{"id":2959,"date":"2018-07-13T18:51:19","date_gmt":"2018-07-13T18:51:19","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2959"},"modified":"2018-07-13T18:51:19","modified_gmt":"2018-07-13T18:51:19","slug":"why-over-optimizing-your-links-can-backfire","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/why-over-optimizing-your-links-can-backfire\/","title":{"rendered":"Por que \"otimizar demais\" seus links pode ser um tiro pela culatra"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e78f2a36f3f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e78f2a36f3f\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-over-optimizing-your-links-can-backfire\/#What_%E2%80%98Over-Optimization_Is_And_Why_It_Can_Harm_Your_Site\" >O que \u00e9 \"otimiza\u00e7\u00e3o excessiva\" (e por que ela pode prejudicar seu site)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-over-optimizing-your-links-can-backfire\/#4_Ways_You_Can_Avoid_Over-Optimizing_Your_Links\" >4 maneiras de evitar a otimiza\u00e7\u00e3o excessiva de seus links<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-over-optimizing-your-links-can-backfire\/#1_Diversify_Your_Anchor_Text\" >1. Diversifique seu texto \u00e2ncora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-over-optimizing-your-links-can-backfire\/#2_Use_Relevant_Keywords\" >2. Use palavras-chave relevantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-over-optimizing-your-links-can-backfire\/#3_Only_Link_to_Trusted_Sites\" >3. Link apenas para sites confi\u00e1veis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-over-optimizing-your-links-can-backfire\/#4_Dont_Link_to_Top-Level_Navigation_Pages\" >4. N\u00e3o crie links para p\u00e1ginas de navega\u00e7\u00e3o de alto n\u00edvel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-over-optimizing-your-links-can-backfire\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>\u00c0s vezes, voc\u00ea pode fazer um trabalho bem demais. Esse \u00e9 o caso de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noopener\">Personaliza\u00e7\u00e3o de seus links<\/a> e palavras-chave para melhorar a otimiza\u00e7\u00e3o do mecanismo de busca (SEO) do seu site. Na verdade, \u00e9 poss\u00edvel \"otimizar demais\" o seu site, o que pode levar o Google a penaliz\u00e1-lo, diminuindo suas classifica\u00e7\u00f5es.<\/p>\n<p>Para evitar a otimiza\u00e7\u00e3o excessiva dos seus links, primeiro voc\u00ea precisa entender que tipos de ajustes podem causar problemas. Felizmente, mesmo que voc\u00ea j\u00e1 tenha ido longe demais na otimiza\u00e7\u00e3o do seu site, ainda \u00e9 poss\u00edvel corrigi-lo (especialmente se voc\u00ea tiver as ferramentas certas \u00e0 sua disposi\u00e7\u00e3o).<\/p>\n<p>Neste artigo, discutiremos o que significa otimiza\u00e7\u00e3o excessiva e como voc\u00ea pode evit\u00e1-la. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_%E2%80%98Over-Optimization_Is_And_Why_It_Can_Harm_Your_Site\"><\/span>O que \u00e9 \"otimiza\u00e7\u00e3o excessiva\" (e por que ela pode prejudicar seu site)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Antes de prosseguirmos, devemos deixar claro que voc\u00ea deve estar absolutamente\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/blog\/search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noopener\">otimiza\u00e7\u00e3o dos links de seu site<\/a>. A otimiza\u00e7\u00e3o de links ajuda a informar ao Google e a outros mecanismos de pesquisa sobre a estrutura do seu site, e <a href=\"https:\/\/www.stonetemple.com\/link-as-a-ranking-factor\" target=\"_blank\" rel=\"noopener\">desempenha um papel importante<\/a> na anteced\u00eancia com que seu site aparece nos resultados de pesquisa.<\/p>\n<p>Esse tipo de otimiza\u00e7\u00e3o geralmente \u00e9 realizado com a adi\u00e7\u00e3o de palavras-chave espec\u00edficas como o\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/\" target=\"_blank\" rel=\"noopener\">texto \u00e2ncora<\/a>\u00a0para seus links. No entanto, esse m\u00e9todo n\u00e3o \u00e9 mais um m\u00e9todo vi\u00e1vel para a otimiza\u00e7\u00e3o de mecanismos de busca (SEO). Na verdade, o Google est\u00e1 bem ciente dessa t\u00e9cnica e agora penaliza os sites que \"otimizam demais\" seus links.