{"id":3358,"date":"2019-03-21T20:30:15","date_gmt":"2019-03-21T20:30:15","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3358"},"modified":"2019-03-21T20:30:17","modified_gmt":"2019-03-21T20:30:17","slug":"how-to-create-hashtags","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-hashtags\/","title":{"rendered":"Como criar hashtags que as pessoas realmente usar\u00e3o (3 dicas importantes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69edf4ef6ff80\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69edf4ef6ff80\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-hashtags\/#The_Role_of_Hashtags_in_Business_and_Marketing\" >O papel das hashtags nos neg\u00f3cios e no marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-hashtags\/#Why_Hashtags_Are_Beneficial\" >Por que as hashtags s\u00e3o ben\u00e9ficas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-hashtags\/#How_to_Create_Hashtags_People_Will_Actually_Use_3_Key_Tips\" >Como criar hashtags que as pessoas realmente usar\u00e3o (3 dicas importantes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-hashtags\/#1_Make_It_Easy_for_Users_to_Join_In\" >1. Facilite a participa\u00e7\u00e3o dos usu\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-hashtags\/#2_Appeal_to_Your_Audiences_Interests\" >2. Apele para os interesses de seu p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-hashtags\/#3_Track_and_Refine_Your_Efforts_Over_Time\" >3. Acompanhe e refine seus esfor\u00e7os ao longo do tempo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-hashtags\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Todo profissional de marketing de m\u00eddia social conhece a import\u00e2ncia das hashtags, e elas podem ser incrivelmente ben\u00e9ficas quando usadas de forma eficaz. No entanto, o fato de voc\u00ea criar uma hashtag n\u00e3o significa que seu p\u00fablico-alvo ir\u00e1 aderir a ela - primeiro voc\u00ea precisa captar a aten\u00e7\u00e3o dele. <br><\/p>\n\n\n\n<p>A cria\u00e7\u00e3o de hashtags fortes e memor\u00e1veis \u00e9 um m\u00e9todo inteligente para envolver seu p\u00fablico. Elas dar\u00e3o aos usu\u00e1rios uma nova maneira de se envolverem na conversa sobre a sua empresa e at\u00e9 mesmo abrir\u00e3o a porta para algum Conte\u00fado Gerado pelo Usu\u00e1rio (UGC).<br><\/p>\n\n\n\n<p>Nesta publica\u00e7\u00e3o, explicaremos como criar hashtags que seu p\u00fablico provavelmente usar\u00e1. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Role_of_Hashtags_in_Business_and_Marketing\"><\/span>O papel das hashtags nos neg\u00f3cios e no marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em termos de m\u00eddia social, uma hashtag \u00e9 a <em>#<\/em> seguido de um termo ou frase-chave (sem espa\u00e7os). Essa frase geralmente est\u00e1 associada a um conceito maior, seja ele um neg\u00f3cio, um produto ou uma tend\u00eancia atual.<\/p>\n\n\n\n<p>A hashtag pode ser usada para promover ou organizar o conceito ao qual ela se refere, trazendo um p\u00fablico on-line mais amplo para a discuss\u00e3o. Por exemplo, a Apple usa a hashtag <em>#odayatapple<\/em> para compartilhar detalhes no Twitter sobre a vida cotidiana da empresa.<\/p>\n\n\n\n<p>O Twitter \u00e9 geralmente considerado o local de nascimento da hashtag. O desenvolvedor da Web Chris Messina apresentou a ideia em 2007, como uma forma de categorizar o conte\u00fado na plataforma:<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.43.58-e1551192330326.png\" alt=\"A inven\u00e7\u00e3o da hashtag.\" class=\"wp-image-3361\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.43.58-e1551192330326.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.43.58-e1551192330326-300x111.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.43.58-e1551192330326-768x283.