{"id":3499,"date":"2019-06-21T14:59:46","date_gmt":"2019-06-21T14:59:46","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3499"},"modified":"2019-06-21T14:59:48","modified_gmt":"2019-06-21T14:59:48","slug":"use-external-links-effectively","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/use-external-links-effectively\/","title":{"rendered":"Como usar links externos de forma eficaz em seu site (e por que isso \u00e9 importante)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d391c92cd4a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d391c92cd4a\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-external-links-effectively\/#Why_You_Should_Be_Using_External_Links\" >Por que voc\u00ea deve usar links externos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-external-links-effectively\/#How_to_Use_External_Links_Effectively_4_Key_Tips\" >Como usar links externos de forma eficaz (4 dicas importantes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-external-links-effectively\/#1_Only_Link_to_Credible_Sources\" >1. Crie links somente para fontes confi\u00e1veis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-external-links-effectively\/#2_Dont_Link_to_Your_Own_Competitors\" >2. N\u00e3o crie links para seus pr\u00f3prios concorrentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-external-links-effectively\/#3_Keep_Relevancy_in_Mind\" >3. Mantenha a relev\u00e2ncia em mente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-external-links-effectively\/#4_Use_Tracking_Scripts\" >4. Use scripts de rastreamento<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-external-links-effectively\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A inclus\u00e3o de muitos links externos em seu site WordPress pode ajudar a melhorar a otimiza\u00e7\u00e3o para mecanismos de busca (SEO). No entanto, \u00e9 importante usar esses links da maneira correta. A cria\u00e7\u00e3o de links para os tipos errados de sites pode, na verdade <a href=\"https:\/\/prettylinks.com\/pt\/blog\/why-over-optimizing-your-links-can-backfire\/\">prejudicar a classifica\u00e7\u00e3o de sua p\u00e1gina<\/a>.<\/p>\n\n\n\n<p>Por outro lado, o uso de links externos eficazes pode ajudar a agregar valor ao seu site, direcionar o tr\u00e1fego de usu\u00e1rios e promover o engajamento. Voc\u00ea pode at\u00e9 mesmo <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/docs\/adding-tracking-scripts\/\" target=\"_blank\">rastreie seus links<\/a>Assim, voc\u00ea pode demonstrar sua influ\u00eancia de marketing ao solicitar a outros sites que o deixem escrever um <a href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-guest-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">postagem de convidado<\/a> ou trocar backlinks.<\/p>\n\n\n\n<p>Este artigo explicar\u00e1 os benef\u00edcios da inclus\u00e3o de links externos em seu site e fornecer\u00e1 alguns conselhos para fazer isso de forma eficaz. Vamos ao trabalho!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Be_Using_External_Links\"><\/span>Por que voc\u00ea deve usar links externos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de explicarmos as pr\u00e1ticas recomendadas para a implementa\u00e7\u00e3o de links externos, vamos analisar os motivos pelos quais voc\u00ea deve inclu\u00ed-los em primeiro lugar. H\u00e1 muitas vantagens em usar links externos, como<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Chamar a aten\u00e7\u00e3o de outros sites.<\/strong> A maioria dos sites <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/docs\/adding-tracking-scripts\/\" target=\"_blank\">rastrear suas refer\u00eancias<\/a>. Se voc\u00ea criar um link para eles, \u00e9 mais prov\u00e1vel que eles notem seu site e at\u00e9 o visitem para ver quem voc\u00ea \u00e9. Isso pode melhorar seu alcance, especialmente quando voc\u00ea est\u00e1 come\u00e7ando. Isso pode aumentar seu alcance, especialmente quando voc\u00ea est\u00e1 apenas come\u00e7ando.<\/li><li><strong>Agregar valor ao seu site.<\/strong> A coleta e o estabelecimento de links para recursos \u00fateis podem tornar seu site mais valioso. Em vez de terem que procurar informa\u00e7\u00f5es no Google por conta pr\u00f3pria e se esfor\u00e7ar nos resultados da pesquisa, os visitantes contar\u00e3o com voc\u00ea para indic\u00e1-los na dire\u00e7\u00e3o certa. Isso tamb\u00e9m pode aumentar o tempo gasto em seu site. O \"tempo de perman\u00eancia\" pode <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.searchenginejournal.com\/dwell-time-seo\/294471\/\" target=\"_blank\">Impulsionar seu SEO<\/a>pois esse \u00e9 outro sinal de que os visitantes consideram seu site interessante.