{"id":3084,"date":"2018-09-14T16:31:33","date_gmt":"2018-09-14T16:31:33","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3084"},"modified":"2020-01-13T02:01:57","modified_gmt":"2020-01-13T02:01:57","slug":"how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing\/","title":{"rendered":"Como aproveitar o medo de ficar de fora (FOMO) em seu marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d7c3475a46a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d7c3475a46a\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing\/#An_Introduction_to_Fear_Of_Missing_Out_FOMO_Marketing\" >Uma introdu\u00e7\u00e3o ao marketing do medo de ficar de fora (FOMO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing\/#How_to_Leverage_FOMO_in_Your_Marketing_3_Techniques\" >Como aproveitar o FOMO em seu marketing (3 t\u00e9cnicas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing\/#1_Highlight_Exclusivity\" >1. Destaque a exclusividade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing\/#2_Create_a_Sense_of_Urgency\" >2. Crie um senso de urg\u00eancia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing\/#3_Drive_Competition_with_View_Stats\" >3. Impulsionar a concorr\u00eancia com estat\u00edsticas de visualiza\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Ningu\u00e9m quer se sentir exclu\u00eddo, especialmente quando se trata de algo positivo ou valioso. Seja um \u00f3timo neg\u00f3cio em um produto, uma oferta por tempo limitado ou um teste gratuito, a sensa\u00e7\u00e3o de exclusividade pode incentivar as pessoas a agir rapidamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isso \u00e9 conhecido como <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Fear_of_missing_out\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Medo de ficar de fora (FOMO)<\/span><\/a><span style=\"font-weight: 400;\">E isso pode ser um poderoso motivador no processo de tomada de decis\u00e3o de uma pessoa. Se voc\u00ea puder aproveitar esse sentimento em seu marketing, poder\u00e1 criar campanhas de vincula\u00e7\u00e3o mais eficazes em todas as \u00e1reas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neste artigo, discutiremos como <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Link de afiliado da FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> funciona e como pode afetar seu p\u00fablico-alvo. Tamb\u00e9m mostraremos algumas maneiras de usar <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Link de afiliado da FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> em seus esfor\u00e7os de marketing. Vamos come\u00e7ar!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_Introduction_to_Fear_Of_Missing_Out_FOMO_Marketing\"><\/span><span style=\"font-weight: 400;\">Uma introdu\u00e7\u00e3o ao marketing do medo de ficar de fora (FOMO)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Voc\u00ea j\u00e1 percorreu o Facebook, sentindo inveja de todas as coisas legais que seus amigos est\u00e3o fazendo e que voc\u00ea n\u00e3o est\u00e1? <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Fear_of_missing_out\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Medo de ficar de fora (FOMO)<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 a sensa\u00e7\u00e3o que voc\u00ea tem quando percebe que pode ser deixado de fora de algo positivo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Link de afiliado da FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> pode afetar sutilmente sua vida cotidiana de v\u00e1rias maneiras. Por exemplo, se voc\u00ea vir que seus amigos est\u00e3o indo para uma festa, \u00e9 mais prov\u00e1vel que voc\u00ea confirme sua presen\u00e7a. No entanto,&nbsp;<\/span><span style=\"font-weight: 400;\">O FOMO tamb\u00e9m pode afetar o comportamento do consumidor e pode ser muito eficaz se for aproveitado em um contexto de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e1 um motivo pelo qual as marcas tentam enfatizar a escassez e a popularidade de seus produtos. Se pensarmos que o Airbnb est\u00e1 ficando sem quartos, \u00e9 mais prov\u00e1vel que sintamos urg\u00eancia em reservar uma viagem&nbsp;<\/span><i><span style=\"font-weight: 400;\">Agora:<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3085 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-02-at-5.01.09-PM.png\" alt=\"Um site de viagens para lugares para se hospedar em Roma.\" width=\"800\" height=\"318\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-02-at-5.01.09-PM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-02-at-5.01.09-PM-300x119.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-02-at-5.01.09-PM-768x305.