{"id":2862,"date":"2018-05-28T16:43:32","date_gmt":"2018-05-28T16:43:32","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2862"},"modified":"2020-01-12T11:08:00","modified_gmt":"2020-01-12T11:08:00","slug":"an-introduction-to-anchor-text-what-it-is-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/","title":{"rendered":"Uma introdu\u00e7\u00e3o ao texto \u00e2ncora: O que \u00e9 e como us\u00e1-lo"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fa03401b1bc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fa03401b1bc\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/#An_Introduction_to_Anchor_Text_And_Why_It_Matters\" >Uma introdu\u00e7\u00e3o ao texto \u00e2ncora (e por que ele \u00e9 importante)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/#3_Smart_Ways_to_Optimize_Your_Anchor_Text\" >3 maneiras inteligentes de otimizar seu texto \u00e2ncora<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/#1_Use_Concise_and_Descriptive_Terms\" >1. Use termos concisos e descritivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/#2_Diversify_Your_Anchor_Text\" >2. Diversifique seu texto \u00e2ncora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/#3_Use_Audience-Targeted_Keywords\" >3. Use palavras-chave direcionadas ao p\u00fablico-alvo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>O texto \u00e2ncora - o texto real ao qual voc\u00ea aplica um hiperlink - \u00e9 um dos elementos mais importantes de um link. No entanto, ele tamb\u00e9m \u00e9 frequentemente ignorado. Embora possa parecer uma coisa pequena, o texto \u00e2ncora pode, na verdade, desempenhar um papel enorme no n\u00famero de cliques que um link recebe e pode at\u00e9 afetar as classifica\u00e7\u00f5es de pesquisa do seu site.<\/p>\n<p>Por esse motivo, voc\u00ea deve escolher seu texto \u00e2ncora com cuidado. Isso envolve considerar as melhores palavras-chave a serem usadas, decidir quantas palavras incluir e determinar como integr\u00e1-las ao seu conte\u00fado de forma eficaz. Vale a pena dedicar o tempo necess\u00e1rio para realizar essa tarefa corretamente e procurar algumas ferramentas que possam ajudar.<\/p>\n<p>Neste artigo, explicaremos o que \u00e9 o texto \u00e2ncora, discutiremos por que ele \u00e9 importante e mostraremos como otimiz\u00e1-lo de forma eficaz. Vamos ao que interessa!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_Introduction_to_Anchor_Text_And_Why_It_Matters\"><\/span>Uma introdu\u00e7\u00e3o ao texto \u00e2ncora (e por que ele \u00e9 importante)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Anchor_text\" target=\"_blank\" rel=\"noopener noreferrer\">Texto \u00e2ncora<\/a> \u00e9 um termo t\u00e9cnico que se refere simplesmente \u00e0s palavras que comp\u00f5em um hiperlink. O texto \u00e2ncora \u00e9 um elemento comum na maioria dos conte\u00fados on-line:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2863\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/anchor-text.png\" alt=\"Um snippet de uma postagem de blog, mostrando tr\u00eas exemplos de texto \u00e2ncora em links.\" width=\"800\" height=\"165\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/anchor-text.png 1332w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/anchor-text-300x62.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/anchor-text-1024x211.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/anchor-text-768x158.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>H\u00e1 v\u00e1rios <a href=\"https:\/\/yoast.com\/what-is-anchor-text\/\" target=\"_blank\" rel=\"noopener noreferrer\">diferentes tipos<\/a> de texto \u00e2ncora. Alguns deles incluem (com exemplos):<\/p>\n<ul>\n<li><strong>Links de marca:<\/strong>&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a><\/li>\n<li><strong>Links de URL exatos:<\/strong>&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/prettylinks.com\/<\/a><\/li>\n<li><strong>Links de t\u00edtulos:<\/strong> <a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-maintenance-tasks\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>3 tarefas de manuten\u00e7\u00e3o de links para aprimorar suas campanhas<\/em><\/a><\/li>\n<li><strong>Links de palavras-chave:<\/strong>&nbsp;\"Voc\u00ea pode usar um plug-in do WordPress para criar <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">links bonitos<\/a>.\u201d<\/li>\n<li><strong>Links gen\u00e9ricos:<\/strong> <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clique aqui!