{"id":2680,"date":"2018-03-30T16:05:45","date_gmt":"2018-03-30T16:05:45","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2680"},"modified":"2020-01-06T18:46:28","modified_gmt":"2020-01-06T18:46:28","slug":"traffic-driving-guest-posts","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-guest-posts\/","title":{"rendered":"O guia para iniciantes sobre como criar e promover guest posts que geram tr\u00e1fego"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef2114ced4c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef2114ced4c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-guest-posts\/#The_Benefits_of_Writing_Guest_Posts\" >Os benef\u00edcios de escrever guest posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-guest-posts\/#How_to_Write_Traffic-Driving_Guest_Posts_3_Key_Tips\" >Como escrever guest posts que geram tr\u00e1fego (3 dicas importantes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-guest-posts\/#1_Link_to_Your_Website_Within_the_Guest_Post\" >1. Link para seu site no guest post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-guest-posts\/#2_Interact_With_Readers_in_the_Guest_Posts_Comments\" >2. Interaja com os leitores nos coment\u00e1rios do guest post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-guest-posts\/#3_Promote_the_Guest_Post_Extensively_on_Your_Social_Media_Profiles\" >3. Promova amplamente o guest post em seus perfis de m\u00eddia social<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-guest-posts\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>Os guest posts s\u00e3o uma maneira inteligente de trazer <a href=\"https:\/\/prettylinks.com\/pt\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">novo tr\u00e1fego para seu site<\/a>e se estabelecer como uma autoridade do setor. Entretanto, apenas publicar o guest post n\u00e3o \u00e9 suficiente para ter sucesso. Se voc\u00ea simplesmente publicar e sair correndo, n\u00e3o obter\u00e1 muitos benef\u00edcios duradouros.<\/p>\n<p>Ao criar uma abordagem mais estruturada para criar e promover seus guest posts, voc\u00ea pode aumentar drasticamente a efic\u00e1cia deles. Isso n\u00e3o \u00e9 ben\u00e9fico apenas para a credibilidade da sua marca, mas tamb\u00e9m pode gerar mais tr\u00e1fego para o seu site e melhorar a sua <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-search-engine-rankings\/\" target=\"_blank\" rel=\"noopener noreferrer\">classifica\u00e7\u00f5es nos mecanismos de busca<\/a>.<\/p>\n<p>Nesta postagem, discutiremos os efeitos positivos que os guest posts t\u00eam em seu pr\u00f3prio site. Em seguida, destacaremos tr\u00eas maneiras de otimizar os guest posts para que eles gerem o m\u00e1ximo de tr\u00e1fego poss\u00edvel para o seu site. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Benefits_of_Writing_Guest_Posts\"><\/span>Os benef\u00edcios de escrever guest posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2681\" aria-describedby=\"caption-attachment-2681\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2681\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post.jpeg\" alt=\"Um post convidado no MakingSenseofCents\" width=\"800\" height=\"471\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post.jpeg 1030w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-300x177.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-1024x602.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-768x452.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2681\" class=\"wp-caption-text\">Os guest posts podem ser usados para expandir seu alcance e canalizar o tr\u00e1fego de volta para seu site.<\/figcaption><\/figure>\n<p>Um guest post \u00e9 o conte\u00fado que voc\u00ea escreve exclusivamente para outro site. Isso permite que voc\u00ea compartilhe sua experi\u00eancia com um p\u00fablico maior. Al\u00e9m disso, apresenta voc\u00ea e sua marca a novos leitores, j\u00e1 que voc\u00ea geralmente recebe um slogan e uma biografia inclu\u00eddos no post.<\/p>\n<p>Escrever guest posts \u00e9 uma estrat\u00e9gia com in\u00fameros benef\u00edcios. Ao divulgar seu conte\u00fado na Web, voc\u00ea pode:<\/p>\n<ul>\n<li>Direcione o tr\u00e1fego de volta para seu pr\u00f3prio site.<\/li>\n<li>Amplie o alcance e a visibilidade de sua marca.<\/li>\n<li>Crie a credibilidade de sua marca.<\/li>\n<li>Atrair mais&nbsp;<a href=\"https:\/\/www.lean-labs.com\/blog\/qualifying-leads-how-to-identify-score-qualified-leads\" target=\"_blank\" rel=\"noopener noreferrer\">leads qualificados<\/a>.<\/li>\n<\/ul>\n<p>Quando usados corretamente, os guest posts podem ser um trampolim para um blog mais popular e um site altamente lucrativo. Vamos dar uma olhada em como voc\u00ea pode criar os melhores guest posts poss\u00edveis.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Write_Traffic-Driving_Guest_Posts_3_Key_Tips\"><\/span>Como escrever guest posts que geram tr\u00e1fego (3 dicas importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se voc\u00ea est\u00e1 pronto para direcionar mais tr\u00e1fego qualificado para o seu site, aqui est\u00e3o algumas t\u00e9cnicas que voc\u00ea pode implementar imediatamente!