{"id":2579,"date":"2018-01-19T17:41:57","date_gmt":"2018-01-19T17:41:57","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2579"},"modified":"2019-12-30T16:30:57","modified_gmt":"2019-12-30T16:30:57","slug":"generic-link-shorteners","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/generic-link-shorteners\/","title":{"rendered":"3 raz\u00f5es pelas quais os encurtadores de links gen\u00e9ricos n\u00e3o s\u00e3o suficientes"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2658385d34\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2658385d34\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/generic-link-shorteners\/#3_Reasons_Generic_Link_Shorteners_Dont_Cut_It\" >3 raz\u00f5es pelas quais os encurtadores de links gen\u00e9ricos n\u00e3o s\u00e3o suficientes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/generic-link-shorteners\/#1_Theres_No_Way_to_Brand_Your_Links\" >1. N\u00e3o h\u00e1 nenhuma maneira de marcar seus links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/generic-link-shorteners\/#2_Theres_a_Chance_of_Being_Blacklisted_by_Search_Engines\" >2. H\u00e1 uma chance de ser inclu\u00eddo na lista negra dos mecanismos de pesquisa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/generic-link-shorteners\/#3_You_Arent_Able_to_Effectively_Track_Your_Links\" >3. Voc\u00ea n\u00e3o \u00e9 capaz de rastrear seus links de forma eficaz<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/generic-link-shorteners\/#How_to_Use_PrettyLinks_to_Create_Effective_Shortened_Links\" >Como usar o PrettyLinks para criar links encurtados eficazes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/generic-link-shorteners\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>O encurtamento de links - o processo de transformar um link longo e pesado em um link curto e bonito - \u00e9 uma pr\u00e1tica comum. Embora os encurtadores de links gen\u00e9ricos (como o <a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bitly<\/a> e <a href=\"https:\/\/goo.gl\/\" target=\"_blank\" rel=\"noopener noreferrer\">goo.gl<\/a>) podem ser \u00fateis em um piscar de olhos, mas n\u00e3o s\u00e3o uma solu\u00e7\u00e3o s\u00f3lida a longo prazo. Us\u00e1-los pode levar a links ineficazes, o que pode prejudicar a classifica\u00e7\u00e3o do seu mecanismo de pesquisa e a credibilidade do seu site.<\/p>\n<p>Felizmente, ferramentas dedicadas de encurtamento de links, como a nossa <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> - permitem que voc\u00ea embeleze seus URLs e, ao mesmo tempo, evite as armadilhas associadas ao encurtamento deles. Isso permite que voc\u00ea crie links curtos e eficazes que incorporem sua marca.<\/p>\n<p>Nesta postagem, discutiremos alguns motivos comuns pelos quais os encurtadores de links gen\u00e9ricos devem ser evitados. Em seguida, mostraremos como o PrettyLinks pode ser usado para contornar essas defici\u00eancias. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Reasons_Generic_Link_Shorteners_Dont_Cut_It\"><\/span>3 raz\u00f5es pelas quais os encurtadores de links gen\u00e9ricos n\u00e3o s\u00e3o suficientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Os encurtadores de links gen\u00e9ricos, embora sejam populares e f\u00e1ceis de usar, geralmente n\u00e3o s\u00e3o a melhor op\u00e7\u00e3o para suas necessidades. Vamos dar uma olhada em tr\u00eas motivos para evit\u00e1-los, juntamente com uma solu\u00e7\u00e3o alternativa para cada um deles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Theres_No_Way_to_Brand_Your_Links\"><\/span>1. N\u00e3o h\u00e1 nenhuma maneira de marcar seus links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2581\" aria-describedby=\"caption-attachment-2581\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2581\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/amazon-branded-link-1-1.jpeg\" alt=\"Um link com a marca da Amazon na p\u00e1gina da Amazon no Facebook\" width=\"800\" height=\"241\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/amazon-branded-link-1-1.jpeg 841w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/amazon-branded-link-1-1-300x90.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/amazon-branded-link-1-1-768x231.