<\/a><\/li>\n<\/ul>\n<p>Eles representam apenas uma pequena sele\u00e7\u00e3o. O que voc\u00ea provavelmente usar\u00e1 com mais frequ\u00eancia \u00e9 o link de palavra-chave, em que o texto \u00e2ncora corresponde a uma frase ou termo espec\u00edfico.<\/p>\n<p>Independentemente de sua forma, o texto \u00e2ncora tem v\u00e1rias fun\u00e7\u00f5es importantes. Por exemplo, o uso de um texto \u00e2ncora claro e descritivo ajuda seu p\u00fablico a entender a relev\u00e2ncia de cada link e aumenta a probabilidade de ele clicar nele. O uso de texto-\u00e2ncora otimizado tamb\u00e9m \u00e9 um fator importante quando se trata do&nbsp;<a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">Classifica\u00e7\u00f5es de otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO)<\/a>. Isso ocorre porque os mecanismos de pesquisa analisar\u00e3o a relev\u00e2ncia e a frequ\u00eancia dos links e do texto \u00e2ncora ao determinar a classifica\u00e7\u00e3o de uma p\u00e1gina.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Smart_Ways_to_Optimize_Your_Anchor_Text\"><\/span>3 maneiras inteligentes de otimizar seu texto \u00e2ncora<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Agora que j\u00e1 vimos a import\u00e2ncia de um texto \u00e2ncora de qualidade, vamos discutir como fazer isso. As dicas a seguir o ajudar\u00e3o a otimizar seu texto \u00e2ncora em todo o seu potencial.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_Concise_and_Descriptive_Terms\"><\/span>1. Use termos concisos e descritivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u00e3o existe uma regra de ouro para o tamanho do texto \u00e2ncora, mas voc\u00ea deve tentar mant\u00ea-lo curto e direto ao ponto. Ele tamb\u00e9m deve ser descritivo e relevante para o conte\u00fado vinculado. Como mencionamos, os mecanismos de pesquisa rastreiam a relev\u00e2ncia do texto \u00e2ncora, portanto, voc\u00ea deve garantir a consist\u00eancia nesse aspecto.<\/p>\n<p>Ao escolher o texto \u00e2ncora, pergunte-se como voc\u00ea pode descrever o conte\u00fado vinculado da maneira mais sucinta e precisa poss\u00edvel. \u00c9 mais prov\u00e1vel que as pessoas cliquem em um link quando sabem claramente para onde ele as levar\u00e1. Por exemplo, d\u00ea uma olhada nesta frase:<\/p>\n<p>\"H\u00e1 v\u00e1rios <a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-maintenance-tasks\/\" target=\"_blank\" rel=\"noopener noreferrer\">tarefas de manuten\u00e7\u00e3o de links<\/a> que voc\u00ea pode realizar para melhorar suas campanhas.\"<\/p>\n<p>O texto \u00e2ncora deixa claro a que o link se refere e tem um tamanho razo\u00e1vel que n\u00e3o toma conta da frase. Por outro lado, voc\u00ea deve evitar um texto \u00e2ncora parecido com este:<\/p>\n<p>\"H\u00e1 <a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-maintenance-tasks\/\" target=\"_blank\" rel=\"noopener noreferrer\">v\u00e1rias tarefas de manuten\u00e7\u00e3o de links que voc\u00ea pode executar para aprimorar suas campanhas<\/a>.\u201d<\/p>\n<p>Esse exemplo tem alguns problemas. N\u00e3o est\u00e1 claro para onde o link aponta, o link \u00e9 muito longo e parece mais spam do que \u00fatil. O segredo \u00e9 analisar seus links como um usu\u00e1rio faria e avaliar se voc\u00ea os consideraria atraentes ou perturbadores.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Diversify_Your_Anchor_Text\"><\/span>2. Diversifique seu texto \u00e2ncora<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Um erro simples, por\u00e9m comum, \u00e9 presumir que voc\u00ea deve reutilizar o mesmo texto-\u00e2ncora v\u00e1rias vezes. Isso tamb\u00e9m \u00e9 conhecido como \"otimiza\u00e7\u00e3o excessiva\", em que uma palavra-chave \u00e9 usada como texto \u00e2ncora v\u00e1rias vezes em um esfor\u00e7o para aumentar sua pontua\u00e7\u00e3o de relev\u00e2ncia. Na realidade, desde que o Google introduziu a atualiza\u00e7\u00e3o Penguin, os sites com otimiza\u00e7\u00e3o excessiva s\u00e3o penalizados, pois&nbsp;<a href=\"https:\/\/searchenginewatch.com\/sew\/news\/2172839\/google-penguin-update-impact-anchor-text-diversity-link-relevancy\" target=\"_blank\" rel=\"noopener noreferrer\">diversidade de texto \u00e2ncora<\/a> agora conta para sua classifica\u00e7\u00e3o de SEO.<\/p>\n<p>A solu\u00e7\u00e3o \u00e9 simples: n\u00e3o use o mesmo texto \u00e2ncora com muita frequ\u00eancia. Use o texto \u00e2ncora da palavra-chave somente em alguns pontos importantes, como nos par\u00e1grafos introdut\u00f3rios e finais, em vez de repeti-lo constantemente. Lembre-se de que voc\u00ea tamb\u00e9m n\u00e3o precisa usar a correspond\u00eancia exata de palavras-chave, pois o Google reconhece termos semelhantes.