{"id":3076,"date":"2018-09-07T18:43:08","date_gmt":"2018-09-07T18:43:08","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3076"},"modified":"2022-01-07T16:11:31","modified_gmt":"2022-01-07T16:11:31","slug":"3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/","title":{"rendered":"3 perguntas que voc\u00ea deve fazer a si mesmo sobre como criar uma identidade de marca consistente"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f1e4e541b15\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f1e4e541b15\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/#What_is_Your_Brand_Identity_and_Why_Its_Vital\" >O que \u00e9 a identidade de sua marca? (e por que ela \u00e9 vital)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/#3_Questions_You_Can_Ask_Yourself_to_Create_a_Consistent_Brand_Identity\" >3 perguntas que voc\u00ea pode fazer a si mesmo para criar uma identidade de marca consistente<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/#1_What_Problem_Does_Your_Brand_Solve\" >1. Qual \u00e9 o problema que sua marca resolve?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/#2_Who_Is_Your_Target_Audience\" >2. Quem \u00e9 seu p\u00fablico-alvo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/#3_What_Is_Your_Brands_Voice\" >3. Qual \u00e9 a voz de sua marca?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Se voc\u00ea estiver administrando qualquer tipo de neg\u00f3cio por meio do seu site, \u00e9 importante criar uma identidade de marca. A identidade da sua marca \u00e9 a personalidade da sua marca e a forma como voc\u00ea se envolve com o p\u00fablico por meio do marketing e de outras intera\u00e7\u00f5es.<\/p>\n\n\n\n<p>Se quiser criar uma marca \u00e0 qual as pessoas respondam, voc\u00ea precisar\u00e1 garantir que ela tenha um perfil consistente e poderoso.<\/p>\n\n\n\n<p>Para desenvolver um perfil poderoso, h\u00e1 uma s\u00e9rie de perguntas que voc\u00ea deve fazer a si mesmo ao criar a marca de sua empresa. Depois de fazer isso, voc\u00ea ter\u00e1 uma vis\u00e3o mais clara do tipo de identidade de marca que funcionar\u00e1 melhor e de como implement\u00e1-la.<\/p>\n\n\n\n<p>Neste artigo, levantaremos tr\u00eas quest\u00f5es essenciais e o ajudaremos a encontrar as respostas. Abordaremos como delinear o problema que sua marca resolve, como pensar em seu p\u00fablico-alvo e como expressar a identidade de sua marca em toda a sua presen\u00e7a on-line. Vamos ao trabalho!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Your_Brand_Identity_and_Why_Its_Vital\"><\/span>O que \u00e9 a identidade de sua marca? (e por que ela \u00e9 vital)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uma parte importante do marketing da sua empresa \u00e9 comunicar de forma eficaz o que voc\u00ea pode oferecer aos clientes ou consumidores em potencial. Para fazer isso de forma a chamar a aten\u00e7\u00e3o das pessoas e fazer com que elas queiram usar seus servi\u00e7os, voc\u00ea precisar\u00e1 ter uma identidade de marca forte.<\/p>\n\n\n\n<p>Como mencionamos anteriormente, voc\u00ea pode pensar nisso como a personalidade da sua marca e como voc\u00ea apresentar\u00e1 sua empresa ao mundo. \u00c9 por meio de sua identidade que voc\u00ea comunica sua mensagem e gerencia a imagem de sua marca, que \u00e9 um conceito relacionado, mas ligeiramente diferente. <\/p>\n\n\n\n<p>Em resumo, enquanto a identidade da sua marca \u00e9 como voc\u00ea pretende que ela seja percebida, a imagem da sua marca \u00e9 o resultado real.