{"id":2574,"date":"2018-01-26T18:32:50","date_gmt":"2018-01-26T18:32:50","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2574"},"modified":"2019-12-30T16:50:46","modified_gmt":"2019-12-30T16:50:46","slug":"downsides-to-shortened-links","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/downsides-to-shortened-links\/","title":{"rendered":"3 desvantagens dos links encurtados (e como combat\u00ea-las)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7e86414942\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7e86414942\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/downsides-to-shortened-links\/#3_Downsides_to_Shortened_Links_And_How_to_Combat_Them\" >3 desvantagens dos links encurtados (e como combat\u00ea-las)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/downsides-to-shortened-links\/#1_Internet_Users_Can_Be_Wary_of_Clicking_Through\" >1. Os usu\u00e1rios da Internet podem ser cautelosos ao clicar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/downsides-to-shortened-links\/#2_They_Can_Create_Long_Redirect_Processes\" >2. Eles podem criar longos processos de redirecionamento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/downsides-to-shortened-links\/#3_The_Links_May_Not_Always_Work\" >3. Os links podem nem sempre funcionar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/downsides-to-shortened-links\/#How_to_Create_Stellar_Shortened_Links_Using_PrettyLinks\" >Como criar links encurtados estelares usando o PrettyLinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/downsides-to-shortened-links\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>O compartilhamento de links \u00e9 uma necessidade para muitos blogueiros, propriet\u00e1rios de sites e profissionais de marketing. No entanto, links longos podem ser desajeitados, pouco atraentes e, em alguns casos, pouco confi\u00e1veis. Os encurtadores de links podem ajudar e t\u00eam muitos benef\u00edcios, mas tamb\u00e9m t\u00eam suas desvantagens. Se n\u00e3o forem usados corretamente, eles podem reduzir significativamente <a href=\"https:\/\/en.wikipedia.org\/wiki\/Click-through_rate\" target=\"_blank\" rel=\"noopener noreferrer\">Taxas de cliques (CTRs)<\/a> e levam \u00e0 diminui\u00e7\u00e3o do tr\u00e1fego do site.<\/p>\n<p>Os links encurtados n\u00e3o precisam ser marcados por aspectos negativos. Na verdade, quando usados corretamente, eles podem melhorar suas campanhas de links e a forma como os usu\u00e1rios interagem com eles. No entanto, talvez seja necess\u00e1rio fazer alguns ajustes em suas pr\u00e1ticas atuais de links (principalmente em rela\u00e7\u00e3o ao que voc\u00ea usa para cri\u00e1-los).<\/p>\n<p>Nesta postagem, apresentaremos as tr\u00eas desvantagens mais comuns dos links encurtados. Tamb\u00e9m mostraremos como combater cada desvantagem e como <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> pode ajudar. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Downsides_to_Shortened_Links_And_How_to_Combat_Them\"><\/span>3 desvantagens dos links encurtados (e como combat\u00ea-las)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para resolver o problema, primeiro \u00e9 importante entender <em>por que <\/em>Os links encurtados podem ser vistos de forma negativa pelos usu\u00e1rios da Internet e os problemas que eles podem causar. Vamos dar uma olhada.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Internet_Users_Can_Be_Wary_of_Clicking_Through\"><\/span>1. Os usu\u00e1rios da Internet podem ser cautelosos ao clicar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2460\" aria-describedby=\"caption-attachment-2460\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2460\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/spam-posting.jpeg\" alt=\"Um exemplo de postagem de spam\" width=\"800\" height=\"204\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/spam-posting.jpeg 1193w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/spam-posting-300x76.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/spam-posting-1024x261.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/spam-posting-768x196.