{"id":3110,"date":"2018-10-12T19:21:00","date_gmt":"2018-10-12T19:21:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3110"},"modified":"2018-10-12T19:21:00","modified_gmt":"2018-10-12T19:21:00","slug":"is-link-shortening-still-viable","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/","title":{"rendered":"Os encurtadores de links ainda t\u00eam um uso vi\u00e1vel no web design e no marketing modernos?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef359ec0590\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef359ec0590\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#A_Brief_History_of_Link_Shortening\" >Uma breve hist\u00f3ria do encurtamento de links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#The_Current_State_of_Link_Shortening\" >O estado atual do encurtamento de links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#Why_Link_Shortening_Is_Still_Relevant_Today\" >Por que o encurtamento de links ainda \u00e9 relevante hoje em dia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>Desde que o Google fechou <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-import-urls-from-goo-gl-into-pretty-links\/\" target=\"_blank\" rel=\"noopener\">seu <em>goo.gl<\/em> servi\u00e7o<\/a>Por isso, \u00e9 justo perguntar-se qual ser\u00e1 o futuro do encurtamento de links. Em outras palavras, o encurtamento de URL ainda \u00e9 relevante no web design e no marketing on-line?<\/p>\n<p>Apesar de alguns quererem escrever o elogio do encurtamento de links, ele ainda \u00e9 um elemento extremamente \u00fatil do marketing on-line. Embora a t\u00e9cnica tenha evolu\u00eddo consideravelmente desde que o primeiro servi\u00e7o de redirecionamento abriu suas portas, h\u00e1 v\u00e1rios motivos pelos quais vale a pena us\u00e1-la em suas pr\u00f3prias campanhas.<\/p>\n<p>Nesta postagem, discutiremos a hist\u00f3ria e o estado atual dos encurtadores de links. Tamb\u00e9m tentaremos responder \u00e0 quest\u00e3o de saber se essas ferramentas s\u00e3o relevantes para o uso moderno na Web. Vamos ao que interessa!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Brief_History_of_Link_Shortening\"><\/span>Uma breve hist\u00f3ria do encurtamento de links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Parece n\u00e3o estar claro exatamente quando o encurtamento de links, como o conhecemos hoje, foi concebido pela primeira vez e quem pode reivindicar ser seu inventor. <a href=\"http:\/\/patft.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=6957224.PN.&OS=PN\/6957224&RS=PN\/6957224\" target=\"_blank\" rel=\"noopener\">Uma patente<\/a> foi registrada em 2000 para \"um sistema, um m\u00e9todo e um produto de programa de computador para fornecer links para informa\u00e7\u00f5es localizadas remotamente em uma rede de computadores conectados remotamente\", que alguns consideram o precursor do encurtamento de URL.<\/p>\n<p>Independentemente de ter sido esse o ponto de partida real, as ferramentas de encurtamento de links definitivamente decolaram no in\u00edcio dos anos 2000. Inicialmente, elas eram usadas simplesmente para encurtar links e torn\u00e1-los mais f\u00e1ceis de lembrar e compartilhar com outras pessoas. Entretanto, com o passar dos anos, seu uso se expandiu. Por exemplo, um dos maiores avan\u00e7os foi o advento do <a href=\"https:\/\/prettylinks.com\/pt\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener\">links encurtados rastreados<\/a>que permitem visualizar exatamente quantas vezes um determinado link foi clicado (juntamente com detalhes sobre onde e quando o clique ocorreu).<\/p>\n<p>Isso, juntamente com v\u00e1rios outros acr\u00e9scimos \u00e0 f\u00f3rmula de encurtamento de links, tornou-a uma ferramenta popular para muitos designers e profissionais de marketing. A quest\u00e3o agora \u00e9 se essa t\u00e9cnica ainda tem lugar na Web moderna.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Current_State_of_Link_Shortening\"><\/span>O estado atual do encurtamento de links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nos \u00faltimos anos, ocorreram v\u00e1rios eventos que levaram algumas pessoas a questionar se o encurtamento de links est\u00e1 \"morto\". Primeiro, o Twitter anunciou que iria <a href=\"https:\/\/www.targetinternet.com\/the-death-of-url-shorteners\/\" target=\"_blank\" rel=\"noopener\">n\u00e3o mais contar URLs<\/a> como parte do comprimento de um tweet, o que eliminou um dos motivos para encurtar links. Em seguida, um dos servi\u00e7os de encurtamento de links mais importantes do mundo, <a href=\"https:\/\/goo.gl\/\" target=\"_blank\" rel=\"noopener\">goo.gl<\/a>recentemente <a href=\"https:\/\/smallbiztrends.com\/2018\/04\/googl-link-shortener.html\" target=\"_blank\" rel=\"noopener\">fechou suas portas<\/a>.