{"id":3166,"date":"2018-11-16T20:47:44","date_gmt":"2018-11-16T20:47:44","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3166"},"modified":"2021-05-11T14:43:31","modified_gmt":"2021-05-11T14:43:31","slug":"creating-brand-name","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/creating-brand-name\/","title":{"rendered":"Os pr\u00f3s e contras de criar um bom nome comercial"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ee077f26317\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ee077f26317\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-brand-name\/#Why_Your_Choice_of_Business_Name_Is_Crucial\" >Por que a escolha do nome de sua empresa \u00e9 crucial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-brand-name\/#What_to_Consider_When_Youre_Creating_a_Good_Business_Name\" >O que considerar ao criar um bom nome comercial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-brand-name\/#2_Tools_to_Help_You_Come_Up_with_a_Memorable_Business_Name\" >2 ferramentas para ajud\u00e1-lo a criar um nome de empresa memor\u00e1vel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-brand-name\/#1_Shopifys_Business_Name_Generator\" >1. Gerador de nome comercial da Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-brand-name\/#2_Namelix\" >2. Namelix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/creating-brand-name\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>N\u00e3o importa se voc\u00ea est\u00e1 abrindo uma padaria, iniciando uma carreira como streamer da Twitch ou lan\u00e7ando uma loja de com\u00e9rcio eletr\u00f4nico, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">a marca \u00e9 fundamental<\/a>. A cria\u00e7\u00e3o de um bom nome comercial que seja \u00fanico, memor\u00e1vel e adequado \u00e0 sua empresa \u00e9 uma das etapas mais importantes que voc\u00ea deve tomar.<\/p>\n\n\n\n<p>A boa not\u00edcia \u00e9 que voc\u00ea sempre tem muitas op\u00e7\u00f5es de nomes atraentes para empresas. Tudo o que \u00e9 preciso para encontrar a combina\u00e7\u00e3o certa \u00e9 um pouco de brainstorming e uma mente aberta. Quando voc\u00ea tiver o nome perfeito para a sua empresa, o marketing da sua empresa dever\u00e1 se tornar muito mais f\u00e1cil.<\/p>\n\n\n\n<p>Neste artigo, vamos ajud\u00e1-lo a come\u00e7ar discutindo o que voc\u00ea precisa considerar ao decidir o nome de uma empresa. Em seguida, mostraremos algumas ferramentas que podem ajud\u00e1-lo. Vamos ao trabalho!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Choice_of_Business_Name_Is_Crucial\"><\/span>Por que a escolha do nome de sua empresa \u00e9 crucial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Muitas vezes, as pessoas escolhem nomes para seus sites quase que aleatoriamente. No entanto, isso \u00e9 um erro, pois o nome que voc\u00ea usa se tornar\u00e1 o s\u00edmbolo de sua marca. H\u00e1 uma diferen\u00e7a, por exemplo, entre comprar na \"Joe's Tackle Store\" e no \"The Fish Emporium\". Um soa como uma loja de cidade pequena, enquanto o outro n\u00e3o pareceria deslocado como cabe\u00e7alho de uma loja on-line.<\/p>\n\n\n\n<p>A quest\u00e3o \u00e9 que o nome do seu site precisa ser memor\u00e1vel. Se n\u00e3o for algo que as pessoas possam usar para identificar sua marca, isso poder\u00e1 afetar negativamente o desempenho e o potencial de crescimento de sua empresa.<\/p>\n\n\n\n<p>H\u00e1 muitos exemplos de empresas dominantes que usam nomes que parecem quase aleat\u00f3rios, como Google. Esse \u00e9 um exemplo perfeito de um nome curto e simples que, no entanto, \u00e9 muito exclusivo. Outras marcas populares, como Apple ou Facebook, empregam uma estrat\u00e9gia semelhante (embora usem termos mais familiares).<\/p>\n\n\n\n<p>\u00c9 claro que essas marcas t\u00eam muito mais a seu favor do que apenas um nome memor\u00e1vel. Ainda assim, escolher um nome comercial forte \u00e9 uma maneira simples de aumentar significativamente a chance de sucesso da sua empresa. Al\u00e9m disso, o nome certo pode\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/blog\/3-reasons-you-should-brand-your-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">fazer com que seus links pare\u00e7am mais atraentes,<\/a> o que pode levar mais pessoas a clicar nelas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_Consider_When_Youre_Creating_a_Good_Business_Name\"><\/span>O que considerar ao criar um bom nome comercial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora cada marca e situa\u00e7\u00e3o sejam \u00fanicas, h\u00e1 v\u00e1rias caracter\u00edsticas que a maioria dos nomes de alta qualidade compartilha. Esses nomes s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>F\u00e1cil de lembrar.