{"id":3281,"date":"2019-02-01T16:49:55","date_gmt":"2019-02-01T16:49:55","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3281"},"modified":"2020-01-13T15:57:07","modified_gmt":"2020-01-13T15:57:07","slug":"why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/","title":{"rendered":"Por que os depoimentos podem melhorar as convers\u00f5es (e como adicion\u00e1-los ao seu site)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e88fb201a52\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e88fb201a52\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/#Why_Testimonials_Are_Invaluable_on_Your_Website\" >Por que os depoimentos s\u00e3o valiosos em seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/#How_to_Solicit_Testimonials_From_Your_Customers\" >Como solicitar depoimentos de seus clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/#How_to_Add_Testimonials_to_Your_Site\" >Como adicionar depoimentos ao seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>Aumentar as convers\u00f5es \u00e9 a principal meta de todo empres\u00e1rio. Entretanto, em um mercado sempre lotado, est\u00e1 se tornando cada vez mais dif\u00edcil ser notado. Portanto, voc\u00ea precisa que seu website se destaque - mas qual \u00e9 a melhor maneira de fazer isso?<\/p>\n<p>Uma das maneiras mais eficazes de aumentar as convers\u00f5es em seu site \u00e9 fornecer '<a href=\"https:\/\/neilpatel.com\/blog\/displaying-social-proof\/\" target=\"_blank\" rel=\"noopener noreferrer\">prova social<\/a>'. Em outras palavras, voc\u00ea quer que os visitantes saibam que outras pessoas j\u00e1 encontraram valor em seus produtos e\/ou servi\u00e7os. Exibir feedback positivo de outros clientes reais significa que os rec\u00e9m-chegados t\u00eam maior probabilidade de prestar aten\u00e7\u00e3o e fazer compras.<\/p>\n<p>Nesta postagem, discutiremos por que adicionar depoimentos ao seu website pode ser valioso e falaremos sobre como fazer isso. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Testimonials_Are_Invaluable_on_Your_Website\"><\/span>Por que os depoimentos s\u00e3o valiosos em seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c9 prov\u00e1vel que voc\u00ea j\u00e1 tenha deixado uma avalia\u00e7\u00e3o em algum momento, por exemplo, sobre um livro ou uma estadia em um hotel. Mesmo que n\u00e3o deixe avalia\u00e7\u00f5es, voc\u00ea provavelmente j\u00e1 recebeu in\u00fameros e-mails solicitando que o fa\u00e7a. Isso ocorre porque essas avalia\u00e7\u00f5es t\u00eam mais valor para uma empresa do que voc\u00ea pode pensar inicialmente e s\u00e3o frequentemente usadas como depoimentos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3294\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials.png\" alt=\"Um exemplo de depoimentos.\" width=\"800\" height=\"382\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials.png 1720w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials-300x143.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials-1024x489.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials-768x367.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials-1536x734.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Os depoimentos s\u00e3o um tipo de avalia\u00e7\u00e3o criada para ajudar os clientes potenciais em suas decis\u00f5es de compra. Eles s\u00e3o coletados de pessoas que j\u00e1 fizeram uma compra em seu site e s\u00e3o usados como uma forma de \"prova social\". Essa pode ser uma ferramenta incrivelmente ben\u00e9fica para qualquer propriet\u00e1rio de empresa.