00e9m pesquisar \"seo metadata\", portanto, encurtamos o link permanente para focar nessa frase-chave.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_a_Meta_Description\"><\/span>Etapa 2: Criar uma descri\u00e7\u00e3o meta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em seguida, voc\u00ea dever\u00e1 criar uma meta descri\u00e7\u00e3o para sua postagem. Esse \u00e9 um breve resumo do conte\u00fado do post.<\/p>\n\n\n\n<p>Recomenda-se que as meta descri\u00e7\u00f5es n\u00e3o tenham mais de 160 caracteres, portanto, voc\u00ea precisar\u00e1 ser sucinto. Voc\u00ea tamb\u00e9m deve ser o mais direto e claro poss\u00edvel. Informe exatamente o que a postagem aborda e o que os leitores podem esperar obter com ela.&nbsp;<\/p>\n\n\n\n<p>Tamb\u00e9m \u00e9 uma boa ideia incluir uma palavra-chave que corresponda ao t\u00edtulo da postagem em sua meta descri\u00e7\u00e3o, mas n\u00e3o exagere. <a href=\"https:\/\/prettylinks.com\/pt\/blog\/black-hat-seo-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Preenchimento de palavras-chave<\/a> n\u00e3o o ajudar\u00e1 a obter uma classifica\u00e7\u00e3o mais alta e apenas confundir\u00e1 os pesquisadores.<\/p>\n\n\n\n<p>Para escrever sua meta descri\u00e7\u00e3o, volte para a se\u00e7\u00e3o <em>Visualiza\u00e7\u00e3o de snippets<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-optimize-slug-1024x804.png\" alt=\"Captura de tela do campo de meta descri\u00e7\u00e3o.\" class=\"wp-image-3547\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-optimize-slug-1024x804.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-optimize-slug-300x235.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-optimize-slug-768x603.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-optimize-slug.png 1384w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Na parte inferior est\u00e1 o <em>Meta descri\u00e7\u00e3o<\/em> campo. Quando terminar de escrev\u00ea-lo, voc\u00ea o ver\u00e1 na visualiza\u00e7\u00e3o na parte superior:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-3-1024x306.png\" alt=\"Captura de tela da meta descri\u00e7\u00e3o preenchida.\" class=\"wp-image-3548\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-3-1024x306.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-3-300x90.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-3-768x230.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-3.png 1258w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Uma boa pr\u00e1tica para as meta descri\u00e7\u00f5es \u00e9 incluir <a rel=\"noreferrer noopener\" aria-label=\"uma chamada para a\u00e7\u00e3o (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\">uma chamada \u00e0 a\u00e7\u00e3o<\/a> sempre que for relevante. Nesse caso, a descri\u00e7\u00e3o indica explicitamente quais informa\u00e7\u00f5es a postagem cont\u00e9m e oferece uma solu\u00e7\u00e3o. Dessa forma, os pesquisadores sabem exatamente o que est\u00e3o recebendo quando clicam no link.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Choose_a_Focus_Keyword\"><\/span>Etapa 3: Escolha uma palavra-chave de foco<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A esta altura, voc\u00ea j\u00e1 deve ter uma boa ideia de qual palavra-chave ou frase de palavra-chave deseja usar em sua postagem. Essa palavra-chave prim\u00e1ria \u00e9 o termo de pesquisa para o qual voc\u00ea deseja que sua postagem tenha uma classifica\u00e7\u00e3o alta.<\/p>\n\n\n\n<p>O AIOSEO fornecer\u00e1 feedback sobre como melhorar o conte\u00fado da sua postagem com base em uma palavra-chave que voc\u00ea inserir. Basta digit\u00e1-la no campo <em>Foco na frase-chave<\/em> campo:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/zdofH6AuIm6RTatLwtp98UfTI-vDNiAJC2skyMySJyzUP3-Rt7fwzWNMF_HWUyZrC6faqXIkgO6cL_yG3BhKMzGnrXZzzaWrDEea4RARjReuQTs5QagzstpdXSggjdrC058Pz7sa\" alt=\"Captura de tela do Focus Keyphrase.\" width=\"800\"\/><\/figure>\n\n\n\n<p>Depois que voc\u00ea inserir a palavra-chave de foco, o AIOSEO fornecer\u00e1 uma an\u00e1lise da sua postagem. Essas s\u00e3o informa\u00e7\u00f5es valiosas que voc\u00ea pode usar para melhorar o SEO da sua postagem. Elas tamb\u00e9m podem ensin\u00e1-lo a escrever postagens mais otimizadas no futuro:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-keyword-suggestions-1024x634.png\" alt=\"Captura de tela da an\u00e1lise de SEO.\" class=\"wp-image-3549\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-keyword-suggestions-1024x634.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-keyword-suggestions-300x186.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-keyword-suggestions-768x476.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-keyword-suggestions.png 1330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/affiliateroyale.com\/2017\/04\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">Escolha das palavras-chave corretas<\/a> \u00e9 importante, e h\u00e1 v\u00e1rias maneiras de encontr\u00e1-los. Depois de ter uma em mente, voc\u00ea pode usar as diretrizes claras da AIOSEO para incorpor\u00e1-la \u00e0 sua publica\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A otimiza\u00e7\u00e3o dos metadados de SEO pode ajudar tanto os usu\u00e1rios quanto os mecanismos de pesquisa a encontrar e visualizar seu conte\u00fado, e \u00e9 por isso que todo site precisa de uma maneira de gerenciar essas informa\u00e7\u00f5es. 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Portanto, todo site precisa de uma maneira de gerenciar seus metadados de SEO. Talvez a maneira mais f\u00e1cil de gerenciar seus metadados seja usar o AIOSEO...<\/p>","protected":false},"author":11450,"featured_media":3827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[66],"tags":[],"class_list":["post-3541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is SEO metadata, and how does it affect search engine rankings? 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