{"id":3233,"date":"2018-12-28T17:42:08","date_gmt":"2018-12-28T17:42:08","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3233"},"modified":"2020-10-20T14:45:56","modified_gmt":"2020-10-20T14:45:56","slug":"how-to-conduct-a-survey-of-your-websites-users","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-conduct-a-survey-of-your-websites-users\/","title":{"rendered":"Como realizar uma pesquisa com os usu\u00e1rios do seu site"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e616a2cdadc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e616a2cdadc\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-conduct-a-survey-of-your-websites-users\/#Why_User_Surveys_Are_Important_to_Your_Website\" >Por que as pesquisas com usu\u00e1rios s\u00e3o importantes para o seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-conduct-a-survey-of-your-websites-users\/#3_Tools_to_Help_You_Create_Your_Website_Survey\" >3 ferramentas para ajud\u00e1-lo a criar seu question\u00e1rio de site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-conduct-a-survey-of-your-websites-users\/#1_WPForms\" >1. WPForms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-conduct-a-survey-of-your-websites-users\/#2_Formidable_Forms\" >2. Formas formid\u00e1veis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-conduct-a-survey-of-your-websites-users\/#3_SurveyMonkey\" >3. SurveyMonkey<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-conduct-a-survey-of-your-websites-users\/#How_to_Conduct_Your_Website_Survey_In_3_Steps\" >Como conduzir sua pesquisa de website (em 3 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-conduct-a-survey-of-your-websites-users\/#Step_1_Choose_the_Right_Questions\" >Etapa 1 Escolha as perguntas certas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-conduct-a-survey-of-your-websites-users\/#Step_2_Encourage_Visitors_to_Respond\" >Etapa 2 Incentivar os visitantes a responder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-conduct-a-survey-of-your-websites-users\/#Step_3_Use_the_Surveys_Results_to_Improve_Your_Site\" >Etapa 3 Use os resultados da pesquisa para melhorar seu site<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-conduct-a-survey-of-your-websites-users\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>Ao administrar um site de qualquer tipo, um dos aspectos mais importantes a considerar \u00e9 a efic\u00e1cia do site em atender \u00e0s necessidades dos visitantes. Talvez sem surpresa, a melhor maneira de descobrir isso \u00e9 perguntar diretamente \u00e0s pessoas que o utilizam.<\/p>\n<p>H\u00e1 v\u00e1rias maneiras diferentes de fazer isso. No entanto, as pesquisas s\u00e3o uma maneira r\u00e1pida e eficiente de obter as informa\u00e7\u00f5es necess\u00e1rias diretamente dos seus usu\u00e1rios. O envio de uma pesquisa tamb\u00e9m permite aumentar a satisfa\u00e7\u00e3o do cliente e coletar dados que podem ser usados para ajudar a moldar e desenvolver seu site ao longo do tempo.<\/p>\n<p>Neste artigo, discutiremos por que voc\u00ea pode decidir realizar uma pesquisa com os usu\u00e1rios do seu site e o orientaremos durante o processo. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_User_Surveys_Are_Important_to_Your_Website\"><\/span>Por que as pesquisas com usu\u00e1rios s\u00e3o importantes para o seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Empresas e pesquisadores <a href=\"https:\/\/www.surveypolice.com\/blog\/how-5-massive-companies-changed-using-market-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">em v\u00e1rios setores<\/a> frequentemente realizam pesquisas em seus sites para coletar as informa\u00e7\u00f5es de que precisam diretamente de seus usu\u00e1rios:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3237\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/Screenshot-2018-11-30-at-13.50.54-1024x496.png\" alt=\"Um exemplo de pesquisa.\" width=\"800\" height=\"388\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/Screenshot-2018-11-30-at-13.50.54-1024x496.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/Screenshot-2018-11-30-at-13.50.54-300x145.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/Screenshot-2018-11-30-at-13.50.54-768x372.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/Screenshot-2018-11-30-at-13.50.54-1536x745.