{"id":3187,"date":"2018-11-23T06:00:54","date_gmt":"2018-11-23T06:00:54","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3187"},"modified":"2020-01-13T04:13:57","modified_gmt":"2020-01-13T04:13:57","slug":"more-link-shortening-mistakes","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/more-link-shortening-mistakes\/","title":{"rendered":"Mais 3 erros de encurtamento de links (e como voc\u00ea pode evit\u00e1-los)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ed0ca159a1b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ed0ca159a1b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/more-link-shortening-mistakes\/#Why_Link_Shortening_Is_a_Vital_Strategy\" >Por que o encurtamento de links \u00e9 uma estrat\u00e9gia vital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/more-link-shortening-mistakes\/#3_More_Link_Shortening_Mistakes_You_Need_to_Avoid\" >3 (mais) erros de encurtamento de links que voc\u00ea precisa evitar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/more-link-shortening-mistakes\/#1_Not_Including_Your_Brand_Within_Your_Links\" >1. N\u00e3o incluir sua marca em seus links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/more-link-shortening-mistakes\/#2_Using_the_Wrong_Redirection_Type\" >2. Uso do tipo de redirecionamento errado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/more-link-shortening-mistakes\/#3_Setting_Generic_Slugs\" >3. Configura\u00e7\u00e3o de slugs gen\u00e9ricos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/more-link-shortening-mistakes\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>H\u00e1 muitos motivos para voc\u00ea encurtar seus links. Por exemplo, isso facilita a visualiza\u00e7\u00e3o e pode ser \u00f3timo para fins de marketing. O problema \u00e9 que h\u00e1 algumas armadilhas que voc\u00ea precisa evitar quando se trata de encurtar links, especialmente se quiser tirar o m\u00e1ximo proveito do processo.<\/p>\n<p>J\u00e1 falamos sobre alguns dos <a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noopener noreferrer\">erros mais comuns de encurtamento de links<\/a> As pessoas cometem erros, como criar links para conte\u00fado de baixa qualidade e usar texto \u00e2ncora de forma inadequada. No entanto, ainda temos um pouco de trabalho pela frente, para que voc\u00ea possa evitar erros e acabar com uma estrat\u00e9gia de links mais forte.<\/p>\n<p>Neste artigo, vamos analisar brevemente por que o encurtamento de links pode ser ben\u00e9fico para voc\u00ea. Em seguida, apresentaremos tr\u00eas (mais) erros de encurtamento de links que voc\u00ea precisa evitar e falaremos sobre como fazer isso. Vamos direto ao assunto!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Link_Shortening_Is_a_Vital_Strategy\"><\/span>Por que o encurtamento de links \u00e9 uma estrat\u00e9gia vital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O encurtamento de links \u00e9 um processo em que voc\u00ea pega um link longo e desorganizado e o transforma em algo mais curto e mais f\u00e1cil de gerenciar. Por exemplo, imagine que uma de suas postagens no blog tenha este URL:<\/p>\n<p><em>yourwebsite.com\/blog\/2018\/05\/02\/postid=4534523<\/em><\/p>\n<p>Esse link \u00e9 longo, confuso e n\u00e3o informa ao leitor nada sobre o conte\u00fado para o qual ele leva. Com um encurtador de links, voc\u00ea poderia pegar esse URL e substitu\u00ed-lo por algo como isto:<\/p>\n<p><em>yourwebsite.com\/article-name<\/em><\/p>\n<p>Se voc\u00ea&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/blog\/generic-link-shorteners\/\" target=\"_blank\" rel=\"noopener noreferrer\">usar uma ferramenta profissional de encurtamento de links<\/a>Se voc\u00ea quiser, pode usar qualquer texto que desejar para seus links encurtados. Entretanto, o encurtamento de links n\u00e3o \u00e9 apenas para fins cosm\u00e9ticos. Links \"bonitos\" tamb\u00e9m podem ajudar a&nbsp;<a href=\"https:\/\/support.rebrandly.com\/hc\/en-us\/articles\/115007615288-Generic-short-URLs-vs-branded-links-which-has-a-better-CTR-\" target=\"_blank\" rel=\"noopener noreferrer\">melhorar suas taxas de cliques<\/a> e sua estrat\u00e9gia de marketing de afiliados. Voc\u00ea pode at\u00e9 usar links encurtados para refor\u00e7ar sua marca, portanto, eles s\u00e3o um \u00f3timo complemento para praticamente qualquer site. Isso \u00e9, pelo menos, se voc\u00ea lidar com o encurtamento de links da maneira \"correta\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_More_Link_Shortening_Mistakes_You_Need_to_Avoid\"><\/span>3 (mais) erros de encurtamento de links que voc\u00ea precisa evitar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se voc\u00ea ainda n\u00e3o leu nosso artigo anterior sobre <a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noopener noreferrer\">erros comuns de encurtamento de links<\/a>sugerimos que voc\u00ea d\u00ea uma olhada nele depois de terminar este. Dessa forma, voc\u00ea saber\u00e1 tudo o que precisa evitar ao trabalhar em seus links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Not_Including_Your_Brand_Within_Your_Links\"><\/span>1. N\u00e3o incluir sua marca em seus links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Primeiramente, vamos falar sobre a marca. O ideal \u00e9 que todos os seus URLs encurtados incluam a marca do seu site. Caso contr\u00e1rio, voc\u00ea estar\u00e1 perdendo uma importante oportunidade de marketing, e os visitantes poder\u00e3o at\u00e9 pensar que voc\u00ea est\u00e1 usando links de outro site.<\/p>\n<p>Al\u00e9m disso, o uso de sua marca para links externos mant\u00e9m tudo consistente em todo o site. Com <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>Se voc\u00ea criar um link encurtado, sua marca se tornar\u00e1 parte de cada link encurtado que voc\u00ea criar automaticamente. Tudo o que voc\u00ea precisa fazer \u00e9 escolher o que vem depois dela, que \u00e9 o que chamamos de \"slug\":<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3188\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/branded-link.png\" alt=\"Um exemplo de um link de marca.\" width=\"771\" height=\"286\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/branded-link.png 771w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/branded-link-300x111.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/branded-link-768x285.png 768w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/p>\n<p>Em breve, falaremos mais sobre slugs de URL. Por enquanto, vamos passar para os redirecionamentos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Using_the_Wrong_Redirection_Type\"><\/span>2. Uso do tipo de redirecionamento errado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Um equ\u00edvoco comum por tr\u00e1s do encurtamento de links \u00e9 que voc\u00ea est\u00e1 transformando um URL em outro. No entanto, na verdade, voc\u00ea n\u00e3o est\u00e1 apagando o link original. Em vez disso, o que voc\u00ea est\u00e1 fazendo \u00e9 criar um novo link e apont\u00e1-lo para o original, usando algo chamado redirecionamento.<\/p>\n<p>Como voc\u00ea deve saber, h\u00e1 v\u00e1rios tipos de redirecionamentos. Quando se trata de encurtamento de links, os tipos aos quais voc\u00ea tem acesso dependem da ferramenta que voc\u00ea usa. Por exemplo, com o PrettyLinks, voc\u00ea pode usar <a href=\"https:\/\/prettylinks.com\/pt\/docs\/understanding-redirect-types\/\" target=\"_blank\" rel=\"noopener noreferrer\">oito tipos de redirecionamentos<\/a>.<\/p>\n<p>No entanto, na maioria dos casos, voc\u00ea deve optar por uma das duas op\u00e7\u00f5es a seguir:<\/p>\n<ol>\n<li><strong>301 redirecionamento.<\/strong> Isso \u00e9 o que se chama de redirecionamento \"permanente\", pois diz aos mecanismos de pesquisa para repassar o <a href=\"https:\/\/www.crazyegg.com\/blog\/glossary\/link-juice\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u2018<\/a><a href=\"https:\/\/www.crazyegg.com\/blog\/glossary\/link-juice\/\" target=\"_blank\" rel=\"noopener noreferrer\">suco de link'<\/a> de um URL para outro. Voc\u00ea s\u00f3 deve usar esse redirecionamento se tiver certeza de que o URL de destino n\u00e3o ser\u00e1 alterado posteriormente.<\/li>\n<li><strong>307 redirecionamento.<\/strong> Isso \u00e9 conhecido como um redirecionamento \"tempor\u00e1rio\" e \u00e9 sempre seguro de usar. Ele n\u00e3o transmite nenhum link juice, pois o URL de destino pode mudar.<\/li>\n<\/ol>\n<p>De modo geral, \u00e9 melhor usar redirecionamentos 307 para links externos, pois eles podem mudar em algum momento e est\u00e3o fora do seu controle. Os redirecionamentos 301, por outro lado, s\u00e3o perfeitos para links internos encurtados.<\/p>\n<p>Para tornar essa tarefa mais simples, o PrettyLinks permite que voc\u00ea escolha o tipo de redirecionamento em uma lista sempre que encurtar um novo URL:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3189\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/redirect-types.png\" alt=\"Escolher o tipo de redirecionamento a ser usado.