{"id":2525,"date":"2017-12-22T16:21:56","date_gmt":"2017-12-22T16:21:56","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2525"},"modified":"2017-12-22T16:21:56","modified_gmt":"2017-12-22T16:21:56","slug":"use-image-links-effectively","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/use-image-links-effectively\/","title":{"rendered":"3 maneiras de usar links de imagens de forma eficaz em suas campanhas de marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db319d4f289\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db319d4f289\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-image-links-effectively\/#1_Choose_Images_That_Make_Your_Links_Noticeable\" >1. Escolha imagens que tornem seus links percept\u00edveis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-image-links-effectively\/#2_Use_Image_Effects_to_Make_Links_Interactive\" >2. Use efeitos de imagem para tornar os links interativos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-image-links-effectively\/#3_Implement_AB_Testing_to_Find_Best_Image_Link_Placements\" >3. Implemente testes A\/B para encontrar os melhores posicionamentos de links de imagem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-image-links-effectively\/#How_to_Add_PrettyLinks_to_Your_Images\" >Como adicionar PrettyLinks \u00e0s suas imagens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/use-image-links-effectively\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>Os links s\u00e3o comuns em campanhas e conte\u00fado de marketing on-line, incluindo postagens de blog, p\u00e1ginas de destino e <a href=\"https:\/\/www.affiliateroyale.com\/2017\/04\/leverage-email-marketing-maximize-sales\/\" target=\"_blank\" rel=\"noopener\">boletins informativos por e-mail<\/a>. Assim, voc\u00ea pode se preocupar se os seus leitores est\u00e3o ignorando completamente os seus links. Isso diluiria seus links, tornando-os ineficazes, especialmente se voc\u00ea os usa com frequ\u00eancia.<\/p>\n<p>Uma solu\u00e7\u00e3o para esse problema s\u00e3o os links de imagem, pois eles permitem que voc\u00ea os use de maneiras atraentes e novas e interativas. Na verdade, ao us\u00e1-los em seu conte\u00fado, voc\u00ea pode melhorar sua taxa de cliques (CTR) em <a href=\"https:\/\/www.getvero.com\/resources\/increase-email-click-through-rates\/\" target=\"_blank\" rel=\"noopener\">at\u00e9 42%<\/a>!<\/p>\n<p>Nesta postagem, destacaremos tr\u00eas maneiras de usar efetivamente os links de imagens em seu conte\u00fado. Em seguida, mostraremos como voc\u00ea pode adicionar links encurtados \u00e0s suas imagens com a ajuda do <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a>. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Choose_Images_That_Make_Your_Links_Noticeable\"><\/span>1. Escolha imagens que tornem seus links percept\u00edveis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2526\" aria-describedby=\"caption-attachment-2526\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2526\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/enroll-now-image-1.jpeg\" alt=\"Um link de imagem que diz Inscreva-se agora\" width=\"800\" height=\"161\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/enroll-now-image-1.jpeg 1530w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/enroll-now-image-1-300x60.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/enroll-now-image-1-1024x206.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/enroll-now-image-1-768x155.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2526\" class=\"wp-caption-text\">Os links de bot\u00f5es s\u00e3o alguns dos mais populares, mas qualquer imagem pode ser vinculada de forma eficaz.<\/figcaption><\/figure>\n<p>A escolha das imagens certas \u00e9 essencial para qualquer conte\u00fado. Isso \u00e9 especialmente verdadeiro se voc\u00ea quiser utilizar imagens para seus links. Ao usar uma imagem relacionada e de alta qualidade, voc\u00ea aumenta as chances de chamar a aten\u00e7\u00e3o do leitor e fazer com que ele interaja com ela.<\/p>\n<p>Para garantir que as imagens escolhidas estimulem a intera\u00e7\u00e3o do leitor, h\u00e1 dois pontos que voc\u00ea deve ter em mente. Primeiro, mantenha as imagens relevantes. Aquelas que est\u00e3o relacionadas ao conte\u00fado t\u00eam maior probabilidade de atrair o foco e a intera\u00e7\u00e3o.<\/p>\n<p>Em segundo lugar, use imagens que pare\u00e7am clic\u00e1veis. Pode ser um \u00edcone de bot\u00e3o \u00f3bvio ou at\u00e9 mesmo uma imagem normal com uma sobreposi\u00e7\u00e3o de texto que indique <em>Clique para obter mais informa\u00e7\u00f5es<\/em>. Embora voc\u00ea possa usar uma imagem sem qualquer indica\u00e7\u00e3o de seu status como um link, ela pode n\u00e3o ser t\u00e3o eficaz para envolver os leitores.