{"id":3370,"date":"2020-11-02T06:46:00","date_gmt":"2020-11-02T06:46:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3370"},"modified":"2021-07-14T18:08:45","modified_gmt":"2021-07-14T18:08:45","slug":"a-beginners-guide-to-ai-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-ai-marketing\/","title":{"rendered":"Como usar a IA para marketing (um guia para iniciantes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ecddcc1b616\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ecddcc1b616\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-ai-marketing\/#What_is_AI_Marketing_%E2%80%93_and_Why_Its_Important\" >O que \u00e9 marketing com IA e por que ele \u00e9 importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-ai-marketing\/#3_Ways_to_Use_AI_in_Your_Marketing_Strategy\" >3 maneiras de usar a IA em sua estrat\u00e9gia de marketing<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-ai-marketing\/#1_Improve_the_Chance_of_Conversion_With_Chatbots\" >1. Aumente a chance de convers\u00e3o com os chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-ai-marketing\/#2_Learn_More_About_Your_Audience_with_Social_Listening\" >2. Saiba mais sobre seu p\u00fablico com o Social Listening<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-ai-marketing\/#3_Improve_the_Content_You_Create\" >3. Melhore o conte\u00fado que voc\u00ea cria<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-ai-marketing\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>O mundo do marketing \u00e9 um cen\u00e1rio em constante mudan\u00e7a e pode ser dif\u00edcil ficar por dentro de tudo. A cada ano, espera-se mais e mais dos propriet\u00e1rios de empresas. Como resultado, o uso da intelig\u00eancia artificial (IA) no marketing continua a crescer. <\/p>\n\n\n\n<p>Quando usada de forma eficaz, a IA pode ser uma ferramenta de marketing incrivelmente poderosa. Ela pode ajud\u00e1-lo a aprimorar as estrat\u00e9gias que voc\u00ea j\u00e1 tem em vigor, bem como a desenvolver novas estrat\u00e9gias para atender \u00e0s demandas do seu p\u00fablico. No entanto, para obter sucesso com o marketing de IA, voc\u00ea precisa entender os conceitos b\u00e1sicos. <\/p>\n\n\n\n<p>Nesta postagem, daremos uma vis\u00e3o geral do marketing de IA.  Tamb\u00e9m discutiremos algumas maneiras de us\u00e1-la em seu site. Vamos come\u00e7ar!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dddfe1\"><em>Leve sua estrat\u00e9gia de marketing de afiliados para o pr\u00f3ximo n\u00edvel com <a href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\">PrettyLinks!<\/a><\/em><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_AI_Marketing_%E2%80%93_and_Why_Its_Important\"><\/span>O que \u00e9 marketing com IA e por que ele \u00e9 importante <span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Qualquer propriet\u00e1rio de site sabe que o marketing \u00e9 uma parte essencial de uma estrat\u00e9gia de neg\u00f3cios. \u00c9 tamb\u00e9m uma das que consomem mais tempo. \u00c9 a\u00ed que entra a IA. <\/p>\n\n\n\n<p>Com o marketing de IA, a IA usa o aprendizado de m\u00e1quina para imitar a maneira como os seres humanos se comportam. A IA pode absorver e analisar todos os dados aos quais voc\u00ea d\u00e1 acesso. Em seguida, voc\u00ea pode usar esses dados para informar suas estrat\u00e9gias de marketing. O marketing com IA pode economizar muito tempo a longo prazo, especialmente se voc\u00ea estiver procurando automatizar tarefas de marketing mais manuais. <\/p>\n\n\n\n<p>O uso de IA \u00e9 mais comum do que voc\u00ea imagina. Veja o popular servi\u00e7o de streaming Netflix, por exemplo. Essa plataforma usa IA altamente sofisticada para monitorar cuidadosamente o comportamento de seus usu\u00e1rios.