{"id":2602,"date":"2018-02-09T18:07:23","date_gmt":"2018-02-09T18:07:23","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2602"},"modified":"2020-01-06T01:58:18","modified_gmt":"2020-01-06T01:58:18","slug":"build-link-trust","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/build-link-trust\/","title":{"rendered":"Confian\u00e7a nos links: Uma an\u00e1lise detalhada da psicologia dos links"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f26b8c79339\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f26b8c79339\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/build-link-trust\/#What_Link_Trust_Is_And_Why_It_Matters\" >O que \u00e9 a confian\u00e7a nos links (e por que ela \u00e9 importante)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/build-link-trust\/#3_Ways_to_Improve_Link_Trust_On_and_Off_Your_Website\" >3 maneiras de melhorar a confian\u00e7a dos links dentro e fora do seu site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/build-link-trust\/#1_Shorten_Your_Links_to_Make_Them_More_Attractive\" >1. Encurte seus links para torn\u00e1-los mais atraentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/build-link-trust\/#2_Use_Descriptive_Slugs_to_Provide_Transparency\" >2. Use slugs descritivos para fornecer transpar\u00eancia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/build-link-trust\/#3_Brand_Your_Links_to_Improve_Credibility\" >3. Marque seus links para aumentar a credibilidade<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/build-link-trust\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>Os tipos de links que voc\u00ea usa, dentro e fora do seu site, s\u00e3o uma parte crucial do seu <a href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrat\u00e9gia de vincula\u00e7\u00e3o<\/a>. A maioria dos usu\u00e1rios da Internet tem conhecimento suficiente para reconhecer links \"amig\u00e1veis\" e \"n\u00e3o amig\u00e1veis\". Portanto, \u00e9 importante oferecer links que inspirem a confian\u00e7a deles.<\/p>\n<p>Felizmente, voc\u00ea pode criar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">links bonitos e confi\u00e1veis<\/a> que atraem cliques com apenas alguns ajustes em sua estrat\u00e9gia atual. Isso pode aumentar sua <a href=\"https:\/\/en.wikipedia.org\/wiki\/Click-through_rate\" target=\"_blank\" rel=\"noopener noreferrer\">Taxa de cliques (CTR)<\/a>e tamb\u00e9m melhorar as convers\u00f5es do seu site e o envolvimento do usu\u00e1rio.<\/p>\n<p>Nesta postagem, apresentaremos a confian\u00e7a nos links e explicaremos por que ela \u00e9 importante. Em seguida, compartilharemos tr\u00eas maneiras de melhorar a integridade dos links, incluindo o uso de uma ferramenta de links dedicada, como <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Link_Trust_Is_And_Why_It_Matters\"><\/span>O que \u00e9 a confian\u00e7a nos links (e por que ela \u00e9 importante)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Seja voc\u00ea um blogueiro ou um comerciante afiliado, \u00e9 importante que os links que voc\u00ea usa em seu site pare\u00e7am confi\u00e1veis para seus visitantes. \u00c9 por isso que o conceito de \"confian\u00e7a no link\" \u00e9 importante. Isso significa que seu p\u00fablico confia que voc\u00ea s\u00f3 criar\u00e1 links para conte\u00fado relevante e de alta qualidade, que \u00e9 o que eles procuram quando clicam em um link.<\/p>\n<p>Se os usu\u00e1rios n\u00e3o estiverem confiantes de que seus links s\u00e3o confi\u00e1veis, eles naturalmente hesitar\u00e3o em clicar neles. Isso, \u00e9 claro, far\u00e1 com que seus&nbsp;<a href=\"https:\/\/blog.monitorbacklinks.com\/seo\/ctr-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">CTR e convers\u00f5es prejudicadas<\/a>. A credibilidade de sua marca tamb\u00e9m pode ser amea\u00e7ada, o que pode prejudicar seu site e sua empresa como um todo.<\/p>\n<p>Isso tamb\u00e9m se aplica aos links que voc\u00ea usa fora do site (como em f\u00f3runs ou em posts de convidados), pois eles s\u00e3o igualmente cruciais para a forma como os usu\u00e1rios da Internet veem a sua marca. Como representante do seu site, \u00e9 importante garantir que seus links sejam confi\u00e1veis e de alta qualidade, independentemente de onde voc\u00ea os utilize.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Ways_to_Improve_Link_Trust_On_and_Off_Your_Website\"><\/span>3 maneiras de melhorar a confian\u00e7a dos links dentro e fora do seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Agora que voc\u00ea entende a import\u00e2ncia da confian\u00e7a nos links, \u00e9 hora de discutir como us\u00e1-la ao m\u00e1ximo, dentro e fora do seu site. Vamos dar uma olhada em algumas maneiras de fazer exatamente isso.