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2460\" class=\"wp-caption-text\">Links com spam s\u00e3o comuns em toda a Internet, inclusive em f\u00f3runs e coment\u00e1rios de blogs.<\/figcaption><\/figure>\n<p>O fato \u00e9 que muitos <a href=\"https:\/\/www.cyren.com\/blog\/articles\/bank-phishing-scam-is-using-shortened-links\" target=\"_blank\" rel=\"noopener noreferrer\">Os spammers dependem de links encurtados<\/a> para ocultar seu URL. Isso pode deixar os usu\u00e1rios da Internet nervosos e desconfiados de qualquer link que pare\u00e7a suspeito (ou seja, links sem marca e n\u00e3o descritivos).<\/p>\n<p>Por isso, \u00e9 especialmente importante se concentrar em fazer com que seus links pare\u00e7am o mais confi\u00e1veis e aut\u00eanticos poss\u00edvel. Veja como:<\/p>\n<ul>\n<li><strong>Use somente links de marca. <\/strong>Por exemplo, <em>www.mybrand.com\/blogpost<\/em>. Isso permite que voc\u00ea adicione sua marca, como o nome do seu site, a todos os links para acrescentar uma camada de credibilidade.<\/li>\n<li><strong>Uso <\/strong><a href=\"https:\/\/yoast.com\/slug\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>lesmas descritivas<\/strong><\/a><strong>. <\/strong>Concisos (cinco palavras ou menos), os slugs descritivos d\u00e3o aos usu\u00e1rios da Internet uma ideia do conte\u00fado do seu link, o que pode aumentar a probabilidade de eles clicarem nele. Por exemplo, <em>www.mybrand.com\/downsides-shortened-links<\/em>.<\/li>\n<\/ul>\n<p>Em vez de <em>apenas<\/em> Ao tornar seus links mais curtos, voc\u00ea deve pensar no encurtamento de links como uma forma de torn\u00e1-los mais f\u00e1ceis de usar. Isso garante que voc\u00ea esteja criando links atraentes e descritivos que chamar\u00e3o a aten\u00e7\u00e3o do seu p\u00fablico.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_They_Can_Create_Long_Redirect_Processes\"><\/span>2. Eles podem criar longos processos de redirecionamento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2576\" aria-describedby=\"caption-attachment-2576\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2576\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/link-redirection-options-1.jpg\" alt=\"O menu suspenso Redirecionamento do PrettyLinks\" width=\"800\" height=\"194\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/link-redirection-options-1.jpg 1675w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/link-redirection-options-1-300x73.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/link-redirection-options-1-1024x248.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/link-redirection-options-1-768x186.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/link-redirection-options-1-1536x372.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2576\" class=\"wp-caption-text\">A escolha da op\u00e7\u00e3o de redirecionamento adequada melhorar\u00e1 a experi\u00eancia do usu\u00e1rio.<\/figcaption><\/figure>\n<p>Quando um link normal \u00e9 clicado, \u00e9 comum que haja um ou dois redirecionamentos. As ferramentas de encurtamento gratuitas filtrar\u00e3o seu URL por meio de v\u00e1rios redirecionamentos. Esse <a href=\"https:\/\/en.ryte.com\/magazine\/the-xxl-redirect-guide-proper-use-of-redirects\" target=\"_blank\" rel=\"noopener noreferrer\">afeta negativamente o tempo de carregamento da p\u00e1gina<\/a>e isso pode significar que os usu\u00e1rios clicam antes de chegar \u00e0 p\u00e1gina final. A melhor maneira de evitar isso \u00e9 usar uma ferramenta de links dedicada (em vez de um servi\u00e7o). Aqui est\u00e3o algumas dicas para fazer isso de forma eficaz:<\/p>\n<ul>\n<li><strong>Escolha uma ferramenta com <\/strong><a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-redirect-types\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>v\u00e1rias op\u00e7\u00f5es de redirecionamento<\/strong><\/a><strong>. <\/strong>Por exemplo, permanente ou <a href=\"https:\/\/prettylinks.com\/pt\/blog\/3-reasons-to-use-temporary-redirects-on-your-site-and-how-to-get-started\/\" target=\"_blank\" rel=\"noopener noreferrer\">redirecionamentos tempor\u00e1rios<\/a>. Isso lhe d\u00e1 op\u00e7\u00f5es que atendem \u00e0s suas necessidades e \u00e0s do seu p\u00fablico.