{"id":3151,"date":"2018-11-02T16:17:12","date_gmt":"2018-11-02T16:17:12","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3151"},"modified":"2018-11-02T16:17:12","modified_gmt":"2018-11-02T16:17:12","slug":"new-top-level-domains-tlds","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/new-top-level-domains-tlds\/","title":{"rendered":"Uma introdu\u00e7\u00e3o aos novos dom\u00ednios de primeiro n\u00edvel (TLDs)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d35ac528ec7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d35ac528ec7\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/new-top-level-domains-tlds\/#A_Brief_Introduction_to_Top-Level_Domains_TLDs\" >Uma breve introdu\u00e7\u00e3o aos dom\u00ednios de primeiro n\u00edvel (TLDs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/new-top-level-domains-tlds\/#What_the_New_TLDs_Are\" >O que s\u00e3o os novos TLDs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/new-top-level-domains-tlds\/#Why_You_Might_Want_to_Use_a_New_TLD\" >Por que voc\u00ea pode querer usar um novo TLD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/new-top-level-domains-tlds\/#How_to_Register_a_New_TLD\" >Como registrar um novo TLD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/new-top-level-domains-tlds\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>At\u00e9 recentemente, suas op\u00e7\u00f5es eram limitadas quando se tratava de escolher o dom\u00ednio de primeiro n\u00edvel (TLD) do seu site. No entanto, h\u00e1 apenas alguns anos, isso mudou radicalmente quando uma s\u00e9rie de novos TLDs foi disponibilizada para registro.<\/p>\n<p>Desde que as comportas se abriram, houve literalmente centenas de novos TLDs lan\u00e7ados. Isso significa que agora voc\u00ea pode se beneficiar de op\u00e7\u00f5es de dom\u00ednio muito ampliadas, o que tamb\u00e9m ajuda na cria\u00e7\u00e3o de nomes de dom\u00ednio de marca e URLs personalizados.<\/p>\n<p>Neste artigo, daremos uma olhada nesses novos TLDs e discutiremos seus pr\u00f3s e contras. Tamb\u00e9m mostraremos alguns exemplos e o ajudaremos a decidir se voc\u00ea deve considerar o uso de um deles. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_Top-Level_Domains_TLDs\"><\/span>Uma breve introdu\u00e7\u00e3o aos dom\u00ednios de primeiro n\u00edvel (TLDs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mesmo que voc\u00ea n\u00e3o esteja familiarizado com o termo\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Top-level_domain\" target=\"_blank\" rel=\"noopener\">Dom\u00ednio de n\u00edvel superior (TLD)<\/a>voc\u00ea certamente j\u00e1 o viu em a\u00e7\u00e3o. O TLD \u00e9 a extens\u00e3o no final do nome de dom\u00ednio de seu site, como\u00a0<em>.com<\/em>.<\/p>\n<p>Enquanto <em>.com<\/em> \u00e9 de longe o <a href=\"https:\/\/www.lifewire.com\/most-common-tlds-internet-domain-extensions-817511\" target=\"_blank\" rel=\"noopener\">TLD mais comum<\/a>, existem <a href=\"https:\/\/w3techs.com\/technologies\/overview\/top_level_domain\/all\" target=\"_blank\" rel=\"noopener\">v\u00e1rios outros<\/a> com os quais voc\u00ea provavelmente est\u00e1 familiarizado, como <em>.net<\/em>, <em>.org<\/em>e <em>.edu<\/em>. No entanto, embora esses sejam os TLDs mais populares, eles n\u00e3o s\u00e3o os \u00fanicos. Na verdade, o conjunto de TLDs dispon\u00edveis recentemente se expandiu muito, pois centenas de novas op\u00e7\u00f5es foram disponibilizadas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_the_New_TLDs_Are\"><\/span>O que s\u00e3o os novos TLDs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As novas op\u00e7\u00f5es de extens\u00e3o de dom\u00ednio s\u00e3o resultado da\u00a0<a href=\"http:\/\/newgtlds.icann.org\/en\/about\/program\" target=\"_blank\" rel=\"noopener\">Novo gTLD<\/a> programa. Essa foi uma iniciativa criada para expandir o n\u00famero de TLDs dispon\u00edveis. O processo come\u00e7ou j\u00e1 em 2005, mas o programa propriamente dito teve in\u00edcio em 2012, quando a Corpora\u00e7\u00e3o da Internet para Atribui\u00e7\u00e3o de Nomes e N\u00fameros (ICANN) come\u00e7ou a aceitar propostas para novos TLDs.<\/p>\n<p>Ap\u00f3s receber <a href=\"http:\/\/newgtlds.icann.org\/en\/announcements-and-media\/announcement-13jun12-en\" target=\"_blank\" rel=\"noopener\">1.930 aplicativos<\/a>Em 2013, a ICANN come\u00e7ou a lan\u00e7ar novos TLDs. Desde ent\u00e3o, mais de mil <a href=\"https:\/\/newgtlds.icann.org\/en\/program-status\/delegated-strings\" target=\"_blank\" rel=\"noopener\">Os TLDs foram aprovados<\/a>com o mais recente sendo lan\u00e7ado em junho de 2018. Algumas das novas adi\u00e7\u00f5es que ganharam mais for\u00e7a em termos de popularidade incluem <em>.xyz<\/em>, <em>.blog<\/em>e <em>.clube<\/em>.