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Link_to_Your_Website_Within_the_Guest_Post\"><\/span>1. Link para seu site no guest post<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2621\" aria-describedby=\"caption-attachment-2621\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2621\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/02\/pretty-link-blog-1.jpg\" alt=\"Um exemplo de um link bonito do PrettyLinks\" width=\"800\" height=\"42\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/02\/pretty-link-blog-1.jpg 811w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/02\/pretty-link-blog-1-300x16.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/02\/pretty-link-blog-1-768x41.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2621\" class=\"wp-caption-text\">A adi\u00e7\u00e3o de palavras-chave ao slug do URL ajuda a atrair o p\u00fablico certo.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/using-links-effectively-in-guest-posts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adicionar links aos seus guest posts<\/a> \u00e9 uma maneira importante de respaldar suas afirma\u00e7\u00f5es e fornecer mais informa\u00e7\u00f5es aos leitores. Voc\u00ea pode tornar seus links ainda mais \u00fateis encurtando-os.&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">Links encurtados<\/a> s\u00e3o esteticamente mais agrad\u00e1veis, o que chama a aten\u00e7\u00e3o e leva os leitores a clicar neles. Isso \u00e9 fundamental ao criar guest posts, pois voc\u00ea deseja incentivar os leitores a visitar seu pr\u00f3prio site e conte\u00fado.<\/p>\n<p>Al\u00e9m disso, h\u00e1 uma maneira \"correta\" de adicionar links bonitos aos seus guest posts se voc\u00ea quiser que eles sejam eficazes. Voc\u00ea precisar\u00e1:<\/p>\n<ul>\n<li><strong>Adicionar <\/strong><a href=\"https:\/\/www.affiliateroyale.com\/2017\/04\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>palavras-chave de cauda longa<\/strong><\/a><strong> para <\/strong><a href=\"https:\/\/prettylinks.com\/pt\/blog\/url-slugs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>a lesma<\/strong><\/a>. Isso atrair\u00e1 o p\u00fablico certo, informando-o sobre o conte\u00fado do link antes que ele clique nele.<\/li>\n<li><strong>Uso <\/strong><a href=\"https:\/\/prettylinks.com\/pt\/blog\/anatomy-of-a-pretty-link\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>texto \u00e2ncora rico em palavras-chave<\/strong><\/a>. Isso \u00e9 \u00fatil para as classifica\u00e7\u00f5es dos mecanismos de pesquisa e explica o conte\u00fado do link para os leitores humanos.<\/li>\n<\/ul>\n<p>\u00c9 melhor considerar os links como uma ferramenta em seu arsenal de marketing. Isso significa embelezar (<a href=\"https:\/\/prettylinks.com\/pt\/docs\/shortlink-url\/\" target=\"_blank\" rel=\"noopener noreferrer\">e branding<\/a>) para atender \u00e0s suas necessidades, independentemente de onde o conte\u00fado seja publicado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Interact_With_Readers_in_the_Guest_Posts_Comments\"><\/span>2. Interaja com os leitores nos coment\u00e1rios do guest post<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2682\" aria-describedby=\"caption-attachment-2682\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2682\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/comment-interactions-1.jpeg\" alt=\"Intera\u00e7\u00f5es de coment\u00e1rios no blog do Neil Patel\" width=\"800\" height=\"441\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/comment-interactions-1.jpeg 972w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/comment-interactions-1-300x165.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/comment-interactions-1-768x424.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2682\" class=\"wp-caption-text\">Intera\u00e7\u00f5es valiosas com seus leitores podem deix\u00e1-los com uma boa impress\u00e3o.<\/figcaption><\/figure>\n<p>Um guest post de qualidade, especialmente em um site popular, certamente receber\u00e1 coment\u00e1rios. \u00c9 importante que voc\u00ea use esses coment\u00e1rios para interagir com seus leitores. Isso proporciona uma maneira de os leitores se conectarem com voc\u00ea, fazendo com que voc\u00ea pare\u00e7a mais acess\u00edvel e genu\u00edno. Isso tamb\u00e9m aumenta sua credibilidade e d\u00e1 ao seu post uma vida \u00fatil mais longa.<\/p>\n<p>N\u00e3o h\u00e1 truques de m\u00e1gica quando se trata de interagir com os comentaristas. Voc\u00ea deve ser voc\u00ea mesmo e, ao mesmo tempo, fornecer as informa\u00e7\u00f5es mais valiosas poss\u00edveis. Para ir al\u00e9m, voc\u00ea pode:<\/p>\n<ul>\n<li><strong>Ofere\u00e7a informa\u00e7\u00f5es valiosas que ampliem ainda mais sua postagem<\/strong>. Sempre que um guest post for publicado, permane\u00e7a por algum tempo para fornecer respostas mais detalhadas a quaisquer perguntas que os leitores possam ter.