<\/p>\n<p><a href=\"https:\/\/buffer.com\/library\/social-proof\" target=\"_blank\" rel=\"noopener noreferrer\">Prova social<\/a> \u00e9 quando as pessoas consideram um comportamento mais \"correto\" porque outras pessoas j\u00e1 est\u00e3o fazendo a mesma coisa. De acordo com <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2012\/trust-in-advertising--paid-owned-and-earned.html\" target=\"_blank\" rel=\"noopener noreferrer\">pesquisa da Nielsen<\/a>Em uma pesquisa de mercado, 92% das pessoas confiar\u00e3o em uma recomenda\u00e7\u00e3o de um colega e 70% confiar\u00e3o em uma recomenda\u00e7\u00e3o de um completo desconhecido. Em outras palavras, \u00e9 mais prov\u00e1vel que os clientes em potencial acreditem na opini\u00e3o de outros consumidores do que na de uma marca ou empresa.<\/p>\n<p>Esse aumento da confian\u00e7a \u00e9 uma maneira perfeita para as marcas melhorarem suas taxas de convers\u00e3o. Afinal de contas, as pessoas est\u00e3o <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/27\/trust-signals\" target=\"_blank\" rel=\"noopener noreferrer\">maior probabilidade de convers\u00e3o<\/a> com uma marca que eles consideram confi\u00e1vel (e a recomendam para outras pessoas). A inclus\u00e3o de depoimentos ajuda a garantir aos clientes em potencial que sua empresa \u00e9 respeit\u00e1vel e valiosa, o que torna esse um dos m\u00e9todos mais econ\u00f4micos de marketing do seu conte\u00fado.<\/p>\n<p>Na verdade, o simples fato de permitir que as pessoas compartilhem suas opini\u00f5es ajuda a criar fidelidade \u00e0 marca. Pedir avalia\u00e7\u00f5es aos usu\u00e1rios permite que eles saibam que suas opini\u00f5es s\u00e3o importantes para voc\u00ea e, muitas vezes, eles se sentem mais valorizados. Clientes satisfeitos que sabem que s\u00e3o valorizados t\u00eam maior probabilidade de fazer outras compras no futuro.<\/p>\n<p>Esperamos que a maioria dos coment\u00e1rios que voc\u00ea receber seja positiva. \u00c9 claro que tamb\u00e9m \u00e9 prov\u00e1vel que voc\u00ea receba alguns coment\u00e1rios negativos. Embora eles possam ferir seu ego, os depoimentos negativos n\u00e3o devem ser ignorados - eles s\u00e3o uma \u00f3tima maneira de destacar \u00e1reas que podem ser melhoradas. Al\u00e9m disso, fazer as altera\u00e7\u00f5es sugeridas pelos usu\u00e1rios mostrar\u00e1 a eles que voc\u00ea est\u00e1 realmente ouvindo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Solicit_Testimonials_From_Your_Customers\"><\/span>Como solicitar depoimentos de seus clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As vantagens de incluir depoimentos em seu website s\u00e3o bastante persuasivas. No entanto, para colher esses benef\u00edcios, primeiro voc\u00ea precisa persuadir seus usu\u00e1rios a realmente deixarem alguns coment\u00e1rios.<\/p>\n<p>A \u00fanica maneira de come\u00e7ar a coletar depoimentos de seus usu\u00e1rios \u00e9 solicitando-os. Entrar em contato com os usu\u00e1rios aleatoriamente para pedir uma avalia\u00e7\u00e3o s\u00f3 funcionar\u00e1 at\u00e9 certo ponto - todos n\u00f3s j\u00e1 recebemos e ignoramos e-mails pedindo feedback. Por outro lado, <a href=\"https:\/\/www.sitepoint.com\/wordpress-popup-plugins\/\" target=\"_blank\" rel=\"noopener noreferrer\">pop-ups e alertas<\/a> que contenham um formul\u00e1rio de depoimento podem ser eficazes. Outra maneira de solicitar avalia\u00e7\u00f5es \u00e9 incentivar os usu\u00e1rios a deixar coment\u00e1rios imediatamente ap\u00f3s a compra.<\/p>\n<p>\u00c9 claro que, embora voc\u00ea ofere\u00e7a v\u00e1rias oportunidades para deixar um feedback, n\u00e3o \u00e9 poss\u00edvel garantir que seus clientes realmente reservem um tempo para faz\u00ea-lo. O envolvimento de um incentivo \u00e9 uma maneira inteligente de incentiv\u00e1-los. Um incentivo \u00e9 uma maneira inteligente de encoraj\u00e1-los. Por exemplo, voc\u00ea pode tentar oferecer acesso a servi\u00e7os exclusivos ou fornecer c\u00f3digos de desconto para produtos. Tamb\u00e9m \u00e9 melhor facilitar ao m\u00e1ximo o envio de coment\u00e1rios. Fa\u00e7a perguntas espec\u00edficas sobre a experi\u00eancia do usu\u00e1rio e, se poss\u00edvel, ofere\u00e7a um sistema simples de classifica\u00e7\u00e3o por estrelas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Add_Testimonials_to_Your_Site\"><\/span>Como adicionar depoimentos ao seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nesse ponto, voc\u00ea entende os benef\u00edcios dos depoimentos e sabe como come\u00e7ar a colet\u00e1-los de seus clientes. Entretanto, ainda precisa aprender a adicion\u00e1-los ao seu website.