{"id":3322,"date":"2019-03-01T09:00:25","date_gmt":"2019-03-01T09:00:25","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3322"},"modified":"2021-09-10T13:09:16","modified_gmt":"2021-09-10T13:09:16","slug":"encourage-user-generated-content","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/encourage-user-generated-content\/","title":{"rendered":"3 maneiras de incentivar o conte\u00fado gerado pelo usu\u00e1rio"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d69d95dacfc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d69d95dacfc\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/encourage-user-generated-content\/#An_Introduction_to_User-Generated_Content\" >Uma introdu\u00e7\u00e3o ao conte\u00fado gerado pelo usu\u00e1rio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/encourage-user-generated-content\/#3_Ways_to_Encourage_User-Generated_Content\" >3 maneiras de incentivar o conte\u00fado gerado pelo usu\u00e1rio<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/encourage-user-generated-content\/#1_Make_Use_of_Social_Media_Platforms\" >1. Use as plataformas de m\u00eddia social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/encourage-user-generated-content\/#2_Craft_a_Hashtag_Strategy\" >2. Crie uma estrat\u00e9gia de hashtag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/encourage-user-generated-content\/#3_Simplify_the_Process\" >3. Simplificar o processo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/encourage-user-generated-content\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A cria\u00e7\u00e3o de material promocional \u00e9 essencial para o sucesso cont\u00ednuo de qualquer empresa ou marca. No entanto, a cria\u00e7\u00e3o de conte\u00fado de qualidade muitas vezes pode ser cara e demorada, e algumas a\u00e7\u00f5es de marketing podem parecer insinceras para os usu\u00e1rios. Felizmente, h\u00e1 outras maneiras de divulgar sua mensagem.<br><\/p>\n\n\n\n<p>Gra\u00e7as ao nosso mundo moderno e digital, o <a href=\"https:\/\/blog.remesh.ai\/drive-organizational-change-with-user-generated-content-ugc\" target=\"_blank\" rel=\"noreferrer noopener\">produ\u00e7\u00e3o de conte\u00fado gerado pelo usu\u00e1rio (UGC)<\/a> \u00e9 muito difundido. Simplificando, o UGC \u00e9 o conte\u00fado produzido por membros do p\u00fablico, que tamb\u00e9m pode ser usado para fins promocionais. Ao incentivar seus visitantes ou clientes a enviarem seu pr\u00f3prio material, voc\u00ea pode desenvolver uma abordagem econ\u00f4mica e de constru\u00e7\u00e3o de confian\u00e7a para o marketing on-line.<\/p>\n\n\n\n<p>Nesta postagem, explicaremos por que o UGC \u00e9 importante. Tamb\u00e9m discutiremos algumas das maneiras de fazer com que seus usu\u00e1rios o criem. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User-Generated_Content\"><\/span>Uma introdu\u00e7\u00e3o ao conte\u00fado gerado pelo usu\u00e1rio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para ser mais espec\u00edfico, o UGC \u00e9 qualquer tipo de conte\u00fado sobre uma marca ou empresa que tenha sido criado por consumidores n\u00e3o remunerados. Isso pode incluir os leitores do seu blog, os clientes da sua loja de com\u00e9rcio eletr\u00f4nico e assim por diante. O UGC assume muitas formas, embora seja mais comumente distribu\u00eddo por meio da m\u00eddia social e na forma de avalia\u00e7\u00f5es e depoimentos de clientes.<\/p>\n\n\n\n<p>Independentemente de sua m\u00eddia, o UGC \u00e9 sempre definido por um membro do p\u00fablico promovendo uma marca. A presen\u00e7a de UGC \u00e9 um indicador importante de que seu p\u00fablico est\u00e1 envolvido com sua empresa, especialmente quando se considera o fato de que eles est\u00e3o produzindo esse conte\u00fado sem pagamento.<\/p>\n\n\n\n<p>Isso torna o UGC uma forma econ\u00f4mica de comercializar sua marca on-line. Ao deixar coment\u00e1rios positivos ou publicar imagens e v\u00eddeos nas m\u00eddias sociais, seus clientes est\u00e3o fazendo a promo\u00e7\u00e3o para voc\u00ea e, como resultado, atraindo p\u00fablicos mais amplos. Ouvir e exibir as opini\u00f5es de seu p\u00fablico tamb\u00e9m \u00e9 uma maneira inteligente de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/resources.bazaarvoice.com\/rs\/bazaarvoice\/images\/201202_Millennials_whitepaper.pdf\" target=\"_blank\">construir sua fidelidade \u00e0 marca<\/a>.