{"id":3108,"date":"2018-10-05T19:57:32","date_gmt":"2018-10-05T19:57:32","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3108"},"modified":"2022-04-08T18:25:42","modified_gmt":"2022-04-08T18:25:42","slug":"use-podcast-to-increase-conversions","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/use-podcast-to-increase-conversions\/","title":{"rendered":"Como aumentar suas convers\u00f5es com um podcast"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d38b2853656\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d38b2853656\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-podcast-to-increase-conversions\/#A_Primer_on_Podcasting\" >Uma cartilha sobre podcasting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-podcast-to-increase-conversions\/#How_You_Can_Use_a_Podcast_to_Increase_Conversions\" >Como voc\u00ea pode usar um podcast para aumentar as convers\u00f5es<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-podcast-to-increase-conversions\/#1_Increase_Awareness_of_Your_Brand\" >1. Aumente o conhecimento de sua marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-podcast-to-increase-conversions\/#2_Position_Yourself_as_an_Authority\" >2. Posicione-se como uma autoridade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-podcast-to-increase-conversions\/#3_Provide_Value_to_Your_Existing_Customers\" >3. Forne\u00e7a valor aos seus clientes existentes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-podcast-to-increase-conversions\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>O podcasting existe desde o in\u00edcio da Internet de alta velocidade, como uma forma de compartilhar \u00e1udio on-line em um formato serializado. Atualmente, parece que h\u00e1 podcasts sobre quase todos os t\u00f3picos, e h\u00e1 um bom motivo para isso. Isso ocorre porque os podcasts s\u00e3o, na verdade, uma maneira inteligente de aumentar as convers\u00f5es.<\/p>\n\n\n\n<p>De fato, hospedar um podcast oferece muitos benef\u00edcios potenciais de marketing. Al\u00e9m de solidificar sua posi\u00e7\u00e3o como autoridade em seu nicho, isso tamb\u00e9m pode ajud\u00e1-lo a aumentar as vendas e promover sua marca para clientes novos e existentes.<\/p>\n\n\n\n<p>Neste artigo, veremos os conceitos b\u00e1sicos de podcasting do ponto de vista do marketing. Tamb\u00e9m mostraremos como voc\u00ea pode usar um podcast como parte do seu funil de convers\u00e3o. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Primer_on_Podcasting\"><\/span>Uma cartilha sobre podcasting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O pr\u00f3prio termo \"podcast\" foi <a href=\"https:\/\/www.theguardian.com\/media\/2004\/feb\/12\/broadcasting.digitalmedia\" target=\"_blank\" rel=\"noopener\">cunhado em 2004<\/a>O termo \"iPod\" \u00e9 uma combina\u00e7\u00e3o das palavras \"iPod\" e \"broadcast\". Embora o fen\u00f4meno real seja ainda mais antigo, desde&nbsp;<a href=\"https:\/\/www.voices.com\/blog\/planning-your-podcast\/\" target=\"_blank\" rel=\"noopener\">r\u00e1dio na web<\/a> surgiu j\u00e1 na d\u00e9cada de 90, mas foi somente quando a Internet de alta velocidade se tornou amplamente acess\u00edvel que o conceito realmente decolou.<\/p>\n\n\n\n<p>Em suma, um podcast consiste em arquivos de \u00e1udio que geralmente s\u00e3o lan\u00e7ados como uma s\u00e9rie de epis\u00f3dios, que os usu\u00e1rios podem ouvir como streaming ou fazer download usando um aplicativo dedicado. Atualmente, estima-se que existam <a href=\"https:\/\/www.podcastinsights.com\/podcast-statistics\/\" target=\"_blank\" rel=\"noopener\">Mais de 550.000 podcasts<\/a>&nbsp;on-line, cobrindo basicamente todos os t\u00f3picos que voc\u00ea possa imaginar.<\/p>\n\n\n\n<p>Grande parte desse crescimento se deve \u00e0 maior acessibilidade da Internet. Entretanto, tamb\u00e9m se deve \u00e0 facilidade de encontrar as ferramentas necess\u00e1rias para produzir um. Hoje, tudo o que voc\u00ea precisa \u00e9 de um microfone b\u00e1sico, um software de edi\u00e7\u00e3o de \u00e1udio gratuito como o <a href=\"https:\/\/www.audacityteam.org\/\" target=\"_blank\" rel=\"noopener\">Audacity<\/a>e um lugar para hospedar seus epis\u00f3dios. Muitos sites oferecem esse servi\u00e7o, como <a href=\"https:\/\/www.libsyn.com\/\" target=\"_blank\" rel=\"noopener\">Libsyn<\/a>, <a href=\"https:\/\/soundcloud.com\/for\/podcasting\" target=\"_blank\" rel=\"noopener\">SoundCloud<\/a>e <a href=\"https:\/\/www.podbean.com\/\" target=\"_blank\" rel=\"noopener\">PodBean<\/a>.