<\/li><li><strong>Melhorar a classifica\u00e7\u00e3o de sua p\u00e1gina.<\/strong> Embora os links para sites com spam possam prejudicar a classifica\u00e7\u00e3o do seu site, o oposto tamb\u00e9m \u00e9 verdadeiro. O Google classifica suas p\u00e1ginas com base em <a href=\"https:\/\/torquemag.io\/2019\/02\/google-e-a-t-algorithm-update\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">conhecimento especializado, autoridade e confiabilidade<\/a>. A vincula\u00e7\u00e3o a sites de alta qualidade pode ajudar a melhorar seu posicionamento.<\/li><\/ul>\n\n\n\n<p>Como voc\u00ea pode ver, essas s\u00e3o algumas vantagens que valem a pena buscar. Na pr\u00f3xima se\u00e7\u00e3o, explicaremos como obt\u00ea-las.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_External_Links_Effectively_4_Key_Tips\"><\/span>Como usar links externos de forma eficaz (4 dicas importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Existem algumas t\u00e9cnicas simples que voc\u00ea pode usar para maximizar a efic\u00e1cia de seus links externos. Vamos dar uma olhada em quatro das mais importantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Only_Link_to_Credible_Sources\"><\/span>1. Crie links somente para fontes confi\u00e1veis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como mencionamos anteriormente, voc\u00ea s\u00f3 deve criar links para sites confi\u00e1veis e de alto valor. Isso significa que voc\u00ea deve fazer <a href=\"https:\/\/prettylinks.com\/pt\/blog\/credible-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">uma pequena pesquisa<\/a> antes de adicionar um link ao seu conte\u00fado. Procure por marcadores de confian\u00e7a, como uma baixa propor\u00e7\u00e3o de an\u00fancios em rela\u00e7\u00e3o ao conte\u00fado e um site ativo e bem projetado.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m precisar\u00e1 considerar a qualidade do conte\u00fado em si. Por exemplo, ele \u00e9 organizado, bem escrito e relativamente livre de erros de digita\u00e7\u00e3o? Al\u00e9m disso, \u00e9 melhor criar links para artigos publicados recentemente sempre que poss\u00edvel, pois o Google <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/freshness-update\/\" target=\"_blank\">valoriza conte\u00fado novo<\/a>. Voc\u00ea pode <a href=\"https:\/\/support.google.com\/websearch\/answer\/142143\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">filtrar seus resultados de pesquisa<\/a> para mostrar apenas artigos do ano passado, o que facilitar\u00e1 a sele\u00e7\u00e3o das fontes corretas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Dont_Link_to_Your_Own_Competitors\"><\/span>2. N\u00e3o crie links para seus pr\u00f3prios concorrentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Embora os links externos sejam valiosos, evite criar links para os sites de seus concorrentes. Isso pode afastar alguns de seus neg\u00f3cios, apresentando aos visitantes outras op\u00e7\u00f5es. Al\u00e9m disso, seus concorrentes n\u00e3o teriam incentivo para retribuir o favor e criar um link para voc\u00ea.<\/p>\n\n\n\n<p>Se voc\u00ea encontrar conte\u00fado valioso no site de um concorrente ao procurar links, poder\u00e1 anot\u00e1-lo e considerar a possibilidade de abordar um t\u00f3pico semelhante em seu pr\u00f3prio site. Dessa forma, voc\u00ea estar\u00e1 incentivando o tr\u00e1fego para o seu conte\u00fado (que, espera-se, seja melhor). Voc\u00ea tamb\u00e9m pode adicionar essa pesquisa ao seu <a href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">an\u00e1lise do mercado-alvo<\/a>.