<\/p>\n<p>Para fazer isso, voc\u00ea precisar\u00e1 encontrar o plug-in certo. Um plug-in de depoimentos dedicado pode facilitar drasticamente o processo de cria\u00e7\u00e3o. Felizmente, h\u00e1 v\u00e1rias op\u00e7\u00f5es excelentes no mercado. Exemplos populares incluem <a href=\"https:\/\/wordpress.org\/plugins\/strong-testimonials\/\" target=\"_blank\" rel=\"noopener noreferrer\">Testemunhos fortes<\/a> e <a href=\"https:\/\/wordpress.org\/plugins\/testimonials-widget\/\" target=\"_blank\" rel=\"noopener noreferrer\">Widget de depoimentos<\/a> - Ambos oferecem v\u00e1rias op\u00e7\u00f5es de navega\u00e7\u00e3o, a capacidade de incorporar conte\u00fado multim\u00eddia, uma variedade de layouts e v\u00e1rios outros recursos.<\/p>\n<p class=\"alignnone\">Depois de selecionar um plug-in, \u00e9 hora de come\u00e7ar! A maneira exata de adicionar depoimentos ao seu site varia de acordo com a ferramenta escolhida, \u00e9 claro, mas usaremos o Strong Testimonials como exemplo:<\/p>\n<p class=\"alignnone\">Depois de <a href=\"https:\/\/themeisle.com\/blog\/how-to-install-a-wordpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">instala\u00e7\u00e3o e ativa\u00e7\u00e3o<\/a> o plug-in Strong Testimonials em seu painel do WordPress, navegue at\u00e9 <em>Depoimentos &gt; Adicionar novo<\/em>:<\/p>\n<p class=\"alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3285\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41.png\" alt=\"Criar um novo depoimento.\" width=\"800\" height=\"539\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41.png 1570w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41-300x202.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41-1024x690.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41-768x518.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41-1536x1035.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"alignnone\">A partir da\u00ed, voc\u00ea pode usar o conhecido editor do WordPress para criar seu depoimento. Voc\u00ea come\u00e7ar\u00e1 criando um t\u00edtulo e colando ou escrevendo o conte\u00fado do corpo do depoimento em si.<\/p>\n<p>Se voc\u00ea rolar a tela para baixo, tamb\u00e9m encontrar\u00e1 um local para incluir informa\u00e7\u00f5es relevantes sobre o cliente que fez o tutorial, como o nome e a empresa dele. Adicionar um link para o site do cliente tamb\u00e9m \u00e9 uma ideia inteligente, pois permite que seus visitantes verifiquem se a avalia\u00e7\u00e3o \u00e9 leg\u00edtima:<\/p>\n<p class=\"alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3293\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details.png\" alt=\"Adicionar informa\u00e7\u00f5es do cliente a um depoimento.\" width=\"800\" height=\"279\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details.png 1540w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details-300x105.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details-1024x357.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details-768x268.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details-1536x536.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"alignnone\">Voc\u00ea tamb\u00e9m pode adicionar uma imagem ao seu depoimento, usando a op\u00e7\u00e3o <em>Imagem em destaque<\/em>&nbsp;na barra lateral direita. Quando terminar de personalizar o depoimento, v\u00e1 em frente e publique-o. Em seguida, basta repetir esse processo para cada um dos depoimentos que voc\u00ea deseja criar.