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Esse tipo de t\u00e1tica tamb\u00e9m pode ajudar a&nbsp;<\/span><span style=\"font-weight: 400;\">aumentar suas convers\u00f5es<\/span><span style=\"font-weight: 400;\">. Por exemplo, se&nbsp;<\/span><span style=\"font-weight: 400;\">Se voc\u00ea guardar uma dica \"exclusiva\" apenas para os seus seguidores do Facebook, os visitantes poder\u00e3o se sentir inspirados a seguir a sua p\u00e1gina para obter a informa\u00e7\u00e3o completa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 claro que \u00e9 importante <\/span><a href=\"https:\/\/60secondmarketer.com\/blog\/2017\/11\/14\/using-fear-missing-ethically-marketers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">usar o FOMO no marketing de forma \u00e9tica<\/span><\/a><span style=\"font-weight: 400;\">. Pesquisas mostram que as pessoas podem se esgotar com o uso excessivo dessa t\u00e1tica. Talvez voc\u00ea mesmo j\u00e1 tenha passado por isso depois de algumas horas a mais nas m\u00eddias sociais! Embora o FOMO possa ser bastante eficaz, certifique-se de us\u00e1-lo com modera\u00e7\u00e3o e somente para as iniciativas mais importantes.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Leverage_FOMO_in_Your_Marketing_3_Techniques\"><\/span><span style=\"font-weight: 400;\">Como aproveitar o FOMO em seu marketing (3 t\u00e9cnicas)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Agora que examinamos os benef\u00edcios de usar o FOMO em seu marketing, vamos ver como aplic\u00e1-lo de forma eficaz. As tr\u00eas dicas a seguir podem ajud\u00e1-lo a tirar o m\u00e1ximo proveito dessa valiosa estrat\u00e9gia.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Highlight_Exclusivity\"><\/span><b>1. Destaque a exclusividade<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Um dos princ\u00edpios centrais do FOMO \u00e9 que, quanto mais exclusivo for sua marca ou produto, mais os clientes sentir\u00e3o que precisam t\u00ea-lo. Isso significa que, para ativar o sentimento de FOMO em seus clientes potenciais, voc\u00ea deve deixar bem claro o qu\u00e3o exclusivo \u00e9 o que voc\u00ea est\u00e1 oferecendo. Isso significa que, para ativar o sentimento de FOMO em seus clientes potenciais, voc\u00ea deve deixar bem claro o qu\u00e3o exclusivo \u00e9 o que voc\u00ea est\u00e1 oferecendo:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3088\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/exclusive-offer.png\" alt=\"Uma oferta de cupom exclusiva.\" width=\"800\" height=\"343\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/exclusive-offer.png 772w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/exclusive-offer-300x129.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/exclusive-offer-768x329.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Isso pode significar informar \u00e0s pessoas que um determinado extra est\u00e1 dispon\u00edvel apenas para um segmento espec\u00edfico de seu p\u00fablico, como seus seguidores do Twitter ou <a href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-tips-for-email-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">assinantes da lista de e-mail<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voc\u00ea tamb\u00e9m pode tornar oportunidades como vendas mais tentadoras fazendo com que os clientes sintam como se esses eventos estivessem dispon\u00edveis apenas para eles. Alguns exemplos incluem o envio a seus principais clientes de um link exclusivo para fazer a pr\u00e9-encomenda de seu novo produto antes que ele chegue ao mercado, ou a cria\u00e7\u00e3o de um c\u00f3digo de desconto especial apenas para os membros de seu cart\u00e3o de fidelidade. Novamente, \u00e9 fundamental deixar claro que ningu\u00e9m mais est\u00e1 recebendo essas ofertas especiais.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_a_Sense_of_Urgency\"><\/span><b>2. Crie um senso de urg\u00eancia<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Al\u00e9m da exclusividade, tamb\u00e9m \u00e9 importante enfatizar a oportunidade. Se os clientes sentirem que algo est\u00e1 dispon\u00edvel apenas por um per\u00edodo limitado, eles ficar\u00e3o mais tentados a agir rapidamente antes que desapare\u00e7a. Em outras palavras, oferecer uma oferta que expira em breve \u00e9 uma maneira infal\u00edvel de ativar o sentimento de FOMO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por exemplo, voc\u00ea pode criar um produto ou conte\u00fado especial com uma tiragem deliberadamente pequena. Produtos como <\/span><a href=\"https:\/\/thesoundofvinyl.com\/*\/Limited-Edition\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">registros de lan\u00e7amento limitado<\/span><\/a><span style=\"font-weight: 400;\"> Afinal, muitas vezes se tornam itens de colecionador, e os clientes podem se apressar para comprar um antes que todos acabem:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3086 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-03-at-5.23.39-PM.png\" alt=\"Uma cole\u00e7\u00e3o de discos de edi\u00e7\u00e3o limitada.