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Shorten_Your_Links_to_Make_Them_More_Attractive\"><\/span>1. Encurte seus links para torn\u00e1-los mais atraentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2604\" aria-describedby=\"caption-attachment-2604\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2604\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/twitter-shortened-link-1.jpeg\" alt=\"Um exemplo de um link encurtado no Twitter\" width=\"800\" height=\"208\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/twitter-shortened-link-1.jpeg 1264w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/twitter-shortened-link-1-300x78.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/twitter-shortened-link-1-1024x266.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/twitter-shortened-link-1-768x199.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2604\" class=\"wp-caption-text\">Um link encurtado geralmente parece menos \"spam\" e mais atraente para os usu\u00e1rios da Internet.<\/figcaption><\/figure>\n<p>Assim como parece, um link encurtado \u00e9 um link normal que foi truncado para parecer mais atraente e confi\u00e1vel. Como \u00e9 mais curto e mais limpo do que um URL completo, esse tipo de link chama mais aten\u00e7\u00e3o para si mesmo, melhorando sua CTR no processo.<\/p>\n<p>Com <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>, voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/pt\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">encurte seus links<\/a> em apenas alguns minutos. Isso permite que voc\u00ea controle como os usu\u00e1rios da Internet os visualizam, dentro e fora do seu site. Os links encurtados t\u00eam o benef\u00edcio adicional de parecerem menos \"spammy\", o que, por sua vez, faz com que pare\u00e7am mais leg\u00edtimos e confi\u00e1veis.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_Descriptive_Slugs_to_Provide_Transparency\"><\/span>2. Use slugs descritivos para fornecer transpar\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2560\" aria-describedby=\"caption-attachment-2560\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2560\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1.jpg\" alt=\"Uma lesma otimizada no blog de Melyssa Griffin\" width=\"800\" height=\"46\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1.jpg 805w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1-300x17.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1-768x44.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2560\" class=\"wp-caption-text\">Com um slug descritivo, voc\u00ea pode motivar os usu\u00e1rios da Internet a clicar no seu conte\u00fado.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/anatomy-of-a-pretty-link\/\" target=\"_blank\" rel=\"noopener noreferrer\">Um link bonito \u00e9 composto de v\u00e1rias partes<\/a>Um deles \u00e9 chamado de \"slug\". Ele est\u00e1 localizado no final do URL e \u00e9 comumente usado para descrever o conte\u00fado da p\u00e1gina para a qual o link direciona. Infelizmente, a maioria dos slugs n\u00e3o \u00e9 otimizada por padr\u00e3o, o que prejudica a efic\u00e1cia do link.<\/p>\n<p>Por exemplo, um slug comum pode conter a data em que o conte\u00fado foi criado ou um nome de postagem n\u00e3o descritivo, como <em>www.myrecipesite.com\/4583<\/em>. Isso n\u00e3o fornece aos usu\u00e1rios nenhuma informa\u00e7\u00e3o \u00fatil. Um slug melhor e mais descritivo poderia ser&nbsp;<em>www.myrecipesite.com\/delicious-banana-muffins<\/em>.<\/p>\n<p>A cria\u00e7\u00e3o de slugs descritivos fica mais f\u00e1cil com a pr\u00e1tica. Para come\u00e7ar, aqui est\u00e3o algumas dicas que voc\u00ea deve ter em mente:<\/p>\n<ul>\n<li><a href=\"https:\/\/yoast.com\/wordpress-seo-url-permalink\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Mantenha suas lesmas concisas<\/strong><\/a><strong>. <\/strong>Geralmente, tr\u00eas a cinco palavras s\u00e3o suficientes.<\/li>\n<li><a href=\"https:\/\/backlinko.com\/keyword-research\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Use palavras-chave do setor<\/strong><\/a><strong>. <\/strong>Isso ajudar\u00e1 seu conte\u00fado a aparecer mais prontamente nas p\u00e1ginas de resultados de mecanismos de pesquisa (SERPs) e tamb\u00e9m atrair\u00e1 a aten\u00e7\u00e3o do seu p\u00fablico-alvo.