{"id":3335,"date":"2019-03-08T06:00:38","date_gmt":"2019-03-08T06:00:38","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3335"},"modified":"2020-01-13T18:24:01","modified_gmt":"2020-01-13T18:24:01","slug":"improve-your-email-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/","title":{"rendered":"3 maneiras de melhorar seu marketing por e-mail"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef23feed741\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef23feed741\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#How_Email_Marketing_Can_Benefit_Your_Business\" >Como o marketing por e-mail pode beneficiar sua empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#3_Ways_to_Improve_Your_Email_Marketing\" >3 maneiras de melhorar seu marketing por e-mail<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#1_Refine_Your_Calls_To_Action_CTAs\" >1. Refine suas chamadas para a\u00e7\u00e3o (CTAs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#2_Assess_Your_Emails_Design\" >2. Avalie o design de seus e-mails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#3_Automate_the_Process\" >3. Automatizar o processo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Em um mercado lotado, fazer com que seu conte\u00fado seja notado pode ser dif\u00edcil. Embora voc\u00ea j\u00e1 esteja investindo na promo\u00e7\u00e3o do site, \u00e9 importante garantir que esteja aproveitando ao m\u00e1ximo seus esfor\u00e7os. <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Marketing por e-mail<\/a> \u00e9 um excelente exemplo disso, pois o envio de e-mails aleat\u00f3rios simplesmente n\u00e3o funcionar\u00e1. <\/p>\n\n\n\n<p>Quando usados corretamente, seus e-mails de marketing podem, na verdade, desempenhar um papel importante no sucesso cont\u00ednuo do seu site. Mensagens que chamam a aten\u00e7\u00e3o podem levar as pessoas ao seu site, ampliando o n\u00famero de visitantes que veem seu conte\u00fado e, como resultado, aumentando a probabilidade de taxas de convers\u00e3o mais altas.<\/p>\n\n\n\n<p>Nesta postagem, abordaremos os motivos <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a> \u00e9 t\u00e3o importante. Tamb\u00e9m discutiremos alguns dos principais m\u00e9todos que podem melhorar a maneira como voc\u00ea o utiliza. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Email_Marketing_Can_Benefit_Your_Business\"><\/span>Como o marketing por e-mail pode beneficiar sua empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os e-mails s\u00e3o uma grande parte da vida de praticamente todo mundo. N\u00f3s os recebemos e enviamos todos os dias. Tamb\u00e9m os ignoramos, e \u00e9 prov\u00e1vel que seus clientes fa\u00e7am o mesmo. O envio de e-mails ineficazes consome tempo e recursos valiosos, por isso \u00e9 importante saber como <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"usar o marketing por e-mail (abre em uma nova guia)\">usar o marketing por e-mail<\/a> efetivamente. <br><\/p>\n\n\n\n<p>Uma das principais vantagens de usar e-mails para promover seu site \u00e9 o baixo custo. A maioria dos <a rel=\"noreferrer noopener\" aria-label=\"servi\u00e7os de automa\u00e7\u00e3o (abre em uma nova guia)\" href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" target=\"_blank\">servi\u00e7os de automa\u00e7\u00e3o<\/a> oferecer\u00e3o pelo menos um plano gratuito. Al\u00e9m disso, quando voc\u00ea considera que <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a> proporciona um ROI m\u00e9dio de<a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.business2community.com\/email-marketing\/7-email-marketing-trends-for-2019-02120824\" target=\"_blank\"> $44 para cada $1 gasto<\/a>Se voc\u00ea n\u00e3o tiver uma boa experi\u00eancia, \u00e9 claro que est\u00e1 obtendo muito retorno por um pequeno investimento.<\/p>\n\n\n\n<p>O e-mail tamb\u00e9m \u00e9 uma plataforma em constante crescimento, cuja popularidade parece nunca diminuir, mesmo com a crescente popularidade das m\u00eddias sociais e ferramentas semelhantes. Mais da metade do planeta usou e-mail regularmente em 2018, e a previs\u00e3o \u00e9 de que haver\u00e1 <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2018\/01\/Email_Statistics_Report,_2018-2022_Executive_Summary.pdf\" target=\"_blank\">4,2 bilh\u00f5es de usu\u00e1rios de e-mail<\/a> at\u00e9 o final de 2022. <\/p>\n\n\n\n<p>Portanto, os e-mails de marketing s\u00e3o uma excelente maneira de atingir diretamente seus clientes. 