<\/p>\n\n\n\n<p>Provavelmente n\u00e3o \u00e9 surpresa para voc\u00ea que o aprimoramento de sua marca pode ser extremamente importante para a cria\u00e7\u00e3o de um neg\u00f3cio bem-sucedido. Apostamos que voc\u00ea poderia citar dezenas de marcas mundialmente famosas, incluindo o tipo de linguagem que elas usam para se comunicar, como se apresentam e qual \u00e9 sua identidade visual. Esse tipo de personalidade forte \u00e9 algo que quase todas as empresas eficazes t\u00eam em comum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Questions_You_Can_Ask_Yourself_to_Create_a_Consistent_Brand_Identity\"><\/span>3 perguntas que voc\u00ea pode fazer a si mesmo para criar uma identidade de marca consistente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para criar uma identidade de marca eficaz e consistente que produza resultados, voc\u00ea precisar\u00e1 fazer um planejamento. H\u00e1 v\u00e1rias perguntas que voc\u00ea precisa responder e que podem indicar a dire\u00e7\u00e3o certa. Vamos discutir tr\u00eas das mais importantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_Problem_Does_Your_Brand_Solve\"><\/span>1. Qual \u00e9 o problema que sua marca resolve?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em primeiro lugar, voc\u00ea precisa definir o prop\u00f3sito da sua marca. Se quiser que as pessoas se interessem pelo que voc\u00ea tem a oferecer, voc\u00ea precisa tornar \u00f3bvio o benef\u00edcio para elas. A maneira mais f\u00e1cil de fazer isso \u00e9 isolar o problema que sua marca pode resolver.<\/p>\n\n\n\n<p>Afinal de contas, todos que est\u00e3o procurando uma solu\u00e7\u00e3o t\u00eam um problema que precisam resolver. A resposta a essa pergunta varia de acordo com seu neg\u00f3cio espec\u00edfico, mas definir um problema e posicionar-se como a melhor solu\u00e7\u00e3o para ele \u00e9 vital para a cria\u00e7\u00e3o de uma identidade de marca s\u00f3lida.<\/p>\n\n\n\n<p>Por exemplo, digamos que sua empresa crie cart\u00f5es de mem\u00f3ria USB. Os seus oferecem o maior espa\u00e7o de armazenamento? Eles s\u00e3o fisicamente os menores? S\u00e3o mais r\u00e1pidos de usar? Eles t\u00eam o visual mais bonito? Encontrar o ponto problem\u00e1tico que sua marca pode resolver \u00e9 a base ideal para a cria\u00e7\u00e3o de uma identidade geral s\u00f3lida.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Who_Is_Your_Target_Audience\"><\/span>2. Quem \u00e9 seu p\u00fablico-alvo?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para <a href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">comercialize sua marca de forma eficaz<\/a>Voc\u00ea deve definir claramente <em>que<\/em> para quem voc\u00ea est\u00e1 fazendo o marketing. Por isso, voc\u00ea precisa considerar quem \u00e9 o seu <a href=\"https:\/\/foundr.com\/target-audience-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00fablico-alvo<\/a> \u00e9. Esse \u00e9 o grupo de pessoas para o qual voc\u00ea est\u00e1 direcionando seu marketing.<\/p>\n\n\n\n<p>Quem est\u00e1 inclu\u00eddo em seu p\u00fablico-alvo \u00e9 obviamente diferente para cada empresa e pode at\u00e9 mudar entre produtos ou campanhas individuais. Ele pode ser muito amplo e se concentrar em caracter\u00edsticas gerais, como sexo ou idade, ou tamb\u00e9m pode ser incrivelmente espec\u00edfico (por exemplo, homens entre 30 e 50 anos, com renda moderada e pouca ou nenhuma experi\u00eancia t\u00e9cnica).<\/p>\n\n\n\n<p>A resposta \u00e0 primeira pergunta o ajudar\u00e1 a considerar quem tem mais probabilidade de enfrentar o problema espec\u00edfico que seu produto ou servi\u00e7o resolve.