<\/p>\n\n\n\n<p>Afinal, as pessoas tendem a confiar mais na opini\u00e3o de outros consumidores do que nas mensagens enviadas por uma marca. <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.socialmediatoday.com\/news\/survey-finds-consumers-crave-authenticity-and-user-generated-content-deli\/511360\/\" target=\"_blank\">60% de pessoas<\/a> dizem que o UGC \u00e9 o tipo de conte\u00fado mais aut\u00eantico, e <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/crowdriff.com\/user-generated-content-stats\/\" target=\"_blank\">85% dos consumidores<\/a> consideram o UGC mais influente do que o conte\u00fado que vem diretamente das marcas. O n\u00edvel extra de credibilidade que o UGC traz pode ajudar a aumentar as taxas de convers\u00e3o e impulsionar o tr\u00e1fego do site, o que faz com que valha a pena incentiv\u00e1-lo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Encourage_User-Generated_Content\"><\/span>3 maneiras de incentivar o conte\u00fado gerado pelo usu\u00e1rio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para colher os benef\u00edcios do UGC, primeiro voc\u00ea precisa fazer com que seu p\u00fablico o crie. Embora voc\u00ea n\u00e3o possa for\u00e7\u00e1-lo a fazer isso, h\u00e1 muitas maneiras de incentivar esse tipo de conte\u00fado. Vamos come\u00e7ar analisando o maior gerador de UGC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Make_Use_of_Social_Media_Platforms\"><\/span><strong>1. Use as plataformas de m\u00eddia social<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como mencionamos anteriormente, a m\u00eddia social \u00e9 uma das fontes mais importantes de UGC. \u00c9 um \u00f3timo lugar para incentivar esse tipo de conte\u00fado, e o resultado pode assumir v\u00e1rias formas.<\/p>\n\n\n\n<p>Se voc\u00ea for uma marca estabelecida, os usu\u00e1rios provavelmente criar\u00e3o conte\u00fado promocional sem que voc\u00ea precise solicit\u00e1-lo. Os clientes geralmente publicam fotos dos produtos que est\u00e3o usando no momento, e a inclus\u00e3o nesse material proporciona um impulso promocional instant\u00e2neo.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/sigma-beauty-ugc.png\" alt=\"UGC para a marca Sigma Beauty.\" class=\"wp-image-3332\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/sigma-beauty-ugc.png 1018w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/sigma-beauty-ugc-300x121.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/sigma-beauty-ugc-768x310.png 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/><\/figure><\/div>\n\n\n\n<p>No entanto, se sua marca ainda n\u00e3o atingiu esse n\u00edvel, a melhor maneira de solicitar o UGC \u00e9 fazer exatamente isso. Crie <a rel=\"noreferrer noopener\" aria-label=\"Chamadas para a\u00e7\u00e3o (CTAs) (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\">Chamadas para a\u00e7\u00e3o (CTAs)<\/a> que incentivem a cria\u00e7\u00e3o. Por exemplo, voc\u00ea pode pedir ao seu p\u00fablico que compartilhe imagens de seus produtos favoritos e oferecer um incentivo para isso.<\/p>\n\n\n\n<p>Isso pode ser qualquer coisa, desde um c\u00f3digo de desconto at\u00e9 a promessa de que voc\u00ea compartilhar\u00e1 a fotografia nos canais da sua marca. A exibi\u00e7\u00e3o do conte\u00fado do usu\u00e1rio em seu site tamb\u00e9m pode levar a convers\u00f5es adicionais. S\u00f3 para dar um exemplo, <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/www.sigmabeauty.com\/-sigmabeauty\/\" target=\"_blank\">Sigma Beauty<\/a> observou um aumento de quase 4x no engajamento no local depois de se concentrar no UGC - e sua marca pode fazer o mesmo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Craft_a_Hashtag_Strategy\"><\/span><strong>2. Crie uma estrat\u00e9gia de hashtag<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As hashtags s\u00e3o um ativo de marca incrivelmente valioso, pois permitem que voc\u00ea expanda o alcance do seu conte\u00fado para al\u00e9m daqueles que j\u00e1 seguem seus perfis. Qualquer pessoa que esteja interessada na hashtag que voc\u00ea usa provavelmente ser\u00e1 receptiva ao que voc\u00ea est\u00e1 oferecendo.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-15.28.55-1024x310.png\" alt=\"Uma publica\u00e7\u00e3o no Twitter com v\u00e1rias hashtags.\" class=\"wp-image-3324\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-15.28.55-1024x310.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-15.28.55-300x91.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-15.28.55-768x232.