{"id":3304,"date":"2019-02-15T06:00:39","date_gmt":"2019-02-15T06:00:39","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3304"},"modified":"2020-01-13T16:17:13","modified_gmt":"2020-01-13T16:17:13","slug":"target-market-analysis","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/","title":{"rendered":"Como realizar uma an\u00e1lise do mercado-alvo para seu site"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e731dd94346\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e731dd94346\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/#What_a_Target_Market_Analysis_Is\" >O que \u00e9 uma an\u00e1lise de mercado-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/#Why_Conducting_a_Target_Market_Analysis_Is_Important\" >Por que \u00e9 importante realizar uma an\u00e1lise do mercado-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/#How_to_Conduct_a_Target_Market_Analysis_for_Your_Website_In_3_Steps\" >Como realizar uma an\u00e1lise do mercado-alvo para seu site (em 3 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/#Step_1_Define_Your_Target_Audience\" >Etapa 1 Definir seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/#Step_2_Carry_Out_Research_on_Your_Audience\" >Etapa 2 Realize pesquisas sobre seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/#Step_3_Apply_Your_Findings\" >Etapa 3 Aplique suas descobertas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Se voc\u00ea deseja que seu conte\u00fado on-line seja bem-sucedido, \u00e9 fundamental ter uma compreens\u00e3o clara do seu p\u00fablico principal. Sem isso, ser\u00e1 dif\u00edcil produzir conte\u00fado pelo qual os usu\u00e1rios se interessem, o que pode levar a baixas taxas de convers\u00e3o.<\/p>\n\n\n\n<p>Por esse motivo, \u00e9 essencial realizar um estudo detalhado de seu p\u00fablico-alvo - uma an\u00e1lise do mercado-alvo. Quando bem feito, esse processo pode permitir que voc\u00ea aumente o tr\u00e1fego do seu site. Al\u00e9m disso, responder diretamente \u00e0s necessidades e aos desejos de seu p\u00fablico pode aumentar a fidelidade \u00e0 marca.<\/p>\n\n\n\n<p>Nesta postagem, discutiremos o que \u00e9 uma an\u00e1lise de mercado-alvo e o que ela envolve. Em seguida, explicaremos como realiz\u00e1-la de forma eficaz. Vamos come\u00e7ar! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Target_Market_Analysis_Is\"><\/span>O que \u00e9 uma an\u00e1lise de mercado-alvo <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de produzir conte\u00fado para seu site, \u00e9 importante saber quem \u00e9 seu p\u00fablico-alvo. Uma compreens\u00e3o clara das pessoas que realmente visitar\u00e3o seu site \u00e9 vital para o sucesso dele. Sem isso, voc\u00ea n\u00e3o ter\u00e1 como saber com quais tipos de conte\u00fado seus visitantes provavelmente se envolver\u00e3o. <\/p>\n\n\n\n<p>A an\u00e1lise do mercado-alvo \u00e9 o processo de aprender tudo o que for poss\u00edvel sobre seu p\u00fablico-alvo. H\u00e1 v\u00e1rias maneiras de fazer isso, mas todas elas se concentram na coleta de informa\u00e7\u00f5es por meio de pesquisa e rastreamento.<\/p>\n\n\n\n<p>Ao realizar qualquer forma de pesquisa de mercado-alvo, \u00e9 importante procurar respostas para algumas perguntas-chave. Essas perguntas s\u00e3o geralmente chamadas de cinco perguntas-chave:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quem s\u00e3o seus clientes em potencial?<\/li><li>Onde est\u00e1 localizado seu p\u00fablico-alvo?<\/li><li>Por que os consumidores comprariam de voc\u00ea em vez de seus concorrentes?<\/li><li>Quando \u00e9 prov\u00e1vel que os clientes comprem seus produtos ou servi\u00e7os?<\/li><li>Em que tipo de conte\u00fado seu p\u00fablico-alvo est\u00e1 mais interessado?<\/li><\/ul>\n\n\n\n<p>Voc\u00ea pode (e deve) analisar outros fatores, \u00e9 claro, como os h\u00e1bitos t\u00edpicos de navega\u00e7\u00e3o e compra do seu p\u00fablico. Isso lhe dar\u00e1 uma ideia melhor dos tipos de produtos ou servi\u00e7os com os quais seus clientes-alvo t\u00eam maior probabilidade de se envolver.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Conducting_a_Target_Market_Analysis_Is_Important\"><\/span>Por que \u00e9 importante realizar uma an\u00e1lise do mercado-alvo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em um mundo ideal, voc\u00ea poderia comercializar seus produtos ou servi\u00e7os para todos. No entanto, \u00e9 imposs\u00edvel agradar a todos, e \u00e9 por isso que a an\u00e1lise do mercado-alvo \u00e9 essencial. Algumas pessoas simplesmente n\u00e3o se interessar\u00e3o pelo que voc\u00ea tem a oferecer, e isso n\u00e3o \u00e9 problema, mas tentar comercializar para esses indiv\u00edduos \u00e9 uma perda de tempo e dinheiro.