{"id":3064,"date":"2018-09-03T17:30:50","date_gmt":"2018-09-03T17:30:50","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3064"},"modified":"2024-12-05T15:04:23","modified_gmt":"2024-12-05T20:04:23","slug":"a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/","title":{"rendered":"Um guia para iniciantes sobre funis de convers\u00e3o (e como otimizar o seu)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d7b0c269ab3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d7b0c269ab3\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#What_is_a_Conversion_Funnel_and_Why_You_Need_One\" >O que \u00e9 um funil de convers\u00e3o? (e por que voc\u00ea precisa de um)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#The_4_Components_of_a_Successful_Conversion_Funnel\" >Os 4 componentes de um funil de convers\u00e3o bem-sucedido<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#1_Awareness\" >1. Conscientiza\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#2_Interest\" >2. Juros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#3_Desire\" >3. Desejo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#4_Action\" >4. A\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Quase todo site tem um objetivo, seja ele gerar leads, aumentar as convers\u00f5es, aumentar as vendas ou qualquer outro objetivo. Para atingir essa meta com \u00eaxito, voc\u00ea precisar\u00e1 facilitar e tornar natural para os usu\u00e1rios a realiza\u00e7\u00e3o das a\u00e7\u00f5es corretas.<\/p>\n\n\n\n<p>Isso envolve conduzi-los por um caminho que, por fim, os conven\u00e7a a converter, algo conhecido como \"funil de convers\u00e3o\" (ou simplesmente \"funil\") do seu site. O conceito por tr\u00e1s do funil \u00e9 criar uma experi\u00eancia guiada que fa\u00e7a com que os usu\u00e1rios conhe\u00e7am o seu site, crie um desejo e, por fim, leve-os a realizar uma ou mais a\u00e7\u00f5es importantes.<\/p>\n\n\n\n<p>Neste artigo, apresentaremos os funis de convers\u00e3o e discutiremos sua import\u00e2ncia. Tamb\u00e9m mostraremos como criar um em seu site que produza resultados. Vamos dar uma olhada!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Conversion_Funnel_and_Why_You_Need_One\"><\/span>O que \u00e9 um funil de convers\u00e3o? (e por que voc\u00ea precisa de um)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Um funil de convers\u00e3o \u00e9, na verdade, um conceito bastante simples. Em ess\u00eancia, \u00e9 a jornada em que um cliente embarca e que, em \u00faltima an\u00e1lise, o leva \u00e0 convers\u00e3o. Os usos mais comuns de um funil de convers\u00e3o s\u00e3o a venda de um produto ou servi\u00e7o e a atra\u00e7\u00e3o de leads para que se inscrevam em um boletim informativo por e-mail.<\/p>\n\n\n\n<p>O funil de cada site ser\u00e1 diferente, mas todos eles cont\u00eam determinados elementos-chave. Na verdade, um funil geralmente \u00e9 descrito com refer\u00eancia \u00e0s suas v\u00e1rias se\u00e7\u00f5es, que s\u00e3o conhecidas como\u00a0<a href=\"https:\/\/wppopupmaker.com\/conversion-optimization\/conversion-funnels-bolster-sales\/\" target=\"_blank\" rel=\"noopener nofollow\">Consci\u00eancia, interesse, desejo e a\u00e7\u00e3o<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"467\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel.jpg\" alt=\"\" class=\"wp-image-9497\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel.jpg 770w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel-300x182.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel-768x466.jpg 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><figcaption>A jornada do comprador AIDA <br><a href=\"https:\/\/stratoserve.com\/2021\/03\/aida-sales-funnel-and-the-buyers-journey-to-purchase.html\" target=\"_blank\" rel=\"noopener nofollow\">Fonte da imagem<\/a><\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea pode estar se perguntando por que deveria se preocupar com um funil em primeiro lugar. A resposta simples \u00e9 que ele ajuda voc\u00ea a otimizar o\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/\" target=\"_blank\" rel=\"noopener\">jornada do cliente<\/a>\u00a0do in\u00edcio ao fim, a fim de aumentar suas convers\u00f5es. Al\u00e9m disso, ele garante que os visitantes continuem avan\u00e7ando em dire\u00e7\u00e3o a uma meta principal, em vez de serem deixados por conta pr\u00f3pria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_4_Components_of_a_Successful_Conversion_Funnel\"><\/span>Os 4 componentes de um funil de convers\u00e3o bem-sucedido<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Neste ponto, vamos dar uma olhada mais de perto em cada etapa individual de um funil de convers\u00e3o padr\u00e3o. Naturalmente, o funcionamento de seu funil ser\u00e1 diferente dependendo de sua meta final, do tipo de site e da estrat\u00e9gia de marketing. <\/p>\n\n\n\n<p>No entanto, ao ter em mente os seguintes est\u00e1gios, voc\u00ea poder\u00e1 criar uma jornada eficaz para o