<\/p>\n<p>V\u00e1rios dos TLDs aprovados s\u00e3o especialmente dignos de nota pelo fato de usarem caracteres n\u00e3o latinos. Por exemplo, uma das primeiras op\u00e7\u00f5es a entrar em opera\u00e7\u00e3o foi <em>.\u043e\u043d\u043b\u0430\u0439\u043d<\/em>que significa \"on-line\" em russo. Essa mudan\u00e7a certamente abrir\u00e1 a Internet ainda mais para regi\u00f5es que usam idiomas n\u00e3o ingleses e n\u00e3o latinos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Use_a_New_TLD\"><\/span>Por que voc\u00ea pode querer usar um novo TLD<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Com a abertura das comportas para TLDs, agora h\u00e1 mais op\u00e7\u00f5es do que nunca para quem deseja comprar um dom\u00ednio. Al\u00e9m disso, h\u00e1 v\u00e1rias maneiras de se beneficiar do uso de um novo TLD em vez de uma op\u00e7\u00e3o tradicional.<\/p>\n<p>Por exemplo, os novos TLDs podem ser:<\/p>\n<ul>\n<li><strong>Mais barato para comprar.<\/strong>\u00a0Muitos TLDs novos tendem a ser significativamente mais baratos do que as op\u00e7\u00f5es padr\u00e3o. Por exemplo, voc\u00ea pode obter um <em>.xyz<\/em> ou <em>.site<\/em> dom\u00ednio para <a href=\"https:\/\/tld-list.com\/\" target=\"_blank\" rel=\"noopener\">menos de $1<\/a> para o primeiro ano, com taxas de renova\u00e7\u00e3o abaixo de $10.<\/li>\n<li><strong>Mais descritivo.<\/strong> Usar um TLD que corresponda \u00e0 finalidade do seu site pode ajudar a melhorar sua marca e tornar seu URL mais memor\u00e1vel. Alguns exemplos disso s\u00e3o <em>.blog<\/em> e\u00a0<em>.loja<\/em>ambos exibem claramente o objetivo do site diretamente no URL.<\/li>\n<li><strong>Melhor para <a href=\"https:\/\/prettylinks.com\/pt\/blog\/3-reasons-you-should-brand-your-links\/\" target=\"_blank\" rel=\"noopener\">links de marca<\/a>.<\/strong> Com um novo TLD, voc\u00ea tem mais liberdade quando se trata de criar links de marca e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/\" target=\"_blank\" rel=\"noopener\">URLs personalizados<\/a>.<\/li>\n<\/ul>\n<p>Isso n\u00e3o quer dizer que esses TLDs n\u00e3o tenham desvantagens, no entanto. Um problema \u00e9 que, como s\u00e3o relativamente novos, muitos usu\u00e1rios da Internet n\u00e3o est\u00e3o t\u00e3o familiarizados com eles, o que faz com que pare\u00e7am <a href=\"https:\/\/varn.co.uk\/10\/27\/70-of-people-dont-trust-newer-website-domains\/\" target=\"_blank\" rel=\"noopener\">menos confi\u00e1vel<\/a>. No entanto, \u00e9 prov\u00e1vel que isso mude \u00e0 medida que essas op\u00e7\u00f5es se tornem mais comuns e sejam usadas por marcas conhecidas. De fato, o pr\u00f3prio Google usa\u00a0<em>.xyz<\/em>\u00a0para o <a href=\"https:\/\/abc.xyz\/\" target=\"_blank\" rel=\"noopener\">sua empresa controladora, a Alphabet<\/a>.<\/p>\n<p>Outra considera\u00e7\u00e3o importante \u00e9 como um novo TLD pode afetar sua marca. Se o seu objetivo \u00e9 atingir um p\u00fablico-alvo mais jovem, um novo TLD pode parecer menos \"chique\" do que uma op\u00e7\u00e3o padr\u00e3o. Por outro lado, se o seu site for de natureza mais tradicional, o uso de um TLD padr\u00e3o pode parecer mais profissional. Em \u00faltima an\u00e1lise, tanto os TLDs novos quanto os antigos podem ser a escolha certa, dependendo do foco e do p\u00fablico-alvo principal de seu site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Register_a_New_TLD\"><\/span>Como registrar um novo TLD<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se voc\u00ea decidiu que gostaria de experimentar um dos novos TLDs, voc\u00ea tem muitas op\u00e7\u00f5es. Al\u00e9m disso, o processo de obten\u00e7\u00e3o de um novo TLD n\u00e3o \u00e9 diferente da compra de qualquer um dos antigos. Obter um nome de dom\u00ednio com um novo TLD \u00e9 t\u00e3o simples quanto encontrar um registrador de dom\u00ednios que o forne\u00e7a e encontrar um que corresponda \u00e0 sua marca e aos seus requisitos.<\/p>\n<p>Por exemplo, se voc\u00ea quiser um <em>.xyz<\/em> voc\u00ea pode pesquisar e comprar um dom\u00ednio diretamente no site do TLD <a href=\"http:\/\/xyz.com\/\" target=\"_blank\" rel=\"noopener\">site oficial<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3152\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search.png\" alt=\"O site xyz.com.\" width=\"800\" height=\"254\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search.png 3360w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search-300x95.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search-1024x325.