{"id":3099,"date":"2018-09-28T16:12:39","date_gmt":"2018-09-28T16:12:39","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3099"},"modified":"2018-09-28T16:12:39","modified_gmt":"2018-09-28T16:12:39","slug":"why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/","title":{"rendered":"Por que voc\u00ea deve incluir o Snapchat em suas campanhas de marketing (e como come\u00e7ar)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e27e1cb70bf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e27e1cb70bf\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#Why_You_Should_Include_Snapchat_in_Your_Marketing_Efforts\" >Por que voc\u00ea deve incluir o Snapchat em seus esfor\u00e7os de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#3_Ways_You_Can_Use_Snapchat_in_Your_Marketing_Campaigns\" >3 maneiras de usar o Snapchat em suas campanhas de marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#1_Add_Links_to_Your_Snaps\" >1. Adicione links aos seus Snaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#2_Create_a_Snap_Ad\" >2. Criar um an\u00fancio instant\u00e2neo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#3_Submit_a_Sponsored_Lens\" >3. Enviar uma lente patrocinada<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>Se a sua marca tem algum tipo de presen\u00e7a on-line, \u00e9 prov\u00e1vel que ela tamb\u00e9m tenha alguns perfis de m\u00eddia social. Embora a maioria das empresas use o Facebook, o Twitter e at\u00e9 mesmo o Instagram, muitas negligenciam <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a>. Isso pode ser um erro, pois o Snapchat \u00e9, na verdade, uma poderosa ferramenta de marketing se voc\u00ea souber como us\u00e1-lo.<\/p>\n<p>Por um lado, a plataforma conta com quase 200 milh\u00f5es de usu\u00e1rios di\u00e1rios, o que significa que ela pode ser a fonte de muitos novos visitantes, clientes e assim por diante. Ela tamb\u00e9m oferece v\u00e1rias maneiras exclusivas de compartilhar seus links e expressar sua marca para seu p\u00fablico-alvo, de uma maneira envolvente e org\u00e2nica.<\/p>\n<p>Neste artigo, discutiremos as vantagens de ter uma presen\u00e7a no Snapchat e exploraremos as op\u00e7\u00f5es de marketing que ele oferece. Tamb\u00e9m mostraremos como voc\u00ea pode usar o <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a> para complementar a plataforma. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Should_Include_Snapchat_in_Your_Marketing_Efforts\"><\/span>Por que voc\u00ea deve incluir <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a> em seus esfor\u00e7os de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Enquanto <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a> O Snapchat tem crescido constantemente em popularidade desde seu lan\u00e7amento em 2011, mas ainda permanece um territ\u00f3rio inexplorado quando se trata de marketing. As marcas foram r\u00e1pidas em fincar suas bandeiras em outras plataformas de m\u00eddia social, como Facebook, Instagram e Twitter, mas muitas continuam hesitantes em usar o Snapchat da mesma forma.<\/p>\n<p>Isso \u00e9 um pouco surpreendente, visto que o Snapchat tem quase <a href=\"https:\/\/www.statista.com\/statistics\/545967\/snapchat-app-dau\/\" target=\"_blank\" rel=\"noopener\">200 milh\u00f5es de usu\u00e1rios diariamente<\/a>, que postam mais de <a href=\"https:\/\/www.theverge.com\/2017\/11\/29\/16712704\/snapchat-redesign-friend-feed-discover\" target=\"_blank\" rel=\"noopener\">3,5 bilh\u00f5es de \"snaps\" combinados<\/a>\u00a0todos os dias. A plataforma tamb\u00e9m se concentra principalmente em <a href=\"https:\/\/www.marketingweek.com\/2018\/06\/05\/snapchat-fad-goldmine\/\" target=\"_blank\" rel=\"noopener\">um p\u00fablico mais jovem<\/a>que muitas marcas est\u00e3o interessadas em alcan\u00e7ar. \u00c9 poss\u00edvel que a falta de entusiasmo com a plataforma se deva ao fato de muitos profissionais de marketing simplesmente n\u00e3o entenderem como ela funciona.<\/p>\n<p>Ningu\u00e9m est\u00e1 mais empenhado em superar essa hesita\u00e7\u00e3o do que o pr\u00f3prio Snapchat. Com o lan\u00e7amento do\u00a0<a href=\"https:\/\/forbusiness.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat para empresas<\/a>Agora, existem muitas ferramentas para <a href=\"https:\/\/forbusiness.snapchat.com\/success-stories\" target=\"_blank\" rel=\"noopener\">profissionais de marketing e empresas<\/a> para usar o Snapchat de v\u00e1rias maneiras. H\u00e1 at\u00e9 mesmo guias \u00fateis sobre o que faz o Snapchat se destacar de seus concorrentes e como seu p\u00fablico usa a plataforma, para que os profissionais de marketing inexperientes se atualizem.