{"id":3276,"date":"2019-01-25T16:03:40","date_gmt":"2019-01-25T16:03:40","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3276"},"modified":"2022-02-20T16:14:53","modified_gmt":"2022-02-20T16:14:53","slug":"a-beginners-guide-to-using-facebook-as-a-marketing-tool","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/","title":{"rendered":"Como usar o Facebook como uma ferramenta de marketing digital"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d91c41554bf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d91c41554bf\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#The_Power_of_Facebook_Marketing_for_Small_Businesses\" >O poder do marketing do Facebook para pequenas empresas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#How_to_Use_Facebook_as_a_Digital_Marketing_Tool_4_Ways\" >Como usar o Facebook como uma ferramenta de marketing digital (4 maneiras)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#1_Direct_Response_Advertising\" >1. Publicidade de resposta direta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#2_Social_Posting\" >2. Postagem social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#3_Detailed_Audience_Analysis\" >3. An\u00e1lise detalhada do p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#4_Link_Sharing_Options\" >4. Op\u00e7\u00f5es de compartilhamento de links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Qualquer pessoa que administre um site sabe que \u00e9 fundamental estabelecer uma forte presen\u00e7a on-line. A maneira como voc\u00ea se apresenta on-line pode ter um grande impacto no tr\u00e1fego e nas convers\u00f5es que seu site recebe. Usar o Facebook como uma ferramenta de marketing digital pode ajudar a construir sua marca on-line e aumentar enormemente as vendas. <\/p>\n\n\n\n<p>O Facebook fornece um alto n\u00edvel de acesso a clientes em potencial, o que \u00e9 dif\u00edcil de encontrar em outro lugar. Al\u00e9m disso, essa plataforma de m\u00eddia social tamb\u00e9m oferece uma ampla variedade de op\u00e7\u00f5es de marketing das quais voc\u00ea pode tirar proveito.<\/p>\n\n\n\n<p>Nesta publica\u00e7\u00e3o, discutiremos as diferentes maneiras de divulgar sua empresa usando o Facebook. Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-power-of-facebook-marketing-for-small-businesses\"><span class=\"ez-toc-section\" id=\"The_Power_of_Facebook_Marketing_for_Small_Businesses\"><\/span>O poder do marketing do Facebook para pequenas empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A esta altura, voc\u00ea provavelmente j\u00e1 sabe que \u00e9 essencial criar uma presen\u00e7a on-line s\u00f3lida. <em>Mas o que isso realmente significa?<\/em><\/p>\n\n\n\n<p>Sua presen\u00e7a on-line refere-se \u00e0 maneira como voc\u00ea se apresenta e apresenta sua marca na Internet. Uma presen\u00e7a forte ajudar\u00e1 sua empresa a parecer mais profissional e, como resultado, poder\u00e1 aumentar as convers\u00f5es e o tr\u00e1fego.<\/p>\n\n\n\n<p>O site de sua empresa desempenha um papel central no estabelecimento dessa presen\u00e7a. As empresas com sites \u00fateis e bem projetados tendem a parecer mais confi\u00e1veis para os usu\u00e1rios. Atualmente, a Internet \u00e9 o primeiro lugar que a maioria das pessoas procura para saber mais sobre uma nova empresa. Ganhar a confian\u00e7a do visitante ter\u00e1 uma influ\u00eancia significativa no n\u00famero de convers\u00f5es que voc\u00ea recebe. <\/p>\n\n\n\n<p>No entanto, apenas ter um site n\u00e3o \u00e9 suficiente. A m\u00eddia social \u00e9 outra forma crucial de ganhar aten\u00e7\u00e3o e promover a confian\u00e7a. \u00c9 essencial criar e manter um perfil ativo, al\u00e9m de manter intera\u00e7\u00f5es frequentes com seus clientes.  <\/p>\n\n\n\n<p>A m\u00eddia social \u00e9 uma das melhores maneiras de atingir seu p\u00fablico-alvo, o que facilita muito o marketing da sua empresa. Pesquisas recentes mostram que a maioria das pessoas de todas as faixas et\u00e1rias usa pelo menos um site de m\u00eddia social. E 30% dos jovens dizem que <a href=\"https:\/\/sproutsocial.com\/insights\/data\/q1-2017\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">interagir com uma marca<\/a> nas m\u00eddias sociais pelo menos uma vez por m\u00eas.