<\/p>\n<p>Embora esses eventos possam ser interpretados como sinais de que o encurtamento de links n\u00e3o \u00e9 mais relevante, a realidade n\u00e3o poderia ser mais diferente. De fato, os encurtadores de URL percorreram um longo caminho desde os dias do simples redirecionamento. Mesmo que n\u00e3o haja mais a necessidade de reduzir o tamanho dos links para compartilhamento nas m\u00eddias sociais, ainda h\u00e1 muitos motivos pelos quais o encurtamento de links continua vi\u00e1vel e extremamente \u00fatil.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Link_Shortening_Is_Still_Relevant_Today\"><\/span>Por que o encurtamento de links ainda \u00e9 relevante hoje em dia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para encurtar a hist\u00f3ria, o encurtamento de links n\u00e3o est\u00e1 morto, apenas evoluiu. Por exemplo, o goo.gl pode ter sido fechado, mas na verdade isso foi feito em favor do ainda mais avan\u00e7ado <a href=\"https:\/\/firebase.google.com\/products\/dynamic-links\/\" target=\"_blank\" rel=\"noopener\">Links din\u00e2micos do Firebase<\/a> servi\u00e7o. Al\u00e9m disso, muitos dos usos mais \u00fateis do encurtamento de links ainda s\u00e3o muito relevantes.<\/p>\n<p>Como mencionamos anteriormente,\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener\">encurtando seus links<\/a>\u00a0permite que voc\u00ea rastreie cada clique. Isso lhe d\u00e1 informa\u00e7\u00f5es valiosas sobre o desempenho dos seus links, que podem ser usadas para <a href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-your-link-tracking\/\" target=\"_blank\" rel=\"noopener\">otimize seus links<\/a> e seu conte\u00fado. Voc\u00ea pode descobrir facilmente quais links est\u00e3o chamando a aten\u00e7\u00e3o das pessoas, por exemplo, e quais precisam de uma abordagem diferente para serem bem-sucedidos.<\/p>\n<p>O encurtamento de links tamb\u00e9m permite que voc\u00ea <a href=\"https:\/\/prettylinks.com\/pt\/blog\/3-reasons-you-should-brand-your-links\/\" target=\"_blank\" rel=\"noopener\">criar URLs de marca<\/a>. A princ\u00edpio, isso pode parecer uma preocupa\u00e7\u00e3o menor, mas h\u00e1 um motivo pelo qual muitas das maiores marcas do mundo usam <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/\" target=\"_blank\" rel=\"noopener\">URLs personalizados<\/a> em seu marketing. Essa funcionalidade permite que voc\u00ea apresente seus URLs de uma forma altamente memor\u00e1vel, para aumentar a confian\u00e7a neles e fortalecer sua marca on-line.<\/p>\n<p>Embora essas sejam as vantagens mais importantes do uso de servi\u00e7os de encurtamento de links, elas est\u00e3o longe de ser as \u00fanicas. Na verdade, h\u00e1 uma <a href=\"https:\/\/prettylinks.com\/pt\/blog\/lesser-known-benefits-link-shortener\/\" target=\"_blank\" rel=\"noopener\">n\u00famero de outros benef\u00edcios<\/a> que raramente s\u00e3o discutidos, mas que s\u00e3o relevantes mesmo assim. Por exemplo, encurtar seus URLs tamb\u00e9m facilita muito o diagn\u00f3stico e a identifica\u00e7\u00e3o de problemas. <a href=\"https:\/\/prettylinks.com\/pt\/blog\/find-and-fix-broken-links\/\" target=\"_blank\" rel=\"noopener\">consertar links quebrados<\/a>.<\/p>\n<p>Os motivos para criar links encurtados n\u00e3o desapareceram, apenas mudaram em rela\u00e7\u00e3o \u00e0s motiva\u00e7\u00f5es dos anos 2000. Na realidade, o encurtamento de links ainda oferece v\u00e1rios benef\u00edcios exclusivos e extremamente \u00fateis. Dessa forma, temos todos os motivos para confirmar que ele mant\u00e9m uma fun\u00e7\u00e3o vital no branding, no marketing e no design da Web atualmente.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O encurtamento de links est\u00e1 morto? Algumas pessoas parecem pensar que sim, tendo descartado o conceito como algo de uma era passada da Internet. No entanto, a realidade \u00e9 que o encurtamento de links pode ter mudado muito ao longo dos anos, mas ainda \u00e9 uma parte \u00fatil e importante do marketing on-line, especialmente em uma \u00e9poca de maior compartilhamento por meio da m\u00eddia social e de outros canais.<\/p>\n<p>Neste artigo, defendemos que o encurtamento de links continua sendo uma ferramenta vi\u00e1vel tanto para profissionais de marketing quanto para web designers. Por exemplo, a capacidade de rastrear seus links fornece informa\u00e7\u00f5es valiosas sobre como eles s\u00e3o compartilhados e se resultam em convers\u00f5es. Voc\u00ea tamb\u00e9m pode usar URLs de marca para criar um site exclusivo, <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener\">links bonitos<\/a> que sejam memor\u00e1veis e chamem a aten\u00e7\u00e3o das pessoas imediatamente.