{"id":3240,"date":"2018-12-21T21:38:49","date_gmt":"2018-12-21T21:38:49","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3240"},"modified":"2022-10-24T18:01:15","modified_gmt":"2022-10-24T18:01:15","slug":"get-more-retweets","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/get-more-retweets\/","title":{"rendered":"\"Por favor, d\u00ea RT\": Como obter mais Retweets em suas publica\u00e7\u00f5es no Twitter"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e776f3c5ace\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e776f3c5ace\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/get-more-retweets\/#The_Importance_of_Retweets_as_a_Valuable_Marketing_Commodity\" >A import\u00e2ncia dos Retweets como um bem de marketing valioso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/get-more-retweets\/#3_Key_Tips_for_Getting_More_Retweets_on_Your_Twitter_Posts\" >3 dicas importantes para obter mais Retweets em suas publica\u00e7\u00f5es no Twitter<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/get-more-retweets\/#1_Post_New_Content_at_the_Right_Times\" >1. Publique novos conte\u00fados no momento certo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/get-more-retweets\/#2_Add_Relevant_Hashtags_to_Your_Tweets\" >2. Adicione hashtags relevantes aos seus tweets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/get-more-retweets\/#3_Include_%E2%80%98Pretty_Links_in_Your_Tweets\" >3. Inclua links \"bonitos\" em seus tweets<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/get-more-retweets\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>O Twitter pode parecer uma not\u00edcia antiga a essa altura, mas ainda \u00e9 uma das <a href=\"https:\/\/www.adobe.com\/express\/learn\/blog\/top-social-media-sites\" target=\"_blank\" rel=\"noopener noreferrer\">redes de m\u00eddia social mais populares<\/a>. Como tal, \u00e9 uma ferramenta vital para o marketing on-line. A chave para o sucesso na plataforma est\u00e1 em aumentar sua visibilidade. Mas descobrir como fazer isso pode ser um desafio.<\/p>\n<p>Publicar novos conte\u00fados com frequ\u00eancia \u00e9 um bom come\u00e7o, mas para obter melhores resultados, voc\u00ea tamb\u00e9m deve incentivar o maior n\u00famero poss\u00edvel de retweets. Quando seus seguidores compartilham suas publica\u00e7\u00f5es com suas pr\u00f3prias redes, voc\u00ea se beneficia de um maior alcance e exposi\u00e7\u00e3o a todos os tipos de novos p\u00fablicos.<\/p>\n<p>Nesta postagem, falaremos um pouco mais sobre a import\u00e2ncia do retweet. Em seguida, compartilharemos tr\u00eas dicas importantes para obter mais retweets de seus links e de outros conte\u00fados do Twitter. Vamos direto ao assunto!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Retweets_as_a_Valuable_Marketing_Commodity\"><\/span>A import\u00e2ncia dos Retweets como um bem de marketing valioso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c0s vezes, pode parecer que plataformas de m\u00eddia social mais antigas, como o Twitter, foram eclipsadas por novas adi\u00e7\u00f5es, como o Snapchat e o Instagram. No entanto, isso n\u00e3o poderia estar mais longe da verdade. No momento em que este artigo foi escrito, o Twitter tinha cerca de <a href=\"https:\/\/www.oberlo.com\/blog\/twitter-statistics#:~:text=Here's%20a%20summary%20of%20the,are%20between%2035%20and%2065.\" target=\"_blank\" rel=\"noopener noreferrer\">330 milh\u00f5es de usu\u00e1rios ativos<\/a>tornando-a uma pot\u00eancia da m\u00eddia social.