<\/p>\n\n\n\n<p>Embora existam v\u00e1rias plataformas populares, o Facebook \u00e9, de longe, o site de m\u00eddia social mais popular. Em 2020, o Facebook ostentava <a href=\"https:\/\/www.oberlo.com\/blog\/facebook-statistics#:~:text=Facebook%20has%202.60%20billion%20monthly,site%20on%20a%20daily%20basis.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2,6 bilh\u00f5es de usu\u00e1rios ativos<\/a>. Al\u00e9m disso, a plataforma oferece uma s\u00e9rie de ferramentas de publicidade que proporcionam maneiras convenientes para voc\u00ea criar uma presen\u00e7a on-line forte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-facebook-as-a-digital-marketing-tool-4-ways\"><span class=\"ez-toc-section\" id=\"How_to_Use_Facebook_as_a_Digital_Marketing_Tool_4_Ways\"><\/span>Como usar o Facebook como uma ferramenta de marketing digital (4 maneiras)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u00e3o \u00e9 nenhuma surpresa que cada vez mais pequenas empresas estejam recorrendo ao Facebook para divulgar seu conte\u00fado, pois a plataforma \u00e9 facilmente acess\u00edvel, flex\u00edvel e econ\u00f4mica. Nas pr\u00f3ximas se\u00e7\u00f5es, veremos quatro maneiras principais de usar um perfil do Facebook para divulgar sua empresa e expandir sua presen\u00e7a on-line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-direct-response-advertising\"><span class=\"ez-toc-section\" id=\"1_Direct_Response_Advertising\"><\/span>1. Publicidade de resposta direta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A publicidade de resposta direta envolve o envio de mensagens direcionadas que incentivam seu p\u00fablico a realizar a\u00e7\u00f5es espec\u00edficas. Essas a\u00e7\u00f5es podem ser comprar um produto, ler a postagem do seu blog, indicar um amigo ou qualquer outra coisa que seja relevante para suas metas comerciais.<\/p>\n\n\n\n<p>Facebook's <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/01\/28\/facebook-ad-targeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">recursos de direcionamento<\/a>A plataforma de publicidade de resposta direta, juntamente com sua grande base de usu\u00e1rios, permite que aqueles que optam pela publicidade de resposta direta ganhem for\u00e7a rapidamente. A plataforma oferece v\u00e1rias op\u00e7\u00f5es de an\u00fancios, incluindo an\u00fancios em carrossel, an\u00fancios de leads e an\u00fancios din\u00e2micos de produtos:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"650\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/square-facebook-ad-example-694x650-1.png\" alt=\"O Facebook como uma ferramenta de marketing digital\" class=\"wp-image-6896\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/square-facebook-ad-example-694x650-1.png 694w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/square-facebook-ad-example-694x650-1-300x281.png 300w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\" \/><figcaption class=\"wp-element-caption\">Exemplo de an\u00fancio carrossel no Facebook da Square. Fonte: <a href=\"https:\/\/www.falcon.io\/insights-hub\/topics\/social-media-strategy\/best-facebook-ad-examples\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Falc\u00e3o i.o<\/a><\/figcaption><\/figure>\n\n\n\n<p>Embora o processo de cria\u00e7\u00e3o de seus an\u00fancios varie de acordo com o tipo, h\u00e1 v\u00e1rios elementos que voc\u00ea sempre desejar\u00e1 incluir. Por exemplo, os an\u00fancios de resposta direta devem ser direcionados, mensur\u00e1veis e rastre\u00e1veis. Isso pode ser alcan\u00e7ado com o uso de <a href=\"https:\/\/neilpatel.com\/blog\/how-to-create-the-perfect-call-to-action\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">chamadas para a\u00e7\u00e3o (CTAs)<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-social-posting\"><span class=\"ez-toc-section\" id=\"2_Social_Posting\"><\/span>2. Postagem social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como mencionamos anteriormente, um dos principais objetivos ao usar qualquer forma de m\u00eddia social como ferramenta de marketing \u00e9 criar uma forte presen\u00e7a on-line. Isso significa ter um perfil em uma variedade de plataformas importantes e mant\u00ea-lo atualizado. Essa \u00e9 uma maneira inteligente de <a href=\"https:\/\/www.socialmediatoday.com\/social-business\/6-ways-social-media-can-help-build-customer-loyalty-infographic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aumentar a confian\u00e7a e a fidelidade de seu p\u00fablico<\/a>.