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea <em>pode<\/em> Crie links para outras empresas que tenham sinergia com a sua. Por exemplo, se voc\u00ea oferece um plug-in de backup para WordPress, provavelmente n\u00e3o gostaria de criar um link para outro desenvolvedor que ofere\u00e7a uma ferramenta semelhante. No entanto, voc\u00ea poderia criar um link para um plug-in de otimiza\u00e7\u00e3o de SEO ou um blog de web design, ambos valiosos para o seu p\u00fablico-alvo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Keep_Relevancy_in_Mind\"><\/span>3. Mantenha a relev\u00e2ncia em mente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em seguida, \u00e9 importante criar links apenas para artigos que sejam relevantes para o t\u00f3pico que voc\u00ea est\u00e1 discutindo. Relev\u00e2ncia \u00e9 <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/search-authority\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">um dos fatores mais influentes<\/a> quando se trata de determinar a classifica\u00e7\u00e3o da p\u00e1gina. Os usu\u00e1rios devem ser capazes de prever razoavelmente o tipo de conte\u00fado que estar\u00e1 na p\u00e1gina para a qual voc\u00ea est\u00e1 fazendo o link, <em>antes de<\/em> eles o visitam.<\/p>\n\n\n\n<p>Voc\u00ea pode fazer isso usando <a href=\"https:\/\/prettylinks.com\/pt\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">texto \u00e2ncora apropriado<\/a> para mostrar aos leitores exatamente para onde eles est\u00e3o indo. O texto \u00e2ncora \u00e9 a palavra ou frase \u00e0 qual um link \u00e9 aplicado. Por exemplo, se voc\u00ea estiver criando um link para uma defini\u00e7\u00e3o de \"texto \u00e2ncora\", \u00e9 melhor colocar o link nas palavras \"texto \u00e2ncora\" do que simplesmente usar uma frase vaga como \"clique aqui\".<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_Tracking_Scripts\"><\/span>4. Use scripts de rastreamento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por fim, lembre-se de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/docs\/adding-tracking-scripts\/\" target=\"_blank\">usar scripts de rastreamento<\/a> em todos os seus links externos. Isso pode ajud\u00e1-lo a monitorar os cliques e ver a quantidade de tr\u00e1fego que voc\u00ea est\u00e1 direcionando para outros sites. Os scripts de rastreamento s\u00e3o especialmente \u00fateis para <a href=\"https:\/\/affiliateroyale.com\/about\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">sites afiliados<\/a>mas qualquer site pode se beneficiar dessa t\u00e9cnica.<\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode usar dados de rastreamento para solicitar uma troca de links com um site maior. Voc\u00ea pode coletar informa\u00e7\u00f5es anal\u00edticas sobre a quantidade de tr\u00e1fego que est\u00e1 direcionando para outro site e apresent\u00e1-las a ele. Em seguida, voc\u00ea pode pedir que eles retribuam o favor, por exemplo, permitindo que voc\u00ea <a href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-guest-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">escrever um guest post<\/a> ou com links para seu pr\u00f3prio site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O uso de links externos de alta qualidade em seu site pode demonstrar aos mecanismos de pesquisa que voc\u00ea oferece conte\u00fado \u00fatil. Isso tamb\u00e9m pode ajud\u00e1-lo a promover o engajamento e fornecer valor adicional. Se voc\u00ea <a href=\"https:\/\/prettylinks.com\/pt\/docs\/adding-tracking-scripts\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">rastreie seus links<\/a> e provar que est\u00e1 direcionando um grande volume de tr\u00e1fego para outros sites, voc\u00ea poder\u00e1 at\u00e9 mesmo pedir a eles que retribuam o favor e criem um link para o seu conte\u00fado.<\/p>\n\n\n\n<p>Quatro maneiras f\u00e1ceis de usar links externos de forma eficaz incluem:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Somente links para fontes de alta qualidade<\/li><li>Evitar links para seus pr\u00f3prios concorrentes<\/li><li>Usar links relevantes com texto \u00e2ncora otimizado<\/li><li>Implementa\u00e7\u00e3o de scripts de rastreamento<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre o uso de links externos em seu site? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>A inclus\u00e3o de muitos links externos em seu site WordPress pode ajudar a melhorar a otimiza\u00e7\u00e3o de mecanismos de busca (SEO). No entanto, \u00e9 importante usar esses links da maneira correta. A inclus\u00e3o de links para os tipos errados de sites pode, na verdade, prejudicar a classifica\u00e7\u00e3o de sua p\u00e1gina. Por outro lado, o uso de links externos eficazes pode ajudar a agregar valor ao...<\/p>","protected":false},"author":11450,"featured_media":3522,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-3499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are many benefits to including external links on your website. 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