<\/strong> Isso geralmente tem a ver com o tamanho do nome e as palavras que voc\u00ea decide usar. Nomes mais curtos geralmente s\u00e3o mais f\u00e1ceis de memorizar, o que significa que \u00e9 melhor optar por uma ou duas palavras.<\/li><li><strong>F\u00e1cil de digitar.<\/strong> Al\u00e9m de ser f\u00e1cil de lembrar, n\u00e3o deve ser uma tarefa \u00e1rdua digitar o nome da sua empresa em um navegador. Se as pessoas n\u00e3o conseguirem lembrar como se escreve o nome, ter\u00e3o mais dificuldade para encontrar seu site.<\/li><li><strong>\u00danico.<\/strong> Copiar a concorr\u00eancia pode ser tentador. No entanto, seu nome precisa ser exclusivo, caso contr\u00e1rio, voc\u00ea corre o risco de ser confundido com outras empresas.<\/li><li><strong>Relevante para o nicho certo.<\/strong> Na maioria dos casos, \u00e9 inteligente escolher um nome comercial que d\u00ea \u00e0s pessoas uma ideia do que sua empresa faz.<\/li><\/ul>\n\n\n\n<p>Lembre-se de que essas n\u00e3o s\u00e3o regras r\u00edgidas e r\u00e1pidas. Entretanto, elas <em>pode<\/em> ajud\u00e1-lo a encontrar melhores op\u00e7\u00f5es de nomes para empresas. Imagine, por exemplo, que voc\u00ea esteja tentando encontrar um nome para um blog de culin\u00e1ria. Aqui est\u00e3o alguns dos nomes que voc\u00ea pode considerar:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Blog de culin\u00e1ria do Joe<\/li><li>Cozinha do Joe<\/li><li>O blog com baixo teor de carboidratos<\/li><li>The Corner Bistro<\/li><\/ol>\n\n\n\n<p>Dessas op\u00e7\u00f5es, a primeira e a segunda n\u00e3o s\u00e3o muito fortes. Elas n\u00e3o s\u00e3o particularmente memor\u00e1veis ou \u00fanicas e dependem do fato de o Joe titular ter um n\u00famero suficiente de seguidores para levar a marca.<\/p>\n\n\n\n<p>No entanto, as op\u00e7\u00f5es tr\u00eas e quatro s\u00e3o um pouco melhores. S\u00e3o mais criativas, mas ainda assim f\u00e1ceis de lembrar, e d\u00e3o a voc\u00ea uma ideia do que esperar do site. Embora esses n\u00e3o sejam os nomes de empresa mais exclusivos que voc\u00ea poderia encontrar, eles satisfazem todos os crit\u00e9rios necess\u00e1rios.<\/p>\n\n\n\n<p>No entanto, mesmo depois de saber o que procurar, ter muitas ideias de nomes de empresas para experimentar pode ser um desafio. Com isso em mente, vamos apresentar algumas ferramentas que podem ajud\u00e1-lo durante o processo de brainstorming.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Tools_to_Help_You_Come_Up_with_a_Memorable_Business_Name\"><\/span>2 ferramentas para ajud\u00e1-lo a criar um nome de empresa memor\u00e1vel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As ferramentas que discutiremos nesta se\u00e7\u00e3o podem ajud\u00e1-lo a encontrar uma ampla gama de sele\u00e7\u00f5es de nomes. Nem todas as op\u00e7\u00f5es que elas mostram ser\u00e3o totalmente relevantes, \u00e9 claro, o que significa que voc\u00ea ainda precisar\u00e1 ser exigente (e manter as considera\u00e7\u00f5es acima em mente). Ainda assim, esses geradores s\u00e3o uma maneira perfeita de come\u00e7ar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Shopifys_Business_Name_Generator\"><\/span>1. <a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\" target=\"_blank\" rel=\"noopener noreferrer\">Gerador de nomes comerciais da Shopify<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"256\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/shopify-name-generator.png\" alt=\"Use o Gerador de nomes comerciais da Shopify ao criar um bom nome comercial.\" class=\"wp-image-3167\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/shopify-name-generator.png 778w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/shopify-name-generator-300x99.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/shopify-name-generator-768x253.png 768w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\" target=\"_blank\" rel=\"noopener noreferrer\">Gerador de nomes comerciais da Shopify<\/a> \u00e9 uma ferramenta simples que usa uma ou mais palavras-chave e gera nomes com base nelas. Por exemplo, aqui est\u00e1 o que voc\u00ea obt\u00e9m se inserir a palavra-chave \"kitchen\" (cozinha):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"335\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/kitchen-shopify-names.png\" alt=\"Testar uma palavra-chave usando o Gerador de nomes comerciais da Shopify.