{"id":3251,"date":"2020-07-11T20:08:00","date_gmt":"2020-07-11T20:08:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3251"},"modified":"2024-11-25T18:23:51","modified_gmt":"2024-11-25T23:23:51","slug":"a-brief-introduction-to-www-http-and-https","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/a-brief-introduction-to-www-http-and-https\/","title":{"rendered":"O que voc\u00ea precisa saber sobre a estrutura do URL - incluindo WWW, HTTP e HTTPS"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db5bf129dda\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db5bf129dda\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-brief-introduction-to-www-http-and-https\/#An_Overview_of_Basic_URL_Structure\" >Uma vis\u00e3o geral da estrutura b\u00e1sica de URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-brief-introduction-to-www-http-and-https\/#The_Difference_Between_HTTP_and_HTTPS\" >A diferen\u00e7a entre HTTP e HTTPS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-brief-introduction-to-www-http-and-https\/#Why_You_Should_Switch_to_HTTPS\" >Por que voc\u00ea deve mudar para HTTPS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-brief-introduction-to-www-http-and-https\/#How_to_Transfer_Your_Site_Over_to_HTTPS\" >Como transferir seu site para HTTPS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-brief-introduction-to-www-http-and-https\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Um URL (uniform resource locator, localizador uniforme de recursos), mais comumente conhecido como endere\u00e7o da Web, \u00e9 algo que voc\u00ea v\u00ea todos os dias. Ao mesmo tempo, talvez voc\u00ea nunca tenha pensado muito sobre como eles funcionam.<\/p>\n\n\n\n<p>Os URLs especificam o local exato das p\u00e1ginas da Web e determinam como recuper\u00e1-las. Em termos simples, um URL \u00e9 o endere\u00e7o de um arquivo na Internet. Compreender o funcionamento de suas v\u00e1rias partes pode ser \u00fatil, especialmente se voc\u00ea tiver seu pr\u00f3prio site.<\/p>\n\n\n\n<p>Neste artigo, exploraremos alguns dos elementos b\u00e1sicos de qualquer URL, incluindo WWW, HTTP e HTTPS. Vamos ao que interessa!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Basic_URL_Structure\"><\/span>Uma vis\u00e3o geral da estrutura b\u00e1sica de URL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os URLs que usamos diariamente seguem uma estrutura definida. Para explicar isso com mais detalhes, vamos dar uma olhada em um exemplo t\u00edpico:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"334\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/pretty-links-url.jpg\" alt=\"O URL do PrettyLinks.\" class=\"wp-image-3255\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/pretty-links-url.jpg 1036w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/pretty-links-url-300x97.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/pretty-links-url-1024x330.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/pretty-links-url-768x248.jpg 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p>O c\u00f3digo curto logo no in\u00edcio \u00e9 <a href=\"https:\/\/doepud.co.uk\/blog\/anatomy-of-a-url\" target=\"_blank\" rel=\"noopener noreferrer\">conhecido como protocolo<\/a>. Essa \u00e9 a linguagem que seu navegador usa para recuperar a p\u00e1gina da Web desejada com \u00eaxito. Os protocolos mais comumente usados s\u00e3o HTTP e HTTPS, sobre os quais falaremos mais em breve.<\/p>\n\n\n\n<p>O pr\u00f3ximo elemento que voc\u00ea ver\u00e1 \u00e0s vezes \u00e9 o WWW, que significa World Wide Web. Embora quase todos os URLs costumassem incluir essa parte, hoje em dia \u00e9 comum ver endere\u00e7os sem ela.<\/p>\n\n\n\n<p>Muitos sites n\u00e3o usam mais o WWW. Ele se tornou uma parte padr\u00e3o, e n\u00e3o necess\u00e1ria, de cada URL, de modo que a maioria dos navegadores preencher\u00e1 automaticamente essa parte para voc\u00ea.