<\/p>\n\n\n\n<p>Isso \u00e9 realmente tudo o que voc\u00ea precisa para gravar seus epis\u00f3dios, edit\u00e1-los e hosped\u00e1-los on-line. Voc\u00ea pode at\u00e9 mesmo&nbsp;<a href=\"https:\/\/itunespartner.apple.com\/podcasts\/\" target=\"_blank\" rel=\"noopener\">Envie seu podcast<\/a> para pontos de venda como o iTunes, onde os usu\u00e1rios poder\u00e3o encontrar e baixar seu programa, ou voc\u00ea pode apresent\u00e1-los em seu pr\u00f3prio site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_You_Can_Use_a_Podcast_to_Increase_Conversions\"><\/span>Como voc\u00ea pode usar um podcast para aumentar as convers\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Talvez voc\u00ea tenha considerado a possibilidade de iniciar um podcast, mas n\u00e3o tem certeza se vale a pena o tempo e o esfor\u00e7o envolvidos. Embora n\u00e3o seja a estrat\u00e9gia certa para <em>todos<\/em> situa\u00e7\u00e3o, h\u00e1 muitos benef\u00edcios em realizar um podcast para seu site ou empresa.<\/p>\n\n\n\n<p>Vamos examinar agora tr\u00eas das principais vantagens, concentrando-nos em como um podcast pode se encaixar em sua estrat\u00e9gia geral&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noopener\">funil de convers\u00e3o<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Increase_Awareness_of_Your_Brand\"><\/span>1. Aumente o conhecimento de sua marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um podcast pode ajud\u00e1-lo a aumentar sua <a href=\"https:\/\/en.wikipedia.org\/wiki\/Brand_awareness\" target=\"_blank\" rel=\"noopener\">reconhecimento da marca<\/a>e alcan\u00e7ar usu\u00e1rios que, de outra forma, talvez nunca tivessem encontrado seu site. Se voc\u00ea pensar bem, isso faz muito sentido. Por exemplo, pode haver dezenas de sites em seu nicho de marketing espec\u00edfico, mas o n\u00famero de podcasts dedicados a esse mesmo nicho provavelmente ser\u00e1 bem menor.<\/p>\n\n\n\n<p>Dessa forma, voc\u00ea pode usar seu programa para <a href=\"https:\/\/www.practicalecommerce.com\/Podcasting-Can-Increase-Brand-Awareness\" target=\"_blank\" rel=\"noopener\">divulgar sua marca<\/a> para um novo p\u00fablico. Isso tamb\u00e9m lhe d\u00e1 a oportunidade de fazer marketing diretamente para seus ouvintes, fornecendo-lhes informa\u00e7\u00f5es sobre produtos e deixando claro como voc\u00ea pode ajud\u00e1-los.<\/p>\n\n\n\n<p>Entretanto, a chave aqui \u00e9 n\u00e3o usar o podcast somente como uma ferramenta de marketing. Ningu\u00e9m quer ouvir uma s\u00e9rie de an\u00fancios. Portanto, concentre-se primeiro em produzir um programa interessante e interessante e, em seguida, em <em>ent\u00e3o<\/em> usar esse meio de comunica\u00e7\u00e3o como uma ferramenta de marketing de forma relevante e discreta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Position_Yourself_as_an_Authority\"><\/span>2. Posicione-se como uma autoridade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Al\u00e9m de simplesmente aumentar a visibilidade, um podcast tamb\u00e9m \u00e9 uma maneira perfeita de estabelecer voc\u00ea ou sua empresa <a href=\"https:\/\/www.creativelive.com\/blog\/how-to-become-an-authority-in-your-field\/\" target=\"_blank\" rel=\"noopener\">como uma autoridade<\/a> em um nicho espec\u00edfico. Ao hospedar um podcast que ofere\u00e7a muito valor aos seus ouvintes, voc\u00ea se posicionar\u00e1 n\u00e3o apenas como um dos muitos concorrentes, mas como um destaque em seu campo.<\/p>\n\n\n\n<p>Isso pode ser uma grande vantagem quando se trata de gerar interesse e desejo em sua marca, pois os ouvintes t\u00eam maior probabilidade de se interessar por ela. Por sua vez, isso lhe d\u00e1 uma excelente oportunidade de oferecer a eles um <a href=\"https:\/\/www.affiliateroyale.com\/2018\/08\/ways-to-create-powerful-call-to-action\/\" target=\"_blank\" rel=\"noopener\">Chamada para a\u00e7\u00e3o (CTA)<\/a>. Os ouvintes de um podcast podem ser <a href=\"https:\/\/www.fastcompany.com\/40533210\/branded-podcasts-are-the-ads-people-actually-want-to-listen-to\" target=\"_blank\" rel=\"noopener\">muito prov\u00e1vel que responda<\/a> para CTAs, desde que sejam relevantes.