{"id":2558,"date":"2018-01-12T09:00:02","date_gmt":"2018-01-12T09:00:02","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2558"},"modified":"2021-09-17T18:17:59","modified_gmt":"2021-09-17T18:17:59","slug":"improve-click-through-rates","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/","title":{"rendered":"Taxas de cliques: O que s\u00e3o e como melhorar as suas"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d69dc1bf4b1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d69dc1bf4b1\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/#What_Click-Through_Rates_Are_And_How_to_Use_Them\" >O que s\u00e3o taxas de cliques (e como us\u00e1-las)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/#3_Ways_to_Improve_Click-Through_Rates_On_Your_Website\" >3 maneiras de melhorar as taxas de cliques em seu site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/#i\" >&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/#1_Brand_Your_Shortened_Links_to_Establish_Credibility\" >1. Marque seus links encurtados para estabelecer credibilidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/#i-2\" >&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/#2_Optimize_Your_Link_Slugs_to_Provide_Transparency\" >2. Otimize seus slugs de link para oferecer transpar\u00eancia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/#3_Use_Powerful_Calls_to_Action_to_Encourage_Engagement\" >3. Use frases de chamariz poderosas para incentivar o engajamento<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Se voc\u00ea deseja aprimorar suas campanhas de marketing atuais, \u00e9 fundamental entender o que est\u00e1 impulsionando o sucesso delas. De fato, h\u00e1 tantos elementos de uma campanha bem-sucedida que pode ser dif\u00edcil identificar o que deve ser melhorado e o que deve ser descartado.<\/p>\n\n\n\n<p>Felizmente, voc\u00ea pode calcular o desempenho de cada link da sua estrat\u00e9gia analisando as taxas de cliques (CTRs). Essa \u00e9 uma propor\u00e7\u00e3o simples que, quando usada em seus links, pode informar como os usu\u00e1rios interagem com eles. Em seguida, voc\u00ea pode melhorar seus links com base nessa CTR e comparar seu progresso.<\/p>\n\n\n\n<p>Nesta postagem, apresentaremos a voc\u00ea as CTRs e como calcul\u00e1-las por conta pr\u00f3pria. Em seguida, compartilharemos tr\u00eas maneiras de melhorar as CTRs em seu website, incluindo o uso de <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Click-Through_Rates_Are_And_How_to_Use_Them\"><\/span>O que s\u00e3o taxas de cliques (e como us\u00e1-las)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Simplificando, seu <a href=\"https:\/\/prettylinks.com\/pt\/blog\/5-reasons-to-redirect-your-links-with-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener\">Taxa de cliques (CTR<\/a>) \u00e9 uma propor\u00e7\u00e3o usada para esclarecer como os usu\u00e1rios interagem com seus links. A propor\u00e7\u00e3o em si \u00e9 o n\u00famero real de cliques dividido pelo n\u00famero de impress\u00f5es, multiplicado por 100 para obter uma porcentagem. Por exemplo, se a sua p\u00e1gina da Web recebeu 1.000 visualiza\u00e7\u00f5es, mas apenas 9 pessoas clicaram no seu link, a CTR seria 0,9%.<\/p>\n\n\n\n<p>Talvez voc\u00ea esteja se perguntando o que essas informa\u00e7\u00f5es podem fazer pelo seu site. \u00c9 mais importante perguntar: <em>O que voc\u00ea pode fazer com essas informa\u00e7\u00f5es?<\/em> A resposta poderia incluir o seguinte:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compare o sucesso de seu <a href=\"https:\/\/prettylinks.com\/pt\/docs\/split-testing\/\" target=\"_blank\" rel=\"noopener\">campanhas de vincula\u00e7\u00e3o<\/a>.<\/li><li>Entenda como os leitores <a href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-conversions-link-tracking\/\" target=\"_blank\" rel=\"noopener\">responder \u00e0s suas estrat\u00e9gias atuais de vincula\u00e7\u00e3o<\/a>.<\/li><li>Melhore sua <a href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-strategy\/\" target=\"_blank\" rel=\"noopener\">estrat\u00e9gias de vincula\u00e7\u00e3o<\/a>.<\/li><\/ul>\n\n\n\n<p>A combina\u00e7\u00e3o desses tr\u00eas elementos significa que voc\u00ea pode melhorar as intera\u00e7\u00f5es do seu site com os visitantes. Isso tamb\u00e9m permite que voc\u00ea melhore sua CTR, o que pode aumentar o envolvimento com seus leitores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Improve_Click-Through_Rates_On_Your_Website\"><\/span>3 maneiras de melhorar as taxas de cliques em seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mesmo que sua CTR atual seja <a href=\"https:\/\/blog.hubspot.com\/agency\/google-adwords-benchmark-data\" target=\"_blank\" rel=\"noopener\">abaixo da m\u00e9dia<\/a>Mas h\u00e1 algumas coisas que voc\u00ea pode fazer para melhor\u00e1-la. Vamos dar uma olhada em tr\u00eas maneiras que acreditamos serem as mais eficazes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Brand_Your_Shortened_Links_to_Establish_Credibility\"><\/span>1. Marque seus links encurtados para estabelecer credibilidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-2561\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"332\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/twitter-branded-link-1.jpeg\" alt=\"Um link com a marca no Twitter\" class=\"wp-image-2561\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/twitter-branded-link-1.jpeg 971w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/twitter-branded-link-1-300x103.