{"id":2889,"date":"2018-06-08T21:18:15","date_gmt":"2018-06-08T21:18:15","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2889"},"modified":"2024-09-05T09:31:32","modified_gmt":"2024-09-05T13:31:32","slug":"3-reasons-you-should-brand-your-links","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/3-reasons-you-should-brand-your-links\/","title":{"rendered":"3 raz\u00f5es pelas quais voc\u00ea deve marcar seus links"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e98fce3f46e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e98fce3f46e\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-reasons-you-should-brand-your-links\/#An_Introduction_to_Branded_Links\" >Uma introdu\u00e7\u00e3o aos links de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-reasons-you-should-brand-your-links\/#3_Reasons_You_Should_Brand_Your_Links\" >3 raz\u00f5es pelas quais voc\u00ea deve marcar seus links<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-reasons-you-should-brand-your-links\/#1_They_Make_Your_Brand_Appear_More_Credible\" >1. Eles fazem com que sua marca pare\u00e7a mais confi\u00e1vel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-reasons-you-should-brand-your-links\/#2_They_Enhance_Your_Links_Appearance\" >2. Eles melhoram a apar\u00eancia de seus links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-reasons-you-should-brand-your-links\/#3_They_Can_Improve_Your_Sites_Search_Rankings\" >3. Eles podem melhorar as classifica\u00e7\u00f5es de pesquisa do seu site<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-reasons-you-should-brand-your-links\/#How_to_Create_Branded_Links_Using_the_PrettyLinks_Plugin\" >Como criar links de marca usando o plug-in PrettyLinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/3-reasons-you-should-brand-your-links\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>O encurtamento de links passou por uma esp\u00e9cie de evolu\u00e7\u00e3o recentemente, com a crescente popularidade dos links de marca. Esse \u00e9 um tipo de link encurtado que \u00e9 espec\u00edfico para uma determinada empresa e usa um nome de dom\u00ednio alternativo, tamb\u00e9m conhecido como \"URL de vaidade\". Se voc\u00ea j\u00e1 se deparou com esses links, deve ter se perguntado por que eles s\u00e3o necess\u00e1rios.<\/p>\n<p>Como se v\u00ea, marcar seus links dessa forma oferece uma s\u00e9rie de benef\u00edcios. Isso permite que voc\u00ea crie links mais curtos e de melhor apar\u00eancia, que podem ser usados para criar uma identidade de marca coesa em todas as plataformas. Al\u00e9m disso, os links com marca tamb\u00e9m podem ajud\u00e1-lo a melhorar as classifica\u00e7\u00f5es de pesquisa do seu site e podem at\u00e9 ser usados no Twitter, na Amazon e em outros sites com grande efeito.<\/p>\n<p>Neste artigo, falaremos sobre por que os links de marca s\u00e3o t\u00e3o populares e discutiremos como voc\u00ea mesmo pode come\u00e7ar a us\u00e1-los. Tamb\u00e9m mostraremos como encurtar seus links de marca com <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">o plug-in PrettyLinks<\/a>. Vamos l\u00e1!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_Introduction_to_Branded_Links\"><\/span>Uma introdu\u00e7\u00e3o aos links de marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2890\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01.png\" alt=\"Um link de marca da Amazon usado em sua conta do Twitter.\" width=\"800\" height=\"458\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01.png 1986w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01-300x172.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01-1024x587.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01-768x440.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01-1536x880.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Em termos mais simples, um link de marca \u00e9 um nome de dom\u00ednio alternativo para uma p\u00e1gina da Web. Os links de marca diferem dos links encurtados padr\u00e3o, pois o URL principal \u00e9 exclusivo de uma marca ou site espec\u00edfico. Eles s\u00e3o geralmente chamados de&nbsp;<a href=\"https:\/\/moz.com\/blog\/vanity-urls-and-avoiding-self-canibalization\" target=\"_blank\" rel=\"noopener noreferrer\">'URLs de vaidade'<\/a>semelhante ao <a href=\"https:\/\/en.wikipedia.org\/wiki\/Vanity_plate\" target=\"_blank\" rel=\"noopener noreferrer\">placas de identifica\u00e7\u00e3o<\/a>&nbsp;que voc\u00ea pode obter para seu carro.