\" width=\"735\" height=\"163\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/redirect-types.png 735w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/redirect-types-300x67.png 300w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/p>\n<p>Basta verificar novamente em qual categoria o URL de destino se enquadra e escolher um redirecionamento com base em suas caracter\u00edsticas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Setting_Generic_Slugs\"><\/span>3. Configura\u00e7\u00e3o de slugs gen\u00e9ricos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Por \u00faltimo, mas n\u00e3o menos importante, \u00e9 hora de falar sobre slugs. Um slug \u00e9 a se\u00e7\u00e3o de um URL que identifica uma p\u00e1gina espec\u00edfica. Por exemplo, no URL <em>yourwebsite.com\/page-one<\/em>o slug \u00e9 \"page-one\":<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3190\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/slug-url.png\" alt=\"Um exemplo de um slug de URL.\" width=\"782\" height=\"193\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/slug-url.png 782w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/slug-url-300x74.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/slug-url-768x190.png 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/p>\n<p>Ao encurtar um link usando as ferramentas adequadas, voc\u00ea pode escolher um slug para o URL gerado. Essa \u00e9 a oportunidade ideal para definir um nome que visualize o conte\u00fado da p\u00e1gina de destino e que tenha uma boa apar\u00eancia para os visitantes.<\/p>\n<p>Entretanto, o que muitas pessoas fazem \u00e9 usar slugs excessivamente gen\u00e9ricos. Imagine, por exemplo, que voc\u00ea escreveu um artigo comparativo sobre os melhores t\u00eanis de corrida que pode comprar. Aqui est\u00e3o duas op\u00e7\u00f5es de links encurtados que voc\u00ea pode usar:<\/p>\n<ol>\n<li><em>yourwebsite.com\/shoes<\/em><\/li>\n<li><em>yourwebsite.com\/best-running-shoes-2018<\/em><\/li>\n<\/ol>\n<p>A segunda op\u00e7\u00e3o \u00e9 superior. Embora seja mais longa, ela informa aos visitantes exatamente o que esperar. Al\u00e9m disso, inclui at\u00e9 mesmo um \"carimbo de data\/hora\", para que as pessoas vejam que o conte\u00fado \u00e9 recente (incentivando-as a clicar nele). Independentemente do assunto do conte\u00fado, o importante \u00e9 se concentrar em criar um slug que seja descritivo, mas n\u00e3o muito longo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Muitas pessoas usam encurtadores de links sem pensar muito sobre <em>como<\/em> eles os est\u00e3o usando. Os links encurtados podem beneficiar seu site de v\u00e1rias maneiras, desde o refor\u00e7o de sua marca at\u00e9 a coleta de dados melhores sobre sua estrat\u00e9gia de links de afiliados. Entretanto, se voc\u00ea n\u00e3o implementar o encurtamento de links com cuidado, n\u00e3o ver\u00e1 os resultados esperados.<\/p>\n<p>J\u00e1 falamos sobre alguns dos&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noopener noreferrer\">erros de encurtamento de links<\/a> que voc\u00ea precisa evitar. Agora, aqui est\u00e3o mais tr\u00eas t\u00e9cnicas que voc\u00ea deve ter em mente para garantir que sua estrat\u00e9gia de links esteja correta:<\/p>\n<ol>\n<li>Inclua sua marca em seus links.<\/li>\n<li>Use o tipo correto de redirecionamento para cada URL.<\/li>\n<li>Evite usar lesmas gen\u00e9ricas.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre como encurtar seus links corretamente? Pergunte-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00e1 muitos motivos para voc\u00ea encurtar seus links. Por exemplo, isso facilita a visualiza\u00e7\u00e3o e pode ser \u00f3timo para fins de marketing. O problema \u00e9 que h\u00e1 algumas armadilhas que voc\u00ea precisa evitar quando se trata de encurtar links, especialmente se voc\u00ea quiser obter o m\u00e1ximo...<\/p>","protected":false},"author":11450,"featured_media":3198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[50],"tags":[],"class_list":["post-3187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pretty-links"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Link shortening is vital, but so is doing so carefully. 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