<\/p>\n\n\n\n<p>Em seguida, a Netflix usa essas informa\u00e7\u00f5es para sugerir programas de TV ou filmes que acredita que os usu\u00e1rios gostar\u00e3o. A empresa usa at\u00e9 mesmo os dados coletados para criar conte\u00fado totalmente novo. Por exemplo, o popular programa \"House of Cards\" foi criado porque os h\u00e1bitos de visualiza\u00e7\u00e3o dos usu\u00e1rios <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.cio.com\/article\/3207670\/how-netflix-built-a-house-of-cards-with-big-data.html\" target=\"_blank\" rel=\"noreferrer noopener\">sugeriu que seria um sucesso<\/a>. <\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Use_AI_in_Your_Marketing_Strategy\"><\/span>3 maneiras de usar a IA em sua estrat\u00e9gia de marketing<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>A variedade de tecnologias de IA dispon\u00edveis significa que h\u00e1 todos os tipos de maneiras de implement\u00e1-la em sua estrat\u00e9gia de marketing existente. Vamos come\u00e7ar discutindo algumas das mais comuns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Improve_the_Chance_of_Conversion_With_Chatbots\"><\/span>1. Aumente a chance de convers\u00e3o com os chatbots<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora os chatbots sejam mais comumente utilizados para lidar com as d\u00favidas dos clientes, eles tamb\u00e9m podem ser uma \u00f3tima maneira de orientar as compras que os membros do seu p\u00fablico fazem. Vejamos o chatbot <a href=\"https:\/\/www.asos.com\/us\/\" target=\"_blank\" rel=\"noreferrer noopener\">marca de moda popular ASOS<\/a> usa como exemplo. <\/p>\n\n\n\n<p>O chatbot da ASOS ajuda os clientes m\u00f3veis a navegar em suas pesquisas por meio de possibilidades de roupas e apresenta produtos que acredita que eles gostar\u00e3o com base em suas respostas a algumas perguntas simples. Ele usa as respostas fornecidas pelos clientes para direcionar cada usu\u00e1rio diretamente para o local onde eles podem encontrar produtos relevantes on-line.<\/p>\n\n\n\n<p>Desenvolver um chatbot que promova determinados produtos diretamente nas caixas de entrada do messenger de clientes em potencial \u00e9 uma \u00f3tima maneira de aumentar a probabilidade de convers\u00e3o. Isso ocorre porque ele elimina o trabalho \u00e1rduo de tomar uma decis\u00e3o de compra.<\/p>\n\n\n\n<p>Felizmente, a configura\u00e7\u00e3o de um chatbot \u00e9 surpreendentemente simples, especialmente quando se usa uma ferramenta como a <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"http:\/\/www.digitalgenius.com\/\" target=\"_blank\">G\u00eanio digital<\/a>. Servi\u00e7os como <a aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/www.whoson.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhosOn<\/a> tamb\u00e9m oferecem chatbots projetados para interagir com os clientes em um n\u00edvel mais humano.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Learn_More_About_Your_Audience_with_Social_Listening\"><\/span>2. Saiba mais sobre seu p\u00fablico com o Social Listening<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A escuta social \u00e9 o processo de prestar aten\u00e7\u00e3o ao que as pessoas est\u00e3o dizendo on-line para aumentar e melhorar a estrat\u00e9gia. A escuta social pode ser um empreendimento complexo, mas o uso da IA simplifica muito esse processo.<\/p>\n\n\n\n<p>As ferramentas de listening social baseadas em IA agora s\u00e3o capazes de rastrear men\u00e7\u00f5es e tend\u00eancias do setor, oferecendo a voc\u00ea uma vis\u00e3o mais ampla de como o p\u00fablico responde \u00e0 sua marca. Usando essas ferramentas, voc\u00ea pode aumentar a velocidade, o escopo e a relev\u00e2ncia de suas campanhas de listening social e coletar dados mais precisos e mensur\u00e1veis. <\/p>\n\n\n\n<p><a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.ubermetrics-technologies.com\/social-listening-tool-for-pr-professionals\/?gclid=EAIaIQobChMI8tKmqef83AIV2LXACh3wGQkJEAAYAiAAEgK1mfD_BwE\" target=\"_blank\">Ubermetrics<\/a> e <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Men\u00e7\u00e3o<\/a> s\u00e3o duas ferramentas populares de listening social com tecnologia de IA. Com elas, voc\u00ea pode saber quais produtos atraem seu p\u00fablico, identificar problemas e descobrir tend\u00eancias relevantes, tudo em tempo real.