\" class=\"wp-image-3168\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/kitchen-shopify-names.png 873w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/kitchen-shopify-names-300x115.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/kitchen-shopify-names-768x295.png 768w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\" \/><\/figure><\/div>\n\n\n\n<p>Como voc\u00ea pode ver, a Shopify segue nossa recomenda\u00e7\u00e3o de nomes comerciais com no m\u00e1ximo duas palavras. As combina\u00e7\u00f5es podem parecer um pouco aleat\u00f3rias, mas isso \u00e9 intencional. O principal objetivo de uma ferramenta como essa \u00e9 ajud\u00e1-lo a dar asas \u00e0 criatividade. Embora voc\u00ea possa n\u00e3o usar nenhuma dessas sugest\u00f5es exatas, \u00e9 prov\u00e1vel que uma ou mais das combina\u00e7\u00f5es lhe d\u00eaem \u00f3timas ideias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Namelix\"><\/span>2. <a href=\"https:\/\/namelix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Namelix<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"208\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namelix.png\" alt=\"A p\u00e1gina inicial da Namelix.\" class=\"wp-image-3169\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namelix.png 760w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namelix-300x82.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/namelix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Namelix<\/a> \u00e9 uma de nossas ferramentas favoritas de gera\u00e7\u00e3o de nomes. Isso porque ela n\u00e3o apenas ajuda a fazer um brainstorming de nomes de marcas, mas tamb\u00e9m sugere ideias de logotipos. Veja o que voc\u00ea obt\u00e9m quando insere a mesma palavra-chave \"cozinha\" que usamos anteriormente:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"609\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namely-kitchen.png\" alt=\"O gerador de nomes de marcas Namelix em a\u00e7\u00e3o.\" class=\"wp-image-3170\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namely-kitchen.png 887w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namely-kitchen-300x206.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namely-kitchen-768x527.png 768w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><\/figure><\/div>\n\n\n\n<p>Naturalmente, voc\u00ea n\u00e3o pode simplesmente usar as ideias de logotipo que v\u00ea aqui. No entanto, se voc\u00ea tiver uma inclina\u00e7\u00e3o mais visual, ver ideias de nomes de marcas junto com sugest\u00f5es de logotipos pode ser uma maneira muito melhor de encontrar a op\u00e7\u00e3o perfeita para o seu site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e1 muitos nomes de marcas ic\u00f4nicas no mundo dos neg\u00f3cios. Palavras como Google, Facebook e Apple n\u00e3o t\u00eam muito significado por si s\u00f3, mas s\u00e3o nomes \u00fanicos e memor\u00e1veis, o que ajuda os tr\u00eas gigantes a se destacarem.<\/p>\n\n\n\n<p>Quando se trata de escolher um nome comercial para sua empresa, recomendamos que voc\u00ea considere v\u00e1rias op\u00e7\u00f5es. Para iniciar o processo de brainstorming, voc\u00ea pode usar ferramentas como\u00a0<a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\" target=\"_blank\" rel=\"noopener noreferrer\">Gerador de nomes comerciais da Shopify<\/a>\u00a0e\u00a0<a href=\"https:\/\/namelix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Namelix<\/a>. Lembre-se apenas de que o nome que voc\u00ea escolher deve ser curto, exclusivo e memor\u00e1vel.<\/p>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como criar um nome comercial forte?<\/em>? Vamos conversar na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quer voc\u00ea esteja abrindo uma padaria, iniciando uma carreira como streamer da Twitch ou lan\u00e7ando uma loja de com\u00e9rcio eletr\u00f4nico, o branding \u00e9 crucial. Criar um bom nome comercial que seja \u00fanico, memor\u00e1vel e adequado para sua empresa \u00e9 uma das etapas mais importantes. A boa not\u00edcia \u00e9 que voc\u00ea sempre tem muitas op\u00e7\u00f5es para...<\/p>","protected":false},"author":11450,"featured_media":3195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-3166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re starting an online business, creating a good business name is among your first tasks. 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