<\/p>\n<p>Al\u00e9m de seu grande volume de usu\u00e1rios, o Twitter tamb\u00e9m \u00e9 popular entre uma grande variedade de p\u00fablicos. Seus dados demogr\u00e1ficos s\u00e3o <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#twitter\" target=\"_blank\" rel=\"noopener noreferrer\">uma mistura relativamente homog\u00eanea<\/a> quando se trata de caracter\u00edsticas como g\u00eanero, idade e n\u00edvel de renda, e \u00e9 popular tanto nos EUA quanto em todo o mundo.<\/p>\n<p>Ao fazer marketing para si mesmo ou para sua empresa no Twitter, voc\u00ea ganha acesso a <em>muito<\/em> de potenciais membros do p\u00fablico. Seja qual for o seu mercado-alvo, \u00e9 prov\u00e1vel que voc\u00ea o encontre na plataforma. Melhor ainda, configurar uma conta e publicar conte\u00fado regular \u00e9 bastante simples.<\/p>\n<p>No entanto, a maior for\u00e7a do Twitter \u00e9 tamb\u00e9m sua maior fraqueza. Sua popularidade significa que voc\u00ea provavelmente ter\u00e1 dificuldades para se destacar e fazer com que seu conte\u00fado seja notado. Portanto, para maximizar suas chances de sucesso, voc\u00ea deve incentivar seu p\u00fablico a divulgar suas publica\u00e7\u00f5es por meio de retweets.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3241\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/nasa-retweet.png\" alt=\"Um retweet na conta da NASA.\" width=\"800\" height=\"490\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/nasa-retweet.png 992w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/nasa-retweet-300x184.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/nasa-retweet-768x471.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Quando um usu\u00e1rio retweeta uma de suas publica\u00e7\u00f5es, ele a compartilha com a pr\u00f3pria rede. Isso faz com que sua mensagem chegue \u00e0s pessoas que, de outra forma, voc\u00ea nunca alcan\u00e7aria.<\/p>\n<p>Quanto mais retweets voc\u00ea receber, maior ser\u00e1 sua presen\u00e7a na plataforma, com muito pouco esfor\u00e7o de sua parte. Isso significa que encontrar uma maneira de maximizar seu potencial de retweets \u00e9 uma atitude inteligente.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Key_Tips_for_Getting_More_Retweets_on_Your_Twitter_Posts\"><\/span>3 dicas importantes para obter mais Retweets em suas publica\u00e7\u00f5es no Twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma das melhores maneiras de obter muitos retweets \u00e9 simplesmente publicar com frequ\u00eancia e criar conte\u00fado de alta qualidade que interesse ao seu p\u00fablico. No entanto, \u00e9 poss\u00edvel fazer isso e ainda ver taxas de compartilhamento bastante baixas. As tr\u00eas t\u00e9cnicas a seguir s\u00e3o maneiras eficazes, por\u00e9m simples, de aumentar as chances de seu p\u00fablico do Twitter atingir o n\u00edvel de compartilhamento de retweets. <em>Retweetar<\/em> bot\u00e3o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Post_New_Content_at_the_Right_Times\"><\/span>1. Publique novos conte\u00fados no momento certo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quando se trata de qualquer plataforma de m\u00eddia social, nem todas as publica\u00e7\u00f5es s\u00e3o criadas da mesma forma. Na verdade, h\u00e1 hor\u00e1rios ideais para publicar novos conte\u00fados. Os motivos para isso n\u00e3o s\u00e3o totalmente claros, mas uma causa prov\u00e1vel \u00e9 que os usu\u00e1rios geralmente acessam mais suas plataformas favoritas em determinados hor\u00e1rios do dia (e em determinados dias da semana).