91% dos consumidores dos EUA <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/expandedramblings.com\/index.php\/email-statistics\/\" target=\"_blank\">verificam seus e-mails todos os dias<\/a>o que significa que \u00e9 prov\u00e1vel que suas mensagens sejam pelo menos vistas. Al\u00e9m disso, a McKinsey &amp; Company descobriu que os e-mails s\u00e3o <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"40 vezes mais bem-sucedido (abre em uma nova guia)\">40 vezes mais bem-sucedido<\/a> na aquisi\u00e7\u00e3o de novos clientes do que o Facebook ou o Twitter.<\/p>\n\n\n\n<p>No entanto, apesar da import\u00e2ncia desse canal, muitos propriet\u00e1rios de empresas continuam a investir pouco em seus esfor\u00e7os de marketing por e-mail. Esse \u00e9 um erro que voc\u00ea n\u00e3o deve cometer, pois investir tempo e recursos nessa \u00e1rea pode ter um impacto extremamente positivo no sucesso do seu site e da sua empresa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Improve_Your_Email_Marketing\"><\/span>3 maneiras de melhorar seu marketing por e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Felizmente, melhorar seus esfor\u00e7os de marketing por e-mail n\u00e3o exige necessariamente uma revis\u00e3o completa. Ao fazer alguns ajustes simples aqui e ali, voc\u00ea estar\u00e1 no caminho certo para uma estrat\u00e9gia mais eficaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Refine_Your_Calls_To_Action_CTAs\"><\/span><strong>1. Refine suas chamadas para a\u00e7\u00e3o (CTAs)<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um dos elementos mais importantes em qualquer e-mail de marketing \u00e9 o seu <a rel=\"noreferrer noopener\" aria-label=\"Chamada para a\u00e7\u00e3o (CTA) (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\">Chamada para a\u00e7\u00e3o (CTA)<\/a>. \u00c9 o que envia os leitores para onde voc\u00ea quer que eles v\u00e3o, como um produto espec\u00edfico ou uma p\u00e1gina de destino. Embora seja tentador incluir v\u00e1rias, uma \u00fanica CTA pode ser muito mais bem-sucedida. De fato, estudos demonstraram que e-mails com uma \u00fanica CTA podem <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/www.wordstream.com\/blog\/ws\/2015\/06\/10\/digital-marketing-stats\" target=\"_blank\">aumentar os cliques por 371%<\/a> e vendas por 1617%.<\/p>\n\n\n\n<p>Com apenas um CTA, \u00e9 claro, voc\u00ea precisar\u00e1 garantir que ele seja o mais eficaz poss\u00edvel se quiser obter os melhores resultados. Voc\u00ea pode fazer isso de v\u00e1rias maneiras, por exemplo, considerando cuidadosamente a escolha da cor. Estudos t\u00eam constatado consistentemente que <a rel=\"noreferrer noopener\" href=\"https:\/\/www.protocol80.com\/blog\/16-kick-ass-call-to-action-statistics-that-prove-ctas-are-essential\" target=\"_blank\">CTAs em laranja e vermelho<\/a> s\u00e3o os mais bem-sucedidos, talvez porque tenham maior probabilidade de atrair a aten\u00e7\u00e3o do p\u00fablico:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46-1024x443.png\" alt=\"Um exemplo de uma CTA vermelha.\" class=\"wp-image-3336\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46-1024x443.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46-300x130.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46-768x332.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46.png 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Voc\u00ea tamb\u00e9m deve usar texto grande e linguagem orientada para a a\u00e7\u00e3o, como \"Get Started Now!\" (Comece agora!). A inclus\u00e3o de palavras mais pessoais tamb\u00e9m \u00e9 altamente eficaz. Um estudo observou que <a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/design-call-to-action-buttons\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"um aumento de 90% (abre em uma nova guia)\">um aumento de 90%<\/a> nas taxas de cliques ao usar frases na primeira pessoa (por exemplo: \"Start My Free Trial\" em vez de \"Start Your Free Trial\").<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_Your_Emails_Design\"><\/span><strong>2. Avalie o design de seus e-mails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tamb\u00e9m \u00e9 importante considerar a apar\u00eancia de seus e-mails. Isso pode ter um grande impacto sobre o n\u00famero de pessoas que tomam conhecimento e sobre a apar\u00eancia profissional e atraente de suas mensagens. Voc\u00ea tamb\u00e9m deve pensar em como seu e-mail ser\u00e1 exibido nas telas de dispositivos m\u00f3veis, pois quase <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.campaignmonitor.com\/company\/annual-report\/2016\/\" target=\"_blank\">63% de aberturas de e-mail<\/a> acontecem em dispositivos m\u00f3veis.