<\/li>\n<li><strong>Entenda quando \u00e9 apropriado usar cada redirecionamento. <\/strong>A <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">redirecionamento permanente<\/a> \u00e9 o melhor na maioria dos casos. No entanto, \u00e9 bom saber quando outros tipos de redirecionamento (como tempor\u00e1rio ou pixel de rastreamento) seriam mais eficazes.<\/li>\n<\/ul>\n<p>Ao escolher voc\u00ea mesmo o caminho de redirecionamento, voc\u00ea garante que os visitantes do seu site sejam redirecionados adequadamente. Isso ajuda seus visitantes a serem direcionados para o URL de destino o mais r\u00e1pido poss\u00edvel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_The_Links_May_Not_Always_Work\"><\/span>3. Os links podem nem sempre funcionar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2575\" aria-describedby=\"caption-attachment-2575\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2575\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/kohls-404-1.jpeg\" alt=\"A p\u00e1gina de erro 404 da Kohls\" width=\"800\" height=\"295\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/kohls-404-1.jpeg 1330w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/kohls-404-1-300x111.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/kohls-404-1-1024x377.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/kohls-404-1-768x283.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2575\" class=\"wp-caption-text\">Encurtadores de links n\u00e3o confi\u00e1veis podem causar erros de carregamento.<\/figcaption><\/figure>\n<p>Quando voc\u00ea clica em um link, espera que ele o leve ao destino definido. Com os servi\u00e7os de encurtamento de links, como o <a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bitly<\/a> e <a href=\"https:\/\/goo.gl\/\" target=\"_blank\" rel=\"noopener noreferrer\">goo.gl<\/a> - isso nem sempre \u00e9 uma garantia. Esses servi\u00e7os podem ser retirados do ar a qualquer momento, e muitos j\u00e1 foram <a href=\"https:\/\/blog.mailchimp.com\/url-shorteners-and-blacklists\/\" target=\"_blank\" rel=\"noopener noreferrer\">colocados na lista negra dos provedores de servi\u00e7os de Internet (ISPs)<\/a> no passado.<\/p>\n<p>Para combater o servi\u00e7o n\u00e3o confi\u00e1vel e evitar interrup\u00e7\u00f5es de links, recomendamos que voc\u00ea fa\u00e7a o seguinte:<\/p>\n<ul>\n<li><strong>Use uma ferramenta de encurtamento dedicada em vez de um servi\u00e7o.<\/strong> Dessa forma, voc\u00ea sabe que seus links <em>sempre<\/em> estar dispon\u00edvel. Obviamente, recomendamos nosso pr\u00f3prio <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>.<\/li>\n<li><strong>Verifique seus links com frequ\u00eancia. <\/strong>Seja usando um servi\u00e7o on-line ou uma ferramenta, \u00e9 importante garantir que seus links estejam funcionando corretamente. Voc\u00ea pode fazer isso com ferramentas gratuitas, como <a href=\"https:\/\/www.deadlinkchecker.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Verificador de links mortos<\/a>.<\/li>\n<\/ul>\n<p>Os links em seu site (e em qualquer outro lugar associado \u00e0 sua marca) s\u00e3o de sua responsabilidade. Voc\u00ea deve se certificar de que eles estejam sempre funcionando para garantir uma experi\u00eancia do usu\u00e1rio (UX) positiva.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_Stellar_Shortened_Links_Using_PrettyLinks\"><\/span>Como criar links encurtados estelares usando <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2365\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2.jpeg\" alt=\"\" width=\"800\" height=\"159\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2.jpeg 1355w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-300x60.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-1024x204.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-768x153.