<\/p>\n<p>Voc\u00ea pode ter visto essa t\u00e9cnica usada em publica\u00e7\u00f5es de m\u00eddia social, pois muitos sites populares gostam de encurtar seus links e torn\u00e1-los mais atraentes. Alguns exemplos s\u00e3o&nbsp;<a href=\"http:\/\/nyti.ms\" target=\"_blank\" rel=\"noopener noreferrer\">nyti.ms<\/a>&nbsp;(New York Times),&nbsp;<a href=\"http:\/\/huff.to\" target=\"_blank\" rel=\"noopener noreferrer\">huff.to<\/a>&nbsp;(Huffington Post), e <a href=\"http:\/\/lnkd.in\" target=\"_blank\" rel=\"noopener noreferrer\">lnkd.in<\/a>&nbsp;(LinkedIn).<\/p>\n<p>No entanto, a m\u00eddia social n\u00e3o \u00e9 o \u00fanico uso para links de marca. Na verdade, esses links podem nem mesmo ser encurtados, mas podem simplesmente ser usados para apontar para uma p\u00e1gina espec\u00edfica em seu site (em vez de usar um subdom\u00ednio). Por exemplo, se voc\u00ea administra o site <em>https:\/\/example.com<\/em>e cont\u00e9m um blog em <em>https:\/\/example.com\/blog<\/em>Voc\u00ea pode usar um URL personalizado para dar ao blog um URL exclusivo (como <em>https:\/\/exampleblog.com<\/em>).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Reasons_You_Should_Brand_Your_Links\"><\/span>3 raz\u00f5es pelas quais voc\u00ea deve marcar seus links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como j\u00e1 mencionamos, os links de marca s\u00e3o \u00fateis para uma ampla variedade de finalidades. Agora, vamos dar uma olhada em tr\u00eas das principais maneiras pelas quais voc\u00ea pode se beneficiar do uso desses tipos de links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_They_Make_Your_Brand_Appear_More_Credible\"><\/span>1. Eles fazem com que sua marca pare\u00e7a mais confi\u00e1vel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2894\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02.png\" alt=\"Um tweet da conta oficial do PlayStation, com um link exclusivo da marca.\" width=\"800\" height=\"484\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02.png 2014w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02-300x181.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02-1024x619.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02-768x464.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02-1536x929.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Como mostramos anteriormente com alguns exemplos importantes, os links de marca geralmente s\u00e3o usados por organiza\u00e7\u00f5es e empresas confi\u00e1veis. Isso ocorre porque eles ajudam a solidificar sua marca e <a href=\"https:\/\/www.getsimple.com\/blog\/vanity-url\/\" target=\"_blank\" rel=\"noopener noreferrer\">criar uma identidade consistente<\/a> em todos os aspectos de sua presen\u00e7a on-line.<\/p>\n<p>Em resumo, um link de marca tem um ar de credibilidade que n\u00e3o pode ser igualado pelo uso de um URL simples e gen\u00e9rico. Tamb\u00e9m \u00e9 uma promessa aos seus leitores de que o link leva ao seu site, pois um link de marca \u00e9 exclusivo e f\u00e1cil de entender. Al\u00e9m disso, os links de marca s\u00e3o&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/\" target=\"_blank\" rel=\"noopener noreferrer\">mais memor\u00e1vel<\/a> e muito mais f\u00e1cil de compartilhar. Isso \u00e9 especialmente verdadeiro se voc\u00ea usar <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> para cri\u00e1-los e gerenci\u00e1-los, que veremos em breve.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_They_Enhance_Your_Links_Appearance\"><\/span>2. Eles melhoram a apar\u00eancia de seus links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2895\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03.png\" alt=\"Um exemplo de um artigo do Huffington Post compartilhado no Twitter com um link de marca.\" width=\"800\" height=\"513\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03.png 1260w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03-300x192.