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Desde ent\u00e3o, as hashtags se tornaram comuns e agora s\u00e3o usadas com frequ\u00eancia em todas as plataformas de m\u00eddia social, especialmente pelas marcas. Houve in\u00fameras campanhas de hashtag de marcas ao longo dos anos, embora a <a href=\"https:\/\/www.coca-colacompany.com\/stories\/share-a-coke-and-share-the-summer-2018-campaign-focuses-on-special-moments\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Iniciativa Coca-Cola #ShareaCoke (abre em uma nova guia)\">Coca-Cola <\/a><em><a href=\"https:\/\/www.coca-colacompany.com\/stories\/share-a-coke-and-share-the-summer-2018-campaign-focuses-on-special-moments\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Iniciativa Coca-Cola #ShareaCoke (abre em uma nova guia)\">#ShareaCoke<\/a><\/em><a href=\"https:\/\/www.coca-colacompany.com\/stories\/share-a-coke-and-share-the-summer-2018-campaign-focuses-on-special-moments\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Iniciativa Coca-Cola #ShareaCoke (abre em uma nova guia)\">&nbsp;iniciativa<\/a> \u00e9 um exemplo particularmente bem-sucedido:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"527\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/coke-shareacoke-campaign.png\" alt=\"Uma publica\u00e7\u00e3o no Twitter com a hashtag #ShareaCoke.\" class=\"wp-image-3362\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/coke-shareacoke-campaign.png 734w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/coke-shareacoke-campaign-300x215.png 300w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure><\/div>\n\n\n\n<p>Durante essa campanha, os consumidores foram incentivados a encontrar garrafas de Coca-Cola com seus nomes e a compartilhar imagens delas nas m\u00eddias sociais usando a hashtag relevante. Mais de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.investopedia.com\/articles\/markets\/100715\/what-makes-share-coke-campaign-so-successful.asp\" target=\"_blank\">500.000 fotos foram compartilhadas<\/a>A Coca-Cola foi criada pela empresa, e os clientes criaram mais de seis milh\u00f5es de garrafas de Coca-Cola personalizadas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Hashtags_Are_Beneficial\"><\/span>Por que as hashtags s\u00e3o ben\u00e9ficas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O uso estrat\u00e9gico de hashtags pode ajudar seu conte\u00fado a alcan\u00e7ar mais do p\u00fablico-alvo pretendido, aumentando o n\u00famero de clientes em potencial que o ver\u00e3o. Isso, por sua vez, pode levar a um aumento no tr\u00e1fego do site, um aumento nas taxas de convers\u00e3o ou at\u00e9 mesmo mais exposi\u00e7\u00e3o para sua empresa.<br><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/blog.bufferapp.com\/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many\" target=\"_blank\">Estudos demonstraram que<\/a> que os tweets que cont\u00eam uma hashtag tendem a ter o dobro do n\u00edvel de engajamento dos que n\u00e3o cont\u00eam. Em outras palavras, as hashtags s\u00e3o uma \u00f3tima maneira de envolver seu p\u00fablico. Muitas marcas as utilizam como uma forma de estimular o Conte\u00fado Gerado pelo Usu\u00e1rio (UGC), incentivando os clientes a compartilhar imagens que se relacionem de alguma forma com seus produtos ou servi\u00e7os.<\/p>\n\n\n\n<p>\u00c9 claro que \u00e9 importante observar que nem todas as hashtags s\u00e3o criadas da mesma forma. Muitas marcas saturam seu conte\u00fado com um n\u00famero excessivo ou irrelevante de hashtags. \u00c9 improv\u00e1vel que elas sejam usadas, e <a href=\"https:\/\/buffer.com\/library\/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pode, na verdade, diminuir o engajamento (abre em uma nova guia)\">pode, na verdade, diminuir o engajamento<\/a>. Voltar sua aten\u00e7\u00e3o para a cria\u00e7\u00e3o de menos hashtags bem pensadas \u00e9 um m\u00e9todo de marketing muito mais eficaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Hashtags_People_Will_Actually_Use_3_Key_Tips\"><\/span>Como criar hashtags que as pessoas realmente usar\u00e3o (3 dicas importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora haja v\u00e1rias considera\u00e7\u00f5es a serem feitas ao criar uma hashtag, \u00e9 importante lembrar sempre as tr\u00eas regras principais. N\u00e3o deve haver espa\u00e7os, pontua\u00e7\u00e3o ou caracteres especiais. O n\u00e3o cumprimento dessas diretrizes dificultar\u00e1 o uso das hashtags - algo que voc\u00ea definitivamente deseja evitar.