{"id":3119,"date":"2018-10-19T18:45:55","date_gmt":"2018-10-19T18:45:55","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3119"},"modified":"2025-06-11T16:48:01","modified_gmt":"2025-06-11T22:48:01","slug":"why-readability-is-important","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/why-readability-is-important\/","title":{"rendered":"Por que a legibilidade \u00e9 importante ao otimizar seu conte\u00fado"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d6c5b38ca85\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6c5b38ca85\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-readability-is-important\/#An_Introduction_to_Readability\" >Uma introdu\u00e7\u00e3o \u00e0 legibilidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-readability-is-important\/#Why_Readability_Is_Vital_When_Optimizing_Your_Content\" >Por que a legibilidade \u00e9 vital ao otimizar seu conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-readability-is-important\/#How_to_Make_Your_Websites_Content_More_Readable\" >Como tornar o conte\u00fado de seu site mais leg\u00edvel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-readability-is-important\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Uma parte essencial da otimiza\u00e7\u00e3o de seu conte\u00fado on-line \u00e9 garantir que ele seja \"leg\u00edvel\". Isso significa garantir que seu texto seja f\u00e1cil de ler e folhear, o que pode ter um grande efeito sobre sua qualidade. Por outro lado, se o seu conte\u00fado for dif\u00edcil de acompanhar ou entender, \u00e9 mais prov\u00e1vel que os usu\u00e1rios parem de tentar e simplesmente abandonem o site.<\/p>\n\n\n\n<p>S\u00f3 por esse motivo, \u00e9 importante entender os conceitos b\u00e1sicos de legibilidade. Felizmente, esse \u00e9 um processo mais f\u00e1cil do que voc\u00ea imagina. A maioria das considera\u00e7\u00f5es importantes na cria\u00e7\u00e3o de conte\u00fado altamente leg\u00edvel decorre de pr\u00e1ticas de senso comum que s\u00e3o simples de entender e implementar.<\/p>\n\n\n\n<p>Neste artigo, discutiremos o que significa legibilidade e por que ela \u00e9 importante se voc\u00ea quiser otimizar seus esfor\u00e7os de marketing de conte\u00fado. Tamb\u00e9m explicaremos como voc\u00ea pode aplicar os princ\u00edpios b\u00e1sicos de legibilidade \u00e0s suas pr\u00f3prias publica\u00e7\u00f5es. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Readability\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 legibilidade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quando discutimos <a href=\"https:\/\/en.wikipedia.org\/wiki\/Readability\" target=\"_blank\" rel=\"noopener noreferrer\">legibilidade de um texto<\/a>Estamos falando simplesmente de como \u00e9 f\u00e1cil ler e entender. Pode parecer \u00f3bvio que voc\u00ea precisa garantir que o seu p\u00fablico-alvo possa realmente entender a mensagem que voc\u00ea est\u00e1 tentando transmitir. No entanto, muitos criadores de conte\u00fado deixam de levar essa considera\u00e7\u00e3o a s\u00e9rio.<\/p>\n\n\n\n<p>Na verdade, voc\u00ea provavelmente j\u00e1 leu uma ou duas postagens de blog que foram dif\u00edceis de ler, por v\u00e1rios motivos. \u00c0s vezes, os problemas se devem exclusivamente ao design do site. Elementos como o tamanho do texto, as cores usadas e at\u00e9 mesmo a pr\u00f3pria fonte podem ter um impacto enorme sobre a legibilidade de um determinado texto. Esse \u00e9 um dos motivos pelos quais <a href=\"https:\/\/www.w3.org\/standards\/webdesign\/accessibility\" target=\"_blank\" rel=\"noopener noreferrer\" data-wplink-edit=\"true\">projetando com a acessibilidade em mente<\/a> \u00e9 muito importante.<\/p>\n\n\n\n<p>Entretanto, em muitos casos, a legibilidade de um texto \u00e9 afetada principalmente pela qualidade da pr\u00f3pria reda\u00e7\u00e3o. Mais adiante, veremos os detalhes do que constitui um conte\u00fado leg\u00edvel, mas, para come\u00e7ar, vamos explorar por que isso \u00e9 t\u00e3o importante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Readability_Is_Vital_When_Optimizing_Your_Content\"><\/span>Por que a legibilidade \u00e9 vital ao otimizar seu conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Naturalmente, <a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">reda\u00e7\u00e3o de conte\u00fado<\/a> que seus leitores possam entender facilmente \u00e9 fundamental. Como mencionamos anteriormente, voc\u00ea provavelmente j\u00e1 se deparou com v\u00e1rios exemplos de textos mal escritos. Se j\u00e1 se deparou, sabe como isso pode ser desanimador.