<\/p>\n\n\n\n<p>Em vez disso, concentrar seus esfor\u00e7os em um grupo seleto de consumidores permite produzir conte\u00fado que voc\u00ea sabe que eles v\u00e3o adorar. Isso oferece ao seu p\u00fablico um alto n\u00edvel de valor e aumenta a probabilidade de <a rel=\"noreferrer noopener\" aria-label=\"convers\u00e3o de seguran\u00e7a (abre em uma nova guia)\" href=\"https:\/\/prettylinks.com\/pt\/blog\/track-visitor-conversions\/\" target=\"_blank\">garantir convers\u00f5es<\/a>. Afinal de contas, \u00e9 mais prov\u00e1vel que as pessoas se envolvam com produtos que reflitam seus interesses. <\/p>\n\n\n\n<p>Al\u00e9m disso, uma compreens\u00e3o clara de seu p\u00fablico tamb\u00e9m pode levar ao aumento do tr\u00e1fego do site. Os visitantes querem <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/27\/trust-signals\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">sentir que est\u00e3o sendo ouvidos<\/a>E fornecer conte\u00fado que apele diretamente aos desejos e \u00e0s necessidades deles \u00e9 uma maneira perfeita de mostrar que voc\u00ea est\u00e1 prestando aten\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Conduct_a_Target_Market_Analysis_for_Your_Website_In_3_Steps\"><\/span>Como realizar uma an\u00e1lise do mercado-alvo para seu site (em 3 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A esta altura, voc\u00ea deve estar se perguntando como realmente realizar uma an\u00e1lise do mercado-alvo. Embora o processo, sem d\u00favida, seja diferente dependendo de seu setor e de suas metas espec\u00edficas, vamos examinar as tr\u00eas etapas essenciais para realizar essa tarefa de forma eficaz e eficiente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span><strong>Etapa 1: Defina seu p\u00fablico-alvo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de iniciar o processo de pesquisa, primeiro voc\u00ea precisa decidir para quem vai comercializar seu conte\u00fado. \u00c9 prov\u00e1vel que voc\u00ea j\u00e1 tenha alguma ideia de quem \u00e9 o seu p\u00fablico-alvo, embora seja importante atualizar essas informa\u00e7\u00f5es \u00e0 medida que as necessidades da sua empresa mudam.<\/p>\n\n\n\n<p>Examinar cuidadosamente seu p\u00fablico-alvo principal o ajudar\u00e1 a produzir um conte\u00fado mais eficaz no futuro. Primeiro, voc\u00ea precisar\u00e1 descobrir a necessidade espec\u00edfica que seu produto ou servi\u00e7o atende - que problemas ele resolve? Em seguida, voc\u00ea pode refinar seu mercado-alvo determinando quais caracter\u00edsticas definem os consumidores com essa necessidade ou problema espec\u00edfico.<\/p>\n\n\n\n<p>A melhor maneira de fazer isso \u00e9 <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"desenvolvimento de uma buyer persona completa (abre em uma nova guia)\">desenvolvimento de uma buyer persona completa<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/42803_buyer-persona-template-personas-pinterest_JimBaileyWeb.com_-1024x576.jpeg\" alt=\"Um exemplo de uma buyer persona.\" class=\"wp-image-3305\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p>Uma buyer persona \u00e9 uma descri\u00e7\u00e3o do seu cliente \"ideal\", detalhando tudo sobre ele: idade, n\u00edvel de renda, g\u00eanero, localiza\u00e7\u00e3o e assim por diante. Para criar uma persona forte, voc\u00ea deve incluir o m\u00e1ximo de informa\u00e7\u00f5es poss\u00edvel, o que \u00e9 muito mais f\u00e1cil se voc\u00ea <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.socialbakers.com\/social-media-content\/studies\/your-free-buyer-persona-template\/#modal\" target=\"_blank\">usar um modelo<\/a> para orientar o processo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Carry_Out_Research_on_Your_Audience\"><\/span><strong>Etapa 2: Fa\u00e7a uma pesquisa sobre seu p\u00fablico-alvo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois de ter uma vis\u00e3o clara do seu p\u00fablico-alvo, voc\u00ea pode come\u00e7ar a aprender mais sobre ele. H\u00e1 v\u00e1rias maneiras de fazer isso. Por exemplo, <a href=\"https:\/\/unamo.com\/blog\/social\/7-tips-on-how-to-use-social-media-for-market-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"usando a m\u00eddia social (abre em uma nova guia)\">usando a m\u00eddia social<\/a> pode ser particularmente eficaz.