<\/p>\n<p>Al\u00e9m dessas ferramentas, a melhor parte do Snapchat \u00e9 que ele oferece v\u00e1rias maneiras diferentes de expressar sua marca. Quer voc\u00ea tenha um grande or\u00e7amento de marketing ou seja apenas uma pequena empresa que deseja aumentar o reconhecimento da marca, pode valer a pena investir um pouco de tempo no Snapchat.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Use_Snapchat_in_Your_Marketing_Campaigns\"><\/span>3 maneiras de usar o Snapchat em suas campanhas de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quando se trata de marketing no Snapchat, h\u00e1 v\u00e1rios m\u00e9todos diferentes dispon\u00edveis para voc\u00ea. Vamos dar uma olhada em tr\u00eas das op\u00e7\u00f5es mais eficazes!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Add_Links_to_Your_Snaps\"><\/span>1. Adicione links aos seus Snaps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A maneira mais simples de fazer marketing no Snapchat tamb\u00e9m \u00e9 uma das mais \u00fateis. <a href=\"https:\/\/prettylinks.com\/pt\/blog\/use-links-on-instagram\/\" target=\"_blank\" rel=\"noopener\">Ao contr\u00e1rio do Instagram<\/a>Com o Snapchat, todos os usu\u00e1rios podem adicionar links diretamente \u00e0s suas publica\u00e7\u00f5es, o que facilita o compartilhamento de conte\u00fado com seu p\u00fablico. Se voc\u00ea combinar esse recurso com URLs encurtados criados usando o\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a>Al\u00e9m disso, voc\u00ea pode monitorar quantos cliques suas postagens geram.<\/p>\n<p>Para adicionar um link, voc\u00ea precisar\u00e1 primeiro\u00a0<a href=\"https:\/\/support.snapchat.com\/a\/capture-a-snap\" target=\"_blank\" rel=\"noopener\">criar um novo snap<\/a>. Depois de colocar a foto ou o v\u00eddeo no lugar, clique no \u00edcone de link \u00e0 direita:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3101\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01.png\" alt=\"Criar um snap no Snapchat.\" width=\"800\" height=\"493\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01.png 3018w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-300x185.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-1024x631.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-768x473.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-1536x947.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-2048x1262.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Agora voc\u00ea pode inserir o link que deseja adicionar manualmente ou selecionar um que tenha sido adicionado \u00e0 \u00e1rea de transfer\u00eancia do dispositivo:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3104\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04.jpg\" alt=\"Aplica\u00e7\u00e3o de um link a um snap.\" width=\"800\" height=\"479\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04.jpg 1440w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04-300x180.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04-1024x613.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04-768x460.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Depois de inserir o link, voc\u00ea ver\u00e1 uma visualiza\u00e7\u00e3o da p\u00e1gina para a qual ele direcionar\u00e1 os visitantes. Em seguida, voc\u00ea pode confirmar o link tocando em <em>Fixar no Snap <\/em>na parte inferior da tela:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3102\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02.png\" alt=\"Pr\u00e9-visualiza\u00e7\u00e3o de um site vinculado no Snapchat.\" width=\"800\" height=\"470\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02.png 3166w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-1024x602.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-768x452.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-1536x903.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-2048x1204.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Depois de fazer isso, publique sua foto. Ela aparecer\u00e1 para seus seguidores, que poder\u00e3o tocar na imagem ou deslizar para cima a fim de navegar at\u00e9 o destino do link:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3103\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03.png\" alt=\"Um snap contendo um link para o site do PrettyLinks.\" width=\"800\" height=\"480\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03.png 3094w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-300x180.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-1024x614.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-768x461.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-1536x921.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-2048x1229.