<\/li>\n<\/ul>\n<p>Embora os slugs descritivos possam ser \u00fateis para a otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO), eles devem ser criados tendo em mente as necessidades do seu p\u00fablico. Sempre considere: \"O que esse link diz ao leitor sobre o conte\u00fado para o qual ele leva?\"<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Brand_Your_Links_to_Improve_Credibility\"><\/span>3. Marque seus links para aumentar a credibilidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2603\" aria-describedby=\"caption-attachment-2603\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2603\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/twitter-branded-link1-1.jpeg\" alt=\"Um exemplo de um link de marca no Twitter\" width=\"800\" height=\"183\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/twitter-branded-link1-1.jpeg 1220w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/twitter-branded-link1-1-300x69.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/twitter-branded-link1-1-1024x234.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/twitter-branded-link1-1-768x176.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2603\" class=\"wp-caption-text\">Um link com a marca garante que os usu\u00e1rios saibam que est\u00e3o clicando em um site confi\u00e1vel.<\/figcaption><\/figure>\n<p>Semelhante a um link encurtado, um link de marca \u00e9 uma vers\u00e3o \"mais bonita\" de um URL t\u00edpico. Como o nome sugere, esse tipo de link inclui uma men\u00e7\u00e3o de&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-business-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sua marca<\/a>que normalmente \u00e9 o t\u00edtulo do seu site ou o nome da empresa. Com <a href=\"https:\/\/ninjaoutreach.com\/branded-short-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">links de marca<\/a>Se voc\u00ea n\u00e3o tiver uma marca, estar\u00e1 usando a credibilidade que j\u00e1 construiu e estendendo-a aos links dentro e fora do seu site. Isso pode aumentar a probabilidade de os usu\u00e1rios clicarem no link, especialmente se a sua marca for bem conhecida.<\/p>\n<p>Por <a href=\"https:\/\/prettylinks.com\/pt\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">encurtando seus links<\/a> com <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>voc\u00ea tamb\u00e9m est\u00e1 automaticamente fazendo a marca deles. No entanto, voc\u00ea tamb\u00e9m pode fazer refer\u00eancia a uma marca diferente do seu site atual usando&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/\" target=\"_blank\" rel=\"noopener noreferrer\">URLs personalizados<\/a>. Esses URLs permitem que voc\u00ea altere ligeiramente sua marca e at\u00e9 mesmo a encurte ainda mais.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Os links s\u00e3o uma parte importante do uso da Internet, mas nem todos s\u00e3o iguais. Na verdade, seus usu\u00e1rios podem considerar alguns links menos \"amig\u00e1veis\" do que outros, o que pode afetar a CTR e o tr\u00e1fego do seu site. Isso significa que sua estrat\u00e9gia de links depende da integridade dos mesmos.<\/p>\n<p>Nesta postagem, apresentamos a confian\u00e7a nos links e o que ela significa para seu website. Tamb\u00e9m descrevemos tr\u00eas maneiras de melhorar a integridade dos links dentro e fora do seu website. Por exemplo, voc\u00ea pode:<\/p>\n<ol>\n<li>Encurte seus links para torn\u00e1-los mais atraentes.<\/li>\n<li>Use slugs descritivos para proporcionar transpar\u00eancia.<\/li>\n<li>Marque seus links para aumentar a credibilidade.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre a confian\u00e7a nos links e o que isso significa para o seu site? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Os tipos de links que voc\u00ea usa, dentro e fora do seu site, s\u00e3o uma parte crucial da sua estrat\u00e9gia de links. A maioria dos usu\u00e1rios da Internet tem conhecimento suficiente para reconhecer links \"amig\u00e1veis\" e \"n\u00e3o amig\u00e1veis\". Portanto, \u00e9 importante oferecer links que inspirem a confian\u00e7a deles. Felizmente, voc\u00ea pode criar links bonitos e confi\u00e1veis que atraem cliques com...<\/p>","protected":false},"author":11450,"featured_media":2632,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[50],"tags":[],"class_list":["post-2602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pretty-links"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The links on your website must be trustworthy if you want users to click them. 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