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03-1024x657.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03-768x492.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>A identifica\u00e7\u00e3o da marca de seus links n\u00e3o apenas os ajuda a parecer mais confi\u00e1veis. Tamb\u00e9m faz com que eles pare\u00e7am mais organizados e esteticamente mais agrad\u00e1veis. Isso pode parecer uma preocupa\u00e7\u00e3o trivial, mas, na verdade, \u00e9 mais prov\u00e1vel que os leitores <a href=\"https:\/\/blog.rebrandly.com\/link-trust-psychology-behind-people-click-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">clique nos links limpos<\/a>&nbsp;que sejam f\u00e1ceis de entender.<\/p>\n<p>Ao encurtar seus links usando um URL personalizado, voc\u00ea tamb\u00e9m evita os URLs gen\u00e9ricos que podem ser obtidos nos servi\u00e7os padr\u00e3o de encurtamento de links. Esses podem parecer baratos e amadores, portanto, ter uma marca exclusiva far\u00e1 com que seus links se destaquem em contraste.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_They_Can_Improve_Your_Sites_Search_Rankings\"><\/span>3. Eles podem melhorar as classifica\u00e7\u00f5es de pesquisa do seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Por fim, os links de marca oferecem um benef\u00edcio potencial que pode n\u00e3o ser imediatamente \u00f3bvio, mas que, no entanto, \u00e9 \u00fatil. Ao usar links de marca para apontar para p\u00e1ginas espec\u00edficas, voc\u00ea pode <a href=\"https:\/\/moz.com\/blog\/vanity-urls-and-avoiding-self-canibalization\" target=\"_blank\" rel=\"noopener noreferrer\">melhorar as classifica\u00e7\u00f5es do seu site nos mecanismos de pesquisa<\/a>. Isso pode parecer dif\u00edcil de acreditar, mas o efeito \u00e9, na verdade, bastante simples.<\/p>\n<p>O Google n\u00e3o indexa URLs de vaidade. Portanto, ao usar URLs diferentes para v\u00e1rias partes do seu site, voc\u00ea pode melhorar a otimiza\u00e7\u00e3o geral do mecanismo de busca (SEO) do seu site sem \"canibalizar\" suas pr\u00f3prias palavras-chave. Por exemplo, voc\u00ea pode usar URLs personalizados para servi\u00e7os distintos fornecidos pela sua empresa ou para vers\u00f5es espec\u00edficas de locais diferentes do seu conte\u00fado, mantendo todas as p\u00e1ginas da Web reais no mesmo site. Em outras palavras, voc\u00ea pode usar links de marca para comercializar cada p\u00e1gina como uma entidade separada, mas todas elas atrair\u00e3o tr\u00e1fego para o seu site principal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_Branded_Links_Using_the_PrettyLinks_Plugin\"><\/span>Como criar links de marca usando o plug-in PrettyLinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para criar seus pr\u00f3prios links de marca, voc\u00ea precisar\u00e1 ser o propriet\u00e1rio do URL personalizado em quest\u00e3o. Para fazer isso, primeiro voc\u00ea precisar\u00e1 criar um nome de dom\u00ednio para usar. Uma ferramenta como <a href=\"https:\/\/domainr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dom\u00ednios<\/a>&nbsp;\u00e9 excelente para ajud\u00e1-lo a encontrar vers\u00f5es abreviadas de nomes de marcas existentes:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2891\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search.png\" alt=\"Uma pesquisa no Domainr para a frase &quot;pretty&quot;.\" width=\"800\" height=\"426\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search.png 2298w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-300x160.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-1024x545.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-768x409.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-1536x818.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-2048x1091.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Depois de decidir sobre um nome de dom\u00ednio e compr\u00e1-lo, voc\u00ea precisar\u00e1 <a href=\"https:\/\/www.elegantthemes.com\/blog\/resources\/everything-you-ever-wanted-to-know-about-wordpress-domain-mapping\" target=\"_blank\" rel=\"noopener noreferrer\">mape\u00e1-lo em seu site<\/a>. A forma como isso \u00e9 feito depende de sua <a href=\"https:\/\/prettylinks.com\/go\/wpe\/pricing\/\" title=\"Link de afiliado do WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">host da web<\/a>Portanto, talvez seja necess\u00e1rio consultar a documenta\u00e7\u00e3o ou entrar em contato diretamente com eles para obter ajuda.