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Como voc\u00ea pode imaginar, isso permite que voc\u00ea ofere\u00e7a informa\u00e7\u00f5es sobre praticamente tudo o que quiser. Voc\u00ea pode usar esses links para compartilhar postagens de blog, promover suas ofertas, produtos e servi\u00e7os ou simplesmente direcionar os visitantes para o seu site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_a_Snap_Ad\"><\/span>2. Criar um an\u00fancio instant\u00e2neo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3105\" aria-describedby=\"caption-attachment-3105\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3105\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters.png\" alt=\"O site do Snap Ad.\" width=\"800\" height=\"446\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters.png 3322w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-300x167.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-1024x570.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-768x428.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-1536x855.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-2048x1141.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3105\" class=\"wp-caption-text\">O Snapchat oferece v\u00e1rios m\u00e9todos de cria\u00e7\u00e3o de an\u00fancios por meio de seu Gerenciador de an\u00fancios.<\/figcaption><\/figure>\n<p>Como o nome indica, <a href=\"https:\/\/forbusiness.snapchat.com\/gettingstarted\" target=\"_blank\" rel=\"noopener\">An\u00fancios instant\u00e2neos<\/a> s\u00e3o an\u00fancios que s\u00e3o exibidos nos feeds do Snapchat dos usu\u00e1rios. Chamados de \"os an\u00fancios verticais originais\", eles permitem que voc\u00ea crie um link direto para um site, reproduza um v\u00eddeo longo e at\u00e9 mesmo adicione anexos que os usu\u00e1rios podem baixar ou instalar diretamente do aplicativo.<\/p>\n<p>Isso permite que voc\u00ea seja mais criativo com seus an\u00fancios do que na maioria das outras plataformas, pois permite que voc\u00ea use a divers\u00e3o inerente do Snapchat. Por exemplo, voc\u00ea pode <a href=\"https:\/\/create.snapchat.com\/org\/guest\/purchase\/filter\/\" target=\"_blank\" rel=\"noopener\">criar seu pr\u00f3prio filtro<\/a>\u00a0que seja espec\u00edfico para sua empresa. Esse filtro pode at\u00e9 ser definido de modo que fique dispon\u00edvel apenas para usu\u00e1rios de uma \u00e1rea espec\u00edfica, aplicando uma \"geofence\". Isso \u00e9 especialmente \u00fatil para empresas f\u00edsicas que desejam atrair mais clientes para seus pontos de venda.<\/p>\n<p>Para ajud\u00e1-lo, o Snapchat oferece n\u00e3o apenas um editor de cria\u00e7\u00e3o de filtros, mas tamb\u00e9m um pacote completo de edi\u00e7\u00e3o de v\u00eddeo chamado <a href=\"https:\/\/snappublisher.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Editora Snap<\/a> que permite que voc\u00ea crie an\u00fancios atraentes rapidamente. Ele \u00e9 executado at\u00e9 mesmo em seu navegador, portanto, n\u00e3o \u00e9 necess\u00e1rio fazer download ou instalar software adicional para us\u00e1-lo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Submit_a_Sponsored_Lens\"><\/span>3. Enviar uma lente patrocinada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3106\" aria-describedby=\"caption-attachment-3106\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3106\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses.png\" alt=\"Lentes do Snapchat criadas pelos usu\u00e1rios.\" width=\"800\" height=\"424\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses.png 3268w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-300x159.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-1024x542.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-768x407.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-1536x813.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-2048x1084.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3106\" class=\"wp-caption-text\">As lentes do Snapchat permitem que os usu\u00e1rios sejam criativos com efeitos e tamb\u00e9m podem ser usadas por profissionais de marketing.<\/figcaption><\/figure>\n<p>Um dos recursos mais adorados e usados do Snapchat \u00e9 o <a href=\"https:\/\/support.snapchat.com\/en-US\/a\/face-world-lenses\" target=\"_blank\" rel=\"noopener\">as lentes<\/a>. Esses s\u00e3o efeitos que os usu\u00e1rios podem aplicar aos seus snaps e que adicionam elementos novos e divertidos \u00e0s imagens e aos v\u00eddeos. Voc\u00ea provavelmente j\u00e1 viu alguns desses efeitos se j\u00e1 usou o Snapchat, com usu\u00e1rios adicionando orelhas de cachorro e arco-\u00edris sobre seus rostos.