{"id":3265,"date":"2019-01-18T16:17:02","date_gmt":"2019-01-18T16:17:02","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3265"},"modified":"2019-01-18T16:17:04","modified_gmt":"2019-01-18T16:17:04","slug":"how-to-write-an-effective-call-to-action-for-your-website","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/","title":{"rendered":"Como escrever uma chamada \u00e0 a\u00e7\u00e3o eficaz para seu site"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f31628bc7cc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f31628bc7cc\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#A_Brief_Introduction_to_CTAs_And_Why_They_Matter\" >Uma breve introdu\u00e7\u00e3o \u00e0s CTAs (e por que elas s\u00e3o importantes)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#How_to_Write_an_Effective_CTA_for_Your_Website_3_Key_Tips\" >Como escrever uma CTA eficaz para seu site (3 dicas importantes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#1_Be_Specific_and_Clear\" >1. Seja espec\u00edfico e claro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#2_Make_the_CTAs_Benefits_Obvious\" >2. Tornar \u00f3bvios os benef\u00edcios da CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#3_Use_Compelling_Language\" >3. Use uma linguagem convincente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#How_to_Track_Your_CTAs\" >Como rastrear suas CTAs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>Para muitos sites, o objetivo principal \u00e9 <a href=\"https:\/\/prettylinks.com\/pt\/blog\/affiliate-marketing-tactics\/\" target=\"_blank\" rel=\"noopener\">fazer vendas<\/a> ou incentivar algum outro tipo de convers\u00e3o. Entretanto, se sua mensagem for muito vaga, os clientes em potencial podem n\u00e3o saber o que fazer. Isso pode tornar muito menos prov\u00e1vel que eles realizem as a\u00e7\u00f5es desejadas.<\/p>\n<p>A boa not\u00edcia \u00e9 que voc\u00ea pode resolver esse problema com uma forte chamada para a\u00e7\u00e3o (CTA). Essa \u00e9 uma mensagem clara e direta que leva os usu\u00e1rios a fazer algo espec\u00edfico. Criar uma CTA clara e que chame a aten\u00e7\u00e3o \u00e9 a sua melhor chance de garantir que o conte\u00fado e a mensagem do seu site sejam realmente eficazes.<\/p>\n<p>Neste artigo, ofereceremos v\u00e1rias dicas sobre como criar CTAs melhores. Antes, por\u00e9m, vamos dar uma olhada em alguns exemplos!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_CTAs_And_Why_They_Matter\"><\/span>Uma breve introdu\u00e7\u00e3o \u00e0s CTAs (e por que elas s\u00e3o importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como mencionamos anteriormente, uma CTA \u00e9 uma declara\u00e7\u00e3o que solicita que as pessoas realizem uma a\u00e7\u00e3o espec\u00edfica. As CTAs podem melhorar sua <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/\" target=\"_blank\" rel=\"noopener\">Taxa de cliques (CTR)<\/a>e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener\">gerar mais convers\u00f5es<\/a>. Eles s\u00e3o usados em uma ampla variedade de contextos, mas s\u00e3o particularmente relevantes on-line.<\/p>\n<p>\u00c9 fundamental usar uma ou mais CTAs fortes em seu site. Sem um, seu site pode parecer desorganizado e seu objetivo pode n\u00e3o estar claro. No exemplo abaixo, por exemplo, \u00e9 dif\u00edcil dizer o que o propriet\u00e1rio do site quer que os usu\u00e1rios fa\u00e7am:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3266 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.27.30-AM.png\" alt=\"Um site sem uma CTA.\" width=\"800\" height=\"432\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.27.30-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.27.30-AM-300x162.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.27.30-AM-768x415.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Se um visitante n\u00e3o tiver certeza sobre qual a\u00e7\u00e3o tomar depois de passar cerca de 15 segundos em seu site, ele poder\u00e1 <a href=\"https:\/\/www.crazyegg.com\/blog\/why-users-leave-a-website\/\" target=\"_blank\" rel=\"noopener\">abandon\u00e1-lo completamente<\/a>.