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/Screenshot-2018-11-30-at-13.50.54-2048x993.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>As pesquisas s\u00e3o mutuamente ben\u00e9ficas, pois permitem que o propriet\u00e1rio do site colete dados valiosos e, ao mesmo tempo, ofere\u00e7a aos visitantes <a href=\"https:\/\/www.surveymonkey.com\/mp\/why-a-great-customer-experience-management-strategy-matters\/\" target=\"_blank\" rel=\"noopener noreferrer\">uma chance de expressar suas opini\u00f5es<\/a>. Embora isso por si s\u00f3 seja um excelente motivo para implementar uma pesquisa, h\u00e1 v\u00e1rios outros benef\u00edcios a serem considerados.<\/p>\n<p>Por exemplo, um dos aspectos mais \u00fateis da realiza\u00e7\u00e3o de uma pesquisa \u00e9 a grande quantidade de informa\u00e7\u00f5es que ela permite coletar. Uma pesquisa ajuda a entrar na mente dos seus usu\u00e1rios e descobrir o que eles acham que funciona e o que n\u00e3o funciona. Essas informa\u00e7\u00f5es facilitam a garantia de que o conte\u00fado produzido atenda \u00e0s necessidades do seu p\u00fablico.<\/p>\n<p>Al\u00e9m disso, uma pesquisa realizada on-line pode envolver uma parte significativa do seu p\u00fablico. As pesquisas tamb\u00e9m n\u00e3o s\u00e3o limitadas pela localiza\u00e7\u00e3o geogr\u00e1fica.<\/p>\n<p>Por esses motivos, os dados coletados devem ser mais representativos dos pensamentos e das necessidades reais dos usu\u00e1rios. Al\u00e9m disso, como as pesquisas geralmente s\u00e3o realizadas de forma an\u00f4nima, muitas pessoas s\u00e3o mais honestas em suas respostas do que seriam se voc\u00ea fizesse perguntas diretamente a elas.<\/p>\n<p>Em outras palavras, h\u00e1 muitos motivos para realizar uma pesquisa com os usu\u00e1rios do seu site. Tudo o que voc\u00ea precisa \u00e9 da ferramenta certa para iniciar o processo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Tools_to_Help_You_Create_Your_Website_Survey\"><\/span>3 ferramentas para ajud\u00e1-lo a criar seu question\u00e1rio de site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Outra vantagem de realizar uma pesquisa on-line \u00e9 que se trata de uma t\u00e9cnica de baixo custo. Isso se deve, em parte, ao grande n\u00famero de plugins e sites acess\u00edveis (e alguns gratuitos) que voc\u00ea pode usar para criar e distribuir suas pesquisas. Vamos examinar algumas das melhores op\u00e7\u00f5es dispon\u00edveis para usu\u00e1rios do WordPress.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_WPForms\"><\/span>1.\u00a0<a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">WPForms<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3248\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/wpforms-plugin.png\" alt=\"O plug-in WPForms.\" width=\"800\" height=\"256\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/wpforms-plugin.png 936w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/wpforms-plugin-300x96.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/wpforms-plugin-768x245.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Primeiro, <a href=\"https:\/\/prettylinks.com\/go\/wpf\/pricing\/\" title=\"Link de afiliado do wpforms\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">WPForms<\/a> oferece uma vers\u00e3o gratuita, <a href=\"https:\/\/wordpress.org\/plugins\/wpforms-lite\/\" target=\"_blank\" rel=\"noopener noreferrer\">WPForms lite<\/a>que permite que voc\u00ea crie pesquisas personalizadas rapidamente. \u00c9 uma ferramenta muito f\u00e1cil de usar, o que significa que voc\u00ea pode adicionar facilmente seus pr\u00f3prios campos e organiz\u00e1-los sem a necessidade de codifica\u00e7\u00e3o. Voc\u00ea pode come\u00e7ar personalizando um <a href=\"https:\/\/wpforms.com\/features\/form-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">modelo predefinido<\/a>ou voc\u00ea pode criar seu question\u00e1rio do zero usando um criador de formul\u00e1rios do tipo arrastar e soltar.