<\/p>\n\n\n\n<p>Seu <a href=\"https:\/\/www.affiliateroyale.com\/2018\/03\/finding-a-profitable-affiliate-niche\/\" target=\"_blank\" rel=\"noopener noreferrer\">nicho de neg\u00f3cios<\/a> \u00e9 outro fator importante que pode ajud\u00e1-lo a definir quem s\u00e3o seus clientes-alvo. Depois de saber quem \u00e9 seu p\u00fablico-alvo, voc\u00ea pode adaptar seu marketing e sua identidade para atender a ele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_What_Is_Your_Brands_Voice\"><\/span>3. Qual \u00e9 a voz de sua marca?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por fim, depois de conhecer a solu\u00e7\u00e3o que sua marca oferece e a quem ela se destina, \u00e9 hora de definir como voc\u00ea se comunicar\u00e1 com seu p\u00fablico. Isso \u00e9 comumente chamado de <a href=\"https:\/\/sproutsocial.com\/insights\/brand-voice\/\" target=\"_blank\" rel=\"noopener noreferrer\">voz da marca<\/a>e isso pode afetar significativamente a forma como sua empresa \u00e9 percebida.<\/p>\n\n\n\n<p>Por exemplo, algumas empresas usam um tom casual e amig\u00e1vel, o que as faz parecer mais acess\u00edveis. Outras incorporam um estilo rigoroso e comercial ao se comunicarem com os clientes e nos materiais de marketing. Ambas as abordagens s\u00e3o v\u00e1lidas, mas alternar entre elas raramente \u00e9 uma boa ideia.<\/p>\n\n\n\n<p>De fato, definir e manter uma voz espec\u00edfica para a marca \u00e9 extremamente importante. Se voc\u00ea misturar vozes diferentes, os clientes podem ficar confusos sobre o que voc\u00ea est\u00e1 tentando transmitir. Sua marca tamb\u00e9m parecer\u00e1 aleat\u00f3ria e pouco profissional, pois ficar\u00e1 claro que voc\u00ea n\u00e3o tem uma mensagem unificada e consistente.<\/p>\n\n\n\n<p>Portanto, voc\u00ea precisar\u00e1 definir a personalidade e a atitude da sua marca e certificar-se de diferenci\u00e1-la da concorr\u00eancia. Emular outras marcas diretamente pode parecer desespero e anular\u00e1 o objetivo de criar uma identidade de marca que se destaque. Por outro lado, adotar uma voz que normalmente n\u00e3o \u00e9 ouvida em seu campo ou nicho pode fazer maravilhas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Criar uma identidade de marca consistente e envolvente \u00e9 uma parte fundamental de qualquer estrat\u00e9gia de marketing. Se quiser aumentar sua base de clientes e interagir com seus membros, voc\u00ea precisa deixar claro com quem est\u00e1 falando e o que pode fazer por eles.<\/p>\n\n\n\n<p>Neste artigo, abordamos as tr\u00eas perguntas mais importantes que voc\u00ea deve fazer a si mesmo ao criar uma identidade de marca:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Qual \u00e9 o problema que sua marca resolve?<\/li><li>Quem \u00e9 seu p\u00fablico-alvo?<\/li><li>Qual \u00e9 a voz de sua marca?<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como criar uma identidade de marca forte?<\/em> Conte-nos na se\u00e7\u00e3o de coment\u00e1rios!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea estiver administrando qualquer tipo de neg\u00f3cio por meio do seu site, \u00e9 importante criar uma identidade de marca. A identidade da sua marca \u00e9 a personalidade da sua marca e a forma como voc\u00ea se envolve com o p\u00fablico por meio do marketing e de outras intera\u00e7\u00f5es. Se quiser criar uma marca \u00e0 qual as pessoas respondam, voc\u00ea precisar\u00e1 garantir que ela tenha uma...<\/p>","protected":false},"author":11450,"featured_media":3091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[140,21,54],"class_list":["post-3076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brand-identity","tag-branding","tag-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are three important questions to ask yourself when it&#039;s time to brand your business. 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