<\/p>\n<p>Por outro lado, quando bem feitas, as CTAs s\u00e3o <a href=\"https:\/\/www.bedrockdata.com\/blog\/the-importance-of-attention-grabbing-calls-to-action-for-your-next-email\" target=\"_blank\" rel=\"noopener\">que chama a aten\u00e7\u00e3o<\/a> e promover um curso de a\u00e7\u00e3o claro. Por exemplo, o <em>Obter PrettyLinks<\/em> na parte inferior do <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener\">nosso pr\u00f3prio\u00a0<em>Sobre<\/em> p\u00e1gina<\/a> se destaca do restante do design. Mesmo que o visitante passe por cima do bloco de texto, ele ainda ser\u00e1 atra\u00eddo para clicar no bot\u00e3o:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3267 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-02-at-2.52.46-PM.png\" alt=\"A p\u00e1gina About do PrettyLinks.\" width=\"800\" height=\"481\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-02-at-2.52.46-PM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-02-at-2.52.46-PM-300x180.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-02-at-2.52.46-PM-768x462.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>As CTAs podem ser decisivas para o seu site, principalmente se voc\u00ea estiver usando-o para ganhar a vida. Isso significa que \u00e9 fundamental tomar cuidado especial com a mensagem e o design.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Write_an_Effective_CTA_for_Your_Website_3_Key_Tips\"><\/span>Como escrever uma CTA eficaz para seu site (3 dicas importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Felizmente, n\u00e3o \u00e9 dif\u00edcil tornar suas CTAs mais eficazes. Basta implementar algumas estrat\u00e9gias vitais, mas f\u00e1ceis de entender. Nas pr\u00f3ximas se\u00e7\u00f5es, examinaremos tr\u00eas das t\u00e9cnicas mais importantes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Be_Specific_and_Clear\"><\/span>1. Seja espec\u00edfico e claro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Antes de mais nada, sua CTA deve ser projetada para se concentrar em um \u00fanico objetivo. Isso pode parecer \u00f3bvio, pois uma CTA, por defini\u00e7\u00e3o, incentiva uma a\u00e7\u00e3o espec\u00edfica. No entanto, voc\u00ea deve pensar em como restringir sua CTA para que seja o mais espec\u00edfica poss\u00edvel.<\/p>\n<p>Idealmente, uma CTA deve levar a algo que o usu\u00e1rio possa realizar em apenas alguns minutos (ou menos). Por exemplo, em vez de dizer \"Confira nossas roupas de inverno!\", que \u00e9 uma solicita\u00e7\u00e3o muito ampla, talvez voc\u00ea queira direcionar os visitantes para um \u00fanico item novo que deseja que eles considerem comprar. Uma CTA mais forte poderia ser: \"Adquira j\u00e1 o nosso novo su\u00e9ter org\u00e2nico 100% de malha de cabos!\"<\/p>\n<p>Tamb\u00e9m deve ficar muito claro para o usu\u00e1rio o que acontecer\u00e1 quando ele clicar na CTA. Por exemplo, neste e-mail da <a href=\"http:\/\/khanacademy.org\" target=\"_blank\" rel=\"noopener\">Khan Academy<\/a>Se voc\u00ea clicar no bot\u00e3o, ser\u00e1 levado a um v\u00eddeo:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3268 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.56.35-AM.png\" alt=\"Uma CTA em um e-mail da Khan Academy.\" width=\"800\" height=\"332\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.56.35-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.56.35-AM-300x125.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.56.35-AM-768x319.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Isso n\u00e3o \u00e9 suficiente para gerar cliques - se um usu\u00e1rio for levado a uma p\u00e1gina que n\u00e3o esperava, ele poder\u00e1 <a href=\"https:\/\/kickofflabs.com\/blog\/bounce-rate-14-ways-you-are-driving-people-away-from-your-landing-pages\/\" target=\"_blank\" rel=\"noopener\">sair de seu site<\/a>. Portanto, evite CTAs pouco claras e gen\u00e9ricas, como \"Confira!\" ou \"Visite agora!\", a menos que voc\u00ea tenha certeza de que o usu\u00e1rio saber\u00e1 exatamente o que elas significam.