{"id":3186,"date":"2018-11-30T17:09:47","date_gmt":"2018-11-30T17:09:47","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3186"},"modified":"2020-10-07T15:56:52","modified_gmt":"2020-10-07T15:56:52","slug":"increase-brand-awareness-online","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/increase-brand-awareness-online\/","title":{"rendered":"3 maneiras de aumentar o reconhecimento da marca on-line"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d8dc4406a9b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d8dc4406a9b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-brand-awareness-online\/#Why_Online_Brand_Awareness_Is_Vital\" >Por que o reconhecimento da marca on-line \u00e9 vital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-brand-awareness-online\/#3_Ways_You_Can_Increase_Brand_Awareness_Online\" >3 maneiras de aumentar o reconhecimento da marca on-line<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-brand-awareness-online\/#1_Use_Social_Media_to_Your_Advantage\" >1. Use a m\u00eddia social a seu favor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-brand-awareness-online\/#2_Perform_Search_Engine_Optimization_SEO_on_Your_Website\" >2. Realizar a otimiza\u00e7\u00e3o de mecanismos de busca (SEO) em seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-brand-awareness-online\/#3_Brand_Your_Links\" >3. Marque seus links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-brand-awareness-online\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>\u00c9 dif\u00edcil exagerar a import\u00e2ncia do reconhecimento da marca. Afinal de contas, o trabalho \u00e1rduo que voc\u00ea dedicou \u00e0 cria\u00e7\u00e3o de um site e ao desenvolvimento de uma identidade de marca consistente pode ser em v\u00e3o se ningu\u00e9m souber da exist\u00eancia da sua empresa.<\/p>\n<p>Portanto, aumentar o reconhecimento da marca deve ser uma preocupa\u00e7\u00e3o fundamental. Felizmente, h\u00e1 muitas maneiras de fazer isso, independentemente do seu neg\u00f3cio ou nicho. Desde que voc\u00ea entenda seu p\u00fablico-alvo e saiba onde encontr\u00e1-lo, poder\u00e1 divulgar sua marca de forma eficaz.<\/p>\n<p>Neste artigo, discutiremos o conceito de reconhecimento da marca e mostraremos v\u00e1rias maneiras de aument\u00e1-lo. Vamos l\u00e1!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Online_Brand_Awareness_Is_Vital\"><\/span>Por que o reconhecimento da marca on-line \u00e9 vital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u00e3o \u00e9 preciso dizer que, para que sua empresa seja bem-sucedida, as pessoas precisam saber que ela existe. Isso \u00e9 conhecido como\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Brand_awareness\" target=\"_blank\" rel=\"noopener noreferrer\">reconhecimento da marca<\/a>.<\/p>\n<p>Esse \u00e9 um dos maiores obst\u00e1culos que qualquer marca precisa superar, mas tamb\u00e9m \u00e9 o mais importante. Em resumo, o processo envolve tornar as pessoas conscientes de sua empresa e comunicar o que voc\u00ea faz e os benef\u00edcios que pode oferecer.<\/p>\n<p>H\u00e1 muitos motivos pelos quais aumentar o reconhecimento de sua marca \u00e9 crucial. Por exemplo, ele pode:<\/p>\n<ul>\n<li>Torne sua marca mais conhecida e aumente seu p\u00fablico.<\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/06\/brand-advertising-for-conversions\" target=\"_blank\" rel=\"noopener noreferrer\">Aumentar o tr\u00e1fego e as convers\u00f5es<\/a>e engajamento.<\/li>\n<li>Ajud\u00e1-lo a comunicar claramente sua mensagem e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">identidade da marca<\/a>.<\/li>\n<\/ul>\n<p>Como voc\u00ea pode imaginar, tudo isso \u00e9 extremamente importante para garantir o sucesso cont\u00ednuo de sua empresa. Por esse motivo, voc\u00ea precisar\u00e1 fazer tudo o que puder para melhorar o reconhecimento da sua marca o mais r\u00e1pido poss\u00edvel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Increase_Brand_Awareness_Online\"><\/span>3 maneiras de aumentar o reconhecimento da marca on-line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Agora, vamos discutir algumas maneiras simples de come\u00e7ar a aumentar o reconhecimento da sua marca on-line. Embora existam muitas op\u00e7\u00f5es \u00e0 sua disposi\u00e7\u00e3o, essas tr\u00eas t\u00e9cnicas representam uma maneira perfeita de come\u00e7ar a aumentar o tr\u00e1fego e atingir um p\u00fablico mais amplo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_Social_Media_to_Your_Advantage\"><\/span>1. Use a m\u00eddia social a seu favor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hoje em dia, a m\u00eddia social \u00e9 fundamental para <a href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">Estabelecimento de uma identidade de marca<\/a>. Se a sua empresa tiver uma presen\u00e7a on-line, a m\u00eddia social talvez seja a sua ferramenta mais importante.