<\/p>\n<p>Como voc\u00ea pode imaginar, essa \u00e9 uma preocupa\u00e7\u00e3o significativa, mesmo que voc\u00ea n\u00e3o tenha aplicado essa estrat\u00e9gia de prop\u00f3sito. Na verdade, voc\u00ea pode ter acidentalmente otimizado demais o seu site simplesmente por fazer <em>muito bom<\/em>\u00a0um trabalho para adicionar palavras-chave aos seus links. No entanto, \u00e9 perfeitamente poss\u00edvel evitar e corrigir esse problema, especialmente se voc\u00ea tiver\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a> para ajud\u00e1-lo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ways_You_Can_Avoid_Over-Optimizing_Your_Links\"><\/span>4 maneiras de evitar a otimiza\u00e7\u00e3o excessiva de seus links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nas pr\u00f3ximas se\u00e7\u00f5es, abordaremos algumas das t\u00e9cnicas mais importantes que voc\u00ea pode usar para evitar a otimiza\u00e7\u00e3o excessiva dos seus links (ou corrigir qualquer dano que j\u00e1 tenha sido causado). Vamos l\u00e1!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Diversify_Your_Anchor_Text\"><\/span>1. Diversifique seu texto \u00e2ncora<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A maior causa de otimiza\u00e7\u00e3o excessiva \u00e9 a reutiliza\u00e7\u00e3o das mesmas palavras-chave como texto \u00e2ncora de seus links. Em teoria, essa parece ser uma boa ideia - afinal, voc\u00ea est\u00e1 tentando otimizar seu conte\u00fado para essa frase. No entanto, se voc\u00ea adicionar sua palavra-chave com muita frequ\u00eancia, o Google perceber\u00e1 que voc\u00ea est\u00e1 tentando \"burlar o sistema\".<\/p>\n<p>Dessa forma, voc\u00ea deve evitar usar o mesmo texto \u00e2ncora mais de uma vez por post. Tamb\u00e9m \u00e9 importante que voc\u00ea nem sempre use um texto \u00e2ncora que corresponda exatamente ao URL da postagem vinculada. Por exemplo, se voc\u00ea estiver criando um link para <em>https:\/\/example.com\/cheap-tennis-shoes\/<\/em>N\u00e3o use sempre o texto \u00e2ncora \"t\u00eanis barato\".<\/p>\n<p>Em vez disso, varie seu texto \u00e2ncora e use linguagem natural em todo o seu conte\u00fado. O PrettyLinks tem uma \u00f3tima ferramenta para ajud\u00e1-lo a fazer isso, na forma de\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-automatically-replace-keywords-and-urls-using-pretty-links\/\" target=\"_blank\" rel=\"noopener\">o recurso Replacements<\/a>. Isso permite que voc\u00ea adicione e substitua automaticamente links para palavras-chave espec\u00edficas, possibilitando a redu\u00e7\u00e3o do uso excessivo de texto \u00e2ncora em seu site em quest\u00e3o de segundos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_Relevant_Keywords\"><\/span>2. Use palavras-chave relevantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O Google d\u00e1 muita import\u00e2ncia \u00e0 qualidade e \u00e0 relev\u00e2ncia do seu conte\u00fado. Ele classifica os sites em grande parte com base em quais p\u00e1ginas s\u00e3o mais relevantes para palavras-chave espec\u00edficas. Dessa forma, voc\u00ea nunca deve tentar classificar seu site com palavras-chave que n\u00e3o estejam relacionadas ao conte\u00fado.<\/p>\n<p>A segmenta\u00e7\u00e3o de uma ampla gama de termos pode parecer uma maneira eficiente de atrair um p\u00fablico mais diversificado, mas n\u00e3o \u00e9. <a href=\"https:\/\/www.affiliateroyale.com\/2018\/03\/finding-a-profitable-affiliate-niche\/\" target=\"_blank\" rel=\"noopener\">apelo a nichos<\/a> que n\u00e3o correspondem aos seus. Na pr\u00e1tica, por\u00e9m, \u00e9 prov\u00e1vel que voc\u00ea irrite seus visitantes <em>e<\/em> ser penalizado nas classifica\u00e7\u00f5es do Google. Por isso, voc\u00ea deve sempre usar links, palavras-chave e textos \u00e2ncora que sejam realmente relevantes para o seu conte\u00fado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Only_Link_to_Trusted_Sites\"><\/span>3. Link apenas para sites confi\u00e1veis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quando voc\u00ea faz um link para um site externo, est\u00e1 criando uma conex\u00e3o entre esse site e o seu. O Google presta aten\u00e7\u00e3o a essas conex\u00f5es. Se voc\u00ea criar um link para sites com spam, t\u00f3xicos ou n\u00e3o confi\u00e1veis, o Google come\u00e7ar\u00e1 a perceber seu site de forma mais negativa.<\/p>\n<p>A maneira mais f\u00e1cil de evitar esse cen\u00e1rio \u00e9 certificar-se de que voc\u00ea s\u00f3 <a href=\"https:\/\/prettylinks.com\/pt\/blog\/credible-websites\/\" target=\"_blank\" rel=\"noopener\">link para sites de alta qualidade e com autoridade<\/a>. Se estiver usando o PrettyLinks, voc\u00ea pode realizar uma auditoria de links para garantir que n\u00e3o tenha links para sites com baixa <a href=\"https:\/\/www.quicksprout.com\/2014\/05\/19\/5-practical-steps-to-improving-your-websites-domain-authority\/\" target=\"_blank\" rel=\"noopener\">autoridade de dom\u00ednio<\/a>. Se voc\u00ea achar que <em>s\u00e3o<\/em> com links para sites indesej\u00e1veis, voc\u00ea pode simplesmente substitu\u00ed-los por alternativas mais confi\u00e1veis.