<\/p>\n<p>Al\u00e9m disso, tente evitar usar a mesma combina\u00e7\u00e3o de texto \u00e2ncora e link de destino em todo o seu conte\u00fado. Se voc\u00ea j\u00e1 tiver otimizado demais o seu site, talvez seja necess\u00e1rio examin\u00e1-lo e remover ou editar os links para <a href=\"https:\/\/www.gotchseo.com\/anchor-text\/#recovery\" target=\"_blank\" rel=\"noopener noreferrer\">reduzir a densidade<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Audience-Targeted_Keywords\"><\/span>3. Use palavras-chave direcionadas ao p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O objetivo final do texto \u00e2ncora \u00e9 fazer com que as pessoas cliquem no link. Isso pode parecer \u00f3bvio, mas vale a pena ter isso em mente. Portanto, voc\u00ea deve tentar usar um texto com palavras-chave que seja direcionado ao seu p\u00fablico.<\/p>\n<p>Uma maneira de fazer isso \u00e9 realizar uma pesquisa de palavras-chave, que j\u00e1 discutimos anteriormente quando falamos sobre <a href=\"https:\/\/prettylinks.com\/pt\/blog\/optimizing-your-blog-posts\/\" target=\"_blank\" rel=\"noopener noreferrer\">otimiza\u00e7\u00e3o de postagens de blog<\/a>. Ao usar uma ferramenta como <a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">Planejador de palavras-chave do Google<\/a> ou <a href=\"https:\/\/searchvolume.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Volume de pesquisa<\/a>Com a ferramenta de pesquisa de palavras-chave, voc\u00ea pode ver o n\u00famero m\u00e9dio de pesquisas mensais para determinadas palavras-chave. Mais importante ainda, essas ferramentas mostram palavras-chave relacionadas, o que o ajuda a saber o que seu p\u00fablico-alvo est\u00e1 pesquisando on-line.<\/p>\n<p>Uma \u00f3tima maneira de ver se as palavras-chave escolhidas para o texto \u00e2ncora est\u00e3o funcionando bem \u00e9 <a href=\"https:\/\/prettylinks.com\/pt\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\">rastreamento de seus links usando o PrettyLinks<\/a>. Ao fazer isso, voc\u00ea pode ver quais links s\u00e3o clicados com mais frequ\u00eancia e quais n\u00e3o s\u00e3o. Em seguida, voc\u00ea pode usar essas informa\u00e7\u00f5es para ajustar e otimizar seus links, tornando-os mais atraentes e valiosos para seus leitores.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Escolher o texto \u00e2ncora correto \u00e9 quase t\u00e3o importante quanto escolher os links certos para come\u00e7ar. Ao otimizar seu texto \u00e2ncora, voc\u00ea pode criar uma experi\u00eancia melhor para seus usu\u00e1rios, <em>e<\/em> melhorar as classifica\u00e7\u00f5es de SEO do seu site.<\/p>\n<p>Neste artigo, analisamos algumas coisas que voc\u00ea pode fazer para garantir que seus links \u00e2ncora sejam otimizados. Isso inclui:<\/p>\n<ol>\n<li>Use termos concisos e descritivos.<\/li>\n<li>Diversifique seu texto \u00e2ncora.<\/li>\n<li>Use palavras-chave direcionadas ao p\u00fablico-alvo e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\">rastreie-os usando PrettyLinks<\/a>.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre como otimizar seu texto \u00e2ncora? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>O texto \u00e2ncora - o texto real ao qual voc\u00ea aplica um hiperlink - \u00e9 um dos elementos mais importantes de um link. No entanto, ele tamb\u00e9m \u00e9 frequentemente ignorado. Embora possa parecer uma coisa pequena, o texto \u00e2ncora pode, na verdade, desempenhar um papel enorme no n\u00famero de cliques que um link recebe e pode at\u00e9 afetar...<\/p>","protected":false},"author":11450,"featured_media":2901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[50],"tags":[],"class_list":["post-2862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pretty-links"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Anchor text is an important element of a link and can play a huge role in how many clicks a link gets. Learn why anchor text is important and how to optimize it effectively!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/pt\/blog\/an-introduction-to-anchor-text-what-it-is-and-how-to-use-it\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"An Introduction to Anchor Text: What It Is and How to Use It\" \/>\n\t\t<meta property=\"og:description\" content=\"Anchor text is an important element of a link and can play a huge role in how many clicks a link gets. 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