<\/p>\n\n\n\n<p>A sobrecarga do seu site com esse tipo de conte\u00fado provavelmente levar\u00e1 a um aumento de <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409\" target=\"_blank\" rel=\"noopener noreferrer\">taxas de rejei\u00e7\u00e3o<\/a>. Afinal, por que os visitantes permaneceriam no site para ler mais, depois de se esfor\u00e7arem para ler a primeira publica\u00e7\u00e3o que encontraram? Se voc\u00ea estiver monetizando seu site, isso se torna ainda mais importante, pois voc\u00ea desejar\u00e1 criar confian\u00e7a, envolver seus leitores e mant\u00ea-los no site pelo maior tempo poss\u00edvel. Todas essas metas s\u00e3o dif\u00edceis de alcan\u00e7ar se a leitura de seu conte\u00fado n\u00e3o for f\u00e1cil.<\/p>\n\n\n\n<p>Al\u00e9m disso, a legibilidade tamb\u00e9m pode afetar a otimiza\u00e7\u00e3o do mecanismo de busca (SEO) do seu site. Isso ocorre porque o Google a considera um fator ao classificar suas p\u00e1ginas, j\u00e1 que seu objetivo \u00e9 conectar os pesquisadores com conte\u00fado relevante e \u00fatil. Dessa forma, a qualidade e a legibilidade precisam ser as principais preocupa\u00e7\u00f5es se voc\u00ea quiser que suas postagens tenham um bom desempenho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_Your_Websites_Content_More_Readable\"><\/span>Como tornar o conte\u00fado de seu site mais leg\u00edvel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A boa not\u00edcia \u00e9 que melhorar a legibilidade da sua reda\u00e7\u00e3o n\u00e3o precisa ser uma dor de cabe\u00e7a. De fato, a maioria dos principais princ\u00edpios de legibilidade s\u00e3o apenas ajustes simples que t\u00eam como base o bom senso.<\/p>\n\n\n\n<p>Para ajud\u00e1-lo a come\u00e7ar, vamos dar uma olhada no que voc\u00ea deve considerar se quiser tornar seu texto mais f\u00e1cil de ler. Por exemplo, voc\u00ea deve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Evite frases muito longas.<\/strong> Embora, \u00e0s vezes, frases mais longas sejam inevit\u00e1veis (ou at\u00e9 mesmo necess\u00e1rias), voc\u00ea deve evitar incluir muitas que contenham 20 palavras ou mais. Ao mesmo tempo, voc\u00ea tamb\u00e9m deve evitar <em>somente<\/em> usar frases curtas. Em vez disso, tente misturar o comprimento das frases, o que dar\u00e1 ao seu texto um ritmo mais natural.<\/li>\n\n\n\n<li><strong>Use par\u00e1grafos e cabe\u00e7alhos para separar seu texto.<\/strong> Ningu\u00e9m gosta de ler um grande bloco de texto sem separa\u00e7\u00f5es. Pode at\u00e9 ser dif\u00edcil focalizar fisicamente os olhos em um par\u00e1grafo se ele for muito grande. Por isso, voc\u00ea deve tentar incluir muitas quebras de linha para facilitar a leitura do conte\u00fado. A inclus\u00e3o de cabe\u00e7alhos frequentes tamb\u00e9m \u00e9 uma t\u00e9cnica inteligente para dar ao seu texto uma estrutura claramente definida e para torn\u00e1-lo <a href=\"https:\/\/blog.hubspot.com\/marketing\/create-readable-web-writing\" target=\"_blank\" rel=\"noopener noreferrer\">mais digitaliz\u00e1vel<\/a>.<\/li>\n\n\n\n<li><strong>Escolha alternativas simples para palavras complexas.<\/strong> Embora possa ser tentador usar palavras de dez d\u00f3lares, como \"expeditious\" ou \"ameliorate\", isso tornar\u00e1 seu texto mais dif\u00edcil de entender do que se voc\u00ea simplesmente usasse \"fast\" ou \"improve\", respectivamente. Quase sempre \u00e9 melhor usar uma palavra comum em vez de um sin\u00f4nimo mais obscuro.<\/li>\n\n\n\n<li><strong>Uso <a href=\"http:\/\/grammar.yourdictionary.com\/style-and-usage\/list-transition-words.html\" target=\"_blank\" rel=\"noopener noreferrer\">palavras de transi\u00e7\u00e3o<\/a> para melhorar o fluxo.<\/strong> As palavras e frases de transi\u00e7\u00e3o s\u00e3o usadas para criar um fluxo l\u00f3gico entre as frases. Sem elas, as frases podem parecer isoladas umas das outras e seus significados podem se perder. Algumas palavras de transi\u00e7\u00e3o comuns incluem \"as such\" (como tal), \"however\" (no entanto) e at\u00e9 mesmo \"for example\" (por exemplo).<\/li>\n\n\n\n<li><strong>Limite o uso de <a href=\"https:\/\/www.ego4u.com\/en\/cram-up\/grammar\/passive\" target=\"_blank\" rel=\"noopener noreferrer\">A voz passiva<\/a>.<\/strong> Usar muita voz passiva em sua reda\u00e7\u00e3o pode fazer com que ela pare\u00e7a mais fraca e menos focada. Por exemplo, a frase \"um erro foi cometido por mim\" \u00e9 passiva, enquanto \"eu cometi um erro\" \u00e9 ativa. Como voc\u00ea deve ter percebido, a \u00faltima \u00e9 mais f\u00e1cil de ler e deixa claro rapidamente quem \u00e9 o sujeito da frase.<\/li>\n<\/ul>\n\n\n\n<p>Por fim, agora que voc\u00ea sabe o que precisa procurar para melhorar a legibilidade do seu texto, vamos falar sobre como voc\u00ea pode facilitar ainda mais a tarefa. Na verdade, h\u00e1 v\u00e1rias ferramentas dispon\u00edveis que o ajudar\u00e3o a analisar e ajustar seu conte\u00fado. Uma delas \u00e9 o editor de texto gratuito <a href=\"http:\/\/www.hemingwayapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hemingway<\/a>onde voc\u00ea pode colar seu texto e ver os problemas destacados, incluindo muitas das considera\u00e7\u00f5es que descrevemos acima:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1877\" height=\"911\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/hemingway-app.png\" alt=\"A ferramenta de legibilidade Hemingway.