<\/p>\n\n\n\n<p>Depois disso, h\u00e1 mais algumas t\u00e9cnicas que voc\u00ea pode aplicar se quiser obter o m\u00e1ximo de benef\u00edcios poss\u00edveis com suas hashtags. Vamos dar uma olhada em algumas das melhores estrat\u00e9gias que voc\u00ea deve ter em mente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Make_It_Easy_for_Users_to_Join_In\"><\/span><strong>1. Facilite a participa\u00e7\u00e3o dos usu\u00e1rios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para incentivar o m\u00e1ximo de envolvimento, voc\u00ea precisar\u00e1 facilitar a participa\u00e7\u00e3o das pessoas. As hashtags excessivamente corporativas e formais podem fazer com que seu p\u00fablico se sinta alienado. Al\u00e9m disso, \u00e9 improv\u00e1vel que eles usem algo que n\u00e3o tenha relev\u00e2ncia pessoal.<\/p>\n\n\n\n<p>Em vez disso, voc\u00ea deve usar uma linguagem pessoal e pr\u00e1tica em suas hashtags. A companhia a\u00e9rea Alaska Air demonstra isso perfeitamente com suas <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/onemileatatime.com\/alaska-airlines-launches-alaska-campaign\/\" target=\"_blank\"><em>#iAmAlaska<\/em> campanha<\/a>. A hashtag oferece aos usu\u00e1rios uma maneira direta de se envolver e \u00e9 simples o suficiente para que qualquer pessoa possa entender e usar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-15.28.55-1-1024x310.png\" alt=\"A campanha iAmAlaska da Alaska Air.\" class=\"wp-image-3360\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p>Isso incentiva os usu\u00e1rios a publicar conte\u00fado original usando-o sempre que voarem com a Alaska Air. A ado\u00e7\u00e3o de uma estrat\u00e9gia semelhante pode ser uma excelente maneira de incentivar seu pr\u00f3prio UGC. <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.tintup.com\/blog\/user-generated-content-definition\/\" target=\"_blank\">Inclus\u00e3o de UGC em seu site<\/a> ajuda a criar a confian\u00e7a do usu\u00e1rio e, como resultado, pode aumentar a probabilidade de convers\u00f5es.<\/p>\n\n\n\n<p>De fato, <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/crowdriff.com\/user-generated-content-stats\/\" target=\"_blank\">85% dos consumidores consideram o UGC<\/a> mais influente do que o conte\u00fado que vem diretamente das marcas, tornando-o uma ferramenta de marketing eficaz (e econ\u00f4mica). Voc\u00ea pode solicitar ainda mais a participa\u00e7\u00e3o do p\u00fablico publicando novamente as imagens que receber nos canais da sua marca, juntamente com as hashtags relacionadas, mas certifique-se de obter a permiss\u00e3o dos usu\u00e1rios primeiro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Appeal_to_Your_Audiences_Interests\"><\/span><strong>2. Apele para os interesses de seu p\u00fablico<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Al\u00e9m de serem pessoais, as hashtags que voc\u00ea usa tamb\u00e9m precisam atrair os principais interesses do seu p\u00fablico. Se isso n\u00e3o acontecer, as pessoas simplesmente n\u00e3o as usar\u00e3o, independentemente do quanto voc\u00ea incentive o envolvimento delas.<\/p>\n\n\n\n<p>Felizmente, a m\u00eddia social \u00e9 o lugar perfeito para saber mais sobre o seu p\u00fablico. Voc\u00ea pode come\u00e7ar usando a <a href=\"https:\/\/twitter.com\/search-home\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">tend\u00eancias<\/a> e <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/help.instagram.com\/231704903690654\/\" target=\"_blank\">explorar<\/a> p\u00e1ginas em sites como Instagram e Twitter. L\u00e1, voc\u00ea geralmente encontra um centro de informa\u00e7\u00f5es relacionadas ao seu setor ou nicho. Ferramentas gratuitas como <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> tamb\u00e9m s\u00e3o uma maneira \u00fatil de identificar as tend\u00eancias atuais. <\/p>\n\n\n\n<p>Depois de identificar uma tend\u00eancia popular, o uso de hashtags relacionadas pode ajud\u00e1-lo a inserir sua marca na conversa. Como resultado, \u00e9 prov\u00e1vel que mais pessoas vejam seu conte\u00fado. Um \u00f3timo exemplo disso em a\u00e7\u00e3o foi a campanha With Whom Do You Listen (Com quem voc\u00ea ouve) do Spotify:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.36.52-1024x669.png\" alt=\"Uma campanha do Spotify baseada em Game of Thrones.