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Dont_Link_to_Top-Level_Navigation_Pages\"><\/span>4. N\u00e3o crie links para p\u00e1ginas de navega\u00e7\u00e3o de alto n\u00edvel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Obviamente, \u00e9 importante n\u00e3o se esquecer dos links internos (ou seja, links para outras p\u00e1ginas em seu pr\u00f3prio site). Naturalmente, voc\u00ea se sentir\u00e1 tentado a criar muitos links para o conte\u00fado de n\u00edvel superior, como a p\u00e1gina inicial e as p\u00e1ginas de destino. No entanto, exagerar nisso pode acabar assombrando voc\u00ea.<\/p>\n<p>Se a maioria dos seus links internos apontar para p\u00e1ginas de navega\u00e7\u00e3o de n\u00edvel superior como essas, voc\u00ea poder\u00e1 prejudicar o desempenho do seu site. <a href=\"https:\/\/www.searchenginejournal.com\/diverse-link-profile\/251309\/\" target=\"_blank\" rel=\"noopener\">perfil do link<\/a>o que provavelmente resultar\u00e1 em classifica\u00e7\u00f5es mais baixas. O mesmo fato tamb\u00e9m se aplica aos links externos. Se voc\u00ea criar links somente para conte\u00fado de n\u00edvel superior, o Google reduzir\u00e1 seu perfil de links e considerar\u00e1 seu site menos confi\u00e1vel e \u00fatil.<\/p>\n<p>Para resolver esse problema, basta procurar criar links para mais \"conte\u00fado profundo\". Em outras palavras, voc\u00ea deve criar links para muitas p\u00e1ginas e posts comuns. Idealmente, voc\u00ea deve procurar ter <a href=\"https:\/\/blog.kissmetrics.com\/avoid-over-optimizing\/\" target=\"_blank\" rel=\"noopener\">uma divis\u00e3o 50\/50<\/a> entre links de n\u00edvel superior e profundo em seu site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Antigamente, era poss\u00edvel encher seu site com palavras-chave e enviar spam com o mesmo texto \u00e2ncora para obter vantagens nos resultados de pesquisa do Google. Essa \u00e9poca j\u00e1 passou, e os mecanismos de pesquisa agora penalizam esse tipo de comportamento. Em vez disso, voc\u00ea precisa evitar ativamente a otimiza\u00e7\u00e3o excessiva de seus links para n\u00e3o prejudicar seu site inadvertidamente. Isso \u00e9 muito mais f\u00e1cil com uma ferramenta dedicada, como a\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a>.<\/p>\n<p>Neste artigo, discutimos as melhores maneiras de manter seus esfor\u00e7os de SEO sob controle. Voc\u00ea deve:<\/p>\n<ol>\n<li>Diversifique seu texto \u00e2ncora.<\/li>\n<li>Use palavras-chave relevantes.<\/li>\n<li>Somente crie links para sites confi\u00e1veis.<\/li>\n<li>Evite criar links para p\u00e1ginas de navega\u00e7\u00e3o de n\u00edvel superior.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre como combater o excesso de otimiza\u00e7\u00e3o em seus links? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c0s vezes, voc\u00ea pode fazer um trabalho bem demais. Esse \u00e9 o caso da personaliza\u00e7\u00e3o de seus links e palavras-chave para melhorar a otimiza\u00e7\u00e3o do mecanismo de busca (SEO) do seu site. Na verdade, \u00e9 poss\u00edvel \"otimizar demais\" seu site, o que pode levar o Google a penaliz\u00e1-lo, diminuindo suas classifica\u00e7\u00f5es. Para evitar a otimiza\u00e7\u00e3o excessiva dos seus links, primeiro voc\u00ea precisa entender o que...<\/p>","protected":false},"author":11450,"featured_media":2990,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[66],"tags":[129,13,67],"class_list":["post-2959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-over-optimization","tag-pretty-link-pro","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimizing your links is a smart move, but it can be taken too far. In this article, we\u2019ll discuss link &#039;over-optimization&#039;, and how you can avoid it!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/pt\/blog\/why-over-optimizing-your-links-can-backfire\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Why \u2018Over-Optimizing\u2019 Your Links Can Backfire\" \/>\n\t\t<meta property=\"og:description\" content=\"Optimizing your links is a smart move, but it can be taken too far. 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