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Make_the_CTAs_Benefits_Obvious\"><\/span>2. Tornar \u00f3bvios os benef\u00edcios da CTA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tamb\u00e9m \u00e9 importante que sua CTA inclua um motivo para os visitantes agirem. Por exemplo, anunciar um c\u00f3digo de desconto com um hor\u00e1rio limite espec\u00edfico pode inspir\u00e1-los a navegar em sua loja on-line para procurar uma oferta. No an\u00fancio de e-mail abaixo, o CTA \u00e9 \"\u00daltima chance: 20% Off Pro\":<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3269 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.58-AM.png\" alt=\"Um CTA da CodeAcademy.\" width=\"800\" height=\"367\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.58-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.58-AM-300x138.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.58-AM-768x352.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Se um cliente j\u00e1 estava pensando em comprar seu produto, o prazo de desconto pode ser o empurr\u00e3ozinho final de que ele precisa. Nesse cen\u00e1rio, o benef\u00edcio para ele \u00e9 economizar dinheiro no item.<\/p>\n<p>O objetivo de uma CTA tamb\u00e9m pode ser t\u00e3o simples quanto explicar por que os clientes podem gostar do seu produto ou dar um exemplo de como ele pode melhorar a vida deles. De qualquer forma, esse elemento \u00e9 fundamental para aumentar sua taxa de convers\u00e3o. A menos que voc\u00ea d\u00ea \u00e0s pessoas um motivo para agir, elas poder\u00e3o ignorar completamente a CTA.<\/p>\n<p>Por exemplo, se um usu\u00e1rio desconectado visitar o Facebook, ele ver\u00e1 o <em>Registrar-se<\/em> juntamente com a mensagem \"Conecte-se com amigos e com o mundo ao seu redor no Facebook\":<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3270 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.49.20-AM.png\" alt=\"Uma CTA no Facebook.\" width=\"800\" height=\"437\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.49.20-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.49.20-AM-300x164.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.49.20-AM-768x420.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Isso d\u00e1 aos usu\u00e1rios uma a\u00e7\u00e3o clara a ser tomada. Al\u00e9m disso, explica claramente por que essa a\u00e7\u00e3o ser\u00e1 ben\u00e9fica.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Compelling_Language\"><\/span>3. Use uma linguagem convincente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Se voc\u00ea realmente deseja que suas CTAs sejam eficazes, tamb\u00e9m \u00e9 inteligente usar <a href=\"https:\/\/www.newbreedmarketing.com\/blog\/6-ways-to-improve-cta-language-for-better-click-through-rates\" target=\"_blank\" rel=\"noopener\">linguagem convincente<\/a>. Seu instinto pode ser o de escolher superlativos como \"o mais confort\u00e1vel\" ou \"o melhor su\u00e9ter\". No entanto, essa terminologia pode, na verdade, parecer gen\u00e9rica, <a href=\"http:\/\/tribunedirect.com\/idea-lab\/amazingly-superlatives-can-kill-marketing-message\/\" target=\"_blank\" rel=\"noopener\">produzindo o efeito oposto<\/a>\u00a0do que voc\u00ea deseja.<\/p>\n<p>Por outro lado, as frases de CTA que funcionam tendem a usar <a href=\"https:\/\/blog.wishpond.com\/post\/103290853633\/the-25-best-words-to-use-in-your-call-to-action\" target=\"_blank\" rel=\"noopener\">linguagem simples<\/a> que desperte a curiosidade, como \"learn more\" (saiba mais) ou \"explore\" (explore):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3271 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.10-AM.png\" alt=\"Uma publica\u00e7\u00e3o no Twitter baseada em CTA.