<\/p>\n\n\n\n<p>A distribui\u00e7\u00e3o de pesquisas tamb\u00e9m \u00e9 um m\u00e9todo valioso, que pode ser feito em seu site ou por e-mail (ou ambos). Voc\u00ea deve solicitar informa\u00e7\u00f5es gen\u00e9ricas de identifica\u00e7\u00e3o e incluir perguntas mais espec\u00edficas sobre os tipos de conte\u00fado que os pesquisados gostariam de ver. Ferramentas como <a href=\"https:\/\/www.surveymonkey.com\/\">SurveyMonkey<\/a> pode tornar esse processo r\u00e1pido e eficiente, e geralmente oferece informa\u00e7\u00f5es detalhadas sobre suas respostas.<\/p>\n\n\n\n<p>Por \u00faltimo, mas n\u00e3o menos importante, <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\">Google Analytics<\/a> \u00e9 uma das ferramentas de an\u00e1lise mais conhecidas do mercado:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/google-analytics-demo-1024x522.png\" alt=\"A conta de demonstra\u00e7\u00e3o do Google Analytics.\" class=\"wp-image-3307\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/google-analytics-demo-1024x522.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/google-analytics-demo-300x153.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/google-analytics-demo-768x391.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/google-analytics-demo.png 1252w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Essa solu\u00e7\u00e3o fornece informa\u00e7\u00f5es incrivelmente detalhadas sobre o p\u00fablico-alvo atual do seu site e \u00e9 totalmente gratuita. Ao usar as se\u00e7\u00f5es \"demografia\" e \"interesses\" do painel do Google Analytics, voc\u00ea poder\u00e1 descobrir as caracter\u00edsticas comuns que conectam seu p\u00fablico atual. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Apply_Your_Findings\"><\/span><strong>Etapa 3: Aplique suas descobertas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A etapa final (e talvez a mais importante) \u00e9 aplicar de fato suas descobertas ao conte\u00fado que voc\u00ea produz. \u00c9 fundamental levar em considera\u00e7\u00e3o o que voc\u00ea descobriu, mesmo que isso desafie suas suposi\u00e7\u00f5es anteriores.<\/p>\n\n\n\n<p>Voc\u00ea pode descobrir, por exemplo, que tem um n\u00famero maior de seguidores de um determinado grupo demogr\u00e1fico do que imaginava. Nesse cen\u00e1rio, voc\u00ea precisar\u00e1 garantir que qualquer novo conte\u00fado criado atenda \u00e0s necessidades desse p\u00fablico espec\u00edfico.<\/p>\n\n\n\n<p>Tamb\u00e9m \u00e9 importante lembrar que a an\u00e1lise \u00e9 uma jornada cont\u00ednua. Voc\u00ea dever\u00e1 realizar pesquisas adicionais a cada 6 a 12 meses e adaptar e refinar constantemente seu p\u00fablico-alvo. \u00c0 medida que seu site cresce, seu p\u00fablico tamb\u00e9m cresce, e voc\u00ea precisa se manter atualizado sobre as necessidades e caracter\u00edsticas dele.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Produzir conte\u00fado que seus usu\u00e1rios considerem valioso \u00e9 fundamental, pois isso pode levar a um aumento nas convers\u00f5es, maior tr\u00e1fego no site e melhores n\u00edveis de satisfa\u00e7\u00e3o do usu\u00e1rio. No entanto, para criar um conte\u00fado bem-sucedido, primeiro voc\u00ea ter\u00e1 de fazer algumas pesquisas. <\/p>\n\n\n\n<p>Nesta postagem, explicamos como realizar uma an\u00e1lise do mercado-alvo para seu website. Vamos recapitular as etapas envolvidas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Defina detalhadamente seu p\u00fablico-alvo.<\/li><li>Realize pesquisas de p\u00fablico, usando a m\u00eddia social, pesquisas e ferramentas como <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\">Google Analytics<\/a>.<\/li><li>Aplique as descobertas ao seu site e ao conte\u00fado futuro.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem mais alguma d\u00favida sobre o processo de realiza\u00e7\u00e3o de uma an\u00e1lise de mercado-alvo? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo! <\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea deseja que seu conte\u00fado on-line seja bem-sucedido, \u00e9 fundamental ter uma compreens\u00e3o clara do seu p\u00fablico principal. Sem isso, ser\u00e1 dif\u00edcil produzir conte\u00fado que desperte o interesse dos usu\u00e1rios, o que pode levar a baixas taxas de convers\u00e3o. Por esse motivo, realizar um estudo detalhado de seu p\u00fablico, um mercado-alvo...<\/p>","protected":false},"author":11450,"featured_media":3343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-3304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Having a clear understanding of your core audience is vital to your website&#039;s success. 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