\" width=\"800\" height=\"406\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-03-at-5.23.39-PM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-03-at-5.23.39-PM-300x152.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-03-at-5.23.39-PM-768x390.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">O mesmo princ\u00edpio funciona para praticamente qualquer coisa que voc\u00ea possa vender ou oferecer em troca de algo de valor (como a inscri\u00e7\u00e3o em uma lista de e-mail).&nbsp;<\/span><span style=\"font-weight: 400;\">Apenas evite a tenta\u00e7\u00e3o de trazer o item de volta em uma data posterior. Se fizer isso, seu p\u00fablico perceber\u00e1 rapidamente que suas ofertas \"limitadas\" n\u00e3o s\u00e3o realmente t\u00e3o sens\u00edveis ao tempo, diminuindo o FOMO que eles sentir\u00e3o.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Drive_Competition_with_View_Stats\"><\/span><b>3. Impulsionar a concorr\u00eancia com estat\u00edsticas de visualiza\u00e7\u00e3o<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Por fim, uma t\u00e9cnica pouco usada, mas eficaz, \u00e9 permitir que seus clientes potenciais vejam o que todos os outros est\u00e3o comprando. Voc\u00ea pode criar um senso de concorr\u00eancia (e um FOMO resultante) exibindo estat\u00edsticas sobre quantas pessoas est\u00e3o olhando para um produto espec\u00edfico no momento ou mostrando as compras mais recentes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por exemplo, se o seu site mostrar que h\u00e1 apenas tr\u00eas unidades de um determinado item em estoque e cinco outros visitantes tiverem esse item em seus carrinhos, qualquer pessoa que olhar o produto sentir\u00e1 que precisa fazer uma compra rapidamente. No WordPress, voc\u00ea pode implementar esse recurso usando a fun\u00e7\u00e3o <\/span><a href=\"https:\/\/wordpress.org\/plugins\/sales-pop\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Notifica\u00e7\u00e3o de vendas ao vivo do WooCommerce<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;plugin:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3089\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/live-sales-woocommerce-plugin.png\" alt=\"O plug-in WooCommerce Live Sales Notification.\" width=\"800\" height=\"256\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/live-sales-woocommerce-plugin.png 1030w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/live-sales-woocommerce-plugin-300x96.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/live-sales-woocommerce-plugin-1024x328.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/live-sales-woocommerce-plugin-768x246.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Independentemente de como voc\u00ea a implementa, lembrar aos visitantes que eles est\u00e3o \"competindo\" com todos os outros que desejam fazer uma compra em seu site \u00e9 uma das t\u00e9cnicas de FOMO mais \u00fateis em seu arsenal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclus\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para persuadir seus usu\u00e1rios a converter, voc\u00ea precisa deixar claro como isso pode benefici\u00e1-los. Um m\u00e9todo perfeito para fazer isso \u00e9 aproveitar o medo inato de ficar de fora (Fear Of Missing Out, FOMO), que pode incentiv\u00e1-los a atacar agora em vez de adiar a compra para mais tarde.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neste artigo, discutimos os benef\u00edcios de aproveitar o FOMO em seu marketing. Tamb\u00e9m abordamos as seguintes maneiras de fazer isso:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Destaque a exclusividade.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Crie um senso de urg\u00eancia.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Impulsionar a concorr\u00eancia com estat\u00edsticas de visualiza\u00e7\u00e3o.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Voc\u00ea tem alguma d\u00favida sobre como usar o FOMO em suas campanhas de marketing? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Ningu\u00e9m quer se sentir exclu\u00eddo, especialmente quando se trata de algo positivo ou valioso. Seja um \u00f3timo neg\u00f3cio em um produto, uma oferta por tempo limitado ou um teste gratuito, a sensa\u00e7\u00e3o de exclusividade pode incentivar as pessoas a agir rapidamente. Isso \u00e9 conhecido como medo de ficar de fora (Fear Of Missing Out, FOMO) e pode ser um poderoso...<\/p>","protected":false},"author":11450,"featured_media":3098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-3084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you want to convince your audience to convert, you&#039;ll need to pull out all the stops. 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