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar suas p\u00e1ginas sociais para interagir diretamente com os clientes por meio de atualiza\u00e7\u00f5es de status, mensagens diretas e upload de fotos e v\u00eddeos. Isso pode aumentar ainda mais a fidelidade deles a voc\u00ea como empresa e torn\u00e1-los mais propensos a se converterem no futuro. <\/p>\n\n\n\n<p>\u00c9 \u00fatil dar uma olhada nos perfis sociais de algumas das maiores empresas do mundo. <a href=\"https:\/\/econsultancy.com\/30-brands-with-excellent-social-media-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">marcas mais conhecidas<\/a>. Voc\u00ea ver\u00e1 que eles s\u00e3o mantidos regularmente e tamb\u00e9m oferecem um atendimento ao cliente divertido (por\u00e9m eficaz):<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"421\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wendys-cusotmer-service.png\" alt=\"\" class=\"wp-image-6863\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wendys-cusotmer-service.png 707w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wendys-cusotmer-service-300x179.png 300w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" \/><figcaption class=\"wp-element-caption\">A Wendy's \u00e9 conhecida por seu atendimento ao cliente c\u00f4mico oferecido nas m\u00eddias sociais. Fonte: <a href=\"https:\/\/www.boredpanda.com\/funny-wendy-tweets-jokes\/?utm_source=google&utm_medium=organic&utm_campaign=organic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Panda entediado<\/a><\/figcaption><\/figure>\n\n\n\n<p>Usar ferramentas de agendamento de m\u00eddia social como <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sprout Social<\/a> e <a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hootsuite<\/a> \u00e9 uma excelente maneira de manter seu conte\u00fado atualizado. Normalmente, essas ferramentas permitem que voc\u00ea programe o conte\u00fado com anteced\u00eancia, liberando um tempo valioso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-detailed-audience-analysis\"><span class=\"ez-toc-section\" id=\"3_Detailed_Audience_Analysis\"><\/span>3. An\u00e1lise detalhada do p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma das maiores vantagens do Facebook em rela\u00e7\u00e3o a outras plataformas de m\u00eddia social \u00e9 a quantidade de dados de p\u00fablico-alvo que ele fornece. Voc\u00ea ter\u00e1 acesso a uma grande quantidade de informa\u00e7\u00f5es sobre os usu\u00e1rios do site, desde status de relacionamento at\u00e9 carreiras. Isso significa que voc\u00ea ter\u00e1 tudo o que precisa para encontrar e atingir o p\u00fablico-alvo desejado.<\/p>\n\n\n\n<p>Usando as ferramentas fornecidas pela plataforma, como o <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pixel do Facebook<\/a>O uso de um sistema de gerenciamento de dados, que permite reunir informa\u00e7\u00f5es detalhadas sobre clientes existentes e potenciais. Isso, por sua vez, pode ajud\u00e1-lo a desenvolver an\u00fancios extremamente direcionados e medir o sucesso de suas campanhas de marketing.<\/p>\n\n\n\n<p>Se quiser, voc\u00ea pode at\u00e9 <a href=\"https:\/\/www.facebook.com\/business\/help\/341425252616329\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">criar p\u00fablicos personalizados<\/a>. Essa \u00e9 uma maneira incrivelmente eficaz de aumentar as convers\u00f5es, pois ajuda voc\u00ea a atingir as pessoas mais interessadas nos servi\u00e7os que voc\u00ea oferece.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m poder\u00e1 comercializar seu conte\u00fado para pessoas que j\u00e1 visitaram sua p\u00e1gina anteriormente (demonstrando algum n\u00edvel de interesse), mas que n\u00e3o conseguiram converter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-link-sharing-options\"><span class=\"ez-toc-section\" id=\"4_Link_Sharing_Options\"><\/span>4. Op\u00e7\u00f5es de compartilhamento de links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Diferentemente de outras plataformas sociais, as op\u00e7\u00f5es de links no Facebook s\u00e3o praticamente infinitas. A plataforma facilita o compartilhamento de qualquer conte\u00fado que voc\u00ea queira em sua p\u00e1gina e a cria\u00e7\u00e3o de links para seu site e outros locais importantes.