<\/p>\n<p>Ele permite que voc\u00ea comercialize sua marca para novos clientes potenciais e incentive os membros do p\u00fablico existente a compartilhar suas publica\u00e7\u00f5es. Esse \u00faltimo pode ser extremamente ben\u00e9fico para aumentar a conscientiza\u00e7\u00e3o, com pouco esfor\u00e7o de sua parte.<\/p>\n<p>A chave para o sucesso nas m\u00eddias sociais \u00e9 usar v\u00e1rios canais e criar uma estrat\u00e9gia s\u00f3lida. <a href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrat\u00e9gia de marketing de m\u00eddia social<\/a>. Voc\u00ea precisar\u00e1 decidir quais plataformas s\u00e3o as mais adequadas para a sua marca e como usar cada uma delas para atender melhor \u00e0s suas metas.<\/p>\n<p>Por exemplo, o Instagram tem um n\u00famero muito alto de <a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">taxa de engajamento dos seguidores<\/a>Enquanto o Facebook \u00e9 particularmente eficaz quando se trata de anunciar seus produtos diretamente.<\/p>\n<p>Reserve algum tempo para pesquisar as plataformas mais populares e criar metas tang\u00edveis para o seu marketing de m\u00eddia social. Depois disso, tudo o que voc\u00ea precisa fazer \u00e9 configurar um <a href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-social-media-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">perfil eficaz de m\u00eddia social<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Perform_Search_Engine_Optimization_SEO_on_Your_Website\"><\/span>2. Realizar a otimiza\u00e7\u00e3o de mecanismos de busca (SEO) em seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Muitas pessoas encontrar\u00e3o sua empresa pela primeira vez por meio de um mecanismo de busca como o Google. Elas pesquisar\u00e3o algo relacionado aos seus produtos ou servi\u00e7os e (com sorte) seu site ser\u00e1 exibido como um dos principais resultados, indicando que \u00e9 relevante para a consulta.<\/p>\n<p>Para garantir que seu site apare\u00e7a pr\u00f3ximo ao topo das p\u00e1ginas de resultados do Google, voc\u00ea precisar\u00e1 fazer algumas <a href=\"https:\/\/prettylinks.com\/pt\/blog\/search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a>. Esse termo se refere a uma s\u00e9rie de maneiras de melhorar a visibilidade do seu site nos resultados de pesquisa, aumentando o reconhecimento da sua marca no processo.<\/p>\n<p>Basicamente, voc\u00ea precisa fazer com que o Google descubra facilmente do que se trata o seu site e garantir que o conte\u00fado seja claro em sua finalidade e tenha qualidade suficiente.<\/p>\n<p>A cria\u00e7\u00e3o de uma estrat\u00e9gia eficaz de SEO envolve o dom\u00ednio de v\u00e1rias t\u00e9cnicas. Por exemplo, voc\u00ea pode escolher um m\u00e9todo eficaz de\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-seo-through-permalinks\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrutura de permalink<\/a>\u00a0para seu conte\u00fado e crie um mapa do site para facilitar a indexa\u00e7\u00e3o do seu site pelo Google nos resultados. Felizmente, h\u00e1 muitas ferramentas que podem simplificar o processo, como o plug-in gratuito\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast SEO<\/a>\u00a0para usu\u00e1rios do WordPress.<\/p>\n<p>No entanto, \u00e9 importante que voc\u00ea use o <em>direito<\/em> T\u00e1ticas de SEO. Existem alguns m\u00e9todos de SEO, geralmente conhecidos como <a href=\"https:\/\/prettylinks.com\/pt\/blog\/black-hat-seo-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">\"SEO de chap\u00e9u preto\"<\/a>que, na verdade, pode prejudicar o reconhecimento de sua marca em vez de ajud\u00e1-lo.<\/p>\n<p>Essas t\u00e1ticas incluem a tentativa de melhorar suas classifica\u00e7\u00f5es comprando links il\u00edcitos ou colocando muitas palavras-chave em seu conte\u00fado na tentativa de enganar os mecanismos de pesquisa. Evitar esses m\u00e9todos e, em vez disso, concentrar-se em conte\u00fado de qualidade \u00e9 fundamental para criar uma reputa\u00e7\u00e3o s\u00f3lida (e honesta).