\" class=\"wp-image-3125\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/hemingway-app.png 1877w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/hemingway-app-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/hemingway-app-1024x497.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/hemingway-app-768x373.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/hemingway-app-1536x745.png 1536w\" sizes=\"auto, (max-width: 1877px) 100vw, 1877px\" \/><\/figure>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar um <a href=\"https:\/\/paraphrasingtool.us\/readability-checker\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">verificador de legibilidade on-line<\/a> para avaliar rapidamente a compreens\u00e3o do seu conte\u00fado com base em sistemas de pontua\u00e7\u00e3o como Flesch-Kincaid ou Gunning Fog. Esses tipos de ferramentas podem lhe dar uma vis\u00e3o mais clara do que precisa ser melhorado.<\/p>\n\n\n\n<p>No entanto, se seu site for constru\u00eddo no WordPress, uma solu\u00e7\u00e3o ainda mais simples \u00e9 usar um plug-in como o <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a>. N\u00f3s <a href=\"https:\/\/prettylinks.com\/pt\/blog\/search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">discutimos essa ferramenta anteriormente<\/a> por sua excelente funcionalidade de SEO, mas tamb\u00e9m oferece um recurso \u00fatil de an\u00e1lise de legibilidade:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"512\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/yoast-readability-feature.png\" alt=\"Uma an\u00e1lise de legibilidade do Yoast SEO.\" class=\"wp-image-3127\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/yoast-readability-feature.png 844w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/yoast-readability-feature-300x182.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/yoast-readability-feature-768x466.png 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/figure>\n\n\n\n<p>Essa ferramenta analisar\u00e1 automaticamente suas postagens para indicar onde voc\u00ea pode otimizar suas pontua\u00e7\u00f5es de legibilidade. Dessa forma, voc\u00ea estar\u00e1 no caminho certo para produzir conte\u00fado envolvente que seja de alta qualidade e f\u00e1cil de entender.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pode ser \u00f3bvio que tornar seu conte\u00fado leg\u00edvel \u00e9 importante, mas muitos criadores de conte\u00fado cometem o erro de n\u00e3o considerar o qu\u00e3o f\u00e1cil (ou dif\u00edcil) \u00e9 para os visitantes entenderem seu texto. Se voc\u00ea n\u00e3o otimizar seu conte\u00fado para ser o mais leg\u00edvel poss\u00edvel, poder\u00e1 descobrir que os usu\u00e1rios abandonar\u00e3o seu site mais rapidamente e retornar\u00e3o com menos frequ\u00eancia.<\/p>\n\n\n\n<p>Felizmente, os princ\u00edpios b\u00e1sicos de legibilidade s\u00e3o simples de implementar. Voc\u00ea deve se concentrar em escrever de forma concisa, estruturando cuidadosamente o texto e limitando o uso de palavras muito complexas e voz passiva. Voc\u00ea pode at\u00e9 usar ferramentas gratuitas como <a href=\"http:\/\/www.hemingwayapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hemingway<\/a> e AIOSEO para tornar o processo de otimiza\u00e7\u00e3o de seu conte\u00fado mais simplificado.<\/p>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como melhorar a legibilidade do seu conte\u00fado?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<\/span><a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <b>Facebook<\/b><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <b>Twitter<\/b><\/a><span style=\"font-weight: 400;\">e<\/span><a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <b>LinkedIn<\/b><\/a><span style=\"font-weight: 400;\">! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Uma parte essencial da otimiza\u00e7\u00e3o de seu conte\u00fado on-line \u00e9 garantir que ele seja \"leg\u00edvel\". Isso significa garantir que seu texto seja f\u00e1cil de ler e folhear, o que pode ter um grande efeito sobre sua qualidade. Por outro lado, se o seu conte\u00fado for dif\u00edcil de acompanhar ou entender, \u00e9 mais prov\u00e1vel que os usu\u00e1rios...<\/p>","protected":false},"author":11450,"featured_media":3149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4,58],"tags":[111,96,143],"class_list":["post-3119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-content-marketing","tag-blog-post-optimization","tag-content-marketing","tag-readability"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Readability is vital when creating content. 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