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/twitter-branded-link-1-768x263.jpeg 768w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\" \/><figcaption>Os links de marca incluem o nome do seu site, o que aumenta a credibilidade e pode aumentar os cliques.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Links encurtados, como os criados com <a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noopener\">Bitly<\/a> e <a href=\"https:\/\/goo.gl\" target=\"_blank\" rel=\"noopener\">o encurtador de URL do Google<\/a> - permitem que voc\u00ea simplifique links mais longos. No entanto, eles <em>n\u00e3o <\/em>permitem que voc\u00ea os marque. Marcar seus links significa adicionar o nome do seu site (ou outro elemento de marca). Ao fazer isso, voc\u00ea pode realmente aumentar sua CTR. Os links com uma marca clara associada a eles s\u00e3o vistos como <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-business-branding\/\" target=\"_blank\" rel=\"noopener\">mais confi\u00e1vel<\/a>que leva os leitores a clicar.<\/p>\n\n\n\n<p>Quando o plug-in PrettyLinks for\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/docs\/manual-installation\/\" target=\"_blank\" rel=\"noreferrer noopener\">instalado e ativado<\/a>, <em>todos<\/em> de seus links encurtados podem ser marcados com o nome de seu site. Para <a href=\"https:\/\/prettylinks.com\/pt\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener\">encurte seus links<\/a>, v\u00e1 para <em>PrettyLinks <\/em>> <em>Adicionar novo <\/em>no WordPress:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1662\" height=\"335\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg\" alt=\"A p\u00e1gina Add New Link do PrettyLinks\" class=\"wp-image-2282\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg 1662w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-300x60.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1024x206.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-768x155.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1536x310.jpg 1536w\" sizes=\"auto, (max-width: 1662px) 100vw, 1662px\" \/><\/figure><\/div>\n\n\n\n<p>Escolha o <a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-redirect-types\/\"><em>Redirecionamento <\/em>tipo<\/a>, digite o <em>URL de destino<\/em> (ou seja, onde voc\u00ea gostaria que seu <em>Link bonito<\/em> para direct) e personalize o slug alterando o <em>Link bonito<\/em>. Quando terminar, clique em&nbsp;<em>Criar<\/em>. Agora voc\u00ea pode usar esses links de marca em qualquer lugar, tanto em seu site quanto fora dele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Optimize_Your_Link_Slugs_to_Provide_Transparency\"><\/span>2. Otimize seus slugs de link para oferecer transpar\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-2560\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"46\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1.jpg\" alt=\"Uma lesma otimizada no blog de Melyssa Griffin\" class=\"wp-image-2560\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1.jpg 805w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1-300x17.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1-768x44.jpg 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><figcaption>Os slugs concisos e diretos permitem que os leitores decidam rapidamente se querem clicar.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Um \"slug\" \u00e9 a \u00faltima parte de um URL (por exemplo <em>\/my-blog-post<\/em>), e pode conter diferentes elementos (como datas ou palavras-chave). Otimizar seus slugs significa us\u00e1-los para descrever o conte\u00fado de forma breve (e precisa). Voc\u00ea diz aos usu\u00e1rios o que esperar ao clicar, o que pode incentiv\u00e1-los a fazer isso. Isso tamb\u00e9m oferece transpar\u00eancia, o que <a href=\"https:\/\/www.affiliateroyale.com\/2017\/05\/transparency-in-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\">aumenta a credibilidade e a confiabilidade<\/a>. Aqui est\u00e3o algumas dicas a serem consideradas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Manter <\/strong><a href=\"https:\/\/yoast.com\/wordpress-seo-url-permalink\/\" target=\"_blank\" rel=\"noopener\"><strong>comprimento m\u00ednimo<\/strong><\/a>. Isto \u00e9 <a href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noopener\">ben\u00e9fico para a otimiza\u00e7\u00e3o de mecanismos de pesquisa<\/a> (SEO), mas tamb\u00e9m para seus leitores.<\/li><li><strong>Incorporar palavras-chave do setor<\/strong>. Melhorar a classifica\u00e7\u00e3o do seu conte\u00fado nas p\u00e1ginas de resultados de mecanismos de pesquisa (SERPs), que \u00e9 onde <a href=\"https:\/\/trafficgenerationcafe.com\/website-traffic-source-search-engine-referral\/\" target=\"_blank\" rel=\"noopener\">muitos de seus leitores<\/a> vir\u00e1.