{"id":3450,"date":"2019-05-24T15:42:40","date_gmt":"2019-05-24T15:42:40","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3450"},"modified":"2020-01-13T19:02:58","modified_gmt":"2020-01-13T19:02:58","slug":"ai-marketing-trends","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/ai-marketing-trends\/","title":{"rendered":"5 tend\u00eancias de marketing de IA a serem observadas este ano"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e49fc417294\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e49fc417294\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ai-marketing-trends\/#A_Brief_Introduction_to_AI_Marketing\" >Uma breve introdu\u00e7\u00e3o ao marketing de IA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ai-marketing-trends\/#5_AI_Marketing_Trends_to_Watch_for_This_Year\" >5 tend\u00eancias de marketing de IA a serem observadas este ano<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ai-marketing-trends\/#1_Chatbots\" >1. Chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ai-marketing-trends\/#2_Omnichannel_Marketing\" >2. Marketing omnicanal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ai-marketing-trends\/#3_Natural_Language_Generation\" >3. Gera\u00e7\u00e3o de linguagem natural<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ai-marketing-trends\/#4_Image_Recognition\" >4. Reconhecimento de imagens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ai-marketing-trends\/#5_Customer_Behavior_Analysis\" >5. An\u00e1lise do comportamento do cliente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ai-marketing-trends\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Com o recente boom de <a href=\"https:\/\/www.sciencedaily.com\/terms\/artificial_intelligence.htm\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">IA (Intelig\u00eancia Artificial)<\/a> H\u00e1 muitos m\u00e9todos novos para alcan\u00e7ar o cliente. A IA pode ser uma excelente maneira de ampliar o alcance de sua empresa, <a rel=\"noreferrer noopener\" aria-label=\"descobrir novos clientes (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\">descobrir novos clientes<\/a>e aumentar sua taxa de convers\u00e3o. No entanto, pode ser dif\u00edcil acompanhar o crescimento da tecnologia.<\/p>\n\n\n\n<p>Felizmente, n\u00e3o \u00e9 t\u00e3o dif\u00edcil come\u00e7ar a aplicar os princ\u00edpios do marketing de IA. A primeira etapa \u00e9 entender quais m\u00e9todos de marketing de IA provavelmente ser\u00e3o grandes tend\u00eancias no pr\u00f3ximo ano e, ent\u00e3o, voc\u00ea poder\u00e1 come\u00e7ar a us\u00e1-los para melhorar seu pr\u00f3prio alcance.<\/p>\n\n\n\n<p>Neste artigo, analisaremos 5 tend\u00eancias quentes de marketing de IA e indicaremos a dire\u00e7\u00e3o certa para come\u00e7ar a implement\u00e1-las em seu site. Vamos em frente!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_AI_Marketing\"><\/span>Uma breve introdu\u00e7\u00e3o ao marketing de IA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No entanto, antes de nos aprofundarmos nas novas tend\u00eancias que mencionamos, vamos parar um pouco para analisar o que <a href=\"https:\/\/en.wikipedia.org\/wiki\/Artificial_intelligence\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">A IA de fato \u00e9<\/a>. IA \u00e9 qualquer programa de computador escrito para imitar habilidades humanas \u00fanicas, como aprendizado, gera\u00e7\u00e3o de texto e reconhecimento de imagens.<\/p>\n\n\n\n<p>O boom da IA tem um enorme impacto no marketing, pois tarefas que antes consumiam muito tempo agora podem ser conclu\u00eddas rapidamente por um programa de computador. De fato, muitas plataformas de m\u00eddia social e redes de an\u00fancios digitais <a href=\"https:\/\/www.convinceandconvert.com\/baer-facts\/social-media-powered-by-ai-is-here\/\">usar IA<\/a>.<\/p>\n\n\n\n<p>M\u00e9todos como <a href=\"https:\/\/en.wikipedia.org\/wiki\/Machine_learning\">aprendizado de m\u00e1quina<\/a> permitem que os computadores identifiquem e extrapolem os padr\u00f5es, transformando enormes quantidades de dados de consumidores em percep\u00e7\u00f5es sobre dados demogr\u00e1ficos, h\u00e1bitos de compra e muito mais:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"464\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-07-at-10.46.16-AM-e1557447306693.png\" alt=\"Segmenta\u00e7\u00e3o de p\u00fablico-alvo personalizado do Facebook.