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Improve_the_Content_You_Create\"><\/span>3. Melhore o conte\u00fado que voc\u00ea cria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uma grande parte de seus esfor\u00e7os de marketing envolver\u00e1 <a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cria\u00e7\u00e3o de conte\u00fado<\/a>. Embora seja essencial, esse pode ser um processo demorado. A introdu\u00e7\u00e3o da IA pode ajud\u00e1-lo a simplificar esse processo. <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/wordsmith.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordSmith<\/a> \u00e9 um bot de escrita particularmente eficaz que pode transformar dados estruturados em um documento escrito. <\/p>\n\n\n\n<p>Esse tipo de software \u00e9 mais comumente usado do que voc\u00ea imagina. De fato, <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.wired.com\/2015\/10\/this-news-writing-bot-is-now-free-for-everyone\/\" target=\"_blank\" rel=\"noreferrer noopener\">as m\u00e1quinas t\u00eam gerado conte\u00fado automaticamente<\/a> h\u00e1 anos. Por exemplo, o mecanismo de busca Yahoo usa regularmente o WordSmith para desenvolver conte\u00fado para seus sorteios de futebol americano.<\/p>\n\n\n\n<p>Embora essa forma de IA n\u00e3o esteja pronta para construir longos artigos editoriais, ela pode lhe dar um ponto de partida quando voc\u00ea se deparar com a temida \"p\u00e1gina em branco\". Isso \u00e9 especialmente \u00fatil para publica\u00e7\u00f5es em m\u00eddias sociais, e-mails de marketing e at\u00e9 mesmo respostas a consultas de clientes. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dddfe1\"><em>Gerencie seus links de afiliados com facilidade. <a href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\">Comece a usar o PrettyLinks!<\/a><\/em><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>O marketing \u00e9 uma parte essencial de qualquer empresa, embora exija uma quantidade significativa de energia e recursos. Introduzir a IA em sua estrat\u00e9gia de marketing o ajudar\u00e1 a automatizar o processo, dando assim um impulso aos seus esfor\u00e7os atuais e, ao mesmo tempo, introduzindo alguns m\u00e9todos completamente novos. <\/p>\n\n\n\n<p>Nesta postagem, discutimos tr\u00eas maneiras de usar a IA em sua estrat\u00e9gia de marketing:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Implemente chatbots para priorizar a capacidade de resposta. <\/li><li>Use o listening social para saber mais sobre seu p\u00fablico.<\/li><li>Use ferramentas de reda\u00e7\u00e3o para ajudar com o conte\u00fado que voc\u00ea cria. <\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida ou opini\u00e3o sobre marketing com IA? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>O mundo do marketing \u00e9 um cen\u00e1rio em constante mudan\u00e7a e pode ser dif\u00edcil ficar por dentro de tudo. A cada ano, espera-se mais e mais dos propriet\u00e1rios de empresas. Como resultado, o uso da intelig\u00eancia artificial (IA) no marketing continua a crescer. Quando usada com efici\u00eancia, a IA pode ser uma ferramenta de marketing incrivelmente poderosa...<\/p>","protected":false},"author":23892,"featured_media":5148,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11],"tags":[323,164],"class_list":["post-3370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","tag-ai-marketing","tag-online-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"As the digital landscape grows more crowded, AI provides a new way to market content. 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