<\/p>\n<p>A melhor parte \u00e9 que voc\u00ea pode criar e <a href=\"https:\/\/lensstudio.snapchat.com\/guides\/submission\/sponsored-lenses\/\" target=\"_blank\" rel=\"noopener\">envie sua pr\u00f3pria lente patrocinada<\/a>. Isso naturalmente requer mais tempo, esfor\u00e7o e or\u00e7amento do que as op\u00e7\u00f5es anteriores, mas tamb\u00e9m pode oferecer os maiores benef\u00edcios. Ao criar algo com o qual os usu\u00e1rios podem se envolver diretamente, voc\u00ea faz com que sua marca seja vista de uma forma divertida e que se encaixa perfeitamente na maneira como eles j\u00e1 estavam usando o servi\u00e7o. Por sua vez, isso ajuda a aumentar a conscientiza\u00e7\u00e3o e a confian\u00e7a em sua empresa.<\/p>\n<p>Para enviar uma lente, voc\u00ea deve primeiro criar uma que corresponda a <a href=\"https:\/\/www.snap.com\/ad-policies\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edticas de an\u00fancios do Snapchat<\/a>. Isso exigir\u00e1, entre outras coisas, que voc\u00ea adicione seu logotipo \u00e0 lente. Depois de enviar a lente e ela ser aprovada, voc\u00ea poder\u00e1 <a href=\"https:\/\/businesshelp.snapchat.com\/a\/create-first-campaign\" target=\"_blank\" rel=\"noopener\">use-o em suas campanhas<\/a> atrav\u00e9s do <a href=\"https:\/\/forbusiness.snapchat.com\/gettingstarted\/\" target=\"_blank\" rel=\"noopener\">Gerente de an\u00fancios<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Com sua abund\u00e2ncia de usu\u00e1rios di\u00e1rios que est\u00e3o acostumados a interagir diretamente com o conte\u00fado da plataforma,\u00a0<a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a> oferece um grande potencial para os profissionais de marketing on-line. Apesar disso, muitos se afastam da plataforma. Entretanto, se voc\u00ea entender e conseguir aproveitar os benef\u00edcios da plataforma, poder\u00e1 ver um aumento no engajamento e nas convers\u00f5es.<\/p>\n<p>Neste artigo, n\u00e3o apenas discutimos os poss\u00edveis benef\u00edcios do marketing no Snapchat, mas tamb\u00e9m apresentamos algumas das maneiras de fazer isso. Entre elas est\u00e3o:<\/p>\n<ol>\n<li>Adicionar links aos seus snaps.<\/li>\n<li>Cria\u00e7\u00e3o de um an\u00fancio instant\u00e2neo.<\/li>\n<li>Envio de uma lente patrocinada.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre como usar o Snapchat em seus esfor\u00e7os de marketing? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Se a sua marca tem algum tipo de presen\u00e7a on-line, ela provavelmente tamb\u00e9m tem alguns perfis de m\u00eddia social. Embora a maioria das empresas use o Facebook, o Twitter e at\u00e9 mesmo o Instagram, muitas negligenciam o Snapchat. Isso pode ser um erro, pois o Snapchat \u00e9, na verdade, uma poderosa ferramenta de marketing se voc\u00ea souber como us\u00e1-lo. Para come\u00e7ar, o...<\/p>","protected":false},"author":11450,"featured_media":3117,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[141,61],"class_list":["post-3099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-snapchat","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Snapchat is still an unfamiliar tool to many marketers, but can be a powerful platform. Let&#039;s explore several ways to market your brand effectively on Snapchat!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)\" \/>\n\t\t<meta property=\"og:description\" content=\"Snapchat is still an unfamiliar tool to many marketers, but can be a powerful platform. Let&#039;s explore several ways to market your brand effectively on Snapchat!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Snapchat@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Snapchat@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-09-28T16:12:39+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-09-28T16:12:39+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Snapchat is still an unfamiliar tool to many marketers, but can be a powerful platform. Let&#039;s explore several ways to market your brand effectively on Snapchat!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Snapchat@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\\\/#blogposting\",\"name\":\"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)\",\"headline\":\"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/Snapchat@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2018-09-28T16:12:39-06:00\",\"dateModified\":\"2018-09-28T16:12:39-06:00\",\"inLanguage\":\"pt-BR\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\\\/#webpage\"},\"articleSection\":\"Social Marketing, snapchat, social media marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"position\":3,\"name\":\"Social Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\\\/#listItem\",\"name\":\"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\\\/#listItem\",\"position\":4,\"name\":\"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775847414\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\\\/\",\"name\":\"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)\",\"description\":\"Snapchat is still an unfamiliar tool to many marketers, but can be a powerful platform. Let's explore several ways to market your brand effectively on Snapchat!