\" class=\"wp-image-3451\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-07-at-10.46.16-AM-e1557447306693.png 792w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-07-at-10.46.16-AM-e1557447306693-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-07-at-10.46.16-AM-e1557447306693-768x450.png 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure><\/div>\n\n\n\n<p>Isso d\u00e1 aos anunciantes acesso a ferramentas poderosas. Por exemplo, voc\u00ea pode rastrear o comportamento dos clientes em seu site <a href=\"https:\/\/prettylinks.com\/pt\/docs\/adding-tracking-scripts\/\">Adicionar um script de rastreamento<\/a> para seus links. Em seguida, \u00e9 poss\u00edvel usar essas informa\u00e7\u00f5es para direcionar com mais efici\u00eancia seus an\u00fancios em sites de m\u00eddia social <a href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/\">como o Facebook<\/a>.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar essas ferramentas para gerar novos leads com base em informa\u00e7\u00f5es demogr\u00e1ficas sobre sua base de clientes atual. Por exemplo, o Facebook <a href=\"https:\/\/www.socialmediaexaminer.com\/4-ways-to-build-facebook-lookalike-audiences-to-expand-targeting\/\">Grupos \"semelhantes<\/a> analisar um conjunto de clientes existentes e procurar novos clientes potenciais que sejam demograficamente semelhantes.<\/p>\n\n\n\n<p>\u00c9 claro que o poder da IA no marketing n\u00e3o para por a\u00ed. H\u00e1 muito mais que voc\u00ea pode fazer com essa tecnologia, como gerar textos de marketing e automatizar o atendimento ao cliente. Muitos dos aplicativos mais intrigantes s\u00f3 agora est\u00e3o se difundindo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_AI_Marketing_Trends_to_Watch_for_This_Year\"><\/span>5 tend\u00eancias de marketing de IA a serem observadas este ano<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora que j\u00e1 analisamos o que \u00e9 marketing com IA em um sentido geral, vamos examinar algumas das tend\u00eancias mais quentes para 2019. Cada um desses aplicativos pode ser usado em sua pr\u00f3pria empresa de maneiras criativas e eficazes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Chatbots\"><\/span>1. Chatbots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ter um bom atendimento ao cliente <a href=\"https:\/\/www.entrepreneur.com\/article\/284799\">\u00e9 fundamental<\/a>n\u00e3o importa em que neg\u00f3cio voc\u00ea esteja. Pode ser dif\u00edcil e caro responder \u00e0s perguntas dos clientes 24 horas por dia, 7 dias por semana, mas na era digital muitas pessoas passaram a <a rel=\"noreferrer noopener\" aria-label=\"espere respostas quase instant\u00e2neas (abre em uma nova guia)\" href=\"https:\/\/www.dumblittleman.com\/timely-response-to-customer-requests\/\" target=\"_blank\">esperar respostas quase instant\u00e2neas<\/a>.<\/p>\n\n\n\n<p>Ferramentas de chatbot, como <a href=\"https:\/\/www.zendesk.com\/\">Zendesk<\/a> e <a href=\"https:\/\/www.liveperson.com\/\">LivePerson<\/a> ajudam voc\u00ea a automatizar as respostas \u00e0s perguntas mais frequentes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-08-at-11.29.38-AM.png\" alt=\"Um servi\u00e7o de chatbot.\"\/><\/figure><\/div>\n\n\n\n<p>Os clientes podem interagir com o chatbot e receber respostas imediatas. A pesquisa realmente mostra que <a href=\"https:\/\/www.salesforce.com\/blog\/2018\/01\/why-consumers-prefer-chatbots.html\">69% de clientes<\/a> preferem chatbots a representantes humanos, portanto, \u00e9 uma tecnologia que vale a pena considerar.<\/p>\n\n\n\n<p>Para adicionar um chatbot ao seu site, primeiro voc\u00ea precisa fazer uma pesquisa sobre o <a href=\"https:\/\/www.dmnews.com\/customer-experience\/article\/13035106\/chatting-about-your-first-chatbot\">plataformas dispon\u00edveis<\/a>. Voc\u00ea pode criar seu pr\u00f3prio chatbot com ferramentas como <a href=\"https:\/\/developers.facebook.com\/products\/messenger\/tutorials\/messenger-customer-chat-plugin-tutorial\">Facebook Messenger<\/a>ou trabalhar com uma empresa como a <a href=\"https:\/\/prettylinks.com\/go\/zendesk\/\" title=\"Link de afiliado da Zendesk\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Zendesk<\/a> para criar uma ferramenta personalizada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Omnichannel_Marketing\"><\/span>2. Marketing omnicanal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.ngdata.com\/what-is-omni-channel-marketing\/\">Marketing omnichannel<\/a> permite que voc\u00ea sincronize informa\u00e7\u00f5es em v\u00e1rios sistemas em tempo real. Por exemplo, se voc\u00ea possui uma loja de varejo que vende os mesmos produtos on-line, o marketing omnichannel pode sincronizar seus invent\u00e1rios on-line e off-line. Se um cliente comprar um produto pessoalmente, ele ser\u00e1 removido da loja on-line e vice-versa.