<\/p>\n\n\n\n<p>Compartilhar links para seu pr\u00f3prio conte\u00fado \u00e9 uma parte essencial do uso do Facebook como uma ferramenta de marketing digital, principalmente quando se considera a otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO). <a href=\"https:\/\/prettylinks.com\/pt\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">A vincula\u00e7\u00e3o \u00e9 um fator importante<\/a>&nbsp;na forma como os mecanismos de pesquisa determinam as classifica\u00e7\u00f5es do seu site e se o seu site (ou perfil de m\u00eddia social) \u00e9 uma fonte confi\u00e1vel.<\/p>\n\n\n\n<p>Tamb\u00e9m \u00e9 importante considerar a apar\u00eancia de seus links. URLs longos e complicados podem deixar seu p\u00fablico desconfiado e desestimular os cliques. Por outro lado, ferramentas como <a href=\"https:\/\/prettylinks.com\/pt\/blog\/beginners-guide-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> permitem que voc\u00ea crie URLs encurtados que ajudam a <a href=\"https:\/\/prettylinks.com\/pt\/blog\/pretty-links-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">refor\u00e7ar sua presen\u00e7a nas m\u00eddias sociais<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1024x469.png\" alt=\"P\u00e1gina inicial do PrettyLinks\" class=\"wp-image-6753\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1024x469.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-768x352.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1536x703.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2.png 1867w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em nossa era digital, a maneira como voc\u00ea se apresenta e apresenta sua marca nas m\u00eddias sociais pode ter um impacto enorme no tr\u00e1fego do site e nas taxas de convers\u00e3o. Uma presen\u00e7a fraca pode ter um efeito prejudicial. <\/p>\n\n\n\n<p>Felizmente, as muitas oportunidades de marketing oferecidas pelo Facebook o tornam uma ferramenta particularmente valiosa para melhorar sua presen\u00e7a on-line. <\/p>\n\n\n\n<p>Para recapitular, aqui est\u00e3o quatro maneiras de usar o Facebook como uma ferramenta de marketing digital para promover sua empresa e seu site com mais efici\u00eancia:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use publicidade de resposta direta, incentivando os usu\u00e1rios a realizar uma a\u00e7\u00e3o espec\u00edfica.<\/li>\n\n\n\n<li>Publique regularmente para aumentar a fidelidade \u00e0 marca.<\/li>\n\n\n\n<li>Realizar an\u00e1lise de p\u00fablico-alvo e definir segmenta\u00e7\u00e3o personalizada.<\/li>\n\n\n\n<li><a href=\"https:\/\/prettylinks.com\/pt\/blog\/pretty-links-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Use PrettyLinks<\/a> para encurtar seus URLs antes de compartilh\u00e1-los.<\/li>\n<\/ol>\n\n\n\n<p><em>Voc\u00ea tem mais alguma d\u00favida sobre como usar o Facebook como uma ferramenta de marketing digital? <\/em>Conte-nos na se\u00e7\u00e3o de coment\u00e1rios!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Qualquer pessoa que administre um site sabe que \u00e9 fundamental estabelecer uma forte presen\u00e7a on-line. A maneira como voc\u00ea se apresenta on-line pode ter um grande impacto no tr\u00e1fego e nas convers\u00f5es que seu site recebe. Usar o Facebook como uma ferramenta de marketing digital pode ajudar a construir sua marca on-line e aumentar enormemente as vendas. O Facebook fornece um alto n\u00edvel...<\/p>","protected":false},"author":11450,"featured_media":7803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[340,345,61],"class_list":["post-3276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-facebook","tag-facebook-marketing","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Follow our guide to using Facebook as a digital marketing tool. 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