\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/Snapchat@2x.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\\\/#mainImage\"},\"datePublished\":\"2018-09-28T16:12:39-06:00\",\"dateModified\":\"2018-09-28T16:12:39-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)<\/title>\n\n","aioseo_head_json":{"title":"Por que voc\u00ea deve incluir o Snapchat em suas campanhas de marketing (e como come\u00e7ar)","description":"O Snapchat ainda \u00e9 uma ferramenta desconhecida para muitos profissionais de marketing, mas pode ser uma plataforma poderosa. Vamos explorar v\u00e1rias maneiras de divulgar sua marca de forma eficaz no Snapchat!","canonical_url":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#blogposting","name":"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)","headline":"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)","author":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Snapchat@2x.png","width":1480,"height":987},"datePublished":"2018-09-28T16:12:39-06:00","dateModified":"2018-09-28T16:12:39-06:00","inLanguage":"pt-BR","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#webpage"},"articleSection":"Social Marketing, snapchat, social media marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/social-marketing\/#listItem","position":3,"name":"Social Marketing","item":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/social-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#listItem","name":"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#listItem","position":4,"name":"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/pt\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/pt\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775847414","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#webpage","url":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/","name":"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)","description":"Snapchat is still an unfamiliar tool to many marketers, but can be a powerful platform. Let's explore several ways to market your brand effectively on Snapchat!","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/prettylinks.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Snapchat@2x.png","@id":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#mainImage"},"datePublished":"2018-09-28T16:12:39-06:00","dateModified":"2018-09-28T16:12:39-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/pt\/#website","url":"https:\/\/prettylinks.com\/pt\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/prettylinks.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"PrettyLinks","og:type":"article","og:title":"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)","og:description":"Snapchat is still an unfamiliar tool to many marketers, but can be a powerful platform. Let's explore several ways to market your brand effectively on Snapchat!","og:url":"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Snapchat@2x.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Snapchat@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2018-09-28T16:12:39+00:00","article:modified_time":"2018-09-28T16:12:39+00:00","twitter:card":"summary_large_image","twitter:title":"Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)","twitter:description":"Snapchat is still an unfamiliar tool to many marketers, but can be a powerful platform. Let's explore several ways to market your brand effectively on Snapchat!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Snapchat@2x.png"},"aioseo_meta_data":{"post_id":"3099","title":null,"description":"O Snapchat ainda \u00e9 uma ferramenta desconhecida para muitos profissionais de marketing, mas pode ser uma plataforma poderosa. Vamos explorar v\u00e1rias maneiras de divulgar sua marca de forma eficaz no Snapchat!","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 22:13:51","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:48","updated":"2025-10-15 15:58:47"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts\/3099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/comments?post=3099"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts\/3099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media\/3117"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media?parent=3099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/categories?post=3099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/tags?post=3099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}