<\/p>\n<p>Al\u00e9m disso, cada plataforma tem seus pr\u00f3prios \"melhores hor\u00e1rios para postar\". Portanto, voc\u00ea deve fazer sua pesquisa com cuidado e definir um cronograma de publica\u00e7\u00e3o de acordo com os dados. Fazer o upload de novos conte\u00fados nos hor\u00e1rios mais movimentados do Twitter significa que \u00e9 mais prov\u00e1vel que eles sejam vistos - e retweetados - como resultado.<\/p>\n<p>De acordo com <a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#twitter\" target=\"_blank\" rel=\"noopener noreferrer\">um estudo abrangente do Sprout Social<\/a>Como a COVID-19 mudou o comportamento do usu\u00e1rio nas m\u00eddias sociais, \u00e9 melhor n\u00e3o confiar em estimativas anteriores.<\/p>\n<p>Recomendamos <a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#twitter\" target=\"_blank\" rel=\"noopener noreferrer\">Confira o relat\u00f3rio completo<\/a>O site da Web \u00e9 um dos melhores sites para postar, pois h\u00e1 tamb\u00e9m an\u00e1lises \u00fateis sobre os melhores hor\u00e1rios para postar com base em seu setor espec\u00edfico. \u00c9 claro que realizar sua pr\u00f3pria pesquisa tamb\u00e9m \u00e9 inteligente. \u00c9 uma boa ideia tentar postar no Twitter em v\u00e1rios hor\u00e1rios e acompanhar os retweets que voc\u00ea v\u00ea. Assim, voc\u00ea poder\u00e1 concentrar seus esfor\u00e7os futuros nos hor\u00e1rios que geram os melhores resultados.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Add_Relevant_Hashtags_to_Your_Tweets\"><\/span>2. Adicione hashtags relevantes aos seus tweets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Embora as hashtags sejam agora usadas em muitas plataformas de m\u00eddia social, elas talvez estejam mais fortemente associadas ao Twitter. Ainda assim, algumas empresas hesitam em us\u00e1-las ou duvidam de seus benef\u00edcios.<\/p>\n<p>Como se v\u00ea, as hashtags desempenham um papel importante na plataforma. O mais importante \u00e9 que elas ajudam os usu\u00e1rios a localizar seu conte\u00fado. O uso de hashtags relevantes em suas publica\u00e7\u00f5es significa que as pessoas que pesquisam conte\u00fado sobre o t\u00f3pico em quest\u00e3o t\u00eam maior probabilidade de ver o seu, independentemente de serem ou n\u00e3o seguidores atuais. Al\u00e9m disso, as postagens com hashtags s\u00e3o <a href=\"https:\/\/postcron.com\/en\/blog\/8-surprising-twitter-statistics-get-more-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">retweetou 33% com mais frequ\u00eancia<\/a> do que postagens sem elas.<\/p>\n<p>Se quiser usar hashtags para aumentar seus retweets, aqui est\u00e3o algumas coisas que voc\u00ea deve ter em mente:<\/p>\n<ul>\n<li>Use hashtags que sejam diretamente relevantes para o seu conte\u00fado - as pessoas n\u00e3o ficar\u00e3o felizes (e n\u00e3o desejar\u00e3o compartilhar seus tweets) se suas publica\u00e7\u00f5es aparecerem em pesquisas de t\u00f3picos n\u00e3o relacionados.<\/li>\n<li>Fa\u00e7a uma pesquisa sobre os <a href=\"https:\/\/blog.hubspot.com\/marketing\/best-hashtags-twitter\" target=\"_blank\" rel=\"noopener noreferrer\">melhores hashtags para incentivar retweets<\/a> (com a ressalva de que, novamente, voc\u00ea s\u00f3 deve us\u00e1-las se forem relevantes).<\/li>\n<li>N\u00e3o exagere. As pesquisas mostram consistentemente que <a href=\"https:\/\/smallbiztrends.com\/2016\/11\/how-many-hashtags.html\" target=\"_blank\" rel=\"noopener noreferrer\">uma ou duas hashtags s\u00e3o suficientes<\/a>e mais, ver\u00e1 suas taxas de engajamento (como retweets) ca\u00edrem.