<\/p>\n\n\n\n<p>Embora as cores brilhantes sejam essenciais ao projetar CTAs, o uso de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.verticalresponse.com\/blog\/dont-let-your-email-look-defeated-3-essential-design-elements\/\" target=\"_blank\">espa\u00e7o em branco<\/a> \u00e9 geralmente considerado mais eficaz quando voc\u00ea est\u00e1 criando o conte\u00fado do corpo. A implementa\u00e7\u00e3o de bastante espa\u00e7o em branco permite que as pessoas interpretem, examinem e dividam e-mails com muitas informa\u00e7\u00f5es em se\u00e7\u00f5es gerenci\u00e1veis:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50-1024x730.png\" alt=\"Um uso eficaz do espa\u00e7o em branco em um e-mail. \" class=\"wp-image-3337\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50-1024x730.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50-300x214.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50-768x548.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50.png 1228w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Ao elaborar e-mails, voc\u00ea tamb\u00e9m pode levar em conta a maneira como as pessoas os ler\u00e3o. Normalmente, o p\u00fablico consome conte\u00fado em \"padr\u00f5es\" previs\u00edveis, o que significa que voc\u00ea deve garantir que as informa\u00e7\u00f5es mais importantes estejam no local ideal. Por exemplo, muitas pessoas tendem a ler e-mails da seguinte forma <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\" target=\"_blank\">um padr\u00e3o \"F<\/a>Isso significa que eles prestar\u00e3o mais aten\u00e7\u00e3o ao que est\u00e1 na parte superior e no lado esquerdo. <\/p>\n\n\n\n<p>Por fim, o <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-tips-for-email-campaign\/\" target=\"_blank\">a maneira como voc\u00ea usa os links<\/a> tamb\u00e9m podem desempenhar um papel importante no sucesso geral de seus e-mails de marketing e de seu site como um todo. Por exemplo, ao incluir links para conte\u00fado adicional em seu site, voc\u00ea pode levar os leitores ao site diretamente de seus e-mails.<\/p>\n\n\n\n<p>Seja qual for o seu m\u00e9todo, usar o <a rel=\"noreferrer noopener\" aria-label=\"Plug-in PrettyLinks (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\">Plug-in PrettyLinks<\/a> facilita a cria\u00e7\u00e3o de links eficazes. Nosso plug-in pode at\u00e9 mesmo ajud\u00e1-lo a encontrar o melhor posicionamento para seus links, o que significa que seu p\u00fablico ter\u00e1 maior probabilidade de interagir com eles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Automate_the_Process\"><\/span><strong>3. Automatizar o processo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O tempo necess\u00e1rio para produzir uma campanha eficaz de marketing por e-mail pode parecer assustador, especialmente quando voc\u00ea tem um milh\u00e3o de outras coisas para fazer. Felizmente, h\u00e1 uma s\u00e9rie de ferramentas \u00fateis dispon\u00edveis para ajud\u00e1-lo a automatizar o processo. <\/p>\n\n\n\n<p>Servi\u00e7os como <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">MailChimp<\/a> ajudar\u00e1 voc\u00ea a programar seus e-mails com anteced\u00eancia, o que significa que voc\u00ea n\u00e3o precisa se preocupar em produzir conte\u00fado regularmente:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-1024x365.png\" alt=\"O site do MailChimp.\" class=\"wp-image-3338\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-1024x365.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-300x107.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-768x274.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-1536x548.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-2048x731.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>A inclus\u00e3o de um editor de arrastar e soltar tamb\u00e9m facilita muito o processo de design. Al\u00e9m disso, usar o MailChimp ou o <a href=\"https:\/\/www.isitwp.com\/best-email-marketing-services-compared\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"um servi\u00e7o semelhante (abre em uma nova guia)\">um servi\u00e7o semelhante<\/a> significa que voc\u00ea pode <a rel=\"noreferrer noopener\" aria-label=\"segmentar sua lista de e-mails (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" target=\"_blank\">segmentar sua lista de e-mails<\/a> com base em v\u00e1rios fatores, inclusive a localiza\u00e7\u00e3o geogr\u00e1fica e o hist\u00f3rico de compras de cada assinante espec\u00edfico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O marketing por e-mail \u00e9 uma maneira inteligente, econ\u00f4mica e acess\u00edvel de promover seu conte\u00fado. O uso de campanhas de e-mail eficazes pode aumentar o tr\u00e1fego do site e melhorar a probabilidade de convers\u00f5es. No entanto, \u00e9 importante saber exatamente<em> como<\/em> para usar essa ferramenta, a fim de obter o m\u00e1ximo de benef\u00edcios. <br><\/p>\n\n\n\n<p>Nesta postagem, discutimos tr\u00eas maneiras de obter o m\u00e1ximo de seus esfor\u00e7os de marketing por e-mail:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use cores e linguagem emotiva para refinar suas CTAs.