<\/p>\n\n\n\n<p>Outra parte importante de qualquer URL \u00e9 o <a href=\"https:\/\/prettylinks.com\/pt\/blog\/new-top-level-domains-tlds\/\" target=\"_blank\" rel=\"noopener noreferrer\">n\u00edvel superior<\/a> como .com, .net ou .gov. Os dom\u00ednios de n\u00edvel superior geralmente s\u00e3o usados para identificar algo sobre o site ao qual est\u00e3o associados, como sua finalidade, a empresa que o possui ou a parte do mundo de onde ele vem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Difference_Between_HTTP_and_HTTPS\"><\/span>A diferen\u00e7a entre HTTP e HTTPS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora, vamos examinar mais de perto a primeira parte de qualquer URL. Como mencionamos, HTTP e HTTPS s\u00e3o ambos protocolos. O Hypertext Transfer Protocol (HTTP) \u00e9 usado para transferir dados de um servidor da Web para um navegador, permitindo que voc\u00ea visualize uma p\u00e1gina da Web.<\/p>\n\n\n\n<p>Durante muito tempo, o HTTP foi o padr\u00e3o usado para praticamente todos os URLs. No entanto, os dados transmitidos por HTTP n\u00e3o s\u00e3o criptografados. Isso significa que eles podem ser interceptados por hackers, resultando em viola\u00e7\u00f5es de seguran\u00e7a. Isso coloca em risco tanto o propriet\u00e1rio do site quanto seus visitantes.<\/p>\n\n\n\n<p>\u00c9 por isso que o Hypertext Transfer Protocol Secure (HTTPS) foi criado. Ele tem o mesmo objetivo e a mesma fun\u00e7\u00e3o b\u00e1sica, mas \u00e9 uma op\u00e7\u00e3o muito mais segura.<\/p>\n\n\n\n<p>Os dados transmitidos por HTTPS s\u00e3o protegidos pela adi\u00e7\u00e3o de <a href=\"https:\/\/www.globalsign.com\/en\/ssl-information-center\/what-is-an-ssl-certificate\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">um certificado SSL<\/a>que cria uma conex\u00e3o criptografada entre o servidor e o navegador. Isso torna as viola\u00e7\u00f5es de seguran\u00e7a menos prov\u00e1veis e permite que voc\u00ea ofere\u00e7a um servi\u00e7o melhor aos seus visitantes.<\/p>\n\n\n\n<p>Al\u00e9m disso, os sites que s\u00e3o protegidos com HTTPS exibem um \u00edcone na barra do navegador (parece um cadeado fechado). Isso permite que os usu\u00e1rios saibam instantaneamente que seu site \u00e9 confi\u00e1vel, o que significa que \u00e9 mais prov\u00e1vel que eles se tornem clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Switch_to_HTTPS\"><\/span>Por que voc\u00ea deve mudar para HTTPS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Transferir seu site para HTTPS agora \u00e9 uma necessidade, pelo menos se voc\u00ea quiser manter sua classifica\u00e7\u00e3o na pesquisa do Google.<\/p>\n\n\n\n<p>Em outubro de 2017, o Google come\u00e7ou a marcar sites sem HTTPS como \"n\u00e3o seguros\" e tamb\u00e9m come\u00e7ou a limitar o tr\u00e1fego para esses sites. Portanto, se o seu site ainda estiver operando em HTTP e o tr\u00e1fego estiver diminuindo, voc\u00ea precisa fazer a mudan\u00e7a. Executando um <a href=\"https:\/\/seranking.com\/website-audit.html\" target=\"_blank\" rel=\"noopener\" title=\"\">Auditoria de site SEO<\/a> \u00e9 uma \u00f3tima maneira de descobrir se seu site \u00e9 seguro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Transfer_Your_Site_Over_to_HTTPS\"><\/span>Como transferir seu site para HTTPS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea deseja transferir seu site para HTTPS, a primeira coisa que precisa considerar \u00e9 o tipo de certificado SSL necess\u00e1rio. <a href=\"https:\/\/www.globalsign.com\/en\/ssl-information-center\/types-of-ssl-certificate\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">H\u00e1 v\u00e1rios tipos de<\/a> que oferecem diferentes n\u00edveis de autentica\u00e7\u00e3o.<\/p>\n\n\n\n<p>Por exemplo, um certificado de valida\u00e7\u00e3o de dom\u00ednio (DV) \u00e9 o mais f\u00e1cil de obter (e mais barato), enquanto os certificados de valida\u00e7\u00e3o de organiza\u00e7\u00e3o (OV) e de valida\u00e7\u00e3o estendida (EV) s\u00e3o mais caros (mas tamb\u00e9m mais seguros).<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m precisar\u00e1 escolher a autoridade de certifica\u00e7\u00e3o (CA) que deseja usar. Essa \u00e9 simplesmente a empresa da qual voc\u00ea comprar\u00e1 seu certificado.