<\/p>\n<p>Quando seu novo URL for mapeado, voc\u00ea poder\u00e1 come\u00e7ar a us\u00e1-lo para criar links de marca. O plug-in PrettyLinks facilita isso, gra\u00e7as ao seu&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/docs\/shortlink-url\/\" target=\"_blank\" rel=\"noopener noreferrer\">URL do link curto<\/a> recurso. Se voc\u00ea n\u00e3o tiver <a href=\"https:\/\/prettylinks.com\/pt\/docspretty-link-pro-installation\/\" target=\"_blank\" rel=\"noopener noreferrer\">instalou o plug-in<\/a>fa\u00e7a isso primeiro. Em seguida, navegue at\u00e9 <em>PrettyLinks<\/em> &gt; <em>Op\u00e7\u00f5es<\/em> em seu painel:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2892\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01.png\" alt=\"As op\u00e7\u00f5es do PrettyLinks.\" width=\"800\" height=\"513\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01.png 1842w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01-300x193.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01-1024x657.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01-768x493.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01-1536x986.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>A primeira op\u00e7\u00e3o no <em>Geral<\/em> A guia \u00e9 <em>Usar URL de link curto<\/em>. Assinale esta op\u00e7\u00e3o <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> para ativar o recurso. Ser\u00e1 exibido um campo no qual voc\u00ea poder\u00e1 inserir seu URL personalizado:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2893\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02.png\" alt=\"A op\u00e7\u00e3o URL de link curto est\u00e1 ativada.\" width=\"800\" height=\"208\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02.png 1340w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02-300x78.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02-1024x266.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02-768x199.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Depois de fazer isso, voc\u00ea pode salvar suas altera\u00e7\u00f5es. Seus links bonitos agora usar\u00e3o esse URL em vez de seu nome de dom\u00ednio padr\u00e3o!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A identifica\u00e7\u00e3o da marca de seus links com URLs personalizados tem muitos benef\u00edcios al\u00e9m do \u00f3bvio apelo est\u00e9tico. Ele permite que voc\u00ea crie links memor\u00e1veis e clic\u00e1veis que contribuem para uma identidade de marca consistente. Como se isso n\u00e3o bastasse, esses links podem at\u00e9 melhorar sua estrat\u00e9gia de SEO.<\/p>\n<p>Neste artigo, abordamos alguns desses benef\u00edcios em mais detalhes. Em resumo, os links de marca podem:<\/p>\n<ol>\n<li>Fa\u00e7a com que sua marca pare\u00e7a mais confi\u00e1vel.<\/li>\n<li>Melhore a apar\u00eancia de seus links.<\/li>\n<li>Melhore as classifica\u00e7\u00f5es de pesquisa de seu site.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre o uso de links de marca com <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>O encurtamento de links passou por uma esp\u00e9cie de evolu\u00e7\u00e3o recentemente, com a crescente popularidade dos links de marca. Esse \u00e9 um tipo de link encurtado que \u00e9 espec\u00edfico para uma determinada empresa e usa um nome de dom\u00ednio alternativo, tamb\u00e9m conhecido como \"URL de vaidade\". Se voc\u00ea j\u00e1 se deparou com esses links, pode ter se perguntado por que eles s\u00e3o necess\u00e1rios....<\/p>","protected":false},"author":11450,"featured_media":2932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[50],"tags":[124,23,13],"class_list":["post-2889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pretty-links","tag-branded-links","tag-link-shortening","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Branded links are shortened URLs that are specific to you. 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