<\/p>\n\n\n\n<p>Isso \u00e9 importante, pois os clientes esperam ser tratados como indiv\u00edduos. Por exemplo, se voc\u00ea enviar um e-mail incentivando os clientes a experimentar sua nova antena parab\u00f3lica, o marketing omnicanal facilita a exclus\u00e3o daqueles que j\u00e1 a instalaram. Isso economiza muito tempo quando comparado ao marketing de canal \u00fanico, em que voc\u00ea teria de remover manualmente da lista cada cliente que tivesse comprado o produto.<\/p>\n\n\n\n<p>Ao implementar o marketing omnicanal, \u00e9 importante saber quais sistemas voc\u00ea pode usar. <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2018\/10\/29\/how-to-implement-an-omnichannel-business-strategy\/#61e047393461\">precisa se conectar<\/a>. Ent\u00e3o, a menos que voc\u00ea tenha um g\u00eanio da computa\u00e7\u00e3o na equipe, pode fazer sentido usar um software de marketing omnichannel gerenciado, como o <a href=\"https:\/\/www.ibm.com\/commerce\/omnichannel-customer-experience\">IBM Omnichannel<\/a> ou <a href=\"https:\/\/www.twilio.com\/flex\/omnichannel\">Twilio Flex<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Natural_Language_Generation\"><\/span>3. Gera\u00e7\u00e3o de linguagem natural<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outra tend\u00eancia a ser observada \u00e9 <a href=\"https:\/\/en.wikipedia.org\/wiki\/Natural-language_generation\">Gera\u00e7\u00e3o de linguagem natural (NLG)<\/a>. Esse \u00e9 um m\u00e9todo de cria\u00e7\u00e3o de conte\u00fado de texto usando IA. Os programas de computador j\u00e1 est\u00e3o sendo usados para escrever tudo, desde <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2019\/03\/29\/artificial-intelligence-can-now-write-amazing-content-what-does-that-mean-for-humans\/#36c97c8750ab\">Artigos do New York Times<\/a> e, em alguns casos, os resultados podem ser muito convincentes.<\/p>\n\n\n\n<p>Para manter a presen\u00e7a da sua marca, voc\u00ea provavelmente precisa criar centenas, se n\u00e3o milhares, de publica\u00e7\u00f5es e an\u00fancios nas m\u00eddias sociais todos os anos. Ao configurar um programa de computador para criar textos de marketing para voc\u00ea, \u00e9 poss\u00edvel economizar muito tempo e esfor\u00e7o.<\/p>\n\n\n\n<p>Se estiver pensando em usar o NLG, primeiro voc\u00ea deve considerar se tem um <a href=\"https:\/\/www.marketingaiinstitute.com\/blog\/the-beginners-guide-to-using-natural-language-generation-to-scale-content-marketing\">grande necessidade<\/a> para obter conte\u00fado recorrente e orientado por dados. Em seguida, voc\u00ea dever\u00e1 procurar uma empresa para ajud\u00e1-lo a implement\u00e1-lo, como <a rel=\"noreferrer noopener\" aria-label=\"Narrative Science (abre em uma nova guia)\" href=\"https:\/\/narrativescience.com\/\" target=\"_blank\">Ci\u00eancia Narrativa<\/a> ou <a href=\"https:\/\/automatedinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Insights automatizados (abre em uma nova guia)\">Insights automatizados<\/a>. No momento, a tecnologia ainda \u00e9 bastante cara. No entanto, \u00e0 medida que os pre\u00e7os ca\u00edrem no futuro, a NLG poder\u00e1 desempenhar um papel mais importante no conte\u00fado de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Image_Recognition\"><\/span>4. Reconhecimento de imagens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outra tarefa para a qual a IA pode ser usada \u00e9 o reconhecimento de imagens. Esse \u00e9 o processo pelo qual a IA identifica fotos e inclui <a href=\"https:\/\/en.wikipedia.org\/wiki\/Facial_recognition_system\">reconhecimento facial<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-09-at-9.06.32-AM.png\" alt=\"Reconhecimento de imagens\"\/><\/figure><\/div>\n\n\n\n<p>Com essa tecnologia, voc\u00ea pode executar rapidamente tarefas como a varredura da Web em busca de fotos de clientes que s\u00e3o <a href=\"https:\/\/martechtoday.com\/ai-image-recognition-transforming-social-media-marketing-202838\">usando seu produto<\/a>. Tamb\u00e9m \u00e9 poss\u00edvel analisar os tipos de fotos que seus usu\u00e1rios tendem a publicar, para que voc\u00ea saiba que estilo de visual provavelmente se conectar\u00e1 com eles.