<\/p>\n\n\n\n<p>Novamente, \u00e9 f\u00e1cil ver por que isso funciona. Se o seu podcast for envolvente, informativo ou engra\u00e7ado, isso cria um senso de confian\u00e7a e investimento. Ele conecta sua marca \u00e0 experi\u00eancia de ouvir o podcast, criando associa\u00e7\u00f5es positivas que podem permanecer por muito tempo depois.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Provide_Value_to_Your_Existing_Customers\"><\/span>3. Forne\u00e7a valor aos seus clientes existentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por fim, os podcasts n\u00e3o servem apenas para atrair novos clientes. De fato, eles s\u00e3o igualmente \u00fateis quando se trata de <a href=\"https:\/\/www.businessknowhow.com\/marketing\/marshall.htm\" target=\"_blank\" rel=\"noopener\">assist\u00eancia ao cliente<\/a>. Por exemplo, voc\u00ea pode combinar seu podcast com seu <a href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-tips-for-email-campaign\/\" target=\"_blank\" rel=\"noopener\">estrat\u00e9gia de marketing por e-mail<\/a>e avise os assinantes do boletim informativo quando novos epis\u00f3dios forem lan\u00e7ados. Isso os incentivar\u00e1 a continuar interagindo com sua marca ao longo do tempo.<\/p>\n\n\n\n<p>Voc\u00ea pode at\u00e9 criar epis\u00f3dios relacionados especificamente \u00e0s necessidades ou aos coment\u00e1rios de seus clientes. Por exemplo, voc\u00ea pode gravar epis\u00f3dios de perguntas e respostas em que responda \u00e0s perguntas dos ouvintes ou vincule um de seus epis\u00f3dios a um evento recente relacionado \u00e0 sua empresa. Isso manter\u00e1 seus clientes atuais informados sobre o que est\u00e1 acontecendo na sua empresa e no seu setor e, ao mesmo tempo, lhe dar\u00e1 uma \u00f3tima oportunidade de controlar a mensagem apresentada.<\/p>\n\n\n\n<p>Ao fazer isso, lembre-se de que a qualidade sempre vem em primeiro lugar. Os podcasts podem ser uma ferramenta de marketing, mas voc\u00ea precisa garantir que valha a pena ouvi-los. Quer voc\u00ea forne\u00e7a as melhores informa\u00e7\u00f5es, tenha as brincadeiras mais engra\u00e7adas ou se envolva mais com o p\u00fablico, o podcast em si precisa fornecer um valor que n\u00e3o pode ser obtido em nenhum outro lugar. Caso contr\u00e1rio, seu p\u00fablico potencial perder\u00e1 o interesse e seu trabalho \u00e1rduo ser\u00e1 desperdi\u00e7ado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O setor de podcasts est\u00e1 crescendo a cada dia, e isso n\u00e3o deveria ser uma surpresa. A cria\u00e7\u00e3o de conte\u00fado de \u00e1udio de f\u00e1cil digest\u00e3o para nichos espec\u00edficos oferece uma s\u00e9rie de benef\u00edcios, tanto criativos quanto lucrativos.<\/p>\n\n\n\n<p>Neste artigo, discutimos algumas das maneiras pelas quais um podcast pode ajud\u00e1-lo a aumentar suas convers\u00f5es. Entre elas est\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Aumentar o reconhecimento de sua marca.<\/li>\n\n\n\n<li>Posicione-se como uma autoridade.<\/li>\n\n\n\n<li>Ofere\u00e7a valor aos seus clientes atuais.<\/li>\n<\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como usar seu podcast para gerar convers\u00f5es?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo!<\/p>","protected":false},"excerpt":{"rendered":"<p>O podcasting existe desde o in\u00edcio da Internet de alta velocidade, como uma forma de compartilhar \u00e1udio on-line em um formato serializado. Atualmente, parece que h\u00e1 podcasts sobre quase todos os t\u00f3picos, e h\u00e1 um bom motivo para isso. Isso ocorre porque os podcasts s\u00e3o, na verdade, uma maneira inteligente de aumentar as convers\u00f5es. De fato, hospedar um...<\/p>","protected":false},"author":11450,"featured_media":8639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[137,139,142],"class_list":["post-3108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-conversion-funnel","tag-conversions","tag-podcasts"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Podcasts are a valuable tool for increasing conversions and building awareness. 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