<\/li><\/ul>\n\n\n\n<p>Ao criar slugs, \u00e9 \u00fatil considerar os termos de pesquisa que voc\u00ea deseja usar. <a href=\"https:\/\/coschedule.com\/blog\/how-to-find-your-target-audience\/\" target=\"_blank\" rel=\"noopener\">p\u00fablico-alvo<\/a> realmente estar\u00e3o usando. Por exemplo, os leitores desta postagem podem pesquisar \"improve click-through rates\" (melhorar as taxas de cliques). Isso faz com que esse seja o slug perfeito para o artigo!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Powerful_Calls_to_Action_to_Encourage_Engagement\"><\/span>3. Use frases de chamariz poderosas para incentivar o engajamento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-2559\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1455\" height=\"396\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1.jpeg\" alt=\"Uma chamada para a\u00e7\u00e3o na p\u00e1gina inicial do Blogging Wizard\" class=\"wp-image-2559\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1.jpeg 1455w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1-300x82.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1-1024x279.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1-768x209.jpeg 768w\" sizes=\"auto, (max-width: 1455px) 100vw, 1455px\" \/><figcaption>Uma chamada para a\u00e7\u00e3o (CTA) pode chamar rapidamente a aten\u00e7\u00e3o para seus links.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Uma chamada para a\u00e7\u00e3o (CTA) \u00e9 uma instru\u00e7\u00e3o que voc\u00ea fornece aos visitantes do seu site. Ela pode ser sutil ou direta, mas a inten\u00e7\u00e3o \u00e9 orientar os visitantes a realizar uma a\u00e7\u00e3o desejada (como comprar um produto). Uma CTA pode ser especialmente ben\u00e9fica para suas CTRs. De fato, um estudo descobriu que a adi\u00e7\u00e3o de apenas <i>um<\/i> A CTA para um e-mail pode <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/06\/10\/digital-marketing-stats\" target=\"_blank\" rel=\"noopener\">aumentar os cliques por 371%<\/a>! As CTAs tamb\u00e9m evocam emo\u00e7\u00f5es, como medo ou curiosidade, que <a href=\"https:\/\/conversionxl.com\/blog\/is-emotion-necessary-to-make-more-sales\/\" target=\"_blank\" rel=\"noopener\">obrigar os leitores<\/a> para querer aprender mais.<\/p>\n\n\n\n<p>Infelizmente, nem todas as CTAs s\u00e3o criadas da mesma forma. <a href=\"https:\/\/www.leadpages.net\/blog\/click-10-call-action-tips-convert\/\" target=\"_blank\" rel=\"noopener\">Cria\u00e7\u00e3o de uma CTA bem-sucedida<\/a> inclui v\u00e1rios elementos. Aqui est\u00e3o duas dicas para voc\u00ea come\u00e7ar:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Uso <\/strong><a href=\"https:\/\/blog.bufferapp.com\/social-proof\" target=\"_blank\" rel=\"noopener\"><strong>prova social<\/strong><\/a>. Por exemplo, o que os usu\u00e1rios desse produto t\u00eam a dizer e quantos downloads ou compras o produto tem?<\/li><li><strong>Crie um senso de urg\u00eancia<\/strong>. Use palavras como \"agora\" e \"hoje\" para obrigar o leitor a agir rapidamente.<\/li><\/ol>\n\n\n\n<p>Se quiser levar suas CTAs para o pr\u00f3ximo n\u00edvel, voc\u00ea deve estudar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">Teste A\/B<\/a> para ter uma ideia melhor de como seus leitores respondem. Isso o ajudar\u00e1 a aprimorar seus esfor\u00e7os de vincula\u00e7\u00e3o, o que, por sua vez, aumenta a CTR.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e1 muitos m\u00e9todos que permitem que voc\u00ea acompanhe o sucesso de suas campanhas de links. No entanto, as CTRs (Click-Through Rates, taxas de cliques) talvez sejam as mais simples. Ao compreender as CTRs, voc\u00ea pode aprimorar suas estrat\u00e9gias de vincula\u00e7\u00e3o e garantir o sucesso delas.<\/p>\n\n\n\n<p>Nesta postagem, apresentamos as CTRs e como us\u00e1-las em seu website. Tamb\u00e9m mostramos tr\u00eas maneiras de melhor\u00e1-las, incluindo:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Identifique seus links encurtados para estabelecer credibilidade.<\/li><li>Otimiza\u00e7\u00e3o de seus slugs de link para proporcionar transpar\u00eancia.<\/li><li>Usar frases de chamariz poderosas para incentivar o engajamento.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre as taxas de cliques ou sobre como o PrettyLinks pode ajud\u00e1-lo a melhor\u00e1-las?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea deseja aprimorar suas campanhas de marketing atuais, \u00e9 fundamental entender o que est\u00e1 impulsionando o sucesso delas. De fato, h\u00e1 tantos elementos de uma campanha bem-sucedida que pode ser dif\u00edcil identificar o que deve ser melhorado e o que deve ser descartado. Felizmente, voc\u00ea pode calcular o desempenho de cada link da sua estrat\u00e9gia...<\/p>","protected":false},"author":11450,"featured_media":2585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47],"tags":[98,27,13],"class_list":["post-2558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-click-through-rate","tag-links","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Click-Through Rates (CTRs) enable you to improve your marketing campaigns by understanding what&#039;s driving their success. 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