cliente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Awareness\"><\/span>1. Conscientiza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O primeiro est\u00e1gio de qualquer funil de convers\u00e3o \u00e9 fazer com que as pessoas conhe\u00e7am seu site. \u00c9 nesse ponto que o marketing externo entra em a\u00e7\u00e3o, como <a href=\"https:\/\/prettylinks.com\/pt\/blog\/build-backlinks-to-your-site\/\" target=\"_blank\" rel=\"noopener\">cria\u00e7\u00e3o de backlinks<\/a>, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-linking-on-social-media\/\" target=\"_blank\" rel=\"noopener\">compartilhar links nas m\u00eddias sociais<\/a>e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noopener\">otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a>.<\/p>\n\n\n\n<p>Dessa forma, sua meta nesse est\u00e1gio \u00e9 otimizar sua estrat\u00e9gia de marketing. Para fazer isso, recomendamos que voc\u00ea use <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> para ver de onde vem seu tr\u00e1fego atual. Isso tamb\u00e9m permite que voc\u00ea identifique as palavras-chave para as quais est\u00e1 se classificando bem, o que pode ajud\u00e1-lo a otimizar sua abordagem.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-3073\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"716\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results.png\" alt=\"Resultados da pesquisa do Google para &quot;links bonitos&quot;.\" class=\"wp-image-3073\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results.png 1600w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results-300x134.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results-1024x458.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results-768x344.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results-1536x687.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption>Para gerar convers\u00f5es, primeiro voc\u00ea precisa aumentar o reconhecimento do seu site, por exemplo, melhorando sua visibilidade nos resultados de pesquisa.<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode aproveitar melhor o Google Analytics <a href=\"https:\/\/prettylinks.com\/pt\/blog\/integrate-google-analytics-with-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener\">integrando-o ao PrettyLinks<\/a>. Isso permite que voc\u00ea especifique e acompanhe as metas espec\u00edficas do seu site, o que, por sua vez, permite que voc\u00ea veja exatamente como o seu funil est\u00e1 funcionando para gerar novas convers\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Interest\"><\/span>2. Juros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois de obter a aten\u00e7\u00e3o do usu\u00e1rio, voc\u00ea precisa mant\u00ea-la. \u00c9 nesse ponto que criar interesse se torna importante. Afinal, se o seu p\u00fablico n\u00e3o estiver intrigado com o que voc\u00ea tem a oferecer, ele n\u00e3o se sentir\u00e1 compelido a fazer nada al\u00e9m de sair do site.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large wp-image-3070\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"795\" data-id=\"9499\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection-1024x795.png\" alt=\"\" class=\"wp-image-9499\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection-1024x795.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection-300x233.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection-768x596.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection.png 1074w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Uma parte importante da cria\u00e7\u00e3o de interesse \u00e9 <a href=\"https:\/\/moz.com\/beginners-guide-to-content-marketing\/marketing-funnel\" target=\"_blank\" rel=\"noopener\">fornecer conte\u00fado de alta qualidade<\/a>. Isso manter\u00e1 os usu\u00e1rios no seu site por mais tempo e proporcionar\u00e1 uma primeira impress\u00e3o mais forte da sua empresa. Manter um blog da empresa \u00e9 uma maneira perfeita de chamar a aten\u00e7\u00e3o dos visitantes e agregar valor. Voc\u00ea tamb\u00e9m pode oferecer&nbsp;<a href=\"https:\/\/www.affiliateroyale.com\/2018\/04\/types-of-content-upgrades\/\" target=\"_blank\" rel=\"noopener\">atualiza\u00e7\u00f5es de conte\u00fado<\/a>&nbsp;para promover o interesse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Desire\"><\/span>3. Desejo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A pr\u00f3xima etapa do funil de convers\u00e3o \u00e9 criar um senso de desejo por seus produtos ou servi\u00e7os. O ideal \u00e9 que os visitantes passem de um interesse geral em seu site para um desejo ativo por algo que voc\u00ea tem a oferecer.<\/p>\n\n\n\n<p>Para que isso aconte\u00e7a, voc\u00ea precisar\u00e1 destacar claramente os benef\u00edcios de seus produtos ou servi\u00e7os. Deixe \u00f3bvio para o seu p\u00fablico o que eles <a href=\"https:\/\/neilpatel.com\/blog\/15-psychological-triggers\/\" target=\"_blank\" rel=\"noopener\">t\u00eam a ganhar com a convers\u00e3o<\/a>. Se estiver vendendo um produto ou servi\u00e7o, voc\u00ea pode enfatizar suas vantagens em rela\u00e7\u00e3o a itens semelhantes. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"505\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/FOMO-example.png\" alt=\"\" class=\"wp-image-9500\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/FOMO-example.png 528w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/FOMO-example-300x287.png 300w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><figcaption>Pr\u00e1ticas de surfdome <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Link de afiliado da FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> com um cron\u00f4metro de contagem regressiva <br><a href=\"https:\/\/www.mageplaza.com\/blog\/typical-fomo-examples.html\">Fonte da imagem<\/a><\/figcaption><\/figure>\n\n\n\n<p>Tamb\u00e9m \u00e9 uma boa ideia aproveitar o <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\"Medo de ficar de fora\" (FOMO)<\/a> para fazer com que suas ofertas pare\u00e7am ainda mais atraentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Action\"><\/span>4. A\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Essa etapa final tamb\u00e9m \u00e9 a mais importante. \u00c9 aqui que voc\u00ea convence o visitante a mergulhar de cabe\u00e7a e converter, o que exige que voc\u00ea crie uma forte <a href=\"https:\/\/www.gowp.com\/blog\/call-to-action\/\" target=\"_blank\" rel=\"noopener\">chamada para a\u00e7\u00e3o (CTA)<\/a>. Geralmente, trata-se de um link ou bot\u00e3o que conclui a convers\u00e3o, e \u00e9 essencial fazer isso corretamente.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-3068\"><img loading=\"lazy\" decoding=\"async\" width=\"2008\" height=\"1176\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example.png\" alt=\"Um exemplo de uma chamada para a\u00e7\u00e3o.\" class=\"wp-image-3068\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example.png 2008w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example-1024x600.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example-768x450.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example-1536x900.png 1536w\" sizes=\"auto, (max-width: 2008px) 100vw, 2008px\" \/><figcaption>Uma chamada \u00e0 a\u00e7\u00e3o (CTA) persuasiva, como esta da <a href=\"https:\/\/www.greatsampleresume.com\/\" target=\"_blank\" rel=\"noopener nofollow\">\u00d3tima amostra de curr\u00edculo<\/a>A qualidade do conte\u00fado, a qualidade da informa\u00e7\u00e3o e a qualidade do servi\u00e7o s\u00e3o fundamentais para gerar convers\u00f5es.<\/figcaption><\/figure>\n\n\n\n<p>Alguns exemplos de CTAs comuns incluem \"Buy Now\" (Compre agora), \"Sign Up\" (Cadastre-se) e \"Start Your Free Trial\" (Inicie sua avalia\u00e7\u00e3o gratuita). Voc\u00ea deve manter a sua simples, descritiva e irresist\u00edvel. Como mencionamos, os benef\u00edcios para o usu\u00e1rio devem ser \u00f3bvios, e ele deve saber exatamente o que obter\u00e1 como resultado. Isso ajudar\u00e1 muito a garantir que eles n\u00e3o desistam na \u00faltima etapa.<\/p>\n\n\n\n<p>Uma \u00f3tima maneira de testar sua CTA \u00e9 <a href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">realizar testes de divis\u00e3o<\/a>o que voc\u00ea pode fazer usando o PrettyLinks. Isso o ajudar\u00e1 a descobrir a qual CTA os usu\u00e1rios respondem mais, o que o ajudar\u00e1 a otimizar o est\u00e1gio final do seu funil de acordo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Seja para fazer uma venda ou para se inscrever em um boletim informativo, as convers\u00f5es s\u00e3o uma parte importante de quase todos os sites. Para garantir que seu site seja o mais eficaz poss\u00edvel, voc\u00ea precisar\u00e1 construir um funil de convers\u00e3o otimizado. Isso facilitar\u00e1 a condu\u00e7\u00e3o dos visitantes de estranhos a clientes ou consumidores.<\/p>\n\n\n\n<p>Neste artigo, descrevemos como um funil padr\u00e3o pode ser constru\u00eddo, usando os seguintes est\u00e1gios:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Conscientiza\u00e7\u00e3o:<\/strong> Fa\u00e7a com que os usu\u00e1rios saibam que seu site existe.<\/li><li><strong>Interesse:<\/strong> Forne\u00e7a valor para que eles se interessem pelo seu site.<\/li><li><strong>Desejo:<\/strong> Crie um desejo pelos produtos ou servi\u00e7os que voc\u00ea oferece.<\/li><li><strong>A\u00e7\u00e3o:<\/strong> Conven\u00e7a-os a converter usando uma CTA forte.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como otimizar seu pr\u00f3prio funil de convers\u00e3o? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo!\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Quase todo site tem um objetivo, seja ele gerar leads, aumentar as convers\u00f5es, aumentar as vendas ou qualquer outro objetivo. Para atingir essa meta com sucesso, voc\u00ea precisar\u00e1 tornar f\u00e1cil e natural para os usu\u00e1rios tomarem as medidas certas. 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