\" class=\"wp-image-3359\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p>Essa hashtag reuniu os f\u00e3s de Game of Thrones com playlists inspiradas nos personagens. Uma tend\u00eancia n\u00e3o precisa estar diretamente relacionada ao seu neg\u00f3cio para que voc\u00ea possa tirar proveito dela - portanto, seja criativo e procure conex\u00f5es inesperadas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Track_and_Refine_Your_Efforts_Over_Time\"><\/span><strong>3. Acompanhe e refine seus esfor\u00e7os ao longo do tempo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como acontece com qualquer elemento de sua estrat\u00e9gia de marketing, \u00e9 necess\u00e1ria uma manuten\u00e7\u00e3o frequente para manter o uso de hashtags com a m\u00e1xima efic\u00e1cia. Isso se deve ao fato de que as tend\u00eancias mudam e o p\u00fablico segue em frente - e manter as mesmas hashtags antigas por muito tempo pode fazer com que voc\u00ea pare\u00e7a um pouco desesperado. <br><\/p>\n\n\n\n<p>Portanto, planeje cuidadosamente um per\u00edodo de tempo espec\u00edfico para cada uma de suas campanhas de hashtag e decida antecipadamente quantas ser\u00e3o criadas. Isso tamb\u00e9m o ajudar\u00e1 a monitorar os resultados e a identificar \u00e1reas para melhorias futuras.<\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode descobrir que seu p\u00fablico se envolveu bem com uma de suas hashtags, mas ignorou outra. Isso lhe d\u00e1 uma ideia mais clara das etapas a serem seguidas na sua pr\u00f3xima campanha para que ela seja um sucesso.<\/p>\n\n\n\n<p>Ferramentas como <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\">Sprout Social<\/a> facilitam o rastreamento das hashtags, pois tendem a oferecer uma s\u00e9rie de recursos que o ajudar\u00e3o a coletar dados concretos. Voc\u00ea pode at\u00e9 mesmo comparar suas hashtags com as da concorr\u00eancia usando a fun\u00e7\u00e3o <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/sproutsocial.com\/features\/social-media-analytics\" target=\"_blank\">Servi\u00e7o de relat\u00f3rio de compara\u00e7\u00e3o do Twitter<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As hashtags s\u00e3o uma poderosa ferramenta de marketing, embora possam ser dif\u00edceis de dominar. Muitas marcas tentaram e n\u00e3o conseguiram criar estrat\u00e9gias eficazes; no entanto, tudo o que voc\u00ea precisa fazer para ter sucesso \u00e9 manter seu p\u00fablico-alvo em mente. Dessa forma, voc\u00ea pode incentivar a participa\u00e7\u00e3o do usu\u00e1rio e, como resultado, aumentar a visibilidade da sua marca. <\/p>\n\n\n\n<p>Nesta postagem, exploramos algumas das maneiras de criar hashtags que seu p\u00fablico provavelmente usar\u00e1. Isso inclui:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use uma linguagem pessoal e pr\u00e1tica para envolver diretamente seu p\u00fablico.<\/li><li>Pesquise as tend\u00eancias atuais pelas quais seu p\u00fablico provavelmente se interessar\u00e1.<\/li><li>Acompanhe e analise regularmente as hashtags que voc\u00ea usa. <\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem mais alguma d\u00favida sobre o uso de hashtags? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Todo profissional de marketing de m\u00eddia social conhece a import\u00e2ncia das hashtags, e elas podem ser incrivelmente ben\u00e9ficas quando usadas de forma eficaz. No entanto, o fato de voc\u00ea criar uma hashtag n\u00e3o significa que o seu p\u00fablico-alvo ir\u00e1 aderir a ela - primeiro voc\u00ea precisa captar a aten\u00e7\u00e3o dele. A cria\u00e7\u00e3o de hashtags fortes e memor\u00e1veis \u00e9 um m\u00e9todo inteligente para envolver seu p\u00fablico. 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