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2581\" class=\"wp-caption-text\">At\u00e9 mesmo as empresas mais conhecidas, incluindo <a href=\"http:\/\/amazon.com\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon<\/a>, marcar seus links.<\/figcaption><\/figure>\n<p>Uma das principais desvantagens dos encurtadores de links gen\u00e9ricos \u00e9 a incapacidade de marcar seus links. Embora isso possa n\u00e3o parecer um grande problema, <a href=\"https:\/\/support.rebrandly.com\/hc\/en-us\/articles\/225043828-Why-Branded-Links-are-Better-Than-Short-Links\" target=\"_blank\" rel=\"noopener noreferrer\">os links de marca s\u00e3o importantes<\/a>. Por um lado, eles <a href=\"https:\/\/www.eventbrite.co.uk\/blog\/8-ways-to-increase-brand-awareness-ds00\/\" target=\"_blank\" rel=\"noopener noreferrer\">ampliar o alcance<\/a> de sua marca. Eles tamb\u00e9m parecem mais confi\u00e1veis para os usu\u00e1rios da Internet, o que \u00e9 fundamental se voc\u00ea quiser <a href=\"https:\/\/prettylinks.com\/pt\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">gerar mais tr\u00e1fego<\/a>.<\/p>\n<p>Com ferramentas de links dedicadas, como o PrettyLinks, voc\u00ea pode marcar seus links com facilidade. No entanto, voc\u00ea tamb\u00e9m pode implementar algumas dicas para us\u00e1-las com mais efici\u00eancia. Por exemplo:<\/p>\n<ul>\n<li>Eles podem ser inclu\u00eddos em seu <a href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-social-media-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">perfis de m\u00eddia social<\/a>.<\/li>\n<li>Voc\u00ea pode criar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/anatomy-of-a-pretty-link\/\" target=\"_blank\" rel=\"noopener noreferrer\">uma estrutura adequada<\/a> que atenda melhor \u00e0s suas necessidades. Isso inclui um slug conciso e descritivo e um texto \u00e2ncora relevante.<\/li>\n<\/ul>\n<p>Para ampliar seus esfor\u00e7os de branding, voc\u00ea tamb\u00e9m deve considerar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/using-links-effectively-in-guest-posts\/\" target=\"_blank\" rel=\"noopener noreferrer\">postagem de convidado<\/a> e participando de f\u00f3runs do setor. Isso oferece oportunidades de links naturais. Essencialmente, qualquer lugar em que voc\u00ea possa exibir um link bonito deve ser cuidadosamente considerado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Theres_a_Chance_of_Being_Blacklisted_by_Search_Engines\"><\/span>2. H\u00e1 uma chance de ser inclu\u00eddo na lista negra dos mecanismos de pesquisa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2582\" aria-describedby=\"caption-attachment-2582\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2582\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/blacklisted-site-warning-1.jpg\" alt=\"P\u00e1gina de aviso do Google de um site na lista negra\" width=\"800\" height=\"323\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/blacklisted-site-warning-1.jpg 1405w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/blacklisted-site-warning-1-300x121.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/blacklisted-site-warning-1-1024x413.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/blacklisted-site-warning-1-768x310.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2582\" class=\"wp-caption-text\">Quando os links s\u00e3o colocados na lista negra pelos mecanismos de pesquisa, seu site \u00e9 marcado como \"enganoso\".<\/figcaption><\/figure>\n<p>Em termos mais simples, <a href=\"https:\/\/sucuri.net\/guides\/what-is-google-blacklist\" target=\"_blank\" rel=\"noopener noreferrer\">Links na lista negra<\/a> s\u00e3o aqueles sinalizados pelos mecanismos de busca como spam. Isso significa que eles n\u00e3o ser\u00e3o exibidos nas SERPs (Search Engine Results Pages, p\u00e1ginas de resultados de mecanismos de pesquisa), e us\u00e1-los pode afetar negativamente a posi\u00e7\u00e3o do seu site nos mecanismos de pesquisa. Esse \u00e9 um dos principais motivos para evitar encurtadores de links gen\u00e9ricos, pois <a href=\"https:\/\/support.rebrandly.com\/hc\/en-us\/articles\/228632488-Blacklisted-URL-Shorteners-Stop-Using-them-in-Emails-\" target=\"_blank\" rel=\"noopener noreferrer\"><em>muitos <\/em>foram colocados em uma lista negra<\/a> no passado.