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Brand_Your_Links\"><\/span>3. Marque seus links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Muitas de suas tentativas de criar reconhecimento de marca girar\u00e3o em torno do compartilhamento de links para seu site. Portanto, vale a pena pensar um pouco sobre como esses links aparecem. Isso significa usar uma ferramenta de encurtamento de links para <a href=\"https:\/\/prettylinks.com\/pt\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">criar links bonitos<\/a>que s\u00e3o mais confi\u00e1veis e t\u00eam maior probabilidade de receber cliques.<\/p>\n<p>Melhor ainda, voc\u00ea pode ser criativo e incluir sua marca no pr\u00f3prio hiperlink. Os links de marca s\u00e3o essencialmente links encurtados personalizados e geralmente s\u00e3o chamados de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/\" target=\"_blank\" rel=\"noopener noreferrer\">\"URLs de vaidade\"<\/a>. Eles s\u00e3o usados por v\u00e1rias marcas mundialmente famosas, incluindo o New York Times (<a href=\"https:\/\/nyti.ms\" target=\"_blank\" rel=\"noopener noreferrer\">nyti.ms<\/a>), Huffington Post (<a href=\"https:\/\/huff.to\" target=\"_blank\" rel=\"noopener noreferrer\">huff.to<\/a>), e a Amazon (<a href=\"https:\/\/amzn.to\" target=\"_blank\" rel=\"noopener noreferrer\">amzn.to<\/a>).<\/p>\n<p>Os URLs personalizados n\u00e3o apenas ajudam voc\u00ea a evitar as armadilhas de\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/blog\/generic-link-shorteners\/\" target=\"_blank\" rel=\"noopener noreferrer\">encurtadores de links gen\u00e9ricos<\/a>Al\u00e9m disso, elas tamb\u00e9m oferecem uma maneira de usar sua marca at\u00e9 nos m\u00ednimos detalhes de suas campanhas de marketing.<\/p>\n<p>Um link de marca \u00e9 muito mais memor\u00e1vel do que at\u00e9 mesmo um URL de tamanho padr\u00e3o, e voc\u00ea pode us\u00e1-lo em materiais de marketing on-line e off-line.<\/p>\n<p>Al\u00e9m disso, os URLs personalizados tornam sua marca mais confi\u00e1vel, ajudam a criar uma identidade de marca consistente em todas as plataformas e tamb\u00e9m garantem que qualquer pessoa que os veja saber\u00e1 exatamente aonde eles levam.<\/p>\n<p>Al\u00e9m de tudo isso, os URLs de marca lhe d\u00e3o acesso a todos os outros benef\u00edcios do uso de um encurtador de links, como a capacidade de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-conversions-link-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">rastreie seus cliques<\/a>. Isso o ajuda a verificar se os seus esfor\u00e7os para melhorar o reconhecimento da marca est\u00e3o fazendo efeito.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se as pessoas n\u00e3o souberem que sua empresa existe, todo o trabalho que voc\u00ea fizer ser\u00e1 in\u00fatil. \u00c9 por isso que pensar em como voc\u00ea pode aumentar o reconhecimento da sua marca \u00e9 de vital import\u00e2ncia. Felizmente, fazer isso n\u00e3o precisa ser uma tarefa dif\u00edcil ou demorada, se voc\u00ea souber por onde come\u00e7ar.<\/p>\n<p>Neste artigo, discutimos algumas das maneiras pelas quais voc\u00ea pode aumentar o reconhecimento de sua marca on-line, como:<\/p>\n<ol>\n<li>Usando a m\u00eddia social a seu favor<\/li>\n<li>Execu\u00e7\u00e3o de SEO<\/li>\n<li>Marcando seus links<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma outra dica para aumentar o reconhecimento da marca? Conte-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c9 dif\u00edcil exagerar a import\u00e2ncia do reconhecimento da marca. Afinal de contas, o trabalho \u00e1rduo que voc\u00ea dedicou \u00e0 cria\u00e7\u00e3o de um site e ao desenvolvimento de uma identidade de marca consistente pode ser em v\u00e3o se ningu\u00e9m souber da exist\u00eancia da sua empresa. Portanto, aumentar o reconhecimento da marca deve ser uma preocupa\u00e7\u00e3o fundamental. Felizmente, existem...<\/p>","protected":false},"author":11450,"featured_media":3232,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6,11],"tags":[],"class_list":["post-3186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Getting the word out about your business is key for attracting customers and growing conversions. 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