<\/li><li>Avalie seu design de e-mail atual e desenvolva uma estrat\u00e9gia de vincula\u00e7\u00e3o eficaz com <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\">PrettyLinks<\/a>.<\/li><li>Automatize o processo usando uma ferramenta de gerenciamento como <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/mailchimp.com\/\" target=\"_blank\">MailChimp<\/a>.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem mais alguma d\u00favida sobre como melhorar seu marketing por e-mail? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Em um mercado lotado, fazer com que seu conte\u00fado seja notado pode ser dif\u00edcil. Embora voc\u00ea j\u00e1 esteja investindo na promo\u00e7\u00e3o do site, \u00e9 importante garantir que esteja aproveitando ao m\u00e1ximo seus esfor\u00e7os. O marketing por e-mail \u00e9 um excelente exemplo disso, pois o envio de e-mails aleat\u00f3rios simplesmente n\u00e3o funcionar\u00e1. Quando usado corretamente, seu...<\/p>","protected":false},"author":11450,"featured_media":3376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-3335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Email marketing can get your content noticed, but it&#039;s important to make the most of it. In this post, we&#039;ll explain how to improve your marketing emails!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"3 Ways to Improve Your Email Marketing\" \/>\n\t\t<meta property=\"og:description\" content=\"Email marketing can get your content noticed, but it&#039;s important to make the most of it. In this post, we&#039;ll explain how to improve your marketing emails!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Email-Marketing@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Email-Marketing@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"929\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-03-08T06:00:38+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-01-13T18:24:01+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"3 Ways to Improve Your Email Marketing\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Email marketing can get your content noticed, but it&#039;s important to make the most of it. In this post, we&#039;ll explain how to improve your marketing emails!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Email-Marketing@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/improve-your-email-marketing\\\/#blogposting\",\"name\":\"3 Ways to Improve Your Email Marketing\",\"headline\":\"3 Ways to Improve Your Email Marketing\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Email-Marketing@2x.png\",\"width\":1480,\"height\":929},\"datePublished\":\"2019-03-08T06:00:38-07:00\",\"dateModified\":\"2020-01-13T18:24:01-07:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/improve-your-email-marketing\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/improve-your-email-marketing\\\/#webpage\"},\"articleSection\":\"Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/improve-your-email-marketing\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/improve-your-email-marketing\\\/#listItem\",\"name\":\"3 Ways to Improve Your Email Marketing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/improve-your-email-marketing\\\/#listItem\",\"position\":3,\"name\":\"3 Ways to Improve Your Email Marketing\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/improve-your-email-marketing\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1777057044\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/improve-your-email-marketing\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/improve-your-email-marketing\\\/\",\"name\":\"3 Ways to Improve Your Email Marketing\",\"description\":\"Email marketing can get your content noticed, but it's important to make the most of it. In this post, we'll explain how to improve your marketing emails!\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/improve-your-email-marketing\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Email-Marketing@2x.