\" width=\"510\" height=\"429\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.10-AM.png 510w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.10-AM-300x252.png 300w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/p>\n<p>Sua gram\u00e1tica e estrutura de frases tamb\u00e9m podem ter um impacto significativo. Por exemplo, <a href=\"https:\/\/www.crazyegg.com\/blog\/double-power-of-content\/\" target=\"_blank\" rel=\"noopener\">linguagem ativa<\/a> \u00e9 melhor do que usar uma voz passiva. Voc\u00ea tamb\u00e9m deve manter suas CTAs curtas e agrad\u00e1veis - entre duas e sete palavras geralmente \u00e9 melhor:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3273 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.18.18-AM.png\" alt=\"Uma CTA que diz &quot;Donate Now&quot; (Doe agora).\" width=\"800\" height=\"447\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.18.18-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.18.18-AM-300x168.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.18.18-AM-768x429.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Em especial, as CTAs que aparecem nos bot\u00f5es devem ser muito curtas. Use uma frase de duas ou tr\u00eas palavras, como \"Conhe\u00e7a nossa equipe\" ou \"Doe agora\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Track_Your_CTAs\"><\/span>Como rastrear suas CTAs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Depois que voc\u00ea tiver uma CTA forte, tamb\u00e9m \u00e9 importante acompanhar e monitorar seus resultados. Voc\u00ea precisa saber qual \u00e9 a efic\u00e1cia de suas CTAs para poder ajustar as que n\u00e3o funcionam ou reutilizar elementos das que funcionam. <em>fez<\/em> convers\u00f5es imediatas.<\/p>\n<p>Para fazer isso, voc\u00ea pode usar o rastreamento de links no PrettyLinks para dividir suas fontes de tr\u00e1fego por campanha. Por <a href=\"https:\/\/prettylinks.com\/pt\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener\">Configura\u00e7\u00e3o do rastreamento de links<\/a>Se voc\u00ea tiver uma CTA, poder\u00e1 ver de onde vem o seu tr\u00e1fego. Por exemplo, voc\u00ea pode perceber que uma CTA funciona muito bem em e-mails, mas est\u00e1 falhando nas m\u00eddias sociais.<\/p>\n<p>O PrettyLinks tamb\u00e9m oculta os elementos de rastreamento em seus links. Isso significa que voc\u00ea pode adicionar quantos elementos forem necess\u00e1rios, mas os usu\u00e1rios n\u00e3o ver\u00e3o uma cadeia longa e confusa de c\u00f3digos. Voc\u00ea pode at\u00e9 usar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">Teste A\/B<\/a> para colocar duas CTAs uma contra a outra e ver qual \u00e9 a mais eficaz. Aperfei\u00e7oar o design da CTA leva tempo, mas acompanhar os resultados dessa forma pode realmente acelerar o processo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tecnicamente falando, qualquer frase que incentive uma a\u00e7\u00e3o pode ser considerada uma CTA. Entretanto, isso n\u00e3o significa que todas elas sejam igualmente eficazes. Voc\u00ea pode tornar suas CTAs ainda melhores usando algumas t\u00e9cnicas simples para aumentar sua efic\u00e1cia e, em seguida <a href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-your-link-tracking\/\" target=\"_blank\" rel=\"noopener\">Acompanhamento dos resultados<\/a>.<\/p>\n<p>Para recapitular, as tr\u00eas melhores maneiras de obter mais resultados de suas CTAs s\u00e3o:<\/p>\n<ol>\n<li>Seja espec\u00edfico e claro.<\/li>\n<li>Torne \u00f3bvios os benef\u00edcios da CTA.<\/li>\n<li>Use uma linguagem convincente.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre como criar CTAs fortes para seu website? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Para muitos sites, o objetivo principal \u00e9 fazer vendas ou incentivar algum outro tipo de convers\u00e3o. Entretanto, se sua mensagem for muito vaga, os clientes em potencial podem n\u00e3o saber o que fazer. Isso pode tornar muito menos prov\u00e1vel que eles realizem as a\u00e7\u00f5es desejadas. A boa not\u00edcia \u00e9 que voc\u00ea pode resolver esse problema...<\/p>","protected":false},"author":11450,"featured_media":3302,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-3265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you want your site to drive conversions, you need to create a Call to Action that gets results. 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