<\/p>\n<p>Se estiver interessado em acessar recursos adicionais, <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">WPForms<\/a> tem uma variedade de planos pagos que voc\u00ea deve conferir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Formidable_Forms\"><\/span>2. <a href=\"https:\/\/wordpress.org\/plugins\/formidable\/\" target=\"_blank\" rel=\"noopener noreferrer\">Formas formid\u00e1veis<b><br \/>\n<\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3249\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/formidable-forms-plugin.png\" alt=\"O plug-in Formidable Forms.\" width=\"800\" height=\"266\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/formidable-forms-plugin.png 961w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/formidable-forms-plugin-300x100.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/formidable-forms-plugin-768x256.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/formidable\/\" target=\"_blank\" rel=\"noopener noreferrer\">Formas formid\u00e1veis<\/a> \u00e9 um plug-in gratuito e poderoso para cria\u00e7\u00e3o de formul\u00e1rios, que permite criar formul\u00e1rios de contato avan\u00e7ados, pesquisas, question\u00e1rios e muito mais. Como o <a href=\"https:\/\/prettylinks.com\/go\/wpf\/pricing\/\" title=\"Link de afiliado do wpforms\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">WPForms<\/a>Al\u00e9m disso, ele oferece um editor do tipo arrastar e soltar, o que significa que a cria\u00e7\u00e3o de pesquisas \u00e9 r\u00e1pida e eficiente. Se voc\u00ea quiser acessar ainda mais op\u00e7\u00f5es, h\u00e1 tamb\u00e9m o <a href=\"https:\/\/memberpress.com\/go\/fofo\" target=\"_blank\" rel=\"noopener noreferrer\">uma vers\u00e3o premium<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_SurveyMonkey\"><\/span>3.\u00a0<a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SurveyMonkey<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3250\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/survey-monkey-website.png\" alt=\"O site da Survey Monkey.\" width=\"800\" height=\"267\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/survey-monkey-website.png 1185w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/survey-monkey-website-300x100.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/survey-monkey-website-1024x342.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/12\/survey-monkey-website-768x257.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Talvez a mais conhecida de todas as plataformas de cria\u00e7\u00e3o de pesquisas, <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SurveyMonkey<\/a> \u00e9 um servi\u00e7o on-line gratuito que oferece as ferramentas de que voc\u00ea precisa para produzir pesquisas com apar\u00eancia profissional em minutos. O site oferece v\u00e1rios recursos, incluindo op\u00e7\u00f5es f\u00e1ceis de compartilhamento social, marca personalizada e alguns modelos \u00fateis para voc\u00ea come\u00e7ar. Al\u00e9m disso, voc\u00ea pode integrar suas pesquisas <a href=\"https:\/\/www.surveymonkey.com\/mp\/wordpress-surveys-how-to-embed-into-posts\/\" target=\"_blank\" rel=\"noopener noreferrer\">com seu site WordPress<\/a>.<b><br \/>\n<\/b><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Conduct_Your_Website_Survey_In_3_Steps\"><\/span>Como conduzir sua pesquisa de website (em 3 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Independentemente da ferramenta usada para criar a pesquisa, voc\u00ea dever\u00e1 seguir o mesmo processo geral se quiser que ela seja o mais eficaz poss\u00edvel. As tr\u00eas etapas a seguir o ajudar\u00e3o a iniciar sua pesquisa e a aproveitar ao m\u00e1ximo os resultados.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Choose_the_Right_Questions\"><\/span>Etapa 1: Escolha as perguntas certas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O elemento mais importante da sua pesquisa s\u00e3o as perguntas que voc\u00ea faz. Elas determinam a maneira como a pesquisa ser\u00e1 recebida pelos seus usu\u00e1rios e os dados que voc\u00ea poder\u00e1 obter. Uma boa maneira de garantir que voc\u00ea esteja <a href=\"https:\/\/www.qualtrics.com\/blog\/writing-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Escolhendo as perguntas certas<\/a>\u00a0\u00e9 concentrar-se primeiro nas informa\u00e7\u00f5es que voc\u00ea deseja coletar.