<\/p>\n<p>Al\u00e9m de usar uma ferramenta que <em>n\u00e3o \u00e9<\/em> Al\u00e9m da inclus\u00e3o na lista negra, h\u00e1 outras medidas que voc\u00ea pode tomar para manter seus links em boas condi\u00e7\u00f5es:<\/p>\n<ul>\n<li><strong>Use um plug-in de seguran\u00e7a de alta classifica\u00e7\u00e3o.<\/strong> Plug-ins - incluindo <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener noreferrer\">O<\/a> recursos de seguran\u00e7a e <a href=\"https:\/\/wordpress.org\/plugins\/wordfence\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wordfence<\/a> - pode evitar invas\u00f5es mal-intencionadas. Isso garantir\u00e1 que seu site n\u00e3o seja colocado na lista negra de malware.<\/li>\n<li><strong>Evitar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/black-hat-seo-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">Estrat\u00e9gias de SEO de \"chap\u00e9u preto<\/a>. <\/strong>Embora eles possam coloc\u00e1-lo \u00e0 frente nas SERPs por algum tempo, os resultados n\u00e3o ser\u00e3o duradouros.<\/li>\n<\/ul>\n<p>Infelizmente, as listas negras ainda podem afet\u00e1-lo, apesar de seus melhores esfor\u00e7os. Com isso em mente, voc\u00ea pode verificar o status dos seus links atuais com ferramentas como <a href=\"https:\/\/www.drlinkcheck.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dr. Link Check<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_You_Arent_Able_to_Effectively_Track_Your_Links\"><\/span>3. Voc\u00ea n\u00e3o \u00e9 capaz de rastrear seus links de forma eficaz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2448\" aria-describedby=\"caption-attachment-2448\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2448\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report.jpeg\" alt=\"Um relat\u00f3rio padr\u00e3o do PrettyLinks\" width=\"800\" height=\"447\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report.jpeg 1465w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report-300x168.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report-1024x572.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report-768x429.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2448\" class=\"wp-caption-text\">Relat\u00f3rios de links, como os oferecidos por <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> - fornecem informa\u00e7\u00f5es sobre os efeitos dos seus links nos usu\u00e1rios da Internet.<\/figcaption><\/figure>\n<p>Por fim, o rastreamento e a an\u00e1lise do desempenho dos seus links permitem que voc\u00ea entenda como os visitantes respondem \u00e0 sua estrat\u00e9gia para que voc\u00ea possa <a href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-conversions-link-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">melhorar seus esfor\u00e7os<\/a>. No entanto, a maioria dos encurtadores de links gen\u00e9ricos n\u00e3o oferece esse recurso (e, se oferecerem, ele \u00e9 mal feito).<\/p>\n<p>O PrettyLinks \u00e9 uma ferramenta que oferece op\u00e7\u00f5es abrangentes de rastreamento. Quando usada corretamente, voc\u00ea pode garantir que seus links estejam sendo usados da melhor forma poss\u00edvel. Para come\u00e7ar, voc\u00ea deve:<\/p>\n<ul>\n<li><strong>Realize testes de divis\u00e3o. <\/strong>Os resultados o ajudar\u00e3o a tomar decis\u00f5es melhores (como o posicionamento ideal de links).<\/li>\n<li><strong><a href=\"https:\/\/prettylinks.com\/pt\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Acompanhe as convers\u00f5es dos visitantes<\/a>. <\/strong>Voc\u00ea pode saber mais sobre o comportamento de seus visitantes e como usar seus links para aumentar as convers\u00f5es.<\/li>\n<\/ul>\n<p>O aspecto mais importante do rastreamento \u00e9 implementar o que voc\u00ea aprendeu. Talvez seja necess\u00e1rio reconfigurar sua estrat\u00e9gia de vincula\u00e7\u00e3o atual para fazer isso, mas os resultados valer\u00e3o a pena.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_PrettyLinks_to_Create_Effective_Shortened_Links\"><\/span>Como usar <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> para criar links encurtados eficazes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2365\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2.jpeg\" alt=\"\" width=\"800\" height=\"159\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2.jpeg 1355w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-300x60.