<\/p>\n\n\n\n<p>H\u00e1 muitas op\u00e7\u00f5es dispon\u00edveis, desde empresas dedicadas como <a href=\"https:\/\/www.globalsign.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GlobalSign<\/a> para a maioria das empresas de hospedagem. <a href=\"https:\/\/www.letsencrypt.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vamos criptografar<\/a> tamb\u00e9m vale a pena conferir, pois oferece certificados SSL gratuitos (e conta com o apoio total da <a href=\"https:\/\/letsencrypt.org\/sponsors\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">algumas das maiores empresas do mundo<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1267\" height=\"398\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/lets-encrypt-website.png\" alt=\"O site Let&#039;s Encrypt.\" class=\"wp-image-3256\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/lets-encrypt-website.png 1267w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/lets-encrypt-website-300x94.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/lets-encrypt-website-1024x322.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/lets-encrypt-website-768x241.png 768w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" \/><\/figure>\n\n\n\n<p>Escolher o certificado SSL certo se resume a entender as necessidades individuais de seu site. O pre\u00e7o inexistente do Let's Encrypt faz dele a op\u00e7\u00e3o perfeita para quem tem sites e blogs menores. Essa CA tamb\u00e9m apresenta um processo de renova\u00e7\u00e3o totalmente automatizado, para que seu site n\u00e3o fique temporariamente desprotegido quando o certificado expirar.<\/p>\n\n\n\n<p>Por outro lado, organiza\u00e7\u00f5es e empresas maiores devem considerar a possibilidade de procurar um dos <a href=\"https:\/\/www.techradar.com\/uk\/news\/best-ssl-certificate-provider\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">muitas op\u00e7\u00f5es premium<\/a> no mercado. Esses servi\u00e7os geralmente incluem recursos adicionais e oferecem uma gama mais ampla de op\u00e7\u00f5es de certificados. Com eles, voc\u00ea tamb\u00e9m tem acesso a suporte dedicado, o que pode ser especialmente \u00fatil.<\/p>\n\n\n\n<p>Independentemente do tipo de site que voc\u00ea est\u00e1 administrando, \u00e9 importante garantir que as conex\u00f5es dos seus visitantes sejam seguras. Um certificado SSL \u00e9 uma das melhores maneiras de garantir a confian\u00e7a em seu site, fazendo com que a mudan\u00e7a para HTTPS seja um investimento que vale a pena.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Um URL \u00e9 uma parte essencial, mas muitas vezes negligenciada, de qualquer site. Na verdade, a determina\u00e7\u00e3o de sua estrutura envolve muito mais do que voc\u00ea imagina.<\/p>\n\n\n\n<p>WWW, por exemplo, n\u00e3o \u00e9 mais um requisito para a maioria dos URLs de sites. Por outro lado, o protocolo de seu site \u00e9 essencial. Se voc\u00ea ainda n\u00e3o fez a mudan\u00e7a para HTTPS adquirindo um certificado SSL, agora \u00e9 a hora de fazer isso.<\/p>\n\n\n\n<p><em>Voc\u00ea tem outras d\u00favidas sobre a estrutura de URL, como WWW, HTTP e HTTPS. Ou gostaria de saber mais sobre como implementar o HTTPS em seu site? <\/em>Conte-nos na se\u00e7\u00e3o de coment\u00e1rios!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Um URL (uniform resource locator, localizador uniforme de recursos), mais comumente conhecido como endere\u00e7o da Web, \u00e9 algo que voc\u00ea v\u00ea todos os dias. Ao mesmo tempo, talvez voc\u00ea nunca tenha pensado muito sobre como eles funcionam. Os URLs especificam o local exato das p\u00e1ginas da Web e determinam como recuper\u00e1-las. Em termos simples, um URL \u00e9 o endere\u00e7o...<\/p>","protected":false},"author":11450,"featured_media":3283,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51],"tags":[361,362,359,360],"class_list":["post-3251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-http","tag-https","tag-url-structure","tag-www"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you own a website, it&#039;s important to understand how its URLs work. 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