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> \u00e9 uma ferramenta de encurtamento de links que permite marcar, encurtar e rastrear seus links. Ela difere significativamente da <a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bitly<\/a> (e servi\u00e7os similares), pois \u00e9 uma ferramenta confi\u00e1vel e n\u00e3o depende de um servi\u00e7o externo.<\/p>\n<p>Com o PrettyLinks, voc\u00ea pode criar links encurtados com <em>nenhum <\/em>das desvantagens mencionadas acima. Eles podem ser usados em seu site, perfis de m\u00eddia social e em qualquer outro lugar em que voc\u00ea promova sua marca.<\/p>\n<p>Criar um Pretty Link \u00e9 simples. Quando voc\u00ea tiver <a href=\"https:\/\/prettylinks.com\/pt\/docspretty-link-pro-installation\/\" target=\"_blank\" rel=\"noopener noreferrer\">comprado, instalado e ativado<\/a> o plug-in, v\u00e1 para <em>PrettyLinks <\/em>&gt; <em>Adicionar novo link<\/em>. Aqui, voc\u00ea pode inserir seu <em>URL de destino<\/em>, selecione seu <em>Redirecionamento<\/em>e escolha um slug exclusivo (chamado de&nbsp;<em>Link bonito<\/em>):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2282\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg\" alt=\"A p\u00e1gina Add New Link do PrettyLinks\" width=\"800\" height=\"161\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg 1662w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-300x60.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1024x206.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-768x155.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1536x310.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Depois de criar o link, voc\u00ea poder\u00e1 us\u00e1-lo em qualquer lugar em que teria usado o <em>URL de destino.&nbsp;<\/em>Por exemplo, em seu site ou em posts de convidados.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u00e3o h\u00e1 d\u00favida de que os links encurtados fornecem <a href=\"https:\/\/prettylinks.com\/pt\/blog\/lesser-known-benefits-link-shortener\/\" target=\"_blank\" rel=\"noopener noreferrer\">in\u00fameros benef\u00edcios<\/a>. No entanto, exatamente <em>como <\/em>encurt\u00e1-las pode determinar como os usu\u00e1rios da Internet interagem com elas e o impacto que elas t\u00eam sobre <a href=\"https:\/\/prettylinks.com\/pt\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">o tr\u00e1fego de seu site<\/a>.<\/p>\n<p>Nesta postagem, compartilhamos as tr\u00eas desvantagens mais comuns associadas aos links encurtados e como voc\u00ea pode evit\u00e1-las. Por exemplo:<\/p>\n<ol>\n<li><strong>Os usu\u00e1rios da Internet podem ser cautelosos ao clicar.<\/strong> Isso pode ser resolvido com o branding adequado.<\/li>\n<li><strong>Eles podem criar longos processos de redirecionamento. <\/strong>Ao saber quais redirecionamentos usar (e quando us\u00e1-los), voc\u00ea pode garantir uma experi\u00eancia r\u00e1pida.<\/li>\n<li><strong>Os links podem nem sempre funcionar.<\/strong> Com uma ferramenta de links dedicada, voc\u00ea pode garantir que seus links sejam <em>sempre<\/em> dispon\u00edvel.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre o encurtamento de links ou como <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> pode melhorar o processo? Informe-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>O compartilhamento de links \u00e9 uma necessidade para muitos blogueiros, propriet\u00e1rios de sites e profissionais de marketing. No entanto, links longos podem ser desajeitados, pouco atraentes e, em alguns casos, pouco confi\u00e1veis. Os encurtadores de links podem ajudar e t\u00eam muitos benef\u00edcios, mas tamb\u00e9m t\u00eam suas desvantagens. Se n\u00e3o forem usados corretamente, eles podem reduzir significativamente as taxas de cliques (CTRs) e levar a...<\/p>","protected":false},"author":11450,"featured_media":2608,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[50,66],"tags":[23,13],"class_list":["post-2574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pretty-links","category-seo","tag-link-shortening","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Shortened links are effective elements you can add to your linking campaigns. 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