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search-768x244.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search-1536x487.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search-2048x650.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>No entanto, tamb\u00e9m h\u00e1 registradores especializados em oferecer muitos novos TLDs diferentes, como\u00a0<a href=\"https:\/\/www.centralnic.com\/portfolio\/newtlds\" target=\"_blank\" rel=\"noopener\">CentralNic<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3153\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds.png\" alt=\"O site da CentralNic.\" width=\"800\" height=\"502\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds.png 2336w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds-300x188.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds-1024x643.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds-768x482.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds-1536x964.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds-2048x1285.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Tudo o que voc\u00ea precisa fazer \u00e9 pesquisar o dom\u00ednio que deseja. Depois de encontr\u00e1-lo, voc\u00ea pode adicion\u00e1-lo ao carrinho e compr\u00e1-lo como faria <a href=\"https:\/\/www.dreamhost.com\/blog\/beginners-guide-domain-name-registration\/\" target=\"_blank\" rel=\"noopener\">qualquer outro nome de dom\u00ednio<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3154\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-add-to-cart.png\" alt=\"Adicionando um nome de dom\u00ednio xyz ao seu carrinho.\" width=\"800\" height=\"383\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-add-to-cart.png 1768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-add-to-cart-300x144.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-add-to-cart-1024x490.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-add-to-cart-768x367.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-add-to-cart-1536x735.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Quando a compra for conclu\u00edda, voc\u00ea estar\u00e1 livre para conectar o dom\u00ednio ao seu site. Em seguida, voc\u00ea poder\u00e1 us\u00e1-lo para <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/\" target=\"_blank\" rel=\"noopener\">marcar seu site<\/a>ou configurar um <a href=\"https:\/\/prettylinks.com\/pt\/docs\/shortlink-url\/\" target=\"_blank\" rel=\"noopener\">URL do link curto<\/a>. Voc\u00ea pode at\u00e9 querer usar v\u00e1rios nomes de dom\u00ednio diferentes para v\u00e1rios aspectos do seu site - por exemplo, voc\u00ea pode usar um nome de dom\u00ednio <em>.blog<\/em> para o blog de seu site. O \u00fanico limite de como voc\u00ea pode usar esses novos TLDs \u00e9 a sua pr\u00f3pria criatividade.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Os dias em que voc\u00ea basicamente tinha que escolher entre <em>.com<\/em> e <em>.net<\/em> j\u00e1 n\u00e3o existem mais. Com a chegada de centenas de novos TLDs, agora voc\u00ea tem um enorme grau de liberdade quando se trata de escolher um nome de dom\u00ednio. Isso permite que voc\u00ea crie links de marca ainda melhores e seja criativo com o nome do seu site.<\/p>\n<p>\u00c9 claro que os novos TLDs apresentam vantagens e desvantagens. Por um lado, ainda h\u00e1 uma sensa\u00e7\u00e3o generalizada de que eles s\u00e3o menos confi\u00e1veis do que as alternativas padr\u00e3o. No entanto, eles tamb\u00e9m tendem a ser consideravelmente mais baratos do que suas contrapartes tradicionais e oferecem muito mais possibilidades de marca.<\/p>\n<p>Voc\u00ea tem alguma d\u00favida sobre se deve usar um novo TLD para seu site? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>At\u00e9 recentemente, suas op\u00e7\u00f5es eram limitadas quando se tratava de escolher o dom\u00ednio de primeiro n\u00edvel (TLD) do seu site. No entanto, h\u00e1 apenas alguns anos, isso mudou radicalmente quando uma s\u00e9rie de novos TLDs foi disponibilizada para registro. Desde que as comportas se abriram, houve literalmente centenas de novos TLDs lan\u00e7ados. Isso significa que agora voc\u00ea pode se beneficiar...<\/p>","protected":false},"author":11450,"featured_media":3173,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[40,41,145],"class_list":["post-3151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-domain","tag-domain-registration","tag-top-level-domains"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your options for Top-Level Domains used to be limited, but that&#039;s no longer the case. 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