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-15.28.55.png 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>O mais importante a ser lembrado ao elaborar sua campanha de hashtag \u00e9 n\u00e3o exagerar. <a href=\"https:\/\/blog.bufferapp.com\/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Estudos demonstraram que<\/a> que os tweets que cont\u00eam uma hashtag obt\u00eam duas vezes mais engajamento do que aqueles que n\u00e3o cont\u00eam. No entanto, a mesma pesquisa tamb\u00e9m descobriu que o uso de mais de duas hashtags pode, na verdade, reduzir o engajamento em at\u00e9 17%. <\/p>\n\n\n\n<p>Se quiser que suas hashtags resultem em UGC, \u00e9 claro, voc\u00ea precisar\u00e1 criar hashtags que as pessoas possam realmente usar. Tente usar uma linguagem acion\u00e1vel ou pessoal, incluindo palavras como \"eu\" e \"me\". Esses tipos de hashtags envolvem diretamente o usu\u00e1rio, aumentando a probabilidade de serem usadas na cria\u00e7\u00e3o de conte\u00fado totalmente novo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Simplify_the_Process\"><\/span><strong>3. Simplificar o processo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As pessoas s\u00e3o ocupadas, por isso \u00e9 importante tornar a cria\u00e7\u00e3o de conte\u00fado o mais simples poss\u00edvel para seu p\u00fablico. Isso \u00e9 especialmente verdadeiro ao considerar os depoimentos de usu\u00e1rios, uma forma particularmente ben\u00e9fica de UGC. <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.expertvoice.com\/blog\/the-psychology-of-brand-trust-influencer-marketing\/\" target=\"_blank\">92% das pessoas t\u00eam maior probabilidade de<\/a> confiar na opini\u00e3o de um cliente em vez do marketing da marca. Isso significa que incentivar as avalia\u00e7\u00f5es \u00e9 quase essencial.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/testimonials-example-1024x444.png\" alt=\"Um exemplo de depoimentos de clientes.\" class=\"wp-image-3331\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/testimonials-example-1024x444.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/testimonials-example-300x130.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/testimonials-example-768x333.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/testimonials-example.png 1329w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Para fazer isso, voc\u00ea pode usar pop-ups e prompts para pedir feedback aos clientes ap\u00f3s cada compra. As pessoas geralmente n\u00e3o deixam coment\u00e1rios simplesmente porque n\u00e3o pensam em faz\u00ea-lo, o que significa que um lembrete r\u00e1pido pode ser tudo o que elas precisam. Voc\u00ea tamb\u00e9m pode oferecer um incentivo. Os c\u00f3digos de desconto s\u00e3o particularmente \u00fateis aqui, embora o mais importante seja oferecer algo que seja relevante para sua marca.<\/p>\n\n\n\n<p>Tamb\u00e9m \u00e9 inteligente exibir os depoimentos que voc\u00ea recebe em seu site. Isso aumenta sua credibilidade e torna f\u00e1cil e acess\u00edvel deixar uma avalia\u00e7\u00e3o. Se voc\u00ea for usu\u00e1rio do WordPress, um plug-in como o <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/strong-testimonials\/\" target=\"_blank\">Testemunhos fortes<\/a> simplificar\u00e1 bastante esse processo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A cria\u00e7\u00e3o de conte\u00fado de marca pode ser um processo longo e, muitas vezes, caro. Felizmente, o UGC \u00e9 uma excelente maneira de reduzir os custos de marketing. Fazer com que os usu\u00e1rios se envolvam com a sua marca pode proporcionar um impulso promocional instant\u00e2neo e tamb\u00e9m \u00e9 uma \u00f3tima maneira de aumentar o envolvimento deles com a sua empresa. <br><br>Nesta publica\u00e7\u00e3o, identificamos tr\u00eas maneiras pelas quais voc\u00ea pode incentivar mais UGC. Vamos examin\u00e1-las mais uma vez:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use a m\u00eddia social para entrar em contato direto com seus p\u00fablicos existentes e novos.<\/li><li>Implemente hashtags eficazes que envolvam as pessoas.<\/li><li>Facilite ao m\u00e1ximo o processo de deixar um feedback.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem mais alguma d\u00favida sobre conte\u00fado gerado pelo usu\u00e1rio? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<br><\/p>","protected":false},"excerpt":{"rendered":"<p>A cria\u00e7\u00e3o de material promocional \u00e9 essencial para o sucesso cont\u00ednuo de qualquer empresa ou marca. No entanto, a cria\u00e7\u00e3o de conte\u00fado de qualidade muitas vezes pode ser cara e demorada, e algumas a\u00e7\u00f5es de marketing podem parecer insinceras para os usu\u00e1rios. Felizmente, h\u00e1 outras maneiras de divulgar sua mensagem. Gra\u00e7as ao nosso mundo moderno e digital, a produ\u00e7\u00e3o...<\/p>","protected":false},"author":11450,"featured_media":3364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-3322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"User-generated content can help you market your brand and build trust. 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