<\/p>\n<p>Voc\u00ea tem alguma d\u00favida sobre o encurtamento de links e como ele pode ser \u00fatil em suas pr\u00f3prias campanhas de marketing? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Desde que o Google encerrou seu servi\u00e7o goo.gl, \u00e9 justo se perguntar qual ser\u00e1 o futuro do encurtamento de links. Em outras palavras, o encurtamento de URL ainda \u00e9 relevante no web design e no marketing on-line? Apesar do fato de que alguns est\u00e3o ansiosos para escrever o elogio do encurtamento de links, ele ainda \u00e9 um elemento vitalmente \u00fatil do marketing on-line. Embora...<\/p>","protected":false},"author":11450,"featured_media":3130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[23,13,28],"class_list":["post-3110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-link-shortening","tag-pretty-link-pro","tag-url-shortening"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Is link shortening dead? In this post, we&#039;ll discuss the history and current state of link shortening, in an attempt to answer that vital question!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?\" \/>\n\t\t<meta property=\"og:description\" content=\"Is link shortening dead? In this post, we&#039;ll discuss the history and current state of link shortening, in an attempt to answer that vital question!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/Link-shortening-viable@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/Link-shortening-viable@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-10-12T19:21:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-10-12T19:21:00+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Is link shortening dead? In this post, we&#039;ll discuss the history and current state of link shortening, in an attempt to answer that vital question!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/Link-shortening-viable@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/is-link-shortening-still-viable\\\/#blogposting\",\"name\":\"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?\",\"headline\":\"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/Link-shortening-viable@2x.png\",\"width\":1480,\"height\":872},\"datePublished\":\"2018-10-12T19:21:00-06:00\",\"dateModified\":\"2018-10-12T19:21:00-06:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/is-link-shortening-still-viable\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/is-link-shortening-still-viable\\\/#webpage\"},\"articleSection\":\"Branding, link shortening, Pretty Links, url shortening\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/is-link-shortening-still-viable\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/branding\\\/#listItem\",\"name\":\"Branding\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/branding\\\/#listItem\",\"position\":2,\"name\":\"Branding\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/branding\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/is-link-shortening-still-viable\\\/#listItem\",\"name\":\"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/is-link-shortening-still-viable\\\/#listItem\",\"position\":3,\"name\":\"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/branding\\\/#listItem\",\"name\":\"Branding\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/is-link-shortening-still-viable\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1777057044\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/is-link-shortening-still-viable\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/is-link-shortening-still-viable\\\/\",\"name\":\"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?\",\"description\":\"Is link shortening dead? In this post, we'll discuss the history and current state of link shortening, in an attempt to answer that vital question!\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/is-link-shortening-still-viable\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/Link-shortening-viable@2x.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/is-link-shortening-still-viable\\\/#mainImage\",\"width\":1480,\"height\":872},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/is-link-shortening-still-viable\\\/#mainImage\"},\"datePublished\":\"2018-10-12T19:21:00-06:00\",\"dateModified\":\"2018-10-12T19:21:00-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?