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-1024x204.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-768x153.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Uma vez <a href=\"https:\/\/prettylinks.com\/pt\/docs\/manual-installation\/\" target=\"_blank\" rel=\"noopener noreferrer\">instalado e ativado<\/a> em seu site WordPress, <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> \u00e9 um plug-in que permite que voc\u00ea encurte, marque e rastreie seus links com efici\u00eancia. \u00c9 t\u00e3o simples que voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/pt\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">criar seu primeiro link<\/a> em minutos!<\/p>\n<p>Para come\u00e7ar, navegue at\u00e9 a se\u00e7\u00e3o&nbsp;<em>PrettyLinks <\/em>&gt; <em>Adicionar novo link&nbsp;<\/em>no WordPress. Selecione sua prefer\u00eancia <a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-redirect-types\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Redirecionamento <\/em>tipo<\/a>, <em>URL de destino<\/em>e <em>Link bonito <\/em>(o slug do URL):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2282\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg\" alt=\"A p\u00e1gina Add New Link do PrettyLinks\" width=\"800\" height=\"161\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg 1662w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-300x60.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1024x206.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-768x155.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1536x310.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Recomendamos que voc\u00ea ative o rastreamento de links (<em>Op\u00e7\u00f5es avan\u00e7adas <\/em>&gt; <em>Rastreamento<\/em>) e, em seguida, clique em <em>Criar<\/em>. Agora voc\u00ea pode usar o novo <em>Link bonito<\/em> como faria com qualquer outro, mas com a capacidade adicional de <a href=\"https:\/\/prettylinks.com\/pt\/docs\/standard-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">acompanhar seu progresso<\/a> (acessando <em>PrettyLinks <\/em>&gt; <em>Relat\u00f3rios<\/em>).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O uso de encurtadores de links gen\u00e9ricos \u00e9 comum em m\u00eddias sociais, f\u00f3runs e em outros lugares da Web. No entanto, eles podem ser prejudiciais \u00e0 sua estrat\u00e9gia geral de links, pois voc\u00ea n\u00e3o tem controle sobre eles e sua classifica\u00e7\u00e3o nos mecanismos de pesquisa pode at\u00e9 ser prejudicada. Em vez disso, ferramentas de encurtamento como <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>&nbsp;permitem que voc\u00ea incorpore totalmente sua marca e monitore seu desempenho.<\/p>\n<p>Nesta postagem, apresentamos as tr\u00eas desvantagens mais comuns do uso de encurtadores de links gen\u00e9ricos em seu site. Incluindo:<\/p>\n<ol>\n<li>A incapacidade de marcar seus links.<\/li>\n<li>O risco de inclus\u00e3o na lista negra dos mecanismos de pesquisa.<\/li>\n<li>A incapacidade de rastrear os resultados de seus links.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre o encurtamento de links ou sobre como o PrettyLinks pode ser usado para aprimorar sua estrat\u00e9gia atual de links? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>O encurtamento de links - o processo de transformar um link longo e pesado em um link curto e bonito - \u00e9 uma pr\u00e1tica comum. Embora os encurtadores de links gen\u00e9ricos (como Bitly e goo.gl) possam ser \u00fateis em uma emerg\u00eancia, eles n\u00e3o s\u00e3o uma solu\u00e7\u00e3o s\u00f3lida a longo prazo. O uso desses encurtadores pode levar a links ineficazes, o que pode prejudicar sua...<\/p>","protected":false},"author":11450,"featured_media":2600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,6],"tags":[24,23,13],"class_list":["post-2579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","tag-link-shorten","tag-link-shortening","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Shortening your links is a great way to improve click through rates. 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