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Use_Image_Effects_to_Make_Links_Interactive\"><\/span>2. Use efeitos de imagem para tornar os links interativos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2530\" aria-describedby=\"caption-attachment-2530\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2530\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/image-fade-effect.gif\" alt=\"Um efeito de desvanecimento de imagem na p\u00e1gina inicial do PrettyLinks\" width=\"800\" height=\"139\" \/><figcaption id=\"caption-attachment-2530\" class=\"wp-caption-text\">O efeito de desvanecimento \u00e9 o mais comum, mas h\u00e1 muitos outros para escolher.<\/figcaption><\/figure>\n<p>Assim como parece, os efeitos de imagem s\u00e3o aqueles que d\u00e3o um toque especial \u00e0s suas imagens. Um efeito de imagem ajuda a chamar a aten\u00e7\u00e3o para a imagem, mas tamb\u00e9m pode ser usado para diferenciar suas imagens n\u00e3o vinculadas das vinculadas. Por exemplo, adicionar o efeito de desvanecimento a imagens vinculadas incentiva os leitores a interagir com elas.<\/p>\n<p>H\u00e1 duas maneiras de adicionar efeitos \u00e0s suas imagens. A primeira \u00e9 <a href=\"https:\/\/allyssabarnes.com\/image-hover-effects\/\" target=\"_blank\" rel=\"noopener\">um processo manual<\/a> que requer alguma experi\u00eancia em codifica\u00e7\u00e3o. A segunda envolve o uso de plug-ins, como <a href=\"https:\/\/wordpress.org\/plugins\/amazing-hover-effects\/\" target=\"_blank\" rel=\"noopener\">Efeitos incr\u00edveis de Hover<\/a> ou <a href=\"https:\/\/wordpress.org\/plugins\/nextgen-gallery\/\" target=\"_blank\" rel=\"noopener\">Galeria NextGen<\/a>.<\/p>\n<p>O primeiro oferece 76 efeitos de foco (incluindo desvanecimentos, sobreposi\u00e7\u00f5es de texto e slides):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2529\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/hover-effects-example.gif\" alt=\"Um exemplo de efeitos de foco de imagem do plug-in Amazing Hover Effects\" width=\"800\" height=\"226\" \/><\/p>\n<p>Por outro lado, o NextGen Gallery \u00e9 um poderoso plug-in de galeria. Embora os efeitos n\u00e3o sejam seu foco principal, ele oferece <a href=\"https:\/\/www.imagely.com\/hover-effects\/\" target=\"_blank\" rel=\"noopener\">alguns<\/a> que os usu\u00e1rios podem escolher. Ao escolher um plug-in em vez de seguir o processo manual, voc\u00ea ter\u00e1 mais variedade de efeitos. Al\u00e9m disso, voc\u00ea n\u00e3o precisa se preocupar com erros de codifica\u00e7\u00e3o ou com um processo demorado.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Implement_AB_Testing_to_Find_Best_Image_Link_Placements\"><\/span>3. Implemente testes A\/B para encontrar os melhores posicionamentos de links de imagem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2452\" aria-describedby=\"caption-attachment-2452\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2452\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1.jpg\" alt=\"Os resultados de um teste de divis\u00e3o PrettyLinks\" width=\"800\" height=\"341\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1.jpg 1663w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-300x128.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1024x437.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-768x327.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1536x655.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2452\" class=\"wp-caption-text\">A <em>Relat\u00f3rio de teste de divis\u00e3o<\/em> pode fornecer todas as informa\u00e7\u00f5es de que voc\u00ea precisa para tomar decis\u00f5es inteligentes sobre o posicionamento de seus links de imagem.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">Teste A\/B<\/a> \u00e9 uma t\u00e9cnica de marketing que o ajuda a comparar elementos em seu site. Assim como os links comuns, os links de imagem ter\u00e3o melhor desempenho em diferentes locais. Com o teste A\/B, voc\u00ea pode identificar esses locais e us\u00e1-los no futuro. A import\u00e2ncia do teste A\/B n\u00e3o pode ser exagerada. Ele permite que voc\u00ea obtenha uma compreens\u00e3o profunda de seus leitores.<\/p>\n<p>Felizmente, o PrettyLinks faz <a href=\"https:\/\/prettylinks.com\/pt\/docs\/split-testing\/\" target=\"_blank\" rel=\"noopener\">Configurando seus testes A\/B<\/a> simples. Com esse recurso, voc\u00ea pode praticar testes de divis\u00e3o completos e testar mais do que apenas itera\u00e7\u00f5es de seus links de imagem. Ainda mais importante, o recurso <a href=\"https:\/\/prettylinks.com\/pt\/docssetup-split-tests-on-your-links\/\" target=\"_blank\" rel=\"noopener\"><em>Relat\u00f3rio de teste de divis\u00e3o<\/em><\/a> \u00e9 f\u00e1cil de decifrar, e voc\u00ea pode usar os resultados imediatamente para fazer altera\u00e7\u00f5es em suas campanhas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Add_PrettyLinks_to_Your_Images\"><\/span>Como adicionar <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a> para suas imagens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2365\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2.jpeg\" alt=\"\" width=\"800\" height=\"159\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2.jpeg 1355w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-300x60.