<\/li>\n<li><strong>Adicione links relevantes \u00e0s suas pr\u00f3prias postagens<\/strong>. Se um leitor fizer uma pergunta que voc\u00ea j\u00e1 respondeu anteriormente em outro conte\u00fado, voc\u00ea pode criar um link para essa publica\u00e7\u00e3o. Isso direciona o tr\u00e1fego para seu site e, ao mesmo tempo, fornece ao seu p\u00fablico as informa\u00e7\u00f5es de que ele precisa.<\/li>\n<\/ul>\n<p>Voc\u00ea tamb\u00e9m pode tomar medidas para iniciar a conversa. No final de seu guest post, n\u00e3o deixe de perguntar aos leitores o que eles pensam sobre o t\u00f3pico e incentive-os a discutir o assunto.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Promote_the_Guest_Post_Extensively_on_Your_Social_Media_Profiles\"><\/span>3. Promova amplamente o guest post em seus perfis de m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2683\" aria-describedby=\"caption-attachment-2683\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2683\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-promotion-1.jpeg\" alt=\"Um exemplo de promo\u00e7\u00e3o de guest post no Twitter\" width=\"800\" height=\"321\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-promotion-1.jpeg 1067w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-promotion-1-300x120.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-promotion-1-1024x411.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/guest-post-promotion-1-768x308.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2683\" class=\"wp-caption-text\">A promo\u00e7\u00e3o de seus guest posts nas m\u00eddias sociais pode atrair mais aten\u00e7\u00e3o.<\/figcaption><\/figure>\n<p>Depois que seu guest post for publicado, \u00e9 hora de informar as pessoas sobre ele. A melhor maneira de fazer isso \u00e9 promovendo-o em seus perfis de m\u00eddia social. Isso notificar\u00e1 seu p\u00fablico atual sobre o guest post, que poder\u00e1 compartilh\u00e1-lo com suas redes.<\/p>\n<p>Para aproveitar ao m\u00e1ximo sua promo\u00e7\u00e3o nas m\u00eddias sociais, aqui est\u00e3o algumas dicas que voc\u00ea deve ter em mente:<\/p>\n<ul>\n<li><strong>Adicione o link para <\/strong><a href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-social-media-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>suas biografias de perfil<\/strong><\/a>. Isso torna o link proeminente e garante que ele n\u00e3o desaparecer\u00e1 em sua linha do tempo.<\/li>\n<li><strong>Use a m\u00eddia para atrair a aten\u00e7\u00e3o dos seus seguidores<\/strong>. Como as postagens visuais s\u00e3o <a href=\"https:\/\/www.hubspot.com\/marketing-statistics?\" target=\"_blank\" rel=\"noopener noreferrer\">maior probabilidade de ser compartilhado<\/a>As imagens e os v\u00eddeos s\u00e3o ben\u00e9ficos para atrair um p\u00fablico maior.<\/li>\n<li><strong>Link para o guest post em seu pr\u00f3prio site<\/strong>. Voc\u00ea pode at\u00e9 mesmo atualizar posts anteriores que tenha escrito sobre t\u00f3picos semelhantes, para criar um link para o novo guest post.<\/li>\n<\/ul>\n<p>Voc\u00ea tamb\u00e9m pode promover o site que est\u00e1 hospedando seu guest post nas m\u00eddias sociais. Isso direcionar\u00e1 mais tr\u00e1fego para seus perfis e, ao mesmo tempo, ampliar\u00e1 seu alcance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Embora a publica\u00e7\u00e3o de seu guest post seja uma grande conquista, \u00e9 <em>n\u00e3o <\/em>a parte mais importante do processo. Ao otimizar e promover seus guest posts, voc\u00ea pode garantir que eles tenham bastante exposi\u00e7\u00e3o e gerem mais tr\u00e1fego.<\/p>\n<p>Nesta postagem, discutimos a import\u00e2ncia dos guest posts para gerar tr\u00e1fego para seu website. Tamb\u00e9m compartilhamos tr\u00eas estrat\u00e9gias que voc\u00ea pode usar para tornar seus guest posts o mais eficazes poss\u00edvel. S\u00e3o elas:<\/p>\n<ol>\n<li>Link para seu site na postagem.<\/li>\n<li>Interaja com os leitores nos coment\u00e1rios da publica\u00e7\u00e3o.<\/li>\n<li>Promova a postagem amplamente em seus perfis de m\u00eddia social.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre guest posting ou sobre como <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> pode ajudar? Informe-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Os guest posts s\u00e3o uma maneira inteligente de trazer novo tr\u00e1fego para o seu site e de se estabelecer como uma autoridade do setor. Entretanto, apenas publicar o guest post n\u00e3o \u00e9 suficiente para ter sucesso. Se voc\u00ea simplesmente publicar e sair correndo, n\u00e3o obter\u00e1 muitos benef\u00edcios duradouros. Ao criar uma abordagem mais estruturada para criar e promover seus guest posts, voc\u00ea pode...<\/p>","protected":false},"author":11450,"featured_media":2710,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[72,73,112],"class_list":["post-2680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-blogging","tag-guest-posting","tag-guest-posts"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"In this post, we&#039;ll talk about why it&#039;s important to optimize your guest posts and interact with your readers. 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