<\/p>\n<p>Perguntas <a href=\"https:\/\/www.surveymonkey.com\/curiosity\/5-best-ways-to-get-survey-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">deve ser direta<\/a>relevantes e neutros, e voc\u00ea deve evitar qualquer um que n\u00e3o seja claro ou <a href=\"https:\/\/surveytown.com\/10-examples-of-biased-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">apresentar uma tend\u00eancia<\/a>. Por exemplo, perguntar a um usu\u00e1rio o quanto ele gosta de um servi\u00e7o implica que ele, de fato, gosta. Isso n\u00e3o deixa muito espa\u00e7o para o feedback honesto daqueles que n\u00e3o gostam dele. Voc\u00ea deve sempre incluir op\u00e7\u00f5es de respostas negativas, que permitem destacar oportunidades de crescimento.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Encourage_Visitors_to_Respond\"><\/span>Etapa 2: Incentive os visitantes a responder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Depois de trabalhar para elaborar sua pesquisa, voc\u00ea precisa que as pessoas realmente a respondam. \u00c9 claro que, para muitos usu\u00e1rios, simplesmente ter a oportunidade de expressar suas opini\u00f5es \u00e9 motivo suficiente para participar. Entretanto, nem todos ser\u00e3o facilmente convencidos a dedicar o tempo necess\u00e1rio para preencher a pesquisa.<\/p>\n<p>Voc\u00ea pode incentivar esses usu\u00e1rios usando uma linguagem emotiva no pr\u00f3prio question\u00e1rio. Frases como \"W<i>Queremos saber o que voc\u00ea acha!<\/i>\" pode fazer com que a pessoa que est\u00e1 respondendo \u00e0 pesquisa se sinta valorizada e mais propensa a querer dar algo em troca. Voc\u00ea tamb\u00e9m deve se certificar de que a pesquisa v\u00e1 direto ao ponto e n\u00e3o ocupe muito tempo. <a href=\"https:\/\/www.surveymonkey.com\/curiosity\/5-best-ways-to-get-survey-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">muito de seu tempo<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Use_the_Surveys_Results_to_Improve_Your_Site\"><\/span>Etapa 3: Use os resultados da pesquisa para melhorar seu site<b><br \/>\n<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Como mencionamos anteriormente, a realiza\u00e7\u00e3o de uma pesquisa \u00e9 uma excelente maneira de obter informa\u00e7\u00f5es importantes sobre a maneira como as pessoas percebem o seu site. Desde que suas perguntas sejam claras e concisas, voc\u00ea dever\u00e1 obter resultados que poder\u00e3o ser colocados em pr\u00e1tica.<\/p>\n<p>Em outras palavras, as respostas \u00e0 sua pesquisa podem ajud\u00e1-lo a identificar a efic\u00e1cia real do seu site. As respostas tamb\u00e9m destacar\u00e3o as \u00e1reas em que voc\u00ea talvez precise considerar a possibilidade de fazer algumas altera\u00e7\u00f5es.<\/p>\n<p>Por esse motivo, \u00e9 fundamental analisar cuidadosamente as respostas que voc\u00ea recebe e aplicar o que aprendeu para aprimorar seu site. Quando os usu\u00e1rios sentirem que voc\u00ea os ouviu, \u00e9 mais prov\u00e1vel que continuem voltando e se envolvendo com seu site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pode ser dif\u00edcil dar \u00e0s pessoas tudo o que elas querem de um site, mas as pesquisas s\u00e3o uma ferramenta inestim\u00e1vel que pode ajudar a inclinar a balan\u00e7a a seu favor. Entrar em contato com os usu\u00e1rios para saber suas opini\u00f5es e preocupa\u00e7\u00f5es \u00e9 uma maneira perfeita de aumentar a satisfa\u00e7\u00e3o do cliente, e as pesquisas an\u00f4nimas talvez sejam o melhor m\u00e9todo para obter os sentimentos sinceros deles.<\/p>\n<p>Para realizar uma pesquisa com os usu\u00e1rios do seu site, tudo o que voc\u00ea precisa fazer \u00e9:<\/p>\n<ol>\n<li>Escolha as perguntas certas.<\/li>\n<li>Incentive os visitantes a responder.<\/li>\n<li>Use os resultados da pesquisa para melhorar seu site.<\/li>\n<\/ol>\n<p>Tem alguma d\u00favida sobre a realiza\u00e7\u00e3o de uma pesquisa com usu\u00e1rios de sites? Fique \u00e0 vontade para entrar em contato pela se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Ao administrar um site de qualquer tipo, um dos aspectos mais importantes a considerar \u00e9 a efic\u00e1cia do seu site para atender \u00e0s necessidades dos visitantes. Talvez sem surpresa, a melhor maneira de descobrir isso \u00e9 perguntar diretamente \u00e0s pessoas que o utilizam. H\u00e1 v\u00e1rias maneiras diferentes de fazer isso. 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