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-1024x204.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-768x153.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>O PrettyLinks \u00e9 um plug-in de gerenciamento de links que permite criar links encurtados e de marca. Tamb\u00e9m \u00e9 uma excelente ferramenta para usar ao criar links de imagens. Isso ocorre porque ele permite o rastreamento de links (para testes A\/B) e oferece at\u00e9 mesmo relat\u00f3rios de convers\u00e3o.<\/p>\n<p><a href=\"https:\/\/prettylinks.com\/pt\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener\">Cria\u00e7\u00e3o de links bonitos<\/a> \u00e9 simples. Entretanto, adicionar esse link encurtado \u00e0s suas imagens pode ser um pouco complicado se voc\u00ea n\u00e3o estiver familiarizado com HTML. Para fazer isso, navegue at\u00e9 o back-end de seu website e localize o post ou a p\u00e1gina onde a imagem est\u00e1 localizada. Mude da se\u00e7\u00e3o\u00a0<em>Visual <\/em>para <em>Texto<\/em>\u00a0e localize o c\u00f3digo que come\u00e7a com <em>&lt;img src&gt;<\/em>. Se houver mais de uma imagem em sua postagem, voc\u00ea poder\u00e1 verificar qual delas \u00e9 observando o t\u00edtulo:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2527\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/image-text-1.jpeg\" alt=\"O c\u00f3digo para uma imagem\" width=\"800\" height=\"96\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/image-text-1.jpeg 1302w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/image-text-1-300x36.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/image-text-1-1024x123.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/image-text-1-768x92.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Em seguida, basta adicionar dois trechos de c\u00f3digo ao redor do elemento existente. Posicione seu cursor antes de <em>&lt;img src<\/em> e adicionar <em>&lt;a href=&quot;\/pt\/&rdquo;yourlink.com&rdquo;\/&quot;&gt;<\/em>. Substituir <em>yourlink.com <\/em>com o link real. Em seguida, v\u00e1 at\u00e9 o final do c\u00f3digo da imagem e adicione <em>&lt;\/a&gt;<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2528\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/linked-image-1.jpeg\" alt=\"O c\u00f3digo para uma imagem vinculada\" width=\"800\" height=\"92\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/linked-image-1.jpeg 1300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/linked-image-1-300x35.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/linked-image-1-1024x118.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/linked-image-1-768x89.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Quando voc\u00ea agora\u00a0<em>Publicar<\/em> sua p\u00e1gina ou publica\u00e7\u00e3o, a imagem ser\u00e1 vinculada. Os leitores podem clicar na imagem e ser levados ao URL de destino que voc\u00ea selecionou.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Seja voc\u00ea um profissional de marketing de afiliados ou propriet\u00e1rio de um blog, os links s\u00e3o um acr\u00e9scimo crucial ao seu conte\u00fado. Infelizmente, seu uso frequente pode fazer com que eles se misturem ao plano de fundo e percam seu efeito. Entretanto, os links de imagem podem resolver esse problema incorporando cor e prop\u00f3sito para revitalizar seus links.<\/p>\n<p>Nesta postagem, mostramos como adicionar links bonitos \u00e0s suas imagens. Tamb\u00e9m descrevemos tr\u00eas maneiras de usar links de imagens de forma mais eficaz em suas campanhas de marketing. Para recapitular, s\u00e3o elas:<\/p>\n<ol>\n<li>Escolha imagens atraentes para tornar seus links vis\u00edveis.<\/li>\n<li>Use efeitos de imagem para tornar os hiperlinks interativos.<\/li>\n<li>Implemente testes A\/B para encontrar os melhores posicionamentos de links de imagens.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre links de imagem ou sobre como usar o <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a> para cri\u00e1-los? Conte-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Os links s\u00e3o comuns em campanhas e conte\u00fado de marketing on-line, incluindo publica\u00e7\u00f5es em blogs, p\u00e1ginas de destino e boletins informativos por e-mail. Por isso, voc\u00ea pode se preocupar se os seus leitores est\u00e3o ignorando completamente os links. Isso diluiria seus links, tornando-os ineficazes, especialmente se voc\u00ea os usa com frequ\u00eancia. Uma solu\u00e7\u00e3o para esse problema s\u00e3o os links de imagem, pois...<\/p>","protected":false},"author":11450,"featured_media":2564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[69,85,13],"class_list":["post-2525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-linking","tag-linking-strategy","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Image links are a great way to spice up your content. 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