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/improve-your-email-marketing\\\/#mainImage\",\"width\":1480,\"height\":929},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/improve-your-email-marketing\\\/#mainImage\"},\"datePublished\":\"2019-03-08T06:00:38-07:00\",\"dateModified\":\"2020-01-13T18:24:01-07:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>3 Ways to Improve Your Email Marketing<\/title>\n\n","aioseo_head_json":{"title":"3 maneiras de melhorar seu marketing por e-mail","description":"O e-mail marketing pode fazer com que seu conte\u00fado seja notado, mas \u00e9 importante aproveit\u00e1-lo ao m\u00e1ximo. Nesta postagem, explicaremos como melhorar seus e-mails de marketing!","canonical_url":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#blogposting","name":"3 Ways to Improve Your Email Marketing","headline":"3 Ways to Improve Your Email Marketing","author":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Email-Marketing@2x.png","width":1480,"height":929},"datePublished":"2019-03-08T06:00:38-07:00","dateModified":"2020-01-13T18:24:01-07:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#webpage"},"articleSection":"Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#listItem","name":"3 Ways to Improve Your Email Marketing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#listItem","position":3,"name":"3 Ways to Improve Your Email Marketing","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/pt\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/pt\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1777057044","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#webpage","url":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/","name":"3 Ways to Improve Your Email Marketing","description":"Email marketing can get your content noticed, but it's important to make the most of it. In this post, we'll explain how to improve your marketing emails!","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/prettylinks.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Email-Marketing@2x.png","@id":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#mainImage","width":1480,"height":929},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/#mainImage"},"datePublished":"2019-03-08T06:00:38-07:00","dateModified":"2020-01-13T18:24:01-07:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/pt\/#website","url":"https:\/\/prettylinks.com\/pt\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/prettylinks.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"PrettyLinks","og:type":"article","og:title":"3 Ways to Improve Your Email Marketing","og:description":"Email marketing can get your content noticed, but it's important to make the most of it. In this post, we'll explain how to improve your marketing emails!","og:url":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Email-Marketing@2x.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Email-Marketing@2x.png","og:image:width":1480,"og:image:height":929,"article:published_time":"2019-03-08T06:00:38+00:00","article:modified_time":"2020-01-13T18:24:01+00:00","twitter:card":"summary_large_image","twitter:title":"3 Ways to Improve Your Email Marketing","twitter:description":"Email marketing can get your content noticed, but it's important to make the most of it. In this post, we'll explain how to improve your marketing emails!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Email-Marketing@2x.png"},"aioseo_meta_data":{"post_id":"3335","title":"3 maneiras de melhorar seu marketing por e-mail","description":"O e-mail marketing pode fazer com que seu conte\u00fado seja notado, mas \u00e9 importante aproveit\u00e1-lo ao m\u00e1ximo. Nesta postagem, explicaremos como melhorar seus e-mails de marketing!","keywords":[{"label":"email marketing","value":"email marketing"},{"label":"content","value":"content"},{"label":"marketing","value":"marketing"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 22:22:11","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:41","updated":"2025-10-15 16:01:25"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts\/3335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/comments?post=3335"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts\/3335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media\/3376"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media?parent=3335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/categories?post=3335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/tags?post=3335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}