<\/p>\n<p>Quando voc\u00ea tiver alguns depoimentos reunidos, h\u00e1 v\u00e1rias maneiras de integr\u00e1-los ao seu site WordPress. Por exemplo, voc\u00ea pode configurar uma p\u00e1gina dedicada a depoimentos. Para fazer isso, voc\u00ea precisar\u00e1 criar um modelo acessando <em>Depoimentos &gt; Visualiza\u00e7\u00f5es &gt; Adicionar novo<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3292\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00.png\" alt=\"Op\u00e7\u00f5es de exibi\u00e7\u00e3o de depoimentos.\" width=\"800\" height=\"418\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00.png 2136w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-300x157.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-1024x535.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-768x401.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-1536x803.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-2048x1070.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Na p\u00e1gina resultante, voc\u00ea poder\u00e1 ajustar a maneira como os depoimentos s\u00e3o exibidos. H\u00e1 v\u00e1rios layouts dispon\u00edveis, como apresenta\u00e7\u00f5es de slides e grades, portanto, fique \u00e0 vontade para explorar as op\u00e7\u00f5es at\u00e9 encontrar uma que funcione melhor para o seu site.<\/p>\n<p>Quando terminar, selecione <em>Salvar altera\u00e7\u00f5es<\/em> na parte inferior da p\u00e1gina. Um shortcode exclusivo ser\u00e1 exibido:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3291\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08.png\" alt=\"Um shortcode para adicionar depoimentos.\" width=\"800\" height=\"68\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08.png 1256w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08-300x25.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08-1024x86.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08-768x65.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Adicione isso \u00e0 p\u00e1gina, postagem ou <a href=\"https:\/\/codex.wordpress.org\/WordPress_Widgets\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e1rea do widget<\/a> onde voc\u00ea deseja que seus depoimentos sejam exibidos. Agora voc\u00ea pode exibir depoimentos de clientes em seu site!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c0 medida que mais e mais pequenas empresas entram na Internet, torna-se cada vez mais dif\u00edcil fazer com que seus produtos sejam notados. Essa falta de visibilidade pode ter um impacto negativo em suas taxas de convers\u00e3o. \u00c9 claro que altas taxas de convers\u00e3o s\u00e3o essenciais para qualquer empresa, e os depoimentos de usu\u00e1rios podem ser uma \u00f3tima maneira de alcan\u00e7\u00e1-las.<\/p>\n<p>Os depoimentos fornecem a prova social necess\u00e1ria, permitindo que os visitantes saibam que os servi\u00e7os que voc\u00ea oferece s\u00e3o leg\u00edtimos e de valor. A implementa\u00e7\u00e3o de depoimentos usando plug-ins do WordPress como&nbsp;<a href=\"https:\/\/wordpress.org\/plugins\/strong-testimonials\/\" target=\"_blank\" rel=\"noopener noreferrer\">Testemunhos fortes<\/a>&nbsp;pode impulsionar as convers\u00f5es, aumentar a fidelidade \u00e0 marca e at\u00e9 mesmo fornecer uma fonte de feedback para projetos futuros.<\/p>\n<p>Voc\u00ea tem mais alguma d\u00favida sobre o uso de depoimentos de clientes em seu site? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Aumentar as convers\u00f5es \u00e9 a principal meta de todo empres\u00e1rio. Entretanto, em um mercado sempre lotado, est\u00e1 se tornando cada vez mais dif\u00edcil ser notado. Portanto, voc\u00ea precisa que seu site se destaque - mas qual \u00e9 a melhor maneira de fazer isso? Uma das maneiras mais eficazes de aumentar as convers\u00f5es em seu site \u00e9 fornecer \"social...<\/p>","protected":false},"author":11450,"featured_media":3318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-3281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Displaying customer testimonials is a smart way to boost conversions. 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