<\/p>\n\n\n\n<p>Voc\u00ea pode implementar o reconhecimento de imagem usando uma API de autoatendimento <a href=\"https:\/\/www.tensorflow.org\/about\">como o TensorFlow<\/a>ou uma ferramenta pronta como <a href=\"https:\/\/www.logograb.com\/\">LogoGrab<\/a> ou <a href=\"https:\/\/gumgum.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">GumGum<\/a>. Essas ferramentas vasculham a Web em busca de \"men\u00e7\u00f5es\" visuais de seus produtos, para que voc\u00ea possa identificar e interagir melhor com os clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Customer_Behavior_Analysis\"><\/span>5. An\u00e1lise do comportamento do cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Finalmente, <a href=\"https:\/\/www.pointillist.com\/blog\/customer-behavior-data\/\">an\u00e1lise do comportamento do cliente<\/a> \u00e9 uma forma de coletar e analisar dados para descobrir o que seus clientes est\u00e3o fazendo. Isso \u00e9 usado em ferramentas como o Pixel do Facebook e outras solu\u00e7\u00f5es de personaliza\u00e7\u00e3o de an\u00fancios que permitem direcionar mensagens com base em comportamentos espec\u00edficos.<\/p>\n\n\n\n<p>A an\u00e1lise de comportamento tem um enorme impacto sobre o marketing, pois permite que voc\u00ea veja por tr\u00e1s da cortina e descubra o que realmente interessa ao seu p\u00fablico. Por exemplo, se voc\u00ea dirige uma empresa de ferramentas el\u00e9tricas, pode facilmente presumir que seu principal grupo demogr\u00e1fico s\u00e3o os homens. Entretanto, se descobrir que mais mulheres est\u00e3o navegando em seu site, talvez seja melhor repensar sua estrat\u00e9gia.<\/p>\n\n\n\n<p>Ao usar o PrettyLinks, voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/pt\/docs\/adding-tracking-scripts\/\">adicionar scripts de rastreamento<\/a> para seus links que o ajudar\u00e3o a gerar um banco de dados de comportamentos de clientes. Isso permite que voc\u00ea comece a coletar dados, que podem ser usados para direcionar seus an\u00fancios. Em seguida, voc\u00ea pode usar as poderosas op\u00e7\u00f5es de segmenta\u00e7\u00e3o oferecidas por muitos sites de m\u00eddia social e outras plataformas de marketing populares.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quando voc\u00ea administra um neg\u00f3cio on-line, \u00e9 importante ficar por dentro das \u00faltimas tend\u00eancias de marketing. A IA tem se destacado de forma inconfund\u00edvel <a href=\"https:\/\/www.dmnews.com\/customer-experience\/article\/13036746\/artificial-intelligences-impact-on-marketing\">impacto no marketing<\/a> nos \u00faltimos anos e, em 2019, est\u00e1 maior do que nunca. Ao acompanhar as tecnologias mais recentes, voc\u00ea pode maximizar o alcance e a taxa de convers\u00e3o da sua marca.<\/p>\n\n\n\n<p>Cinco das maiores tend\u00eancias de marketing a serem observadas neste ano incluem:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Chatbots<\/li><li>Marketing omnichannel<\/li><li>Gera\u00e7\u00e3o de linguagem natural<\/li><li>Reconhecimento de imagens<\/li><li>An\u00e1lise do comportamento do cliente<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como usar a IA em suas campanhas de marketing? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Com o recente boom do software de IA (Intelig\u00eancia Artificial), h\u00e1 muitos m\u00e9todos novos para realizar o contato com o cliente. A IA pode ser uma excelente maneira de ampliar o alcance de sua empresa, descobrir novos clientes e aumentar sua taxa de convers\u00e3o. No entanto, pode ser dif\u00edcil acompanhar o crescimento da tecnologia. Felizmente, n\u00e3o \u00e9 t\u00e3o dif\u00edcil assim...<\/p>","protected":false},"author":11450,"featured_media":3481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-3450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"AI is an exciting technology, and one that has significant applications for businesses. 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