<\/li>\n<\/ul>\n<p>Pegar o jeito de usar hashtags de forma eficaz pode levar algum tempo. No entanto, os resultados em termos de retweets e outras m\u00e9tricas importantes devem valer a pena o esfor\u00e7o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Include_%E2%80%98Pretty_Links_in_Your_Tweets\"><\/span>3. Inclua links \"bonitos\" em seus tweets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Por fim, ser\u00edamos negligentes se n\u00e3o mencion\u00e1ssemos os links. Em geral, \u00e9 uma ideia inteligente incluir muitos links em suas publica\u00e7\u00f5es no Twitter. Isso permite que voc\u00ea direcione os usu\u00e1rios para seu website, p\u00e1ginas de produtos e outros locais importantes que voc\u00ea gostaria que eles visitassem. Voc\u00ea tamb\u00e9m pode incluir links que apontem para conte\u00fados mais longos, como posts de blogs e artigos de not\u00edcias, que oferecem muito valor aos seus seguidores.<\/p>\n<p>Al\u00e9m disso, incluir links em suas publica\u00e7\u00f5es tamb\u00e9m aumenta as chances de serem retuitadas. Embora os n\u00fameros exatos variem, os links podem aumentar as chances de um retweet <a href=\"https:\/\/www.forbes.com\/sites\/neilpatel\/2016\/09\/26\/3-simple-tools-to-double-your-twitter-engagement-this-week\/\" target=\"_blank\" rel=\"noopener noreferrer\">em at\u00e9 86%<\/a>. Esse \u00e9 um grande benef\u00edcio e justifica a publica\u00e7\u00e3o do maior n\u00famero poss\u00edvel de links.<\/p>\n<p>Obviamente, o problema de incluir links em suas publica\u00e7\u00f5es no Twitter \u00e9 que eles ocupam um espa\u00e7o precioso de caracteres. Voc\u00ea pode contornar esse problema usando links encurtados e \"bonitos\". Eles ocupam menos espa\u00e7o e oferecem <a href=\"https:\/\/prettylinks.com\/pt\/blog\/5-reasons-to-redirect-your-links-with-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">uma ampla gama de benef\u00edcios<\/a> quando se trata de promover o engajamento e a confian\u00e7a. <a href=\"https:\/\/prettylinks.com\/pt\/blog\/beginners-guide-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cria\u00e7\u00e3o de links bonitos<\/a> \u00e9 um processo simples, e voc\u00ea estar\u00e1 livre para us\u00e1-los no Twitter e em outros lugares.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O Twitter pode desempenhar um papel central na sua estrat\u00e9gia de marketing on-line, independentemente do que voc\u00ea esteja tentando realizar. Uma das maiores vantagens da plataforma \u00e9 que voc\u00ea pode incentivar os seguidores a divulgarem seu conte\u00fado para voc\u00ea, retweetando-o para as redes deles.<\/p>\n<p>Para aumentar as chances de suas publica\u00e7\u00f5es receberem muitos retweets, voc\u00ea pode:<\/p>\n<ol>\n<li>Publique novos conte\u00fados nos momentos certos.<\/li>\n<li>Adicione hashtags relevantes aos seus tweets.<\/li>\n<li>Inclua links \"bonitos\" em seus tweets.<\/li>\n<\/ol>\n<p><em>Voc\u00ea tem algum outro conselho sobre como fazer com que o conte\u00fado seja compartilhado no Twitter? Diga-nos sua opini\u00e3o na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>O Twitter pode parecer uma not\u00edcia antiga a esta altura, mas ainda \u00e9 uma das redes de m\u00eddia social mais populares. Como tal, \u00e9 uma ferramenta vital para o marketing on-line. A chave para o sucesso na plataforma est\u00e1 em aumentar sua visibilidade. Mas descobrir como fazer isso pode ser um desafio. Publicar novos conte\u00fados...<\/p>","protected":false},"author":11450,"featured_media":3258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11,59],"tags":[],"class_list":["post-3240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you want to get the most benefit out of your Twitter posts, you&#039;ll want to encourage retweets. 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