<\/title>\n\n","aioseo_head_json":{"title":"Os encurtadores de links ainda t\u00eam um uso vi\u00e1vel no web design e no marketing modernos?","description":"O encurtamento de links est\u00e1 morto? Nesta postagem, discutiremos a hist\u00f3ria e o estado atual do encurtamento de links, em uma tentativa de responder a essa pergunta vital!","canonical_url":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#blogposting","name":"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?","headline":"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?","author":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/Link-shortening-viable@2x.png","width":1480,"height":872},"datePublished":"2018-10-12T19:21:00-06:00","dateModified":"2018-10-12T19:21:00-06:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#webpage"},"articleSection":"Branding, link shortening, Pretty Links, url shortening"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/branding\/#listItem","name":"Branding"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/branding\/#listItem","position":2,"name":"Branding","item":"https:\/\/prettylinks.com\/pt\/blog\/category\/branding\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#listItem","name":"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#listItem","position":3,"name":"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/branding\/#listItem","name":"Branding"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/pt\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/pt\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1777057044","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#webpage","url":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/","name":"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?","description":"Is link shortening dead? In this post, we'll discuss the history and current state of link shortening, in an attempt to answer that vital question!","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/prettylinks.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/Link-shortening-viable@2x.png","@id":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#mainImage","width":1480,"height":872},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/#mainImage"},"datePublished":"2018-10-12T19:21:00-06:00","dateModified":"2018-10-12T19:21:00-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/pt\/#website","url":"https:\/\/prettylinks.com\/pt\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/prettylinks.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"PrettyLinks","og:type":"article","og:title":"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?","og:description":"Is link shortening dead? In this post, we'll discuss the history and current state of link shortening, in an attempt to answer that vital question!","og:url":"https:\/\/prettylinks.com\/pt\/blog\/is-link-shortening-still-viable\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/Link-shortening-viable@2x.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/Link-shortening-viable@2x.png","og:image:width":1480,"og:image:height":872,"article:published_time":"2018-10-12T19:21:00+00:00","article:modified_time":"2018-10-12T19:21:00+00:00","twitter:card":"summary_large_image","twitter:title":"Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?","twitter:description":"Is link shortening dead? In this post, we'll discuss the history and current state of link shortening, in an attempt to answer that vital question!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/Link-shortening-viable@2x.png"},"aioseo_meta_data":{"post_id":"3110","title":null,"description":"O encurtamento de links est\u00e1 morto? Nesta postagem, discutiremos a hist\u00f3ria e o estado atual do encurtamento de links, em uma tentativa de responder a essa pergunta vital!","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 22:15:42","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:48","updated":"2025-10-15 15:58:47"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts\/3110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/comments?post=3110"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts\/3110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media\/3130"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media?parent=3110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/categories?post=3110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/tags?post=3110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}